Tracxn Research — Home Improvements Landscape, December 2016

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.
Tracxn
World’s Largest Startup Research Platform
2

Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.3
Contents
Topic Page No.
Scope of Report 04
Entrepreneur Activity 06
Investment Trend 13
Who is Investing 24
Exit Outlook - IPO, Acquisitions 28
Sub Sector Analysis 32
Interesting Companies 50
Useful Links 64
Company List 66
Team 229

Sector Overview
Scope of report
This report covers online-first companies operating in the home improvements industry in the following markets:
• Business-to-Consumer Market : Online platforms selling furniture and other home decor products. Retailer, Private Label,
and Marketplace are the top business models in this market.
• Secondary Market : Online platforms enabling buying and selling of pre-owned furniture. Commission-based Marketplaces
and Consignment are the top business models in this market.
• Service Facilitators/Providers : Online booking platforms for different home improvement service providers. The focus area
in this market is only on big ticket home remodeling services like interior designing, painting, flooring etc.
• Technology Enablers : Online platforms providing various technology services like Augmented Reality and Virtual Reality for
furniture visualization, Project Management Tools for home remodeling, Furniture Designing Tools, etc.
• Business-to-Business Market : Online platforms enabling trade between businesses engaged in the home improvements
industry. Marketplaces and E-distributors are the top business models in this market.
The scope of this report includes equity as well as debt funding received by the companies.
Disclaimer: The information and data in the report is based on global developments tracked in the sector till November 23, 2016. This is to
categorically state that any events and relevant developments after the said date will not reflect in the report.

Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
5

50
80
136
165
230
343
80
0
80
160
240
320
400
2010 2011 2012 2013 2014 2015 2016
NumberofCompanies
6
YoY – Number of companies founded
Made.com Westwing Porch Duocai360 Casper Simba Miaodj
Joss Pepperfry Urban Ladder Livspace IKongJian Modsy PaperToStone

Large Upcoming Sectors
No. of Companies
Founded
Average
Age
No. of Companies
Funded
Business Model
Total
Funding
Example
29 Apr-2014 7 Rental $44M furlenco.com
Furlenco
2011, Bangalore
50 Jan-2014 13
B2C Commerce > Mattress > Private
Label
$115M casper.com
Casper
2014, New York City
35 Jan-2014 8 Second-hand $48M
Chairish
2013, San Francisco
20 Jan-2014 6
B2C Commerce > Horizontal >
Product Discovery
$8M dajia365.com
Dajia365
2012, Beijing
50 Sep-2013 17 Services > Interior Design > In-house $44M havenly.com
Havenly
2013, Denver
88 Jun-2013 32
Services > Interior Design >
Marketplace
$65M homepolish.com
Homepolish
2012, New York City
21 May-2013 6
Services > Interior Design > In-house >
Modular
$18M capricoast.com
CapriCoast
2014, Bangalore
89 Sep-2012 30
Marketplace
$431M home24.de
Home24
2009, Berlin

Large Upcoming Sectors
No. of Companies
Founded
Average
Age
No. of Companies
Funded
Business Model
Total
Funding
Example
26 Sep-2012 6
B2C Commerce > Horizontal > Private
Label > Custom Made
$105M made.com
Made.com
2010, London
19 Sep-2012 3
Services > Interior Design > Listing
Platform
$3M urbanhomez.com
UrbanHomez
2012, Delhi
50 Aug-2012 22 Services > Horizontal > Marketplace $123M duocai360.cn
Duocai360
2013, Beijing
49 Aug-2012 23 Enabler > Visualization Tool $56M
Rooomy
2009, San Jose
131 Jun-2012 29
B2C Commerce > Horizontal > Private
Label
$487M meilele.com
Meilele
2008, Foshan
21 Feb-2012 6
Services > Horizontal > Listing
Platform
$106M porch.com
Porch
2012, Seattle
40 Jan-2012 9
B2C Commerce > Furniture > Private
Label
$39M kumanju.com
Kumanju
2008, Guangzhou
80 Nov-2011 12 B2C Commerce > Decor > Retailer $14M bespokeglobal.com
Bespoke Global
2011, New York City

Niche Upcoming Sectors
No. of Companies
Founded
Average
Age
No. of Companies
Funded
Business Model
Total
Funding
Example
5 Jan-2015 5
Enabler > Visualization Tool > Virtual
Reality
$5M roomle.com
ROOMLE
2014, Linz
4 Jan-2015 1
Second-hand > Furniture >
Consignment
$7M thrifted.co.uk
Thrifted
2015, London
5 Sep-2014 1
Commission-based Marketplace
$21M moveloot.com
Second Home
2015, Los Angeles
3 Aug-2014 1
B2C Commerce > Hardware Supplies >
Horizontal > Marketplace
$15M
ManoMano
2013, Paris
3 Aug-2014 1
Label > Sofa > Custom Made
NA sofamatch.com
Sofa Match
2014, Mexico City
2 Jun-2014 1 B2C Commerce > Decor > Subscription $150K theswatchbox.com
The Swatch Box
2015, El Segundo
15 Apr-2014 4
Second-hand > Horizontal >
$13M vintiqa.com
Vintiqa
2015, London

No. of Companies
Founded
Average
Age
No. of Companies
Funded
Business Model
Total
Funding
Example
9 Feb-2014 1 Services > Painting > Marketplace $12M wallpainting.in
Professional Wallz
2014, Mumbai
5 Feb-2014 5
Enabler > Product Management Tool
> Furniture Designing
$13M tylko.com
Tylko
2015, Warsaw
8 Sep-2013 1
Consignment
$7M viyet.com
Viyet
2012, New York City
10 Apr-2013 6
Services > Interior Design > Reverse
Auction
$59M youmakeit.co
Youmakeit
2015, London
7 Apr-2013 6 Enabler > Product Management Tool $13M designerpages.com
Designer Pages
2007, New York City
22 Jan-2013 6
B2C Commerce > Decor > Private
Label > Wall Decor
$23M wundershine.com
Wundershine
2014, Amsterdam
6 Sep-2012 3
Label > Sofa
$3M sofa.com
Interior Define
2012, Chicago
11 Apr-2012 8 Enabler > Project Management Tool $1M renomii.com
RENOMii
2012, Canada

No. of Companies
Founded
Average
Age
No. of Companies
Funded
Business Model
Total
Funding
Example
13 Feb-2012 9 Enabler > Moodboards $8M stylyze.com
Stylyze
2012, Seattle
2 Jan-2012 1
B2C Commerce > Home Textiles >
Marketplace
$10M uneekee.com
Uneekee
2013, San Francisco
14 Nov-2011 8
Services > Horizontal > Reverse
Auction
$30M tumanitas.com
Rated People
2005, London
35 Aug-2011 11
B2C Commerce > Home Textiles >
Private Label
$22M naturalhomerugs.com
Natural Home Rugs
2005, Beverly Hills
28 Jun-2011 9 B2C Commerce > Furniture > Retailer $14M mobilyaline.com
Mobilya Line
2015, Bursa
13 May-2011 5
B2C Commerce > Hardware Supplies >
Horizontal > Retailer
$10M whiteaway.com
White Away
2007, Risskov
8 Jan-2011 2
B2C Commerce > Garden Supplies >
Retailer
$3M lawnkart.com
LawnKart.com
2013, Noida
2 Jan-2011 2
Marketplace > Custom Made
$28M handkrafted.com
Handkrafted
2013, Sydney

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
12

YoY – Number of Rounds and Total Funding
$26M $1M
$27M
$305M $314M
$256M
$804M
$1.5B
$305M
5 10
24
31
57
77
100
159
92
0
36
72
108
144
180
0
320
640
960
1280
1600
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
FundingAmount(inMillions)
Funding Amount Number of Rounds
Note: The funding excludes debt and post IPO rounds.

YoY – Number of Rounds by Stage
13
28
42
56
85
47
15
25
25
30
59
40
2
4
10
11
15
3
0
36
72
108
144
180
2011 2012 2013 2014 2015 2016
NumberofRounds
Seed Early Late

YoY – Funding by Stage
$10M $13M $32M $40M $54M $44M
$250M $214M
$123M
$311M
$517M
$204M
$45M $87M
$102M
$451M
$907M
$57M
0
320
640
960
1280
1600
2011 2012 2013 2014 2015 2016
TotalFundingAmount(inMillions)
Seed Early Late

Average Ticket Size – Early Stage
$1.3M $0.6M $1.1M $1.2M $1.0M
$1.4M
$24.7M
$7.8M $5.7M
$8.8M $7.6M
$5.8M
$13.1M
$21.4M
$6.9M
$51.1M
$23.3M
$10.4M
0.0
12.0
24.0
36.0
48.0
60.0
2011 2012 2013 2014 2015 2016
Seed Series A Series B

Top investments in last one year
Company
Funding
Amount
Round
Name
Date Investors
pepperfry.com
Pepperfry
(Mumbai, 2011)
$31M Series E Sep-2016 Goldman Sachs, Norwest Venture Partners, Zodius, Bertelsmann India Investments
17house.com
17House
(Beijing, 2009)
$31M Series A Dec-2015 Undisclosed
home24.de
Home24
(Berlin, 2009)
$23M Series C Mar-2016 Rocket Internet, Baillie Gifford
ikongjian.com
IKongJian
(Beijing, 2014)
$21M Series B Dec-2015 Shunwei, Greenwoods Asset Management, Share investment
homepolish.com
Homepolish
(New York City, 2012)
$17M Series A Jan-2016 Undisclosed
furlenco.com
Furlenco
(Bangalore, 2011)
$15M Series B Oct-2016 Lightbox Ventures, AXIS Capital
livspace.com
Livspace
(Bangalore, 2013)
$15M Series B Aug-2016 Bessemer Venture Partners, Helion Venture Partners, Jungle Ventures
manomano.fr
ManoMano
(Paris, 2013)
$15M Series A Mar-2016 CM-CIC Capital Prive, Partech Ventures, Piton Capital

