1.
TRACXN TOP BUSINESS MODELS REPORT
April 19, 2022
LATAM TECH

2.
Latam Tech - Top Business Models Report Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Contents
Latam Tech Funding OverviewLatam Tech 3
Top Funded Business Models 4
One Pagers 9
Appendix 59
2

3.
Latam Tech - Top Business Models Report Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Funding in last 1 year
3
Payments $2.1B
Auto E-Commerce & Content $816M
HRTech $771M
Residential Real Estate Tech $579M
Cryptocurrencies $518M
Social Commerce $448M
Y-o-Y Funding
Top Investors by Funding Rounds
Seed
Stage
Y Combinator
Bossa Nova
Soma Capital
64
11
9
Early
Stage
Kaszek Ventures
FJ Labs
Monashees
17
17
16
Late
Stage
SoftBank
Tiger Global Management
Kaszek Ventures
9
7
7
Funding by Geography
Top Feeds by $ Funding
Top Funding Rounds
$ Funding # Rounds
Nubank
(2013, )
$750M - Series G
Kavak
(2016, )
$700M - Series E
Nuvemshop
(2011, )
$500M - Series E
Rappi
(2015, )
$500M - Series F
Tiendanube
(2010, )
$500M - Series E
EBANX
(2012, )
$400M - Series C
Uala
(2016, )
$350M - Series D
QuintoAndar
(2012, )
$300M - Series E
Neon
(2016, )
$300M - Series D
Creditas
(2012, )
$260M - Series F
Facily
(2018, )
$250M - Series D
Bitso
(2014, )
$250M - Series C
Sao Paulo (40%)
Mexico City (14%)
Bogota (9%)
Buenos Aires (8%)
Lerma De Villada (5%)
Others (25%)

4.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Latam Tech - Top Funded Business Models - last 1 year (1/5)
4
Rank Business Model $ Funding # Rounds Top Funding Round Details
1▲1 Digital Native Banks $758M 2 Nubank | $750M | Series G Link
2▼1 Online Used Cars Dealers $700M 1 Kavak | $700M | Series E Link
3▲3 B2C Hyperlocal Delivery $507M 2 Rappi | $500M | Series F Link
4▲15 Cryptocurrency Trading Platforms $450M 2 Bitso | $250M | Series C Link
5▲20 Group Buying Platforms $448M 3 Facily | $250M | Series D Link
6▲66 Internet First Residential Real Estate Brokers $446M 4 QuintoAndar | $300M | Series E Link
7-- International Business Payments $400M 1 EBANX | $400M | Series C Link
8▼3
Internet First Retail Banks with Partner Bank's
License
$376M 6 Neon | $300M | Series D Link
9-- Internet First NFC Prepaid Cards $350M 1 Uala | $350M | Series D Link
10-- E-Commerce Rollups $345M 5 Merama | $225M | Series B Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

5.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Latam Tech - Top Funded Business Models - last 1 year (2/5)
5
Rank Business Model $ Funding # Rounds Top Funding Round Details
11-- Merchant Acquirer Companies $340M 2 CloudWalk | $190M | Series B Link
12▲74 Internet First Business Loans $272M 5 Konfío | $125M | Series E Link
13▲2 KYC for Financial Institutions $261M 3 Unico | $121M | Series C Link
14-- Blockchain in Financial Services $250M 3 2TM | $200M | Series B Link
15▲95 POS Payment Terminals $250M 1 Clip | $250M | Series D Link
16▲23 Open Banking API Providers $246M 8 Pismo | $108M | Series B Link
17▲3 Plant Based Seafood Substitutes $246M 2 NotCo | $236M | Series D Link
18▲36 Online Pet Products Retailers $210M 3 Pet Love | $150M | Series C Link
19▲4 Internet First Point of Sale Financing $207M 5 Addi | $80.0M | Series C Link
20▲7 B2B Building Materials Marketplaces $188M 3 Tul | $181M | Series B Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

6.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Latam Tech - Top Funded Business Models - last 1 year (3/5)
6
Rank Business Model $ Funding # Rounds Top Funding Round Details
21▼4 Marketplaces Software Suite $186M 1 Olist | $186M | Series E Link
22▲14 Health Insurance Marketplace For Employers $185M 2 Betterfly | $125M | Series C Link
23-- B2B Farm Produce Marketplaces $184M 6 Frubana | $94.1M | Series C Link
24▼5 Internet First Credit Cards $135M 2 Stori | $125M | Series C Link
25▲32 Solar Project Development Services Marketplace $130M 2 Solfácil | $100M | Series C Link
26-- Online B2C Wine Retailer $126M 1 Evino | $126M | Series A Link
27▼3
Internet First Banks for Businesses with Partner
Bank's License
$122M 3 Cora | $116M | Series B Link
28▼35 iBuying Platforms $120M 2 Loft | $100M | Series D Link
29-- Online Agriculture Payments $120M 1 Ectare | $120M | Series D Link
30-- Loan Life Cycle Management $115M 2 Open Co | $115M | Series D Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

