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Travis Frenchak
        (724) 290-8322
      TravisFrenchak.com


           Sellin
           g
You
r
           Hom
Accurately pricing your home…
Pricing your home according to current market conditions is key to the sale of your home.


The following steps can help when pricing your home:

      • Executing a Comparative Market Analysis can help determine an asking
      price for your home
      • Analyzing sales data and doing market research for your area
      • Going by size, location, amenities, and the condition of your home




                                 Comparative Market Analysis

                                    A CMA provides information about recent selling
                                    prices of similar properties in your market. It will
                                    also include information about area homes that
                                    failed to sell along with their listing prices.
Wh e r e yo u r b u ye r s a r e
Knowing where your buyers are is a must




         Source                              2003   2004   2005   2006   2007   2008


         Real Estate Agent                   41%    38%    36%    36%    34%    34%


         Internet                            11%    15%    24%    24%    29%    32%


         Yard signs/open house signs         16%    16%    15%    15%    14%    15%


         Friend, relative or neighbor        7%     7%     7%     8%     8%     7%


         Home builder or their agent         7%     7%     7%     8%     8%     7%


         Print newspaper or advertisement    7%     5%     5%     5%     3%     3%


         Directly from seller/ knew seller   4%     5%     3%     3%     3%     2%


         Home book or magazine               1%     2%     1%     1%     1%     1%


         Other                               6%     4%     -      -      -      -
Marketing your home
Advertising where your home will get seen



Your home will be advertised on multiple websites, including:
     • Realtor.com
     • PittsburghMoves.com
     • Coldwellbanker.com


A Coldwell Banker yard sign placed in your yard

Colored brochure/flyer for your neighbors

An open house can be arranged

Your home will have its own website!
Preparing your home to sell
First impression on a buyer is important


Cleaning the house
   Make sure your house is clean for potential buyers. Clean the floors, walls,
   mirrors, counter tops, and everywhere else a buyers eye may roam.




                                 Small repairs:

                                     • Repair flooring
                                     • Paint walls
                                     • Replace lights and light fixtures if needed
                                     • Repair leaky faucets
                                     • Repair doors that do not close properly
Staging your home
Make it feel like home when buyers walk in



                         Items you can use to stage your home:


                                        • Mirrors
                                         • Plants
                                        • Pillows
                                        • Baskets
                                   • Table and chairs

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Travis Frenchak

  • 1. Travis Frenchak (724) 290-8322 TravisFrenchak.com Sellin g You r Hom
  • 2. Accurately pricing your home… Pricing your home according to current market conditions is key to the sale of your home. The following steps can help when pricing your home: • Executing a Comparative Market Analysis can help determine an asking price for your home • Analyzing sales data and doing market research for your area • Going by size, location, amenities, and the condition of your home Comparative Market Analysis A CMA provides information about recent selling prices of similar properties in your market. It will also include information about area homes that failed to sell along with their listing prices.
  • 3. Wh e r e yo u r b u ye r s a r e Knowing where your buyers are is a must Source 2003 2004 2005 2006 2007 2008 Real Estate Agent 41% 38% 36% 36% 34% 34% Internet 11% 15% 24% 24% 29% 32% Yard signs/open house signs 16% 16% 15% 15% 14% 15% Friend, relative or neighbor 7% 7% 7% 8% 8% 7% Home builder or their agent 7% 7% 7% 8% 8% 7% Print newspaper or advertisement 7% 5% 5% 5% 3% 3% Directly from seller/ knew seller 4% 5% 3% 3% 3% 2% Home book or magazine 1% 2% 1% 1% 1% 1% Other 6% 4% - - - -
  • 4. Marketing your home Advertising where your home will get seen Your home will be advertised on multiple websites, including: • Realtor.com • PittsburghMoves.com • Coldwellbanker.com A Coldwell Banker yard sign placed in your yard Colored brochure/flyer for your neighbors An open house can be arranged Your home will have its own website!
  • 5. Preparing your home to sell First impression on a buyer is important Cleaning the house Make sure your house is clean for potential buyers. Clean the floors, walls, mirrors, counter tops, and everywhere else a buyers eye may roam. Small repairs: • Repair flooring • Paint walls • Replace lights and light fixtures if needed • Repair leaky faucets • Repair doors that do not close properly
  • 6. Staging your home Make it feel like home when buyers walk in Items you can use to stage your home: • Mirrors • Plants • Pillows • Baskets • Table and chairs