Company
Funding
Amount
Round
Name
Date Investors
rooomy.com
Rooomy
(San Jose, 2009)
$13M Series B Jun-2016 Undisclosed
evemattress.com
Eve Sleep
(London, 2015)
$9M Series B Jul-2016 Octopus Ventures, DN Capital
framebridge.com
Framebridge
(Washington D.c.,
2014)
$9M Series B Apr-2016 NEA, Revolution, Swan & Legend Venture Partners
yippee.cn
Yippee
(Shanghai, 2002)
$9M Series A Aug-2016 Undisclosed
modsy.com
Modsy
(San Francisco, 2015)
$8M Series A Feb-2016 Norwest Venture Partners
yhym.cn
Ehomy
(Jinan, 2014)
$8M Series A Mar-2016 Undisclosed
havenly.com
Havenly
(Denver, 2013)
$8M Series A Nov-2015 Foundry Group, Chicago Ventures, 500 Startups
helixsleep.com
Helix Sleep
$7M Series A Aug-2016 Simon Venture Group, Western Technology Investment, Great Oaks Venture Capital

Company
Funding
Amount
Round
Name
Date Investors
homeeapp.com
Homee
(Los Angeles, 2015)
$7M Series A Jun-2016 Founders Fund
simbasleep.com
Simba
(London, 2015)
$6M Series A Oct-2016 SPARK Venture Management, The Garage Soho
homelane.com
HomeLane
(Bangalore, 2014)
$6M Series A Aug-2016 Sequoia Capital, Aarin Capital, GrowthStory Investments
miaodj.cn
Miaodj
(Suzhou, 2016)
$6M Angel Mar-2016 Undisclosed
gozefo.com
Zefo
(Bangalore, 2015)
$6M Series A Nov-2016 Sequoia Capital, Beenext, Helion Venture Partners
pangniao.cn
Pangniao
(Harbin, 2012)
$6M Series A Nov-2016 Undisclosed
havenly.com
Havenly
(Denver, 2013)
$6M Series A Mar-2016 Binary Capital, Foundry Group, Chicago Ventures
homestudio.com
HomeStudio
(Bangalore, 2015)
$5M Seed Dec-2015 Bren Corp

Company
Funding
Amount
Round
Name
Date Investors
outwardinc.com
Outward, Inc.
(San Jose, 2012)
$5M Series A Sep-2016 Undisclosed
rentomojo.com
RentoMojo
(Bangalore, 2014)
$5M Series A Jun-2016 Accel Partners, IDG Ventures India
istaging.co
iStaging
(Taipei, 2014)
$5M Series A Sep-2016 WI Harper Group, Taya Venture Capital
customfurnish.com
CustomFurnish
(Hyderabad, 2014)
$5M Series A Dec-2015 Undisclosed
viyet.com
Viyet
$4M Series A Nov-2016 Undisclosed
bonagora.com
Bonagora
(Berlin, 2014)
$4M Series A Nov-2015 Earlybird, MAKERS, Vogel Ventures
capricoast.com
CapriCoast
(Bangalore, 2014)
$4M Series A Dec-2015 Accel Partners, RB Investments
getluxapp.com
Lux
(Seattle, 2012)
$4M Series A Jun-2016 IDG Capital Partners, Frees Fund

Company
Funding
Amount
Round
Name
Date Investors
renoviso.com
Renoviso
(North Andover, 2014)
$3M Series A Aug-2016 Bessemer Venture Partners, Next View Ventures, RRE Ventures, NextGen Angels
urbanara.de
URBANARA
(Berlin, 2010)
$3M Series C Jul-2016 Mountain Partners, Astutia Ventures
brocantelab.com
Selency (formerly known
as Brocante Lab)
(Paris, 2014)
$3M Series A Oct-2016 Accel Partners, Kima Ventures
1jbest.com
1jbest
(Xiamen, 2014)
$3M Seed Jan-2016 Undisclosed
youshejia.com
Youshejia
(Beijing, 2015)
$3M Seed Jun-2016 Undisclosed
bb-kj.com
Bb-kj.com
(Beijing, 2015)
$3M Seed Nov-2016 Bojang Capital Management
paintzen.com
Paintzen
$3M Series A Mar-2016 Undisclosed
meiwu365.com
Meiwu365
(Beijing, 2015)
$3M Series A Feb-2016 Wise Wells

Funnel view of Sector
Percent of
Previous
32%
44%
34%
39
30
61
179
405
1262
0 280 560 840 1120 1400
M&A & IPO
Late
Series B
Series A
Funded
Founded
Number of Companies

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
24

Most Active Investors in Sector
8
6 6 6 6 6
5 5 5 5
0
2
4
5
7
9
500
Startups
Aggregate
Media
Great Oaks
Venture Capital
IDG Capital
Partners
Rocket
Internet
Sequoia
Capital
Holtzbrinck
Ventures
K2 VC
(Xianfeng
Evergreen)
Western
Technology
Investment
Y Combinator
TotalNumberofRounds
Havenly Bemz Houzz Zaozuo Westwing To8to Westwing Meilele CustomMade Move Loot
Fabelio.com
Textilgallerian.se
Joli AB
Move Loot Kujiale Home24 Houzz Home24 Beiwei56 Move Loot BuildZoom

Where are Top Investors investing
500
Startups
Aggregate
Media
Great Oaks
Venture
Capital
IDG Capital
Partners
Rocket
Internet
Sequoia
Capital
Holtzbrinck
Ventures
K2 VC
(Xianfeng
Evergreen)
Western
Technology
Investment
Y
Combinator
B2C
Commerce
Fabelio.com,
Barn
Bemz,
Textilgallerian
.se Joli AB,
Scandinavian
Design Center
Helix Sleep
Zaozuo,
Uya100, Lux
Westwing,
Home24,
Mobly
Urban Ladder,
Hayneedle
Westwing,
Home24,
Fashion for
Home
Meilele,
Beiwei56
CustomMade,
Helix Sleep
Burrow
Commerce &
Services
Houzz Bedbathmore To8to,Houzz
Services
Havenly,
CoContest,
Kanler
Sweeten, Go
Smith
3Kongjian,You
zi100
HomeLane Kiveda
Jianfanjia,
Miaoguanjia
Rated People
BuildZoom,
Tastemaker
Enabler Pair Kujiale
Second-hand
Move Loot,
AptDeco
Zefo
Move Loot,
Viyet
Move Loot,
AptDeco
Rental
B2B
Commerce
Jf1000

Top Investor by Stage of Entry
Rocket Internet 3
Sequoia Capital 3
Shunwei 3
Balderton Capital 2
First Round Capital 2
Institutional Venture
Partners
2
Kinnevik AB 2
LaunchCapital 2
Matrix Partners China 2
NEA 2
Rocket Internet 3
Sequoia Capital 3
CDH Investments 2
Fidelity Investments 2
Goldman Sachs 2
KPCB 2
Kinnevik AB 2
58.com 1
7commerce.de 1
Access Industries 1
Seed Series A Series B Later Stage
IDG Capital Partners 6
Accel Partners 4
First Round Capital 3
Lerer Hippeau Ventures 3
Next View Ventures 3
Partech Ventures 3
Shunwei 3
500 Startups 2
Balderton Capital 2
Bessemer Venture Partners 2
500 Startups 5
Y Combinator 5
Lerer Hippeau Ventures 3
Accel Partners 2
Correlation Ventures 2
DN Capital 2
Fabrice Grinda 2
Finorpa 2
First Ascent Associates 2
Gobi Partners 2

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
28

Top IPOs in last three years
IPO Date Company Overview
Funding
Amount
Mcap at IPO
Exch:Ticker
Sep-2014 wayfair.com
Wayfair
(Boston, 2002)
Online retailer of furniture and home decor products
Lead Edge Capital, Spark Capital, Harbourvest Partners, Battery Ventures, T. Rowe
Price, Great Hill Partners
$358.3M NYSE:W

Major Acquisitions in last one year
Date Company Acquirer Deal Size Overview
Total
Funding
Mar-2016 guildery.com
Guildery
minted.com Undisclosed
Designer Fabric Furnishing and Decoration for Homes
SoftTech VC, Cowboy Ventures, Forerunner Ventures, BBG Ventures
$2.1M
Jun-2016 onekingslane.com
One Kings Lane
bedbathandbey
ond.com
$11.8M
Online Home Furnishings Retailer
Greylock Partners, First Round Capital, KPCB, Institutional Venture
Partners, Tiger Global Management, TriplePoint Capital, Scripps
Networks Interactive
$229M
Feb-2016 hayneedle.com
Hayneedle
(Omaha, 2002)
jet.com Undisclosed
Online home decor and furniture retailer
Insight Venture Partners, Sequoia Capital
$22M
Feb-2016 hem.com
Hem
(Stockholm, 2014)
vitra.com Undisclosed
Furniture Private Label
Andreessen Horowitz, Atomico, SoftTech VC, Menlo Ventures,
ITOCHU Technology Ventures, Zelkova Ventures, Baroda Ventures,
b-to-v Partners, Hoxton Ventures
Undisclosed
Dec-2015 carpetvista.com
CarpetVista
(Malmo, 2005)
litorina.se Undisclosed
Private Label brand of hand-made carpets
Undisclosed
Aug-2016 kaufmann-
mercantile.com
Kaufmann Mercantile
(Brooklyn, 2009)
ahalife.com Undisclosed
Online store for furniture and homewares
Slow Ventures, 14W
$3.73M
Apr-2016
FabFurnish
(Gurgaon, 2012)
futuregroup.in $3M
Online/Offline Furniture Shopping
Tengelmann Ventures
Undisclosed

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
31

December 2016Tracxn BlueBox : Home Improvements
1200+ companies in the sector, 314 funded in last 5 years, ~$328M invested in 2016 (YTD )
Most Active Investors: Great Oaks VC, 500 Startups, Aggregate Media, IDG Ventures, Sequoia Capital
Cumulative funding in the sector
B2C COMMERCE $2.4B
$52MHorizontal
Retail
Wayfair (2002, IPO)
Marketplace
Home24 (2009, $173M)
Private Label
Meilele (2008, $137M)
SERVICES $472M
Home Textiles
Umanto
(2011, $10M)
Mattress
Casper
(2014, $70M)
Kitchen Supplies
MightyNest
(2008, $685k)
Hardware
ManoMano
(2013, $15M)
Garden Supplies
Brico Prive
(2012, $2.81M)
Furniture
Kumanju
(2008, $24M)
Decor
Framebridge
(2014, $20.5M)
ENABLER
Rooomy (2009, $13M)
COMMUNITY PLATFORM
TheCreatorME (2010, $400k)
COMMERCE & SERVICES
Houzz (2009, $213M)
RENTAL
Furlenco (2011, $21M)
SECOND
HAND
Chairish (2013, $7.2M)
$46M
Horizontal
Listing Platform
Porch (2012, $100M)
Marketplace
Duocai360 (2013, $36M)
Reverse Auction
Rated People
(2005, $14.5M)
Painting
Marketplace
PaintZen (2013, $12M)
Interior Design
Reverse Auction
17House (2009, $31M)
In-house
Havenly (2013, $13M)
Listing Platform
Huizhuang (2012, $1.6M)
Marketplace
Homepolish(2012, $17M)
$29M
$78M
$470K
$604M