7.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Latam Tech - Top Funded Business Models - last 1 year (4/5)
7
Rank Business Model $ Funding # Rounds Top Funding Round Details
31-- Station Based Intercity Car Rentals $104M 1 Kovi | $104M | Series B Link
32▲33 Internet First Personal Loans $102M 2 Kueski | $102M | Series C Link
33▲25 Internet First Corporate Credit Card Issuers $100M 3 Clara | $70.0M | Series B Link
34▲29 HRMS for SMBs $100M 1 Solides | $100M | Series B Link
35▲7 Applicant Tracking System $93.2M 1 Gupy | $93.2M | Series C Link
36▲86 SMB Accounting $85.2M 6 Treinta | $46.0M | Series A Link
37▲2 Internet First Revenue Based Financing $69.9M 5 A55 | $35.0M | Series A Link
38▲59 Online Accounting Services $63.0M 2 Contabilizei | $63.0M | Series D Link
39▼13 Employee Healthcare Benefits Administration $60.0M 1 Betterfly | $60.0M | Series B Link
40▼11 Online B2B Horizontal Retailers $57.0M 1 Adelco | $57.0M | Series C Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

8.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Latam Tech - Top Funded Business Models - last 1 year (5/5)
8
Rank Business Model $ Funding # Rounds Top Funding Round Details
41▼11 Fractional Share Trading Platforms $57.0M 1 Flink | $57.0M | Series B Link
42-- Multi-Industry CRM $51.3M 1 CRM&Bonus | $51.3M | Series A Link
43-- HRMS for Enterprises $51.2M 2 Buk | $50.0M | Series A Link
44▼49 Whiteboarding Software $50.7M 1 MURAL | $50.7M | Series C Link
45-- Online Home Furnishing Products Retailers $50.0M 2 GAIA | $50.0M | Series C Link
46-- Banking as a Service Platforms $50.0M 1 QI Tech | $50.0M | Series A Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

9.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Digital Native Banks - Latam
01
9
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$758M (▲8.3%)
2( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$2.3B
4
1
13
1
Banking Tech (Klar)
(# Cos: 335 | $4.0B)
Internet First Banks (Neon)
(# Cos: 153 | $3.6B)
Digital Native Banks (Conta Simples)
(# Cos: 35 | $2.4B)
Diversified (Nubank)
(# Cos: 13 | $2.3B)
Nubank
(2013, $2.3B)
FV Bank
(2019, $8.0M)
Jeitto
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Nubank (2013)
$750M - Series G - Jun 2021
FV Bank (2019)
$8.0M - Series A - Aug 2021

10.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Online Used Cars Dealers - Latam
02
10
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$700M (▼1.4%)
1(▼75%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$1.4B
2
-
2
1
Auto E-Commerce & Content (Nexu)
(# Cos: 324 | $1.7B)
Second Hand Vehicles (InstaCarro)
(# Cos: 80 | $1.5B)
Cars (Volanty)
(# Cos: 51 | $1.5B)
Online Dealer (Kavak)
(# Cos: 2 | $1.4B)
Kavak
(2016, $1.4B)
Checkars
(2018, $125K)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Kavak (2016)
$700M - Series E - Sep 2021

11.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
B2C Hyperlocal Delivery - Latam
03
11
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$507M (▲66.8%)
2(▼33.3%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
3
$2.9B
18
-
121
4
Logistics Tech (99minutos.com)
(# Cos: 1361 | $4.2B)
Parcel (Rappi)
(# Cos: 460 | $3.4B)
Hyperlocal Delivery (Loggi)
(# Cos: 256 | $3.4B)
B2C (iFood)
(# Cos: 121 | $2.9B)
iFood
(2011, $592M)
Rappi
(2015, $2.3B)
Mensajeros Urbanos
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Rappi (2015)
$500M - Series F - Jul 2021
Cargamos.com (2018)
$7.0M - Seed - Sep 2021

12.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Cryptocurrency Trading Platforms -
Latam
04
12
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$450M (▲352%)
2( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
2
$569M
6
-
57
2
Cryptocurrencies (FOXBIT)
(# Cos: 678 | $654M)
Financial Services (Lemon Cash)
(# Cos: 473 | $650M)
Investment Industry (Xcapit)
(# Cos: 355 | $606M)
Online Trading Platforms (Mercado
Bitcoin)
(# Cos: 109 | $583M)
Regular Trading (Bitso)
(# Cos: 57 | $569M)
Bitso
(2014, $331M)
Mercado Bitcoin
(2013, $238M)
Volabit
(2014, $250K)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Bitso (2014)
$250M - Series C - May 2021
Mercado Bitcoin (2013)
$200M - Series B - Jul 2021

