1. Marketing Support for
Bicycle Tourism
Ride Oregon Website
Travel Oregon Media Channels
PR + Media
Video Assets
Photo Assets
Bike Friendly Business Program

2. How did they learn about cycling in OR?
 Internet search – 83.5%
 From friend/relative who lives in Oregon – 40.9%
 Other cycling website – 33%
 Cycling magazine article – 23.1%
 TravelOregon.com – 21.2%
 RideOregonRide.com – 19.2%
 Social media website – 18%

28. Scenic Bikeway Photography
Photos by Path Less Pedaled
Commissioned by Travel Oregon

30. Scenic Bikeway Videos
Old West
McKenzie Pass
Blue Mountain Century
Willamette Valley
Tualatin Valley
Filmed by Path Less Pedaled
Commissioned by Travel Oregon

31. Bike Friendly
Business Program
Travel Oregon’s Bike Friendly Business Program

32. Program Objectives
 Increase businesses’ understanding of the growing bike
tourism industry
 Provide tips/tools for businesses to cater to and to reach
out to visitors who ride bikes
 Recognize and highlight Bike Friendly Businesses
through Travel Oregon’s communication channels
 Advance Oregon as a premier cycling destination

33. How It Works
Industry.TravelOregon.com/BFB

34. How It Works
Step 1: Review requirements & recommendations
Step 2: Get inspired (!) and informed
Step 3: Submit application
Step 4: Receive notice from Travel Oregon
Step 5: Order signage
AND GO!

35. 12” x 18”
12” x 14.5”
Non-Reflective One-Sided $26.00
Non-Reflective Two-Sided $45.00
Reflective One-Sided $31.25
Reflective Two-Sided $55.50

38. Presented By:
Kristin Dahl
Director, Destination Development
Travel Oregon