Top Business Models by Funding
$2.5B
$605M
$472M
$78M $47M $29M $4M $0.5M
0
600
1200
1800
2400
3000
B2C Commerce Commerce & Services Services Enabler Second-hand Rental B2B Commerce Community Platform
TotalFundingAmount(inMillions)
Avg. Age Feb-12 Nov-10 Feb-13 Jun-12 Jan-14 Apr-14 Nov-12 Jul-11
# Cos. 803 18 277 84 35 29 8 8
Wayfair To8to Porch Rooomy Move Loot Furlenco Bonagora TheCreatorME
One Kings Lane Houzz Duocai360 Kujiale Chairish RentoMojo Jf1000 Architonic

B2C Commerce – Business Model Description
Online platforms that sell furniture, mattresses, kitchen & dining products, garden supplies, & other home decor products
Horizontal Decor Furniture Mattress Home Textiles
Online platform selling
only light-weight decor
products like paintings,
lamps, etc.
only furniture products
like sofas, chairs, beds,
tables, etc.
only mattresses and
other bedding products.
textiles used for home
furnishing like bed
sheets, curtains, carpets,
etc.
all products related to
home decoration and
improvement.

B2C Commerce – Entrepreneur Activity and
Investment Trend
$16M $1M $23M
$287M $308M
$199M
$522M
$792M
$168M
2 5 16
22
42
56
46
79
49
0
18
36
54
72
90
0
180
360
540
720
900
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
YoY – Total Funding and No. of Rounds
25
35 34
57
84
102
131
206
52
0
50
100
150
200
250
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofCompaniesFounded
YoY – No. of Companies Founded
217 214
72
46 38
26 21 21
0
50
100
150
200
250
United
States
India United
Kingdom
China Singapore Australia France Germany
NumberofCompanies
Distribution of Companies across Countries
$2.1B
$114M $87M $53M $44M $32M
307
23 12 43 47 28
0
70
140
210
280
350
0
500
1000
1500
2000
2500
Horizontal Mattress Hardware Furniture Decor Home
Textiles
NumberofCompanies
BM wise Investment

B2C Commerce – Most Funded Companies
Company Overview Business Model
Funding
Amount
wayfair.com
Wayfair
(2002, Boston)
B2C Commerce > Horizontal
> Retailer
$358.3M
onekingslane.com
One Kings Lane
(2009, San Francisco)
Online Home Furnishings Retailer
Greylock Partners, First Round Capital, KPCB, Institutional Venture Partners, Tiger
Global Management, TriplePoint Capital, Scripps Networks Interactive
> Retailer
$229M
westwing.de
Westwing
(2011, Munich)
Online shopping club for home furniture & accessories
Fidelity Investments, Summit Partners, Point Nine Capital, Access Industries,
Holtzbrinck Ventures, Tengelmann Ventures, Kinnevik AB, Odey Asset Management,
Rocket Internet
> Retailer > Flash Sales
$211.7M
home24.de
Home24
(2009, Berlin)
Online furniture marketplace
Holtzbrinck Ventures, Kinnevik AB, Baillie Gifford, REWE Group, Rocket Internet, Acton
Capital Partners, Zimmermann Investment
> Marketplace
$173.28M
pepperfry.com
Pepperfry
(2011, Mumbai)
Managed marketplace for furniture and home products
Zodius, Norwest Venture Partners, Goldman Sachs, Bertelsmann India Investments
> Marketplace
$160.3M
meilele.com
Meilele
(2008, Foshan)
O2O retailer of furniture, building materials and other home improvements
accessories
Vertex Ventures Israel, Lion Rock Capital, ZhenFund, Lightspeed China Partners, CDIB
Capital International, Vision Knight Capital, Yihua, K2 VC (Xianfeng Evergreen)
> Private Label
$137M
urbanladder.com
Urban Ladder
(2012, Bangalore)
Online private label brand of furniture & home decor
Kalaari, SAIF Partners, Sequoia Capital, Steadview Capital, Trifecta Capital, TR Capital
> Private Label
$77M

Horizontal Interior Design Painting Other Services
38
Services – Business Model Description
Online platforms enabling homeowners to book big ticket home remodelling services like interior designing, painting, flooring,
etc.
Online platform connecting
homeowners with all kinds of
home improvement service
providers
homeowners with interior
designers.
homeowners with professional
painters.
homeowners with
professionals that provide
other home improvement
services like flooring, window &
door installations, etc.

Services – Entrepreneur Activity and Investment
Trend
$0.2M $2M $6M $4M $11M
$93M
$274M
$72M
3
2 5
11 9
33
58
25
0
14
28
42
56
70
0
60
120
180
240
300
2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
2 5 8
12
28
38
69
84
17
0
18
36
54
72
90
2008 2009 2010 2011 2012 2013 2014 2015 2016
104
59
50
13 9 5 5 5
0
24
48
72
96
120
India United
States
China Canada United
Kingdom
Indonesia Singapore Spain
NumberofCompanies
$284M
$171M
$12M $5M
307
81
7
3
0
70
140
210
280
350
0
60
120
180
240
300
Horizontal Interior Design Painting Other Services
NumberofCompanies
BM wise Investment

Services – Most Funded Companies
Funding
Amount
porch.com
Porch
(2012, Seattle)
Home Improvement Services
Founders Fund, Battery Ventures, Saints Capital, Capricorn, Graph Ventures, Lowe,
Valor Equity Partners, Panorama Point Partners, Fil Rouge Capital
Services > Horizontal > Listing
Platform
$100M
duocai360.cn
Duocai360
(2013, Beijing)
O2O home improvement services company
Sinovation Ventures
Services > Horizontal >
Marketplace
$35.6M
17house.com
17House
(2009, Beijing)
O2O platform connecting home owners with renovation contractors Services > Interior Design >
Reverse Auction
$31M
ikongjian.com
IKongJian
(2014, Beijing)
O2O home renovation service platform
Shunwei, Greenwoods Asset Management, H Capital, Share investment
Marketplace
$30.6M
laurelandwolf.com
Laurel & Wolf
(2014, Los Angeles)
Interior design service with reverse auction platform
Benchmark Capital, Charles River Ventures, Draper Associates, Karlin Ventures,
Structure Capital, Upside Partnership, Wavemaker Partners, Draper Associates,
MetaProp NYC, Arena Ventures
Reverse Auction
$25.5M
pro.com
Pro
(2013, Seattle)
Online marketplace for home improvement services
Redpoint Ventures, Andreessen Horowitz, Maveron, Madrona Venture Group, Bezos
Expeditions, Second Century Ventures, Amicus Capital, Two Sigma Ventures, Sherpa
Ventures, QueensBridge Venture Partners
Marketplace
$17.5M
homepolish.com
Homepolish
(2012, New York City)
On demand Interior Designers Services > Interior Design >
Marketplace
$16.97M
youzhu.com
Youzhu
(2013, Qingdao)
Online platform for home improvements
Yihua Group
Services > Horizontal $15M

Commerce & Services – Business Model
Description
Online platform where homeowners can buy furniture and other decor products and can also book home improvement service
providers.
Content-driven Commerce & Service
Online platform providing rich content, home
improvement products and facility to book different
kinds of service providers.

Commerce & Services – Entrepreneur Activity and
Investment Trend
$10M $3M $12M
$36M
$181M
$361M
$1M
2
4
2
3 3 3
2
0
1
2
3
4
5
0
80
160
240
320
400
2008 2010 2011 2013 2014 2015 2016
NumberofRounds
1
2
1
6
2 2
1
0
1
3
4
6
7
2008 2009 2011 2012 2013 2014 2015
6
3 3
1 1 1 1 1
0
1
3
4
6
7
United
States
China India France Malaysia Russia Singapore South
Africa
NumberofCompanies

Commerce & Services – Most Funded Companies
Funding
Amount
to8to.com
To8to
(2008, Shenzhen)
Online interior decoration third party marketplace
Sequoia Capital, 58.com, Matrix Partners China
Commerce & Services $216.48M
houzz.com
Houzz
(2009, Palo Alto)
Content, Community & Commerce in Home Design
Sequoia Capital, NEA, KPCB, GGV Capital, DST Global, T. Rowe Price, Comcast
Ventures, Great Oaks Venture Capital, Canvas Ventures
jia.com
Qijia
(2005, Shanghai)
Content and marketplace for Home decor and affiliated products and Interior design
marketplace
Baidu, CDH Investments
Commerce & Services $172M
whataniceplace.com
What A Nice Place
(2012, Lille)
Online content-driven commerce platform
Finovam
Commerce & Services $899.98K
zimply.in
Zimply
(2014, Delhi)
Online content driven interior designer and furniture marketplace
Matrix Partners India
Commerce & Services $510K
inmyroom.ru
InMyRoom
(2012, Moscow)
Ideas, Products & Professional at one place
modenus.com
Modenus
(2009, Winter Springs)
Online collection of products and design portfolios
decorati.com
Decorati
Online marketplace and community for interior decorators and consumers

Enabler – Business Model Description
Companies providing different technology services like visualization, project management tools, etc. to retailers, service
providers and homeowners.
Visualization Tool Mood boards Project Management
Tool
Product Management
Tool
Storefront
Online platform to
organize content and
buying links for home
decoration projects.
Online tool for end-to -
end planning of home
improvement projects.
Companies enabling
designers and
manufacturers to build
and track their products.
Provides online stores
that help businesses to
sell their products or
services.
Companies providing
tools to visualize
furniture and other
household items in
home.