13.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Facily (2018)
$135M - Series D - Dec 2021
$250M - Series D - Nov 2021
$63.0M - Series C - Jun 2021
Group Buying Platforms - Latam
05
13
Back to index
Social Commerce (Renova Tu Vestidor)
(# Cos: 38 | $514M)
Group Buying (Pigit)
(# Cos: 4 | $501M)
Diversified (Facily)
(# Cos: 4 | $501M)
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$448M (▲745%)
3(▲50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$501M
3
-
4
1
Facily
(2018, $501M)
Pigit BuyOnSocial
(2011, $296K)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

14.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Internet First Residential Real Estate
Brokers - Latam
06
14
Back to index
Residential Real Estate Tech (Loft)
(# Cos: 154 | $1.7B)
Online Brokers (QuintoAndar)
(# Cos: 12 | $785M)
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$446M (▲ >10K%)
4(▲300%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$785M
6
-
12
2
QuintoAndar
(2012, $755M)
Tu Canton
(2013, $1.2M)
EmCasa
(2017, $24.6M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
QuintoAndar (2012)
$120M - Series E - Aug 2021
$300M - Series E - May 2021
EmCasa (2017)
$21.0M - Series B - Jul 2021
Homelend (2016)
$4.5M - Series A - Oct 2021

15.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
International Business Payments - Latam
07
15
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$400M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$430M
1
-
2
1
Payments (Stori)
(# Cos: 801 | $3.3B)
Business Payments (Clip)
(# Cos: 382 | $1.5B)
Online Payments (Tpaga)
(# Cos: 124 | $506M)
International (EBANX)
(# Cos: 2 | $430M)
EBANX
(2012, $430M)
FacilitaPay
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
EBANX (2012)
$400M - Series C - Jun 2021

16.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Internet First Retail Banks with Partner Bank's
License - Latam
08
16
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$376M (▼3.8%)
6(▼25%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$947M
12
-
54
7
Banking Tech (Cuenca)
(# Cos: 335 | $4.0B)
Internet First Banks (Nubank)
(# Cos: 153 | $3.6B)
Through Bank Partnerships (Klar)
(# Cos: 114 | $1.2B)
Retail Banking (Neon)
(# Cos: 54 | $947M)
Neon
(2016, $720M)
Klar
(2019, $92.5M)
Cuenca
(2018, $9.6M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Neon (2016)
$300M - Series D - Feb 2022
Klar (2019)
$70.0M - Series B - Jul 2021
Z1 (2020)
$10.0M - Series A - Nov 2021
$2.5M - Seed - Jul 2021
alt.bank (2019)
$5.5M - Series A - May 2021
Bankaya (2019)
Undisclosed - Seed - Oct 2021

17.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Internet First NFC Prepaid Cards - Latam
09
17
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$350M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$589M
2
1
9
1
Payments (Clip)
(# Cos: 801 | $3.3B)
Consumer Payments (Clara)
(# Cos: 365 | $1.2B)
Payment Cards (Stori)
(# Cos: 127 | $941M)
Prepaid Cards (Z1)
(# Cos: 93 | $660M)
General Purpose (DM Card)
(# Cos: 55 | $615M)
Reloadable (Pagseguro)
(# Cos: 54 | $615M)
NFC (Uala)
(# Cos: 9 | $589M)
Uala
(2016, $544M)
Pagseguro BKR
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Uala (2016)
$350M - Series D - Aug 2021

18.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
E-Commerce Rollups - Latam
10
18
Back to index
Brands Tech (Algramo)
(# Cos: 12 | $541M)
Tech First Ecommerce Brand Acquirers
(Merama)
(# Cos: 3 | $525M)
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$345M ( -- )
5( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$525M
3
-
3
3
Merama
(2020, $345M)
Valoreo
(2020, $160M)
Wonder Brands
(2020, $20.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Merama (2020)
$60.0M - Series B - Dec 2021
$225M - Series B - Sep 2021
$60.0M - Series A - Apr 2021
Valoreo (2020)
$80.0M - Series B - Feb 2022
$30.0M - Series A - Jul 2021

19.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Merchant Acquirer Companies - Latam
11
19
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$340M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$365M
1
-
2
1
Payments (Clip)
(# Cos: 801 | $3.3B)
Enablers (Cielo)
(# Cos: 53 | $653M)
White Label Solutions (Zoop)
(# Cos: 17 | $428M)
Merchant Acquirers (CloudWalk)
(# Cos: 2 | $365M)
CloudWalk
(2013, $365M)
Blue Label
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
CloudWalk (2013)
$150M - Series C - Nov 2021
$190M - Series B - May 2021

