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Presentation © 2018-2019 The Transformation Society
@TransformSoc
@RayGallon
Living in 

Volatile Contexts
Molecular Information in Action
Ray Gallon
http://public.media.smithsonianmag.com/legacy_blog/Nimbus-Minerva-Berndnaut-Smilde.jpg
@info4zero
@RayGallon	
@TransformSoc
Presentation © 2018-2019 The Transformation Society
In a World of Dynamic, Exponential Knowledge Explosion…
Ref: https://lh3.googleusercontent.com/-aUfyb4_j_Bg/VSvmdL2puqI/AAAAAAAAALg/FSPtfbEf4fg/w1199-h675/What-Happens-in-an-Internet-Minute.png
@RayGallon	
@TransformSoc
Presentation © 2018-2019 The Transformation Society
Contextualization!
What can it do for information delivery?
@RayGallon	
@TransformSoc
Presentation © 2018-2019 The Transformation Society
Picture: Greg Scullin. http://www.weeklytimesnow.com.au/article/2013/03/20/563539_business-news.html
Context is Experiential
The Gardener Knows the Flower Because
He is an Expert in his Field
SME
@RayGallon	
@TransformSoc
Presentation © 2018-2019 The Transformation Society
The bee knows the flower

from experience and need
h2p://es.slideshare.net/gretacalinda/natures-beauty
User
@RayGallon	
@TransformSoc
Presentation © 2019 The Transformation Society
It is, therefore, important to give users 

hooks that allow them to connect between tasks, especially when the context changes.
Context is everything!
And Knowledge is always contextual
The ability to generalise knowledge from one
task to another is directly linked to the learner’s
ability to switch contexts
When switching contexts, we sometimes have
to unlearn some things:
Say out loud: 5 - 2 =
7 - 3 =
8 - 5 =
125843 - 2795 =125843 - 2795 =
Context Change
@RayGallon	
@TransformSoc
Presentation © 2018-2019 The Transformation Society
What is Contextualization?
The circumstances that form the
setting for an event, statement,
or idea, and in terms of which it
can be fully understood.
-Oxford Dictionary
Static	
information
A matrix of perceivable,
observable, programmed,
predicted parameters,
events or intents that
define an information
request.
-Information 4.0
Spontaneous

information
@RayGallon	
@TransformSoc
Presentation © 2018-2019 The Transformation Society
Contextualization Means Engaging the User
Understand user’s global process – not just what 

s/he does when interacting with your product:
How often is s/he interrupted?
What does s/he do when interrupted?
How long are these interruptions?
What are the other regular tasks the user does that relate to use of
this product?
@RayGallon	
@TransformSoc
Presentation © 2018-2019 The Transformation Society
More About Context
Context State: Snapshot of the user’s current situation - volatile
Context History: Historic record of user’s different past context
states
State Vector: A composite made from a collection of context
states.
Source: Intel
@RayGallon	
@TransformSoc
Presentation © 2018-2019 The Transformation Society
A context that only exists for a
short time:
Ephemeral current conditions
Extremely sensitive initial conditions
Unpredictable final conditions
What is a volatile context?
@RayGallon	
@TransformSoc
Presentation © 2018-2019 The Transformation Society
IDENTIFY SOME COMMON 

VOLATILE CONTEXTS
Classify them in order of volatility
Classify them in order of economic risk
Classify them in order of danger to people
Activity
@RayGallon	
@TransformSoc
Presentation © 2018-2019 The Transformation Society
Molecular information
(Microcontent)
Autonomous content
Simple in style (minimalist)
Based on user intent
Combinable – assembled in compounds
Assembled in 
a compound
@RayGallon	
@TransformSoc
Presentation © 2018-2019 The Transformation Society
Autonomous content
Simple in style (minimalist)
Based on user intent
Combinable – assembled in compounds A new compound
from recombining
the same molecules
Molecular information
(Microcontent)
Assembled in 
a compound
Tagged – rich metadata
Profiled – persona oriented
Contextualised – responds to contextual needs
@RayGallon	
@TransformSoc
Presentation © 2018-2019 The Transformation Society
@RayGallon	
@TransformSoc
Presentation © 2018-2019 The Transformation Society
@RayGallon	
@TransformSoc
Presentation © 2018-2019 The Transformation Society
SignificantConnections
▪ Communication between connected objects	
▪ Correlation between simple beacon and online data to get LOCAL
information	
▪ Ability to deduce condition based on stored data and context state
@RayGallon	
@TransformSoc
Presentation © 2018-2019 The Transformation Society
Validity vs. Validation
Valid in time vs. factually validated
Volatile information vs. Persistent
Some information is short-lived.