Enabler – Entrepreneur Activity and Investment
Trend
$40K $0.1M $0.3M
$2M
$9M
$8M
$23M
$35M
1 2 2 2
5
10
16
13
12
0
4
7
11
14
18
0
8
16
24
32
40
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
1
5
7
4
14
13
16 16
3
0
4
7
11
14
18
2008 2009 2010 2011 2012 2013 2014 2015 2016
35
9
7
4 4 3 3 2
0
8
16
24
32
40
United
States
China Canada India United
Kingdom
France Poland Belgium
NumberofCompanies
$56M
$13M
$8M
$1M
49
7
13 11
1
0
12
24
36
48
60
0
12
24
36
48
60
Visualization
Tool
Product
Management
Tool
Moodboards Project
Management
Tool
Storefront
NumberofCompanies
BM wise Investment

Enabler – Most Funded Companies
Funding
Amount
rooomy.com
Rooomy
(2009, San Jose)
Virtual staging solutions to real estate and retail industry. Enabler > Visualization Tool >
3D Rendering
$13M
kujiale.com
Kujiale
(2014, Hangzhou)
Tech-driven online platform to design sketches and get related services
GGV Capital, IDG Capital Partners, Hearst Communications, Matrix Partners China,
Linear Venture, Yunqi Partners
Enabler > Product
Management Tool > Furniture
Designing
$11.57M
outwardinc.com
Outward, Inc.
(2012, San Jose)
Product visualization software
Merus Capital
Enabler > Visualization Tool >
3D Rendering
$11.51M
modsy.com
Modsy
Home Design Solutions Provider
Metamorphic Ventures, Norwest Venture Partners, GV, Birchmere Ventures, BBG
Ventures
3D Rendering
$10.75M
projectdecor.com
Project Decor
Home furnishings' marketplace for DIY users
LaunchCapital
Enabler > Moodboards $6.6M
istaging.co
iStaging
(2014, Taipei)
Technology driven interior decoration
WI Harper Group, Taya Venture Capital
3D Rendering
$5M
meiwu365.com
Meiwu365
(2015, Beijing)
VR-based online home improvement services
Wise Wells
Virtual Reality
$2.74M
augmentedpixels.com
Augmented Pixels
(2010, Palo Alto)
Augmented reality base indoor navigation solutions for robots & drones
The Hive, Plug and Play Tech Center, AVentures Capital, Plug and Play Accelerator
Augmented Reality
$2.5M

Second-hand – Business Model Description
Online platform to buy and sell used or pre-owned furniture and other household products.
Commission-based Marketplaces Consignment
Online platform providing full logistics,
storage and authentication services.
Online peer-to-peer listings platform
with payment on portal and logistics
services.

Second-hand – Entrepreneur Activity and
Investment Trend
$3M
$8M
$19M
$17M
1
4 4
6
0
1
3
4
6
7
0
5
10
15
20
25
2013 2014 2015 2016
NumberofRounds
1
2
4
7
17
3
0
4
7
11
14
18
2011 2012 2013 2014 2015 2016
14
7
4
2 2 2
1 1
0
3
6
10
13
16
United
States
India United
Kingdom
Brazil Canada France Germany Luxembourg
NumberofCompanies
$34M
$12M
20
12
0
5
10
15
20
25
0
8
16
24
32
40
Commission-based Marketplaces Consignment
NumberofCompanies
BM wise Investment

Second-hand – Most Funded Companies
Funding
Amount
moveloot.com
Move Loot
Furniture P2P Marketplace
Y Combinator, First Round Capital, Index Ventures, SV Angel, Metamorphic Ventures, GV,
IDG ventures, Western Technology Investment, FundersClub, Great Oaks Venture Capital,
Susa Ventures, Sherpa Capital, QueensBridge Venture Partners, BoxGroup
$21.24M
chairish.com
Chairish
Used Furniture Marketplace
O'Reilly AlphaTech Ventures, Azure Capital Partners
$7.2M
gozefo.com
Zefo
(2015, Bangalore)
Online marketplace for used furniture
Sequoia Capital, Helion Venture Partners, Beenext
Consignment
$6.8M
viyet.com
Viyet
Online Marketplace for Luxury Pre-owned Furniture and Accessories
Western Technology Investment, Female Founders Fund, Compound
Consignment
$5.57M
brocantelab.com
Selency (formerly known
as Brocante Lab)
(2014, Paris)
Community platform for used furniture
Accel Partners, Kima Ventures
$3.3M
aptdeco.com
AptDeco
P2P Pre-owned Furniture Marketplace
Y Combinator, Great Oaks Venture Capital, Gabriel Investments, 645 Ventures
$2.52M
loveseatapp.com
Loveseat
(2014, San Diego)
Refurbisher of pre-owned furniture
Maiden Lane
Second-hand > Furniture $50K
upfurb.in
Upfurb
(2015, Bangalore)
Online pre-owned furniture marketplace Second-hand > Horizontal >
Undisclosed

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
50

Interesting Unfunded Companies
Company Overview
Business
Model
tuftandneedle.com
Tuft & Needle
(2012, Tempe)
Online direct-to-consumer mattress brand B2C Commerce > Mattress > Private Label
renomania.com
Renomania
(2014, Delhi)
Online platform for home designs and renovation
Services > Interior Design > Marketplace
urbanhomez.com
UrbanHomez
(2012, Delhi)
Online portal for Home Renovation, Design and Decor
Services > Interior Design > Listing Platform
Curated list of companies by the sector analyst are defined as Interesting

Interesting Seed Companies
Total
Funding
papertostone.com
PaperToStone
(2016, Bangalore)
Online marketplace for architects, designers and contractors
GrowX Ventures, Powai Lake Ventures, TracxnLabs, The Chennai Angels
Marketplace
$1M
sundayrest.com
Sundayrest
(2015, Bangalore)
Internet-first private label mattresses B2C Commerce > Mattress >
Private Label
$300K

Interesting Series A Companies
Total
Funding
cymax.com
Cymax
(2004, Vancouver)
Ecommerce Furniture Retailer
BDC Capital, Salman Partners
> Retailer
$25M
pro.com
Pro
(2013, Seattle)
Online marketplace for home improvement services
Redpoint Ventures, Andreessen Horowitz, Maveron, Madrona Venture Group, Bezos
Expeditions, Second Century Ventures, Amicus Capital, Two Sigma Ventures, Sherpa Ventures,
QueensBridge Venture Partners
Marketplace
$17.5M
homepolish.com
Homepolish
On demand Interior Designers Services > Interior Design >
Marketplace
$16.97M
oppa.com.br
Oppa Design
(2011, Sao Paulo)
Designer furniture online store
Thrive Capital, Valar Ventures, Kaszek Ventures, Monashees+, Valar Ventures
> Private Label
$15.4M
buildzoom.com
BuildZoom
Marketplace to hire contractors for home remodelling
Y Combinator, Founders Fund, Digital Garage, Formation 8, DG Incubation, Goldcrest
Investments, L.P., Streamlined Ventures, Cota Capital, Brick and Mortar Ventures
Reverse Auction
$14.2M
havenly.com
Havenly
(2013, Denver)
Online interior design service with own fleet of designers
500 Startups, Foundry Group, Chicago Ventures, Cohort Capital, Kickstart Seed Fund, Fabrice
Grinda, Binary Capital, First Ascent Associates, Fil Rouge Capital
In-house
$13.32M
paintzen.com
Paintzen
Online platform to book painting services
Bullpen Capital, Expansion Venture Capital, Quotidian Ventures, Data Point Capital, Next
View Ventures, AngelPad, Barbara Corcoran, Maiden Lane, NEST, Red Sea Ventures, Lerer
Hippeau Ventures, First Ascent Associates, Brick and Mortar Ventures, Corigin Ventures
Services > Painting >
Marketplace
$12.05M
outwardinc.com
Outward
(2012, San Jose)
Product visualization software
Merus Capital
Enabler > Visualization Tool
> 3D Rendering
$11.51M

Total
Funding
modsy.com
Modsy
Home Design Solutions Provider
Metamorphic Ventures, Norwest Venture Partners, GV, Birchmere Ventures, BBG
Ventures
Enabler > Visualization
Tool > 3D Rendering
$10.75M
homeeapp.com
Homee
(2015, Los Angeles)
Personalized interior designer
Founders Fund
Services > Interior Design
> In-house
$7.2M
rentomojo.com
RentoMojo
(2014, Bangalore)
Onine portal to rent furniture
Accel Partners, IDG Ventures India
Rental $7M
gozefo.com
Zefo
(2015, Bangalore)
Online marketplace for used furniture
Sequoia Capital, Helion Venture Partners, Beenext
Consignment
$6.8M
homelane.com
HomeLane
(2014, Bangalore)
Fixed Furniture Design and Manufacturing Provider
Sequoia Capital, GrowthStory Investments, Aarin Capital
> Marketplace
$6M
viyet.com
Viyet
Online consignment service for luxury pre-owned furniture and accessories
Western Technology Investment, Female Founders Fund, Compound
Second-hand > Horizontal
> Consignment
$5.57M
istaging.co
iStaging
(2014, Taipei)
Technology driven interior decoration
WI Harper Group, Taya Venture Capital
Tool > 3D Rendering
$5M
capricoast.com
CapriCoast
(2014, Bangalore)
Online modular furniture solution provider
Accel Partners, NuVentures, RB Investments
> In-house > Modular
$4.75M

Total
Funding
bonagora.com
Bonagora
(2014, Berlin)
Marketplace for Home Decor & Furnishing with Virtual Showroom
Earlybird, Vogel Ventures, MAKERS
B2B Commerce >
$3.5M
foyr.com
Foyr
(2014, Hyderabad)
Online B2C interior designing services for houses
Brick Eagle, Astarc Ventures, JLL India
> In-house
$1.66M
cylindo.com
Cylindo
(2010, Copenhagen)
Furniture visualization software for commerce
VoiVoda, Commerce Ventures, Scale Capital, Litecap
Tool > 3D Rendering
$1M