20.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Internet First Business Loans - Latam
12
20
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$272M (▲ >10K%)
5(▲400%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$580M
6
-
14
4
Alternative Lending (Guiabolso)
(# Cos: 545 | $2.9B)
Online Lenders (Creditas)
(# Cos: 445 | $2.7B)
Business Loans (BizCapital)
(# Cos: 114 | $895M)
Diversified (Konfío)
(# Cos: 33 | $608M)
Direct Lender (Credijusto)
(# Cos: 14 | $580M)
Credijusto
(2014, $42.0M)
Konfío
(2014, $378M)
Xepelin
(2019, $36.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Konfío (2014)
$110M - Series E - Sep 2021
$125M - Series E - Jun 2021
Xepelin (2019)
$30.0M - Series A - Jul 2021
KREDITO (2019)
$4.0M - Seed - May 2021
Finaktiva (2016)
$3.0M - Seed - Jul 2021

21.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
KYC for Financial Institutions - Latam
13
21
Back to index
RegTech (Legiti)
(# Cos: 44 | $451M)
KYC (idwall)
(# Cos: 18 | $391M)
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$261M (▲143%)
3(▲200%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$391M
5
-
18
2
idwall
(2016, $53.9M)
Unico
(2007, $337M)
CPqD
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Unico (2007)
$100M - Series D - Apr 2022
$121M - Series C - Aug 2021
idwall (2016)
$40.1M - Series C - Jun 2021

22.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
2TM (2013)
$50.3M - Series B - Nov 2021
$200M - Series B - Jul 2021
Aligned (2020)
$34.0M - Series C - Feb 2022
Blockchain in Financial Services - Latam
14
22
Back to index
Blockchain Infrastructure (Ethereum Classic)
(# Cos: 54 | $293M)
Blockchain Network (RSK Labs)
(# Cos: 16 | $290M)
Finance (2TM)
(# Cos: 6 | $284M)
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$250M ( -- )
3( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$284M
3
-
6
2
2TM
(2013, $250M)
Ethereum Classic Aligned
(2020, $34.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

23.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
POS Payment Terminals - Latam
15
23
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$250M (▲ >10K%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
3
$401M
12
1
75
2
Payments (Stori)
(# Cos: 801 | $3.3B)
Business Payments (EBANX)
(# Cos: 382 | $1.5B)
POS Payments (Getnet)
(# Cos: 97 | $402M)
POS Payment Terminal (Clip)
(# Cos: 75 | $401M)
Clip
(2012, $396M)
Getnet Billpocket
(2011, $125K)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Clip (2012)
$250M - Series D - Jun 2021

24.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Pismo (2016)
$108M - Series B - Oct 2021
QI Tech (2018)
$50.0M - Series A - Nov 2021
Pomelo (2021)
$45.0M - Series A - Oct 2021
$9.0M - Seed - May 2021
Stark Bank (2018)
$45.0M - Series B - Apr 2022
$13.1M - Series A - Dec 2021
SWAP (2020)
$25.0M - Series A - Oct 2021
View all 8 Funding Rounds on Tracxn Platform
Open Banking API Providers - Latam
16
24
Back to index
Banking Tech (Nubank)
(# Cos: 335 | $4.0B)
Open Banking (Pomelo)
(# Cos: 45 | $320M)
Banking APIs (Pismo)
(# Cos: 32 | $316M)
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$246M (▲1181%)
8(▲33.3%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$316M
17
-
32
5
Pismo
(2016, $109M)
Pomelo
(2021, $55.0M)
Stark Bank
(2018, $58.2M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

25.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Plant Based Seafood Substitutes - Latam
17
25
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$246M (▲189%)
2(▲100%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$396M
2
-
2
1
Food Tech (iFood)
(# Cos: 550 | $1.3B)
Novel Foods (Kernel)
(# Cos: 19 | $501M)
Food Products (Fazenda Futuro)
(# Cos: 16 | $501M)
Dairy Substitute (Bifidice)
(# Cos: 3 | $396M)
Plant Based (NotCo)
(# Cos: 2 | $396M)
NotCo
(2015, $396M)
NoMoo Plant-Based
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
NotCo (2015)
$236M - Series D - Jul 2021
$10.0M - Series C - Jun 2021