Needs to be reliable, 

valid a very short time
Some information relates to
health, safety, life
Needs to be validated and
persistent
@RayGallon	
@TransformSoc
Presentation © 2018-2019 The Transformation Society
http://thevitruviandvc.github.io/IMAGES/
Musa_Article2_Homepagepic.jpg
http://media.tractorsupply.com/is/image/TractorSupplyCompany/going_wireless_1?$360$
Input
Process undetectable,
code unreadable 

by humans
Our Users’ World…
OutputContextualized	
Decisional	
Content
Channels
Needed contextual information:	
Someone	in	the	field?	
Wind	conditions?	
Rain?
@RayGallon	
@TransformSoc
Presentation © 2019 The Transformation Society
Activity – The Role of Emotion
In pairs, tell each other about a difficulty using a technological
product, and the emotions that that generated.
Make a list of those emotions
We now have a list of emotions that users might feel in front of
your product. What can you design into your product to prevent
those from happening, or to assuage them if they do occur?
What if you could personalise these?
@RayGallon	
@TransformSoc
Presentation © 2019 The Transformation Society
Connectivism and Emotional Energy
Knowledge creation requires personal investment – there is
always an emotional component.
Knowledge needs to be believable and accepted by respected
authorities – thus consensus needs to be built.
In any knowledge-building group there is a shared emotional
network parallel to the communications network, which must be
in resonance.
Source: Nikita Basov
@RayGallon	
@TransformSoc
Presentation © 2019 The Transformation Society
Resonance
The knowledge field and the
emotional energy pool co-evolve
across the communications network
What can we do to create a
shared emotional energy
pool with users?
Can we do it on line,
without face-to-face
presence?
Illustration: Nikita Basov
@RayGallon	
@TransformSoc
Presentation © 2018-2019 The Transformation Society
Medical Prescription
Government
Regulation
?
How are you
making me safer,
better, or more
powerful with an
AI Home Robot?
Would you accept 

an AI Entity for 

Health Care?
@RayGallon	
@TransformSoc Presentation © 2018 The Transformation Society
More Information:
http://transformationsociety.net
ray@transformationsociety.net
Thanks for your attention!
www.information4zero.org
A Personal Note