Interesting Series B Companies
Total
Funding
wayfair.com
Wayfair
(2002, Boston)
> Retailer
$358.3M
porch.com
Porch
(2012, Seattle)
Home Improvement Services
Founders Fund, Battery Ventures, Saints Capital, Capricorn, Graph Ventures, Lowe,
Valor Equity Partners, Panorama Point Partners, Fil Rouge Capital
Listing Platform
$100M
casper.com
Casper
Online direct-to-consumer mattress brand
NEA, SV Angel, Norwest Venture Partners, Institutional Venture Partners, Correlation
Ventures, Crosslink Capital, Pritzker Group, A-Grade Investments, Silas Capital, Vaizra
Investments, Lerer Hippeau Ventures, QueensBridge Venture Partners
B2C Commerce > Mattress
> Private Label
$69.7M
duocai360.cn
Duocai360
(2013, Beijing)
O2O home improvement services company
Sinovation Ventures
Marketplace
$35.6M
bambeco.com
Bambeco
(2008, Baltimore)
Eco-friendly online home furniture store
ABS Capital Partners, New Atlantic Ventures, TCP Venture Capital
> Private Label
$35.39M
ikongjian.com
IKongJian
(2014, Beijing)
O2O home renovation service platform
Shunwei, Greenwoods Asset Management, H Capital, Share investment
Marketplace
$30.6M
livspace.com
Livspace
(2013, Bangalore)
Online retail for in-home designs and furniture
Bessemer Venture Partners, Helion Venture Partners, Jungle Ventures
> Private Label
$27.46M
laurelandwolf.com
Laurel & Wolf
(2014, Los Angeles)
Interior design service with reverse auction platform
Benchmark Capital, Charles River Ventures, Draper Associates, Karlin Ventures,
Structure Capital, Upside Partnership, Wavemaker Partners, Draper Associates,
MetaProp NYC, Arena Ventures
Reverse Auction
$25.5M

Interesting Series B Companies
Total
Funding
furlenco.com
Furlenco
(2011, Bangalore)
Online furniture rental platform
HDFC Bank, Kotak Mahindra Bank, Axis Bank, AXIS Capital, Lightbox Ventures
Rental $21M
rooomy.com
Rooomy
(2009, San Jose)
Provider of virtual staging solutions to real estate and retail industry Enabler > Visualization
Tool > 3D Rendering
$13M
sweeten.com
Sweeten
Online closed marketplace platform for home improvement services
Great Oaks Venture Capital, Gotham Gal, Navitas Capital
Marketplace
$8.63M
bedbathmore.com
Bedbathmore
(2012, Mumbai)
Online retail store that focus on home decor, bed & bath products and other
furnishings
Kinnevik AB, Rocket Internet, Blume Ventures
Commerce & Services Undisclosed

Interesting Late Stage Companies
Total
Funding
to8to.com
To8to
(2008, Shenzhen)
Online interior decoration third party marketplace
Sequoia Capital, 58.com, Matrix Partners China
houzz.com
Houzz
(2009, Palo Alto)
Content, Community & Commerce in Home Design
Sequoia Capital, NEA, KPCB, GGV Capital, DST Global, T. Rowe Price, Comcast Ventures, Great
Oaks Venture Capital, Canvas Ventures
home24.de
Home24
(2009, Berlin)
Holtzbrinck Ventures, Kinnevik AB, Baillie Gifford, REWE Group, Rocket Internet, Acton Capital
Partners, Zimmermann Investment
B2C Commerce >
$173.28M
jia.com
Qijia
(2005, Shanghai)
Content and marketplace for Home decor and affiliated products and Interior design marketplace
Baidu, CDH Investments
Commerce & Services $172M
pepperfry.com
Pepperfry
(2011, Mumbai)
Managed marketplace for furniture and home products
Zodius, Norwest Venture Partners, Goldman Sachs, Bertelsmann India Investments
B2C Commerce >
$160.3M
meilele.com
Meilele
(2008, Foshan)
O2O retailer of furniture, building materials and other home improvements accessories
Vertex Ventures Israel, Lion Rock Capital, ZhenFund, Lightspeed China Partners, CDIB Capital
International, Vision Knight Capital, Yihua, K2 VC (Xianfeng Evergreen)
B2C Commerce >
Horizontal > Private
Label
$137M
made.com
Made.com
(2010, London)
Made-to-order Designer Furniture
Fidelity Investments, Silicon Valley Bank, Partech Ventures, e.ventures, Level Equity, Kite Ventures,
PROfounders Capital, Jaina Capital, Arts Alliance Ventures, Archimedia, Eight Roads Ventures,
SPARK Venture Management
B2C Commerce >
Label > Custom Made
$73M
worldstores.co.uk
WorldStores
(2008, Twickenham)
Online Retail - Furniture & Homewares
Balderton Capital, Goldman Sachs, Advent Venture Partners, Serena Capital, Harbert Management
B2C Commerce >
$67.41M

Interesting Late Stage Companies
Total
Funding
custommade.com
CustomMade
(2009, Cambridge)
Marketplace for Custom Made Products
First Round Capital, Atlas Venture, Founder Collective, Google Ventures, LaunchCapital,
Western Technology Investment, Next View Ventures, Schooner Capital, Next View
Partners, BoxGroup
B2C Commerce >
Horizontal >
Marketplace > Custom
Made
$27.65M
mobly.com.br
Mobly
(2011, Sao Paulo)
Brazilian Home Furnishings website
J.P. Morgan, Rocket Internet, Kinnevik AB, Cisneros
B2C Commerce >
$20M

Top Funded Deadpooled Companies
Total
Funding
ourhouse.com
OurHouse.com
(1999, Evanston)
Online horizontal home improvement retailer and DIY service provider
Institutional Venture Partners, Meritech Capital, Technology Crossover Ventures,
Comdisco, J and W Seligman, Brentwood Associates
B2C Commerce >
$87.7M
moveloot.com
Move Loot
Furniture P2P Marketplace
Y Combinator, First Round Capital, Index Ventures, SV Angel, Metamorphic Ventures, GV,
IDG ventures, Western Technology Investment, FundersClub, Great Oaks Venture Capital,
Susa Ventures, Sherpa Capital, QueensBridge Venture Partners, BoxGroup
Second-hand > Furniture
> Commission-based
Marketplace
$21.24M
mebelrama.ru
Mebelrama.ru
(2011, Moscow)
Home decor & furniture online retailer
Rocket Internet
B2C Commerce >
$14M
usineadesign.com
L'Usine Ã Design
(2009, Paris)
Online furniture brand with customization services
CrÃ©dit Agricole Private Equity, CM-CIC Capital Prive
B2C Commerce >
Label
$5.77M
wedo.co.uk
Wedo
(2010, London)
Online Furniture Retailer
Passion Capital, MMC Ventures
B2C Commerce >
Furniture > Retailer
$4.54M
zutux.com
Zutux.com
(2010, Manchester)
Online retailer selling furniture made by oak and walnut
North West Fund
B2C Commerce >
$1.44M
xmmsjp.com
Xmmsjp
(2010, Xiamen)
Online platform for ordering furniture B2C Commerce >
$1.2M
theivorycompany.com
The Ivory Company
(2013, Salamanca)
Premium Home Decor Brand B2C Commerce > Decor
> Retailer
$525K

Total
Funding
zimply.in
Zimply
(2014, Delhi)
Online content driven interior designer and furniture marketplace
Matrix Partners India
furnesh.com
Furnish
(2011, Boston)
Furnitures from home design magazines
B2C Commerce >
Horizontal > Retailer >
Content-driven
$250K
housefix.com
HouseFix
(2010, King Of Prussia)
Dead : Online marketplace connecting homeowners with home improvement
contractors
Marketplace
$150K
roomreveal.com
RoomReveal
(2012, Palo Alto)
Social platform for interior designers Services > Interior
Design > Marketplace
$45K
decohunt.com
DecoHunt
(2012, Buenos Aires)
Latin American furniture and textiles e-shop
B2C Commerce > Home
Textiles > Retailer
$40K
homedeco2u.com
Homedeco2u
(2010, Bandar)
Social Commerce for Home Decor B2C Commerce > Decor
> Marketplace
$30K
80dwid.com
80 Degrees West
(2009, Pittsburgh)
Platform for DIY customers to organize their designs and ideas
AlphaLab
Enabler > Moodboards $25K
qreativstudio.com
Qreativstudio
[Deadpooled] Technology company making products for Interior Designers
Enabler > Moodboards $15K

Total
Funding
bestimators.com
Bestimators
(2014, Philadelphia)
Online marketplace for home improvements services
Dreamit Ventures
Reverse Auction
Undisclosed
youzi100.com
Youzi100
(2014, Shanghai)
Online platform to hire interior designers
IDG Capital Partners
Services > Interior
Undisclosed
msh99.com
Msh99
(2014, Suzhou)
O2O platform for home decor and furniture B2C Commerce >
Undisclosed
intruo.com
Intruo
(2014, Bangalore)
Online marketplace platform to search and book for interior designers and carpenters Services > Horizontal >
Marketplace
Undisclosed
museyapp.com
Musey
Mobile app for interior design inspiration and tools
Birchmere Ventures
Enabler > Moodboards Undisclosed
dotandbo.com
DotandBo
Curator of home furniture and decor products
Trinity Ventures, Morado Ventures, Oak Investment Partners
B2C Commerce >
Undisclosed
yakify.com
Yakify
(2012, Manhattan)
Online platform connecting homeowners with interior designers and architects Services > Interior
Undisclosed
looknook.com
Look Nook
(2012, Austin)
End to End Home Designing Platform
StartupRunner Capital
Services > Interior
Design
Undisclosed

Total
Funding
designbuggy.com
Design Buggy
Online project management tool for home remodelers
New York Angels
Enabler > Project
Management Tool
Undisclosed
designershouse.com
Designers House
(2007, Los Angeles)
Interactive platform for customers and interior designers
Anthem Venture Partners
B2C Commerce >
Undisclosed

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
64

Useful Links
Slide Title Content Platform Link
List of All Companies in readable format Companies Link
Large Upcoming Sectors Entrepreneur Activity Link
Niche Upcoming Sectors Entrepreneur Activity Link
Top investments in last one year Investment Trend Link
Top IPOs in last three years Exit Outlook - IPO, Acquisitions Link
Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link
B2C Commerce – Most Funded Companies Sub Sector Understand Link
Services – Most Funded companies Sub Sector Understand Link
Commerce & Services – Most Funded Companies Sub Sector Understand Link
Second Hand – Most Funded Companies Sub Sector Understand Link
Enabler – Most Funded companies Sub Sector Understand Link
Top Funded Deadpooled Companies Companies Link

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
67

Home Improvements – Company List
B2B
Commerce
B2C
Commerce
Commerce
& Services
Community
Platform
Enabler Rental Second-hand Services
405 FUNDED COMPANIES AND 857 UNFUNDED COMPANIES
COVERS THE FOLLOWING SECTORS