26.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Online Pet Products Retailers - Latam
18
26
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$210M (▲4100%)
3(▲50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
2
$292M
6
-
40
1
Pet Tech (DogHero)
(# Cos: 191 | $309M)
Pet Supplies Ecommerce (Zee Now)
(# Cos: 55 | $292M)
Horizontal (Petsy)
(# Cos: 48 | $292M)
Retailer (Petz)
(# Cos: 43 | $292M)
Cats and Dogs (Laika)
(# Cos: 40 | $292M)
B2C (Pet Love)
(# Cos: 40 | $292M)
Pet Love
(1999, $226M)
Laika
(2017, $65.2M)
Petz
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Pet Love (1999)
$150M - Series C - Aug 2021
Laika (2017)
$48.0M - Series B - Jan 2022
$12.0M - Series A - Jun 2021

27.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Internet First Point of Sale Financing -
Latam
19
27
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$207M (▲445%)
5(▲150%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$265M
9
-
24
3
Alternative Lending (Guiabolso)
(# Cos: 545 | $2.9B)
Online Lenders (BizCapital)
(# Cos: 445 | $2.7B)
Consumer Loans (Creditas)
(# Cos: 282 | $1.6B)
Point of Sale Financing (Koin)
(# Cos: 37 | $271M)
Direct Lender (Addi)
(# Cos: 24 | $265M)
Addi
(2018, $203M)
Nelo
(2019, $25.6M)
Aplazo
(2020, $35.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Addi (2018)
$80.0M - Series C - Dec 2021
$75.0M - Series B - Sep 2021
Aplazo (2020)
$27.0M - Series A - Nov 2021
$5.3M - Seed - Jun 2021
Nelo (2019)
$20.0M - Series A - Oct 2021

28.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
B2B Building Materials Marketplaces -
Latam
20
28
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$188M (▲530%)
3(▼40%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$218M
5
-
16
1
B2B E-Commerce (Gro Direto)
(# Cos: 213 | $580M)
Home Construction & Improvement (Juntos
Somos)
(# Cos: 25 | $218M)
Building Supplies (Sooper)
(# Cos: 24 | $218M)
Diversified (Oico)
(# Cos: 24 | $218M)
Marketplace (Tul)
(# Cos: 16 | $218M)
Tul
(2020, $210M)
Oico
(2019, $7.1M)
Sooper
(2021, $1.1M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Tul (2020)
$181M - Series B - Jan 2022
Oico (2019)
$5.5M - Series A - Jan 2022
Sooper (2021)
$1.1M - Series A - Jan 2022

29.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Olist (2015)
$186M - Series E - Dec 2021
Marketplaces Software Suite - Latam
21
29
Back to index
E-Commerce Enablers (Hotmart)
(# Cos: 320 | $2.3B)
Ecommerce Software Suite (Nuvemshop)
(# Cos: 84 | $1.7B)
Marketplaces (Olist)
(# Cos: 15 | $320M)
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$186M (▲129%)
1(▼50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$320M
7
-
15
1
Olist
(2015, $314M)
Brasil/CT Digital Commerce Group
(2007, $5.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

30.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Health Insurance Marketplace For
Employers - Latam
22
30
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$185M (▲957%)
2( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$203M
1
-
1
1
Employee Health IT (1DOC3)
(# Cos: 96 | $342M)
Healthcare Benefits Administration (Bamba)
(# Cos: 16 | $283M)
Benefits Marketplace (4Uno)
(# Cos: 2 | $203M)
Health Insurance (Betterfly)
(# Cos: 1 | $203M)
Betterfly
(2018, $203M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Betterfly (2018)
$125M - Series C - Feb 2022
$60.0M - Series B - Jun 2021

31.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
B2B Farm Produce Marketplaces - Latam
23
31
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$184M ( -- )
6( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$219M
9
-
18
2
B2B E-Commerce (Tul)
(# Cos: 213 | $580M)
Food & Beverages (Clubbi)
(# Cos: 33 | $234M)
Groceries (Mayoreo Total)
(# Cos: 33 | $234M)
Farm Products (Cayena)
(# Cos: 27 | $229M)
Marketplace (Frubana)
(# Cos: 18 | $219M)
Frubana
(2018, $194M)
Cayena
(2004, $21.0M)
Poupachef
(1970, $3.8M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Frubana (2018)
$94.1M - Series C - Nov 2021
$65.0M - Series B - Jun 2021
Cayena (2004)
$17.5M - Series A - Mar 2022
$3.5M - Series A - Sep 2021
Poupachef (1970)
$3.8M - Series A - Sep 2021
Pantore (2021)
$125K - Seed - Feb 2022

