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How To Stay Relevant to
Your Community
Fionn Davenport
What is Relevance?
How to Be This…
…as opposed to this
It’s About Relationships…
• …with the reader
• …with the travel
industry
• …with employers
• …with other travel
experts
…Between You & The Reader
Small Stories…Biggest Impact
Travelling is a brutality. It forces you to
trust strangers and to lose sight of all
that familiar comfort of home and friends.
You are constantly off balance. Nothing is
yours except the essential things: air,
sleep, dreams, the sky – all things
tending towards the eternal or what we
imagine of it.
- Cesare Pavese
Enthusiasms…
Negativity
There’s No Such Thing As A
Free Press Trip
The Credibility Gap
For Things to Remain the Same,
Everything Has to Change
Understandable Language?
• #spon / spons
• #ad
• #sponsored
• …’clear and conspicuous’ disclosures
A New Deal
The Whole Truth And Nothing But The Truth
I am a professional travel writer. In order to continue working in my
chosen profession, I am partially reliant on travel industry support to
reach those places that I cannot afford to out of my own pocket. But I
do not take freebies in exchange for positive coverage. I am committed
to being honest and fair in everything I write. Why? Because in order to
be successful, I am wholly reliant on your trust. Without it, I’m
irrelevant.

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Fionn Davenport #TBEX - 'How to stay relevant in your community'

  • 1. How To Stay Relevant to Your Community Fionn Davenport
  • 3. How to Be This…
  • 5. It’s About Relationships… • …with the reader • …with the travel industry • …with employers • …with other travel experts
  • 6. …Between You & The Reader
  • 8. Travelling is a brutality. It forces you to trust strangers and to lose sight of all that familiar comfort of home and friends. You are constantly off balance. Nothing is yours except the essential things: air, sleep, dreams, the sky – all things tending towards the eternal or what we imagine of it. - Cesare Pavese
  • 11. There’s No Such Thing As A Free Press Trip
  • 13. For Things to Remain the Same, Everything Has to Change
  • 14. Understandable Language? • #spon / spons • #ad • #sponsored • …’clear and conspicuous’ disclosures
  • 15. A New Deal The Whole Truth And Nothing But The Truth I am a professional travel writer. In order to continue working in my chosen profession, I am partially reliant on travel industry support to reach those places that I cannot afford to out of my own pocket. But I do not take freebies in exchange for positive coverage. I am committed to being honest and fair in everything I write. Why? Because in order to be successful, I am wholly reliant on your trust. Without it, I’m irrelevant.