B2B Commerce
Company Overview Business Model Total Funding
Remodel Market
(2005, Snellville)
Online retailer and wholesaler of kitchen & bath components
Hardware > E-Distributor
Storeroom
(2013, Bangalore)
Online wholesaler of soft furnishings
Home Textiles > E-Distributor
Jf1000
(2014, Nantong)
B2B marketplace for home decor
Yunqi Partners, DW Fund, K2 VC (Xianfeng Evergreen) Home Textiles > Marketplace $160k
Livospire
(2015, Bangalore)
Private-label furniture retailer focused at businesses
Horizontal > E-Distributor
Bonagora
(2014, Berlin)
Marketplace for Home Decor & Furnishing with Virtual Showroom
Earlybird, Vogel Ventures, MAKERS Horizontal > Marketplace $3.5M
Julewu
(2015, Shanghai)
Online B2B platform for home renovation products
Vangoo Capital Horizontal > Marketplace
GestaltD
(2016, Chicago)
B2B online marketplace for home decor and furniture products
Americanflat
Designer, manufacturer and distributor of wall decor
Start-Up Chile Wall Decor > E-Distributor $40k
Go to BM List >> B2C Commerce

B2C Commerce (1/101)
Lux
(2012, Seattle)
Mobile shopping app for home, accessories and gifts
IDG Capital Partners, Frees Fund Decor > Marketplace $3.5M
SC
(2015, Beijing)
Online retail platform for home decor products
Decor > Marketplace $1.5M
The New Craftsmen
(2012, London)
Luxury Goods Marketplace.
Crowdcube Decor > Marketplace $527.8k
Bouf
(2007, London)
Curated Marketplace for Home-Decor and Gift items
Passion Capital Decor > Marketplace $268.3k
Homedeco2u
(2010, Bandar)
Social Commerce for Home Decor
Decor > Marketplace $30k
ArtAttack
(2015, London)
Mobile social network for art-e-commerce
Decor > Marketplace
Cataluv
Curated mobile marketplace for home decor
Decor > Marketplace
A Few Somethings
(2014, Bangalore)
Online market place for home decor products
Seedx Decor > Marketplace
B2B Commerce << Go to BM List >>
Commerce &
Services

Luxey Gems
Luxury Decor
Decor > Marketplace
Furnishturf
(2013, Mumbai)
Managed marketplace for Home Furnishings
Decor > Marketplace
Zatista
(2008, Yardley)
Online art marketplace
Decor > Marketplace
Vedere
Home Decor Community & Marketplace
Decor > Marketplace
Heart for Art Online
(2014, Pune)
Online marketplace for handcrafted art and decor products
Decor > Marketplace
Mack
A home decor e-commerce site selling professionally designed rooms
Decor > Marketplace
Tressle
(2012, Manhattan)
Marketplace for home decor products
Decor > Marketplace
WowDsgn
(2014, Shanghai)
Online retail marketplace for home decor products
Decor > Marketplace
Commerce &
Services

FabStorey
(2016, Bangalore)
Online marketplace for Home improvement products
Decor > Marketplace
Gallerique
(2015, Chicago)
Marketplace for unique decor products
Decor > Marketplace
Darwin's Home
(2013, )
Ethical designer home decor
Decor > Marketplace
BuildCorner
(2015, Delhi)
Online marketplace for tiles
Decor > Marketplace
Imaestri
Marketplace for Italian furnishings
Decor > Marketplace
Liwai
(2012, Shenzhen)
Online retail platform for home decor
Grandland Group Decor > Marketplace
Jiae.com
(2012, Beijing)
Online marketplace for lifestyle, home decor and creative items
Youku Tudou Decor > Marketplace
VyomShop
(2012, Vadodara)
Online marketplace selling brass home decor items
Decor > Marketplace
Commerce &
Services

Salt n Pop
(2015, Montreal)
Curated marketplace for home decor products
Decor > Marketplace
Kalaplanet
(2013, Bangalore)
Online store for handmade home decor products
Decor > Marketplace
Armatucuadro
(2016, Buenos Aires)
Online marketplace of photo frames, photographs, reproductions of
artworks Decor > Marketplace
Israel Framed
Online marketplace of art prints
Decor > Marketplace > Wall
Decor
Werk aan de Muur
(2012, Utrecht)
Online marketplace of art prints and wall decor
Decor > Marketplace > Wall
Decor
Xiaomu
(2015, Shanghai)
Online platform for ordering personalized wooden furniture
Decor > Private Label $120K
Deziworkz
(2012, Meerut)
Online store for private label home decor
Decor > Private Label
Modbox
(2015, Delhi)
Online private label brand for home decor products
Commerce &
Services

Beanwala
(2009, Rajahmundry)
Online store selling bean bags
Sors
(2014, Paris)
Creator and distributor of high quality, artisanale and custom made
luxury home furnishing and decor objects Decor > Private Label
Tamaala
(2015, Bangalore)
Online portal offering private label home decor products
Spaceman
(2011, Singapore)
Online store selling compact furniture
JewelCandle
(2012, Berlin)
Manufactures and sells candles with hidden jewels
Asia Venture Group Decor > Private Label
Ambivalenz
(2012, Berlin)
Space saving folding furniture
Shaz Living
(2015, Delhi)
Online platform to buy home decor products
i Home Decor
(2013, Delhi)
Online private label home decor products
Commerce &
Services

ACRE
(2011, Singapore)
Online store selling private label furnishing
Prettypegs
(2012, Stockholm)
Furniture legs for IKEA
Coolsite360
(2016, Shenzhen)
Online platform for interior home decoration
MaddHome
(2015, Delhi)
Online home decor store
Spring&Spruce
(2014, Brooklyn)
Designer and Manufacturer of Home Decor Goods
Zufolo Designs
(2014, Delhi)
Retailer of private label home decor products
LakdiBazaar
(2016, Delhi)
Online private label retail store for home decor products
Breezy
(2011, Tullamore)
Plant holders for gardening
SOSV Decor > Private Label
Commerce &
Services

Woodpost
(2014, Ho Chi Minh City)
Online retail platform for private label home decor products.
Rosara
(2015, Bangalore)
Online private label retailer of home decor items
Artlivo
(2011, Delhi)
Online platform to buy home decor products
Pinklay
(2015, Mumbai)
Online platform for home decor products
Wusejia
(2015, Guangzhou)
Online platform for ordering home decoration materials
Craftscape
(2013, Houston)
Exclusive, unique handcarved products
Furbish Studio
(2009, Raleigh)
Curated home decor shop
CozyWallArt.com
(2013, Made)
Unique and Custom Wall Art
Commerce &
Services

New Swedish Design
(2011, Potsdam)
Online seller of supplements of IKEA furniture
BC Brandenburg Capital Decor > Private Label
Decor Republic
(2013, Singapore)
Online platform for home decor products
N OUR TABLE
(2012, Canada)
Kitchen accessories online portal
madebypaint
(2014, Brisbane)
Made in Australia, Chalk and Clay Paint for furniture and home decor
Spilled
(2014, Seattle)
Artistic floorwear designer
Laural Home
Home Furnishings Company
SWHF
(2015, Noida)
Online private label retail store for home decor.
Estickery
(2013, Jeddah)
Online store selling customized wall stickers
Flat6labs Decor > Private Label
Commerce &
Services

Humanitype
Private Label Furniture Brand
OrangePiel
Custom Made Home Decor
Keap
(2015, Brooklyn)
Private label brand for scented candles
The House Of Loom
(2014, Delhi)
The House Of Loom
Fab.u.liv
(2014, Delhi)
Online private label brand for home decor
DecorNation
(2006, Bikaner)
Private label retailer of home decor products
United Interiors
(2012, Melbourne)
Online retailer of home decor products
Confection
(2016, Toronto)
Online Retailer of modern home decor products
Commerce &
Services

Dterra
(2015, Bangalore)
Private label e-tailer of aromatic candles
Decography
(2013, Mumbai)
Online private label home accessories
Rest.
Smartly designed furniture
Random In Tandem
(2012, Mumbai)
Online private label home decor products
DesiJugaad
(2015, Delhi)
Online private label home decor brand
Formsfield
(2014, Lomza)
Marketplace for Household products
RevUp Group
Decor > Private Label > 3D
Printed
$250k
Vivamural
(2010, Lille)
Online retailer of wall decoration products
Finorpa
Decor > Private Label >
Custom Made
$391.03K
Picanova
(2004, Cologne)
Customized wall decoration
Capnamic Ventures, Ventech
Custom Made
Commerce &
Services

DENY Designs
(2011, Denver)
Custom-made home furnishings brand
Custom Made
Customyze.co
(2013, Dubai)
Customized home decor art
Custom Made
Framebridge
(2014, Washington D.c.)
Custom Picture Frames & Online Art Framing
NEA, Revolution, Swan & Legend Venture Partners
Decor > Private Label > Wall
Decor
$20.45M
Fracture
(2009, Gainesville)
Digital printing startup that prints images directly onto glasses
Tamiami Angel Funds
Decor
$2.47M
LTL Prints
Premium Wall Graphics
Ben Franklin Technology Partners
Decor
$75k
Pickypomp
(2014, Mumbai)
Online private label household decor retailer specializing in wall decor
Decor
Easy Wall Prints
(2015, Delhi)
Custom Wallpaper Store for Wall Decor
Decor
Grafomap
(2015, Los Angeles)
Custom made map posters for home decor
Decor
Commerce &
Services

Aspect Wall Art
(2016, Bourne)
Manufacturer and online retailer of wall art stickers
Decor
Decorette
(2008, Singapore)
Online private label brand of wall decals
Decor
framed & matted
(2012, Oakland)
Curated, custom-made frames and mats
Decor
Elementem
Affordable home decor by using stunning landscape photography
Decor
Walls360
(2011, Las Vegas)
On-Demand Wall Graphics
Artesian, VTF Capital
Decor
PeppyWall
(2014, Shiroda)
Online Wall Decoration Products
Decor
Wundershine
(2014, Amsterdam)
Technology driven wall decor
Decor
Wallskin
(2014, Mumbai)
Online retail store for wallpapers, art and designs
Decor
Commerce &
Services