32.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Internet First Credit Cards - Latam
24
32
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$135M (▲315%)
2(▲100%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$178M
4
-
29
1
Payments (Clip)
(# Cos: 801 | $3.3B)
Consumer Payments (RecargaPay)
(# Cos: 365 | $1.2B)
Payment Cards (Uala)
(# Cos: 127 | $941M)
Credit Cards (Clara)
(# Cos: 34 | $281M)
General Purpose (Stori)
(# Cos: 29 | $178M)
Stori
(2019, $178M)
Nu Mexico Digio
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Stori (2019)
$10.0M - Series C - Mar 2022
$125M - Series C - Nov 2021

33.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Solar Project Development Services
Marketplace - Latam
25
33
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$130M (▲3158%)
2(▲100%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$135M
1
-
4
1
Renewable Energy Tech (Inti-Tech)
(# Cos: 55 | $140M)
Solar Energy (Girasol)
(# Cos: 39 | $139M)
ECommerce (Sunergy)
(# Cos: 5 | $135M)
Project Development Services (Invictus)
(# Cos: 4 | $135M)
Marketplace (Solfácil)
(# Cos: 4 | $135M)
Solfácil
(2018, $135M)
Invictus Sunergy
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Solfácil (2018)
$100M - Series C - Apr 2022
$30.0M - Series B - Jun 2021

34.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Online B2C Wine Retailer - Latam
26
34
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$126M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$127M
4
-
12
0
Online Grocery (Liv Up)
(# Cos: 349 | $910M)
B2C Ecommerce (Merqueo)
(# Cos: 267 | $665M)
Beverages (Sonoma)
(# Cos: 69 | $127M)
Alcoholic (Ze Delivery)
(# Cos: 50 | $127M)
Wine (The Wine)
(# Cos: 13 | $127M)
Retailer (Evino)
(# Cos: 12 | $127M)
Evino
(2013, $126M)
The Wine Sonoma
(2012, $700K)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Evino (2013)
$126M - Series A - Mar 2022

35.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Internet First Banks for Businesses with Partner
Bank's License - Latam
27
35
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$122M (▲356%)
3(▲200%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$159M
5
-
21
2
Banking Tech (Klar)
(# Cos: 335 | $4.0B)
Internet First Banks (Nubank)
(# Cos: 153 | $3.6B)
Through Bank Partnerships (Neon)
(# Cos: 114 | $1.2B)
Business Banking (Cora)
(# Cos: 21 | $159M)
Cora
(2019, $153M)
PJBank Banco Topazio
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Cora (2019)
$116M - Series B - Aug 2021
Trace Finance (2020)
$4.3M - Seed - Feb 2022
Plurall (2021)
$1.5M - Seed - Mar 2022

36.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
iBuying Platforms - Latam
28
36
Back to index
Residential Real Estate Tech (QuintoAndar)
(# Cos: 154 | $1.7B)
Online Resellers (Loft)
(# Cos: 2 | $823M)
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$120M (▼71.8%)
2( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$823M
2
-
2
2
Loft
(2018, $798M)
Flat
(2019, $24.9M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Loft (2018)
$100M - Series D - Apr 2021
Flat (2019)
$20.0M - Series A - Sep 2021

37.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Ectare (2017)
$120M - Series D - Sep 2021
Online Agriculture Payments - Latam
29
37
Back to index
Crop Tech (Taranis)
(# Cos: 604 | $579M)
Finance (Agryo)
(# Cos: 19 | $139M)
Payments (Ectare)
(# Cos: 3 | $120M)
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$120M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$120M
2
-
3
1
Ectare
(2017, $120M)
Pago Rural Agrocoin
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

38.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Open Co (2021)
$115M - Series D - Dec 2021
Verde (2021)
$125K - Seed - Sep 2021
Loan Life Cycle Management - Latam
30
38
Back to index
Banking Tech (Nubank)
(# Cos: 335 | $4.0B)
Loan Life Cycle Management (Zinobe)
(# Cos: 49 | $116M)
Suite (Open Co)
(# Cos: 15 | $115M)
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$115M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$115M
3
-
15
1
Open Co
(2021, $115M)
Zinobe Datascoring
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

39.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Station Based Intercity Car Rentals -
Latam
31
39
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$104M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$148M
5
-
22
1
Online Travel (Hurb)
(# Cos: 648 | $492M)
Transportation (Buser)
(# Cos: 117 | $303M)
Car (beepbeep)
(# Cos: 50 | $148M)
Rental (Turbi)
(# Cos: 47 | $148M)
Own Fleet (Awto)
(# Cos: 25 | $148M)
Station Based (Kovi)
(# Cos: 22 | $148M)
Kovi
(2018, $145M)
Awto Turbi
(2016, $987K)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Kovi (2018)
$104M - Series B - Aug 2021