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Living in volatile contexts

  • 1. Presentation © 2018-2019 The Transformation Society @TransformSoc @RayGallon Living in 
 Volatile Contexts Molecular Information in Action Ray Gallon http://public.media.smithsonianmag.com/legacy_blog/Nimbus-Minerva-Berndnaut-Smilde.jpg @info4zero
  • 2. @RayGallon @TransformSoc Presentation © 2018-2019 The Transformation Society In a World of Dynamic, Exponential Knowledge Explosion… Ref: https://lh3.googleusercontent.com/-aUfyb4_j_Bg/VSvmdL2puqI/AAAAAAAAALg/FSPtfbEf4fg/w1199-h675/What-Happens-in-an-Internet-Minute.png
  • 3. @RayGallon @TransformSoc Presentation © 2018-2019 The Transformation Society Contextualization! What can it do for information delivery?
  • 4. @RayGallon @TransformSoc Presentation © 2018-2019 The Transformation Society Picture: Greg Scullin. http://www.weeklytimesnow.com.au/article/2013/03/20/563539_business-news.html Context is Experiential The Gardener Knows the Flower Because He is an Expert in his Field SME
  • 5. @RayGallon @TransformSoc Presentation © 2018-2019 The Transformation Society The bee knows the flower
 from experience and need h2p://es.slideshare.net/gretacalinda/natures-beauty User
  • 6. @RayGallon @TransformSoc Presentation © 2019 The Transformation Society It is, therefore, important to give users 
 hooks that allow them to connect between tasks, especially when the context changes. Context is everything! And Knowledge is always contextual The ability to generalise knowledge from one task to another is directly linked to the learner’s ability to switch contexts When switching contexts, we sometimes have to unlearn some things: Say out loud: 5 - 2 = 7 - 3 = 8 - 5 = 125843 - 2795 =125843 - 2795 = Context Change
  • 7. @RayGallon @TransformSoc Presentation © 2018-2019 The Transformation Society What is Contextualization? The circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood. -Oxford Dictionary Static information A matrix of perceivable, observable, programmed, predicted parameters, events or intents that define an information request. -Information 4.0 Spontaneous
 information
  • 8. @RayGallon @TransformSoc Presentation © 2018-2019 The Transformation Society Contextualization Means Engaging the User Understand user’s global process – not just what 
 s/he does when interacting with your product: How often is s/he interrupted? What does s/he do when interrupted? How long are these interruptions? What are the other regular tasks the user does that relate to use of this product?
  • 9. @RayGallon @TransformSoc Presentation © 2018-2019 The Transformation Society More About Context Context State: Snapshot of the user’s current situation - volatile Context History: Historic record of user’s different past context states State Vector: A composite made from a collection of context states. Source: Intel
  • 10. @RayGallon @TransformSoc Presentation © 2018-2019 The Transformation Society A context that only exists for a short time: Ephemeral current conditions Extremely sensitive initial conditions Unpredictable final conditions What is a volatile context?
  • 11. @RayGallon @TransformSoc Presentation © 2018-2019 The Transformation Society IDENTIFY SOME COMMON 
 VOLATILE CONTEXTS Classify them in order of volatility Classify them in order of economic risk Classify them in order of danger to people Activity
  • 12. @RayGallon @TransformSoc Presentation © 2018-2019 The Transformation Society Molecular information (Microcontent) Autonomous content Simple in style (minimalist) Based on user intent Combinable – assembled in compounds Assembled in 
a compound
  • 13. @RayGallon @TransformSoc Presentation © 2018-2019 The Transformation Society Autonomous content Simple in style (minimalist) Based on user intent Combinable – assembled in compounds A new compound
from recombining
the same molecules Molecular information (Microcontent) Assembled in 
a compound Tagged – rich metadata Profiled – persona oriented Contextualised – responds to contextual needs
  • 16. @RayGallon @TransformSoc Presentation © 2018-2019 The Transformation Society SignificantConnections ▪ Communication between connected objects ▪ Correlation between simple beacon and online data to get LOCAL information ▪ Ability to deduce condition based on stored data and context state
  • 17. @RayGallon @TransformSoc Presentation © 2018-2019 The Transformation Society Validity vs. Validation Valid in time vs. factually validated Volatile information vs. Persistent Some information is short-lived.
 Needs to be reliable, 
 valid a very short time Some information relates to health, safety, life Needs to be validated and persistent
  • 18. @RayGallon @TransformSoc Presentation © 2018-2019 The Transformation Society http://thevitruviandvc.github.io/IMAGES/ Musa_Article2_Homepagepic.jpg http://media.tractorsupply.com/is/image/TractorSupplyCompany/going_wireless_1?$360$ Input Process undetectable, code unreadable 
 by humans Our Users’ World… OutputContextualized Decisional Content Channels Needed contextual information: Someone in the field? Wind conditions? Rain?
  • 19. @RayGallon @TransformSoc Presentation © 2019 The Transformation Society Activity – The Role of Emotion In pairs, tell each other about a difficulty using a technological product, and the emotions that that generated. Make a list of those emotions We now have a list of emotions that users might feel in front of your product. What can you design into your product to prevent those from happening, or to assuage them if they do occur? What if you could personalise these?
  • 20. @RayGallon @TransformSoc Presentation © 2019 The Transformation Society Connectivism and Emotional Energy Knowledge creation requires personal investment – there is always an emotional component. Knowledge needs to be believable and accepted by respected authorities – thus consensus needs to be built. In any knowledge-building group there is a shared emotional network parallel to the communications network, which must be in resonance. Source: Nikita Basov
  • 21. @RayGallon @TransformSoc Presentation © 2019 The Transformation Society Resonance The knowledge field and the emotional energy pool co-evolve across the communications network What can we do to create a shared emotional energy pool with users? Can we do it on line, without face-to-face presence? Illustration: Nikita Basov
  • 22. @RayGallon @TransformSoc Presentation © 2018-2019 The Transformation Society Medical Prescription Government Regulation ? How are you making me safer, better, or more powerful with an AI Home Robot? Would you accept 
 an AI Entity for 
 Health Care?
  • 23. @RayGallon @TransformSoc Presentation © 2018 The Transformation Society More Information: http://transformationsociety.net ray@transformationsociety.net Thanks for your attention! www.information4zero.org A Personal Note