Indewall
(2016, Mumbai)
Online store for buying and installing wallpapers
Decor
Fotobit
(2014, Santa Ana)
Modular Photo Frames
Decor
Style & Apply
(2013, San Diego)
Manufacturer of wall decals and prints
Decor
Wall Mural
(2013, White Plains)
Provider of customised wall murals
Decor
QuadroStyle
(2015, Marseillette)
Private label brand tile stickers
Decor
Simply Framed
(2013, Miami)
Online Custom Frame Shop
Decor
Instapainting
Photos into hand-painted oil paintings
Decor
The High Wall
(2014, Bangalore)
Platform to buy wallpapers and wall art
JGI Ventures
Decor
Commerce &
Services

Bespoke Global
Aggregator of bespoke home furnishings
Golden Seeds Decor > Retailer $3.91M
ClickToShop
(2007, St. Paul)
Online retailer of curated decor and gift products
Decor > Retailer $2M
The Citizenry
(2014, Dallas)
Onlne-first Home Decor Brand
Trailblazer Capital, Karlani Capital, REVTECH Accelerator Decor > Retailer $1M
The Ivory Company
(2013, Salamanca)
Premium Home Decor Brand (Website not functional)
Decor > Retailer $525k
Crude Area
(2012, Mumbai)
Online retail platform selling curated artwork and home decor products
Dentsu Webchutney Decor > Retailer $115k
Mod-ified
(2005, Edmonton)
Innovative design solutions for home decor
Decor > Retailer
Dale and Co
(2015, Delhi)
Online/offline retail store to buy home decor products
Decor > Retailer
Mir Decor
(2015, Hanoi)
Online marketplace for home decor and accessories
Decor > Retailer
Commerce &
Services

Discover aïr
(2013, Perivale)
Sliding and bi-folding doors' retailer
Decor > Retailer
stone lodge interiors
(2014, Worthing)
Coastal Style Home Decor Products
Decor > Retailer
All Nice
(2012, Jakarta)
Online retailer of home decor
Decor > Retailer
Karitini teak furniture
(2015, Jepara)
Online retail for home decor
Decor > Retailer
Decorade
(2016, Delhi)
Online retail store for home decor
Decor > Retailer
Shuttersoff
(2015, Noida)
Online platform to buy traditional crafts
Decor > Retailer
Index Living Mall
(1973, Bangkok)
Online retail platform for home decor products.
Decor > Retailer
Rhome
(2012, Delhi)
Online retail store for home decor products
Decor > Retailer
Commerce &
Services

born in colour
(2015, Singapore)
Online store for home decor needs and furnishing
Decor > Retailer
Paarizaat
(2015, Toronto)
Decor > Retailer
Madame La Poule
(2015, Rotterdam)
Webshop of home decor, kitchenware, stationery, gifts & goodies
Decor > Retailer
homesouk
(2014, Singapore)
Online retail store for home decor items
Decor > Retailer
Dsignhaus
(2012, Kuala Lumpur)
Digital retail channel for home decor products.
Decor > Retailer
Stoffe
(2003, Schenefeld)
Ecommerce company for textile goods and accessories
Decor > Retailer
Scandinavian Design Center
(2002, Kalmar)
Aggregate Media Decor > Retailer
Inside Fabric
(2001, Sausalito)
Online retailer of home decor products like curtains, lighting, rugs etc
Decor > Retailer
Commerce &
Services

FengShui Organizers
(2013, Singapore)
Online retail portal for home improvement products influenced by
FengShui Decor > Retailer
Vivalicious
(2012, Singapore)
Online store to purchase home decor accessories
Decor > Retailer
Hooplaa
(2012, Los Angeles)
Curated collections of home decor products
Decor > Retailer
Decors @ Doorstep
(2015, Chennai)
Online home decor store
Decor > Retailer
Stories
(2015, Kozhikode)
Online platform to buy home decor items
Decor > Retailer
Junkepool
(2015, Bangalore)
Online platform for art and craft products
Decor > Retailer
Archino
(2015, Noida)
Online retail store for home improvement hardware
Decor > Retailer
Mogulesque
Online retailer of imported, artisan-made home decor
Decor > Retailer
Commerce &
Services

Boxania
(2015, Mumbai)
Online marketplace for home organization and storage goods
Decor > Retailer
Zobna
(2016, Delhi)
Upcoming online retailer of home decor and art
Decor > Retailer
Sajja
(2016, Delhi)
Online retail for handcrafted home decor items
Decor > Retailer
Indu Bindu
(2016, Noida)
Online platform for home decor, artistic and vintage products
Decor > Retailer
Store Indya Private Limited
(2013, Mumbai)
Online retail for home decor products
Decor > Retailer
Centralmart.in
(2014, Mumbai)
Online home improvement retail
Decor > Retailer
Discern Living
(2015, Mumbai)
Stealth mode company working in home decor space
Decor > Retailer
Easyhomez
(2015, Bangalore)
Technology platform for interior designs
Decor > Retailer
Commerce &
Services

Utopia Alley
(2015, New Castle)
Curated selection of home decor products
Decor > Retailer
Tile Markets
(2013, Toronto)
Online Home Improvement Store for Hardwood, Tile & other
accessories Decor > Retailer
Art and Decors
(2012, Delhi)
Online retailer of home decor and furnishing products
Decor > Retailer
Miss Amara
(2014, Sydney)
Online retailer of rugs for home decor
Decor > Retailer
AtNo67
(2014, Bath)
Online home decor concept store/retailer
Decor > Retailer
Inwallve
(2015, Guwahati)
Online wall decor art seller
Decor > Retailer
Fathead
(2006, Detroit)
Online retailer of wall decals graphics
Camelot Venture Group Decor > Retailer
LuxDeco
(2012, London)
Luxury Homewares Online
Decor > Retailer
Commerce &
Services

Homedeco Direct
(2003, Los Angeles)
Home furnishings internet retailer
Decor > Retailer
Orange Tree
(2013, Jodhpur)
Decor > Retailer
St. Frank
Curated collection of home luxuries
Endurance Companies Decor > Retailer
Zide Dekor
(2013, Istanbul)
Online retailer of Furniture and Home Decor Products
Decor > Retailer
Furnishmantra
(2014, Bangalore)
Online retail store for building hardware
Decor > Retailer
DecorJar
(2015, Ghaziabad)
Online retail store for home decor.
Decor > Retailer
KnobsKart.com
(2014, Kolkata)
Online Hardware Store
Decor > Retailer
TidyHomz
(2014, Aurangabad)
Online retail store for home decor and furnishings.
Decor > Retailer
Commerce &
Services

Cheerhuzz
(2009, Zug)
Online platform for the modern home lighting
Decor > Retailer
Lauriger
(2015, England)
Online boutique curating luxury tableware and gifts
Decor > Retailer
Suitely
(2014, Los Angeles)
High-end home decor, launching in fall 2015
Decor > Retailer
Corpick
(2011, Petaling Jaya)
Online retail platform for home decor products.
Decor > Retailer
The Planet Collection
(2014, Singapore)
Home decor and design accessories
Decor > Retailer
Teak and Mahogany
(1996, Singapore)
Digital retail platform for home decor products.
Decor > Retailer
Wallfloors
(2014, Yangon)
Online retailer for home decor products
Decor > Retailer
Ivoryniche
(2015, Chennai)
Online retailer of home decor products.
Decor > Retailer
Commerce &
Services

Carpenter and Cook
(2011, Singapore)
Online store for furnishing and bakery items
Decor > Retailer
HomeEkart
(2012, Ahmedabad)
Online hardware store
Decor > Retailer
The Intellect Bazaar
(2015, Panipat)
E-commerce platform for soft furnishings
Decor > Retailer
Glasstick
(2015, Firozabad)
Online retail store for glass products.
Decor > Retailer
Decormyfloor
(2012, Dharwad)
Online retail store for home furnishings and home decor products
Decor > Retailer
Artstar
E-commerce for curated, contemporary art
Decor > Retailer
Singapore Trading Post
(2012, Singapore)
Horizontal online store for home decor items
Decor > Retailer
Eden Homeware
(2014, Melbourne)
Online retailer of homeware products and accessories
Decor > Retailer
Commerce &
Services

Basic Habitat
(2013, Melbourne)
Decor > Retailer
Lavish Shoestring
(2012, Thame)
Online retailer of vintage and antique homewares
Decor > Retailer
Evim.net
(2010, Istanbul)
Turkish e-commerce site offering furniture and home items
212, EBRD, Simile Venture Decor > Retailer > Flash Sales $5M
Monoqi
(2011, Berlin)
Private shopping club for handpicked contemporary design
Hasso Plattner Ventures, Kite Ventures, b-to-v Partners, GLAMOUR,
Advance Vixeid Partners, Atlantic Labs
Decor > Retailer > Flash Sales $1.24M
Bulx
(2010, Westbury)
Home Improvement Private Sales
Decor > Retailer > Flash Sales $240k
Rednook
(2011, Los Angeles)
Members-only flash sale site specializing in design and decor
Decor > Retailer > Flash Sales
Vivre
(2012, Bucharest)
Flash sales home decor
Decor > Retailer > Flash Sales
Shoppable
(2013, Milano)
Flash sales
P101 Decor > Retailer > Flash Sales
Commerce &
Services

The Swatch Box
(2015, El Segundo)
Quarterly Subscription Service
Decor > Subscription $150k
Seasonal Office Decor
(2014, Raleigh)
Birchbox for Home Decor
Decor > Subscription
Mjju
(2015, Jinhua)
Online marketplace for home furniture
Furniture > Marketplace $1.9M
Pickomo
(2016, Mumbai)
Premium Furniture retailer
Furniture > Marketplace
Crate Nordic
(2014, Copenhagen)
Online marketplace of handcrafted furniture products
CSE Go Grow Furniture > Marketplace
Abelya Collection
(2014, Jakarta)
Online marketplace for furniture
TakeWood
(2015, Hyderabad)
Sofahunter
(2016, London)
Online price comparison website for sofas
Furniture > Price Comparison
> Sofa
Commerce &
Services