40.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Internet First Personal Loans - Latam
32
40
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$102M (▲3304%)
2( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$118M
8
-
34
1
Alternative Lending (Guiabolso)
(# Cos: 545 | $2.9B)
Online Lenders (BizCapital)
(# Cos: 445 | $2.7B)
Consumer Loans (Creditas)
(# Cos: 282 | $1.6B)
Personal Loans (Kubo.financiero)
(# Cos: 85 | $167M)
Direct Lender (Kueski)
(# Cos: 34 | $118M)
Kueski
(2012, $114M)
Baubap
(2018, $3.1M)
ConFiar
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Kueski (2012)
$102M - Series C - Dec 2021
Baubap (2018)
$125K - Seed - Jul 2021

41.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Internet First Corporate Credit Card
Issuers - Latam
33
41
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$100M (▲2662%)
3(▲50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$104M
3
-
5
1
Payments (Clip)
(# Cos: 801 | $3.3B)
Consumer Payments (RecargaPay)
(# Cos: 365 | $1.2B)
Payment Cards (Uala)
(# Cos: 127 | $941M)
Credit Cards (Stori)
(# Cos: 34 | $281M)
Corporate Cards (Clara)
(# Cos: 5 | $104M)
Clara
(2019, $104M)
delt.ai
(2019, $125K)
Kapital
(2021, $125K)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Clara (2019)
$70.0M - Series B - Dec 2021
$30.0M - Series A - May 2021
Kapital (2021)
$125K - Seed - Jan 2022

42.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
HRMS for SMBs - Latam
34
42
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$100M (▲3233%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$110M
4
-
13
2
HRTech (Konfío)
(# Cos: 732 | $1.1B)
HRMS (Solides)
(# Cos: 82 | $161M)
Suite (LG place of people)
(# Cos: 51 | $161M)
SMB (Worky)
(# Cos: 13 | $110M)
Worky
(2017, $3.0M)
Solides
(2008, $104M)
Runa
(2017, $3.5M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Solides (2008)
$100M - Series B - Feb 2022

43.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Gupy (2015)
$93.2M - Series C - Jan 2022
Applicant Tracking System - Latam
35
43
Back to index
HRTech (Konfío)
(# Cos: 732 | $1.1B)
Applicant Tracking System (Emi Labs)
(# Cos: 67 | $145M)
Suite (Gupy)
(# Cos: 32 | $111M)
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$93.2M (▲1270%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$111M
7
-
32
1
Gupy
(2015, $104M)
Kenoby
(2014, $5.9M)
Apli
(2016, $1.5M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

44.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
SMB Accounting - Latam
36
44
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$85.2M (▲ >10K%)
6(▲200%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
5
$134M
17
-
147
4
Finance & Accounting Tech (Contabilizei)
(# Cos: 616 | $386M)
Accounting Solutions (Sidetrade)
(# Cos: 465 | $242M)
Accounting Suite (ContaAzul)
(# Cos: 158 | $134M)
SMBs (Treinta)
(# Cos: 147 | $134M)
Treinta
(2020, $60.8M)
ContaAzul
(2012, $40.9M)
Facturama
(2012, $180K)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Treinta (2020)
$46.0M - Series A - Apr 2022
$14.3M - Seed - Jun 2021
BHub (2004)
$20.0M - Series A - Dec 2021
$4.6M - Seed - Sep 2021
ContaLink (2008)
$125K - Seed - Sep 2021
Konta (2019)
$125K - Seed - Jun 2021

45.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Internet First Revenue Based Financing -
Latam
37
45
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$69.9M (▲899%)
5(▲150%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$76.9M
3
-
5
3
Alternative Lending (Guiabolso)
(# Cos: 545 | $2.9B)
Online Lenders (Creditas)
(# Cos: 445 | $2.7B)
Business Loans (BizCapital)
(# Cos: 114 | $895M)
Revenue Based Financing (A55)
(# Cos: 5 | $76.9M)
Direct Lender (Divibank)
(# Cos: 5 | $76.9M)
Divibank
(2020, $3.6M)
A55
(2019, $58.3M)
Fairplay
(2019, $15.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
A55 (2019)
$16.3M - Series B - Jan 2022
$35.0M - Series A - May 2021
Fairplay (2019)
$15.0M - Series A - Jan 2022
Divibank (2020)
Undisclosed - Seed - Jun 2021
$3.6M - Seed - May 2021

46.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Contabilizei (2013)
$63.0M - Series D - Mar 2022
BackStartup (2014)
Undisclosed - Seed - May 2021
Online Accounting Services - Latam
38
46
Back to index
Finance & Accounting Tech (Treinta)
(# Cos: 616 | $386M)
Tech-Enabled Services (BackStartup)
(# Cos: 47 | $96.7M)
Accounting & Bookkeeping (Contabilizei)
(# Cos: 30 | $96.6M)
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$63.0M (▲5150%)
2( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$96.6M
3
-
30
1
Contabilizei
(2013, $94.6M)
BackStartup
(2014, $2.0M)
MEI Easy
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

