IP Protection Tips for Maximizing Business Value
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Whether you are a new business or an established brand, there are an overwhelming number of administrative and legal tasks that have to be managed. Don't wait until it's too late! Without a solid plan to identify and address risk, your valuable assets are at risk. In this session, we'll show you common pitfalls to avoid, and provide a roadmap for success. This interactive session uses case studies to demonstrate ten actionable tips.
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IP Protection Tips for Maximizing Business Value
- 1. Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions. Don’t Risk it All! TEN TIPS FOR MAXIMIZING BUSINESS VALUE MARCH 2, 2016
- 2. Mary Juetten Founder & CEO Traklight @traklight @maryjuetten Forbes, ABA LegalTech Contributor 30 years business experience J.D., CPA, CA MSNBC, AZ PBS, SXSW V2V, LAUNCH Speaker SUCCESS Magazine Start Small, Win Big 2013 winner
- 4. IS YOUR BIZ AT RISK? GET LEGAL GET PEOPLE GET OFFERING NOT GET SUED SELL OR RETIRE
- 6. GET LEGAL #1 – ENTITY & EIN #2 – BOOKS RECORDS INSURANCE
- 9. GET PEOPLE #3 – AGREEMENTS #4 – EMPLOYEE v. CONTRACTOR
- 10. #3 - Co-Founders & Team
- 15. GROW #5 – NAMES #6 – OUTSIDE CREATORS #7 – INNOVATION CAPTURE
- 16. Homepage
- 17. Domain = TM IP Misconception
- 20. If I pay for it, I own it. IP Misconception
- 22. #7 - Capturing & Retaining Innovation is Hard
- 23. Trade Secrets = Value Careful re BYOD Image courtesy: Beverley Goodwin
- 24. NOT GET SUED #8 – OTHERS’ WORK #9 – SOCIAL MEDIA
- 27. You can copy anything without the © symbol IP Misconception
- 28. #9 - Careful re Social Media & Celebrities
- 29. Trade secrets are easy to protect IP Misconception
- 30. SELL OR RETIRE #10 – CANNOT SELL WHAT YOU DO NOT OWN BONUS TAKEAWAYS
- 31. • Who are you? • Employee of another company? • Personal vs Company? • Outside the US?
- 33. IP is just for tech startups or tech companies, and patents are the only IP for inventors. IP Misconception
- 36. Q&A
- 37. NEXT STEPS CHECKLIST BLOG – Traklight.com HBO’s SILICON VALLEY SCHOOLS STARTUPS EBOOK – Traklight Resource SLIDESHARE/TRAKLIGHT @maryjuetten @traklight
Editor's Notes
- Please fix formatting and font
- Text - #9 – Financial Projections Realistic Detailed Know your numbers! Picture of books or accounting (not another computer picture)
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- Text - #3 – Co-Founder slide with a group of people looking happy – title slide
- Slide with sad face or something. Text - Handshakes = Headaches
- Slide with sad face or something. Text - Handshakes = Headaches
- Add a slide that shows money burning instead of this picture–this will be the time and effort into fines and penalties employees as contractors, including interns Text - Fines, Penalties (don’t forget interns)
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- Check out creative commons. Org for licensing.
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- 9.5 -12 Million businesses Estimated to trade hands in the next 10-20 years 70% of small businesses $10 Trillion in value 35% of small business owners rely on exit for retirement
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