Kumanju
(2008, Guangzhou)
Online private label brand for Children furniture
Tiantu Capital Furniture > Private Label $24.23M
Greycork
(2013, Boston)
Furniture Private Label
ff Venture Capital, Vocap Investment Partners Furniture > Private Label $1M
CREA Muebles
(2012, Monterrey)
Online private label RTA furniture retailer
Furniture > Private Label
Phantom Hands
(2013, Bangalore)
Online store for antiques and vintage products - 1stdibs of India
Nardi Mobili in Cartone
(2013, Treviso)
Designer and manufacturer of cardboard furniture
Joined+Jointed
(2013, London)
Furniture designs from a collective of celebrated designers
de Milan
(2012, Piacenza)
Online-first brand offering contemporary furniture
My Dots and Lines
(2014, Singapore)
Online ordering and delivery of wooden furniture
Commerce &
Services

PurpleStem
(2015, Gurgaon)
Online private label furniture provider
Square Barrel
(2015, Mumbai)
Online private label brand for furniture
Totsland
(2015, Delhi)
Private label furniture for children
Stand Steady
(2012, Fairfax)
Private label brand of stand-up desks
Zumpak
(2016, Paris)
Online brand of affordable furniture in France
Mobiev
(2015, Umraniye)
Online private label furniture company
P&N Homewares
(2014, Leicester)
Online furniture and homeware designer, manufacturer, and retailer
Commerce &
Services

Beliani
(2009, Baar)
Online private label brand of designer home furniture
TimberFruit
(2016, Surat)
Private label brand of home furniture
Yippee
(2002, Shanghai)
Online private label brand for customized furniture
Furniture > Private Label >
Custom Made
$8.99M
Vermont Farm Table
(2008, Burlington)
Maker of custom tables
Custom Made
$100k
Zespoke Design
(2012, Cookstown)
Online store offering custom-made furniture
Invest Northern Ireland
Custom Made
$60.5k
Dimensionally Yours
(2015, Cleveland)
Online platform for custom-made furniture
Custom Made
Nomi
(2013, Sydney)
Online platform to make customized furniture
Custom Made
Evolvex
(2011, Sydney)
Custom made furniture
Custom Made
Commerce &
Services

Homekoo
(2006, Guangzhou)
Online custom made furniture retailer
Custom Made
Kahoy-an
(2007, Bulacan)
Online store for customized furniture
Custom Made
Blafink
(2014, Singapore)
Online furniture store
Custom Made
Create your Couch
(2016, Bangalore)
Platform to design and purchase couches
Custom Made
My Furniture My Way
(2015, Gurgaon)
Online private label brand of home furniture
Custom Made
Nadhura
(2012, Galway)
Online private label bespoke furniture company
Custom Made
ImCarpenter
(2013, Singapore)
Online carpentry portal for customized furniture
Custom Made
Good and Original
(2015, Faversham)
Manufacturer of bespoke furniture
Custom Made
Commerce &
Services

Massuni
(2000, Toronto)
Design and buy custom furniture
Custom Made
London Cows
(2008, Aylesbury)
Private label furniture company
Custom Made
Interior Define
(2012, Chicago)
Online furniture brand
Bridge Investments, Peterson Partners
Sofa
$3.16M
Relikua
(2015, Las Palmas De Gran
Canaria)
Manufacturer of designer armchairs and sofas
Sofa
Sofa
(2006, London)
Online store for Sofas and beds
European Capital, CBPE Capital
Sofa
Benchmade Modern
Custom sofa company
Sofa > Custom Made
Sofa Match
(2014, Mexico City)
Designer and manufacturer of different kinds of sofas
Sofa > Custom Made
Burrow
Direct-to-consumer couch
Y Combinator, FundersClub, Winklevoss Capital
Sofa > Custom Made
Commerce &
Services

HomeMe
(2011, Moscow)
Online retailer of furniture and household goods
ABRT Venture Fund, AddVenture, Guard Capital, Mangrove Capital
Partners
Furniture > Retailer $5M
Wedo
(2010, London)
Online Furniture Retailer (shut down)
Passion Capital, MMC Ventures Furniture > Retailer $4.54M
Beiwei56
(2014, Shanghai)
Online furniture e-commerce paltform
Shanghai Zhonglu Group, K2 VC (Xianfeng Evergreen) Furniture > Retailer $1.5M
Zutux.com
(2010, Manchester)
Online retailer selling furniture made by oak and walnut (shut down)
North West Fund Furniture > Retailer $1.44M
Xmmsjp
(2010, Xiamen)
Online platform for ordering furniture
Furniture > Retailer $1.2M
Avandeo
(2009, Munich)
Designer Furniture & Home Accessories
Partech Ventures, High-Tech Grunderfonds, KfW Bankengruppe, LBBW
Venture Capital, Logan Capital
Luxury Garden
(2008, Lurate Caccivio)
Online platform for luxury garden furniture
LA Comfy
(2015, Los Angeles)
Online supplier of high-quality and decently priced furniture
Commerce &
Services

Ergokid
(2011, Singapore)
Online retailer of kid's furniture
Domestico Nigeria
(2013, Lagos)
Online retailer of furniture products
Happy Kidz
(2011, Dresden)
Nursery Furniture for Kids
K5 Ventures, Heilemann Ventures, Cavalry Ventures Furniture > Retailer
Jodhpuri
(2014, Jodhpur)
Online Platform for Modern Furniture and Home Decor Products
Home Arena
(2009, Nottingham)
Online retailer of beds and mattresses for home
Direct Bedroom
(2014, Chester)
Bedroom Furniture Retailer
RedShed
(2014, Newark On Trent)
Online retailer of outdoor and garden furniture
Housandreams
(2014, Kolkata)
Online furniture and home decor products retailer
Commerce &
Services

Capsule
(2012, Los Angeles)
Collection of essentials for the modern lifestyle
Anjan furniture
(2015, Nagapattinam)
Online retailer of furniture.
Ni-Night
(2008, Singapore)
Online Retailer of Children's Furniture
Pufetto
(2012, Kiev)
Retailer of sofas and armchairs in Ukraine
TA Ventures Furniture > Retailer
Ashbabpotro
(2016, Dhaka)
Online furniture retailer
Ministry of Chair
(2010, Singapore)
Online retailer of bean bag furniture.
Grosvenor Beds
(2003, Tarporley)
Online retailer of high-end furniture
Raho Online
(2009, Jodhpur)
Online retailer of home furniture
Commerce &
Services

Msh99
(2014, Suzhou)
O2O platform for home decor and furniture
Mobilya Line
(2015, Bursa)
Online furniture retailer
Happinest
(2015, Antwerp)
Online retailer of furniture products
Leather Sofa World
(2006, Birmingham)
Online retail store specialising in leather sofas
Furniture > Retailer > Sofa
SeedBox
(2014, Barcelona)
Self assemble urban garden kit (a product of Ecohortum)
Crowdcube
Garden Supplies > Private
Label
$235.7k
Green Somethings
(2008, Delhi)
Online store for private label patio and garden decorations
Garden Supplies > Private
Label
LawnKart.com
(2013, Noida)
Online Platform to buy plants
Garden Supplies > Retailer
NatureBuddy
(2016, Noida)
Online retail for gardening accessories
Commerce &
Services

AllPlanters
(2015, Buffalo)
Online platform that offers indoor and outdoor planters
Habitat et Jardin
(1998, Paris)
Online retailer of home improvement and garden products
Midi Capital Garden Supplies > Retailer
Garden Oasis
(2005, Tamworth)
Online garden centre
GreenMyLife
(2014, Bangalore)
Online retail store for plants and gardening accessories
Root Bridges
(2015, Mumbai)
Online portal that sells decorative potted plants
Brico Prive
(2012, Toulouse)
Flash sales wesbite for DIY, gardening and home improvement
products
Ardian
Garden Supplies > Retailer >
Flash Sales
$2.81M
IndiaSupply
(2015, Delhi)
Online marketplace for sanitary wear and other fittings Hardware > Bathroom
Fittings & Accessories >
Marketplace
Tapskart
(2015, Delhi)
E-commerce marketplace for bathroom hardware Hardware > Bathroom
Marketplace
Commerce &
Services

BathEmpire
(2009, Coventry)
Online Bathroom Furniture Retailer
Livingbridge
Hardware > Bathroom
Private Label
$12.9M
Loogun
(2013, )
Designer and seller of handheld device for cleaning toilets
True Start
Hardware > Bathroom
Private Label
VictoriaPlum
(2001, Hessle)
Online brand for bathroom products Hardware > Bathroom
Private Label
Better Bathrooms
(2001, Albion Park)
UK's independent bathroom retailer
Business Growth Fund
Hardware > Bathroom
Retailer
$13.25M
Bathrooms.com
(2004, Watford)
Bathroom Products Retailer
RIT Capital Partners, Augmentum Capital, Dawn Capital
Hardware > Bathroom
Retailer
$12.1M
TILE.EXPERT
(2014, Vista)
Online retailer of ceramic tiles and porcelain stonewares Hardware > Bathroom
Retailer
MyTyles
(2016, Bangalore)
Online store for tiles Hardware > Bathroom
Retailer
Big Bathroom Shop
(2007, Burnley)
Online retailer of bathroom fittings and accessories Hardware > Bathroom
Retailer
Commerce &
Services

Imogen Furniture
(2014, Long)
Online marketplace for customized furniture
Hardware > Furniture Fittings
> Private Label
ManoMano
(2013, Paris)
Online Marketplace for hardware and gardening products
Partech Ventures, CM-CIC Capital Prive, Piton Capital
Hardware > Horizontal >
Marketplace
$15.21M
grabThis
(2015, Ghaziabad)
Online marketplace for household goods local services.
Marketplace
ShapeMyHomes
(2016, Sri Ganganagar)
Online bathroom fittings marketplace store
Marketplace
Terence Woodgate
(2014, Mayfield)
Design-led lighting collections optimised for LED technology
Private Label
$305k
HydroGuard
(2013, Stockport)
Flood barrier for external doors
Startup Funding Club
Private Label
A.S.Helsingo
(2015, Helsinki)
Tailor-Made doors and handles for kitchen cabinets
Private Label
Pangniao
(2012, Harbin)
Online platform for home improvements
Retailer
$5.83M
Commerce &
Services

Tracxn Research — Home Improvements Landscape, December 2016

Tracxn Research — Home Improvements Landscape, December 2016

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (20)

Similar to Tracxn Research — Home Improvements Landscape, December 2016

Similar to Tracxn Research — Home Improvements Landscape, December 2016 (20)

More from Tracxn

More from Tracxn (20)

Recently uploaded

Recently uploaded (20)

Tracxn Research — Home Improvements Landscape, December 2016