47.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Betterfly (2018)
$60.0M - Series B - Jun 2021
Employee Healthcare Benefits
Administration - Latam
39
47
Back to index
Employee Health IT (1DOC3)
(# Cos: 96 | $342M)
Healthcare Benefits Administration (Bamba)
(# Cos: 16 | $283M)
Benefits Management (Betterfly)
(# Cos: 11 | $80.0M)
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$60.0M (▲221%)
1(▼66.7%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$80.0M
4
-
11
1
Betterfly
(2018, $80.0M)
Bamba Klivo
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

48.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Adelco (1976)
$57.0M - Series C - Nov 2021
Online B2B Horizontal Retailers - Latam
40
48
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B2B E-Commerce (Tul)
(# Cos: 213 | $580M)
Horizontal (Inventa)
(# Cos: 30 | $118M)
E-Distributor (Chiper)
(# Cos: 8 | $69.0M)
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$57.0M (▲375%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$69.0M
3
-
8
2
Chiper
(2017, $12.0M)
Adelco
(1976, $57.0M)
Emonk
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

49.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Fractional Share Trading Platforms -
Latam
41
49
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Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$57.0M (▲375%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$70.0M
1
-
1
1
Investment Tech (Guiabolso)
(# Cos: 620 | $824M)
Online Trading Platforms (Nelogica)
(# Cos: 269 | $193M)
Stocks (Toro Investimentos)
(# Cos: 50 | $87.2M)
Fractional Investing (Flink)
(# Cos: 1 | $70.0M)
Flink
(2015, $70.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Flink (2015)
$57.0M - Series B - Aug 2021

50.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Multi-Industry CRM - Latam
42
50
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Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$51.3M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
2
$101M
6
-
68
1
Sales Force Automation (Sirena)
(# Cos: 353 | $263M)
CRM (Omie)
(# Cos: 172 | $245M)
Enterprise Suite (Mercos)
(# Cos: 123 | $104M)
Multi-Industry (RD Station)
(# Cos: 68 | $101M)
RD Station
(2011, $50.0M)
Mercos CRM&Bonus
(2018, $51.3M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
CRM&Bonus (2018)
$51.3M - Series A - Oct 2021

51.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
HRMS for Enterprises - Latam
43
51
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Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$51.2M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$51.2M
7
-
38
1
HRTech (Konfío)
(# Cos: 732 | $1.1B)
HRMS (Solides)
(# Cos: 82 | $161M)
Suite (Worky)
(# Cos: 51 | $161M)
Enterprise (LG place of people)
(# Cos: 38 | $51.2M)
LG place of people Buk
(2016, $50.0M)
Ahgora
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Buk (2016)
$50.0M - Series A - Oct 2021
Qüilo (2016)
$1.2M - Seed - May 2021

52.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Whiteboarding Software - Latam
44
52
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Enterprise Collaboration (Todoist)
(# Cos: 269 | $207M)
Whiteboarding Platform (MURAL)
(# Cos: 2 | $199M)
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$50.7M (▼59%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$199M
2
-
2
1
MURAL
(2011, $199M)
Duuca
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
MURAL (2011)
$50.7M - Series C - Jul 2021

53.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Online Home Furnishing Products
Retailers - Latam
45
53
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$50.0M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$363M
7
2
23
1
Home Improvements (GAIA)
(# Cos: 141 | $686M)
B2C Commerce (Mobly)
(# Cos: 113 | $685M)
Horizontal (MadeiraMadeira)
(# Cos: 35 | $682M)
Retailer (Dafiti)
(# Cos: 23 | $363M)
Dafiti
(2011, $275M)
Mobly
(2011, $20.0M)
GAIA
(2014, $67.8M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
GAIA (2014)
$50.0M - Series C - Sep 2021
Urucuna (2020)
Undisclosed - Seed - Jun 2021

54.
Copyright © 2022, Tracxn Technologies Limited. All rights reserved.
Latam Tech - Top Business Models Report
Recent Funding Rounds
Banking as a Service Platforms - Latam
46
54
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$50.0M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$50.0M
1
-
1
1
Banking Tech (Nubank)
(# Cos: 335 | $4.0B)
Open Banking (Pomelo)
(# Cos: 45 | $320M)
Banking APIs (Pismo)
(# Cos: 32 | $316M)
With Banking License (QI Tech)
(# Cos: 1 | $50.0M)
QI Tech
(2018, $50.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
QI Tech (2018)
$50.0M - Series A - Nov 2021

55.
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Latam Tech - Top Business Models Report
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