Travel startup Booklyng presentation from travel startups pitch competition at Travel Tech Conference Russia 2017 (http://traveltechcon.ru/eng). "Booklyng is a technology solution that adds artificial intelligence and interactive tools to the hotel website (and its booking engine) to boost its conversion rate and direct sales, by offering the hotelier the possibility to interact with his online clients "as if they were face to face" with him at the hotel reception". Video: https://youtu.be/Hv-CwMWWcYc Subscribe to TTCR news: http://eepurl.com/cnhNvH

1. AI Powered Personalization Technology
Boosting Hotel Direct Online Bookings

2. Travelers are more than 6 times as likely to book a
room through an OTA vs. a Hotel website
Source: Phocuswright's European Consumer Travel Report Sixth Edition
PREFERRED
METHODS
TO BOOK A
ROOM
ONLINE

3. Source: Phocuswright’s Search, Shop, Buy: The New Digital Funnel
The website is easy to use
I am used to booking travel this way
I trust the brand
Online travel agencies typically have the best
prices
It is easy to book all your travel in one place
47%
37%
34%
30%
29%
Reasons travelers booked with OTAs

4. Source: Statista, eTRAVEL: ONLINE TRAVEL BOOKING
Over $100 Billion in 2016
of Online Hotel Bookings
ONLINE TRAVEL BOOKING IN MAJOR REGIONS

5. Hoteliers are failing at the
Online Customer Experience

6. Personalization:
easier said than done

7. Francesco Canzoniere
Founder & CEO
Gianluca Nerbini
Co-Founder & CIO
Raffaele P. Guidi
Co-Founder & CTO
5 Decades of Experience

8. Real time total website
personalization based on a 100+
variables
Booklyng’s
Built-in
Technologies
External
Technologies

9. 5 minutes
installation script
Turnkey configuration
No set-up or configuration

12. +30K EBITDA IN 2016
(FIRST YEAR OF ACTIVITY)
+€12MBooking value generated in 1,5 year
New clients

13. As a service
Minimum €350
per month/per hotel
€2.9 per room & month Up to 10% commission
Performance
On additional
generated bookings

14.  New business models
 +60,000 rooms into Booklyng within 6
months
 Horizontal and Vertical Partnerships (big
companies)
 Partnerships with OTAs!

15. Booklyng is changing the way
hotel rooms are marketed online
francesco@booklyng.com
(+34) 682 540 962
http://booklyng.link/onepager

16. Back-up slides

17. We are part of

20. Customers pay 7-12 fold more to Booklyng than
to some of our competitors
VE Interactive | Hotelchamp | The Hotels Network | Triptease
Main Competitors

21. Flexibility
Functionality
The Hotels
Network
Triptease VE
Interactive
HotelChamp

22. Lean Marketing & Distribution:
target, connect and convert
Over 60.000 hotel rooms to come within the next 6
months.
Automated
prospecting
Online
connection
Super
Persuasive demo
No risk trial

24. Engage Smart
Notifications
Guided
Bookings
Multi-channel
communication
platform
Guide
Last
searches
widget
Smart
Incentives
Cross-selling
Retain /
Recover
Exit Intent
Technology
Email
Retargeting
Chatbot
Analyze
Real time
analytics
dashboard
Google
Analytics
Integration
Personalized
reports
Understan
d
Interactive
Questions
Surveys
Optimize A/B Testing
Multiple
Choice Tester
Soon to come
Booklyng
technology
platform

25. Source: Sabre 2017, Revolution to Stay Relevant, sabre.com/page/stayrelevant/

26. “82%”
increase in click-throughs
for Trivago by applying a
more personalised approach
to hotel search results

28. U.S. Desktop Conversion Rate for Hotels
Half-Year Average based on Monthly Unique Visitors
0
4
8
12
16
20
Expedia Hilton Marriott
1H1
5
1H1
6

29. Typical Purchase Method for Lodging

30. > Push Notifications

31. The Interactive Bar:
Control any
communication widget
from a unique web
page area

32. Guided booking 1 Guided booking 2 Recent Searches Widget
Click on the blue buttons to watch a short demo

33. Smart Incentives 1 Smart Incentives 2 Smart Questions
Click on the blue buttons to watch a short demo
Dynamic messages

34. Exit Intent Algorithm Email Retargeting Cross Sell
Click on the blue buttons to watch a short demo