MARCH 2019
MOM & BABY CARE

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on March 8, 2019.
Mom & Baby Care Feed Summary
4
Mom & Baby Care > Feed Summary
This feed covers companies which offer products and services to parents. Such companies target would-be parents and
mothers with children less than 6 years of age
• Inclusions: The feed covers online retailers of maternity and baby
products including apparel, essentials, toys, gears etc. It also includes
companies that provide online platforms for parents to help them
raising children like content portals, Q/A platform, social networks and
community sites; companies providing online platforms which helps
parents book sevices like caregivers, playschools, etc.; companies which
provide online healthcare services (telemedicine) to parents;
companies which offer consumer electronic devices for childcare;
companies providing education to kids through mobile apps and web
sites, and companies which provide online platforms for adoption.
• Exclusions: Excludes online horizontal players like Amazon and
Flipkart that offer products in the baby & kids segment along with other
verticals; offline brands of everyday childcare products in categories
like nutrition and personal care; offline childcare agencies, care centers,
hospitals, and other service providers.
• Excludes funding information of Chinese companies Feed in Numbers
Overview
$3B
Funding
13
Mega
Companies
7363485
FundedCovered on
Tracxn
1
Unicorns
23
Soonicorns
52
Minicorns
9
IPO’d Cos
184
Late Stage Cos
38
119
Acquisitions
617
DeadPooled
3
Acquihired
Series A+ Cos
Kidbox
(2015, New York City, $28M)
Wonderbly
(2012, London, $23M)
Rockets of
Awesome
(2016, New York City, $45M)
Top Companies

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Investment Trend Summary
Summary of Funding Activity in Mom & Baby Care
5
$149M - Series E
FirstCry (2010, Pune, $274M)
$23M - Series B
Happiest Baby (2001, Santa Monica, $33M)
$49.4M - Series B
Smile Family (2013, Seoul, $68M)
$21M - Series B
Brightwheel (2014, San Francisco, $33.8M)
$47.8M - Series C
PatPat (2014, Mountain View, $47.8M)
$20M - Series B
Mumzworld (2011, Dubai, $20M)
$30M - Series D
Epic (2013, Palo Alto, $51M)
$19.8M - Series B
Primary (2014, New York City, $32.5M)
$24M - Series B
Owlet Baby Care (2013, Lehi, $31.9M)
$19.5M - Series C
Rockets of Awesome (2016, New York City,
$45M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Mom & Baby Care > Feed Summary > Investment Trend Summary
Seed
Right Side Capital Management (#3), Crosslink Capital (#3),
Omidyar Network (#3)
Series A/B Greycroft Partners (#2), Accel Partners (#2), GV (#2)
Series C+
Sequoia Capital (#1), New Enterprise Associates (#1), IDG Capital
(#1)
Incubators 500 Startups (#20), MassChallenge (#13), Techstars (#11)
Other Notable
Investors
Tech Coast Angels (#5), CrunchFund (#4), Kima Ventures (#4)
Debt Investors
Western Technology Investment (#8), InnoVen Capital (#2),
Advantage Capital (#1)
Most Active InvestorsRecent Investments
482
697
439
145
64
4
2014 2015 2016 2017 2018 2019*
Y-o-Y # of Companies Founded 128 128 138 94 85 14
$2B
$352M
$253M
$72.7M
$71M
US
India
Europe
South
Korea
Latam
$ Funding
$236M
$373M
$287M
$421M
$239M
$431M
$942M
56
2014 2015 2016 2017 2018 2019*
$ Funding # Rounds

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Summary of exit outlook in Mom & Baby Care
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
K9 Ventures 1 Osmo (2013, Palo Alto, $36M)
Accel Partners 1 Osmo (2013, Palo Alto, $36M)
Acton Capital
Partners
1 Windeln (2010, Munich, $72.7M)
Calibrate Ventures 1 Osmo (2013, Palo Alto, $36M)
Collaborative Fund 1 Osmo (2013, Palo Alto, $36M)
Jan 2019 Osmo Acq by Byju's Classes for $120M
Feb 2017 Skip Hop Acq by Carter's for $140M
Oct 2016 Babyoye Acq by FirstCry for $54.2M
May 2016 Baby Tula Acq by Ergobaby for $73.8M
Feb 2016 LeapFrog for $72M
Jun 2011 Kidspot Acq by News for $34.4M
Nov 2007 Bounty Acq by Kaboose for $145M
Mom & Baby Care > Feed Summary > Exit Outlook Summary
Care.com 5
Citrus Lane (Jul 2014, $31M), Galore (Jul 2018), Trusted (Jul
2018)
RockYou 3
MamásLatinas (Jun 2018), CafeMom (Jun 2018), Mom.me
(Sep 2018)
The Walt Disney
Company
2 Kaboose (Apr 2009, $18.4M), Babble (Nov 2011)
SheKnows 2
PregnancyAndBaby.com (May 2008), BabyHold.com (Oct
2008)
Houghton Mifflin
Harcourt
2 Tribal Nova (Apr 2013), MeeGenius (Aug 2015)
Recent IPOs Top Acquisitions
Care.com Jan 2014
Online marketplace for caregivers
IPO MCap: $506M
BabyUniverse Aug 2005
eCommerce and content provider for Parent…
IPO MCap: $47.5M
LeapFrog Jul 2002
Educational and entertainment products fo…
IPO MCap: $553M
Smarterkids.com Nov 1999
Online retailer for Educational products
IPO MCap: $271M
HeraMED Dec 2018
Smartphone based pregnancy monitoring dev…
IPO MCap: $12.6M
Tinybeans Apr 2017
Private social network for parents
IPO MCap: $19.7M
Windeln May 2015
Online Baby Shop in Germany
IPO MCap: -
Coccodrillo Oct 2014
Offlicial online Shop of CDRL
IPO MCap: -

* Upcoming Business Model
FACTSHEET
Funding data excludes Debt, Grants & Post-IPO rounds.
Excludes all details for Chinese companies.
Marketmap: Mom & Baby Care
Overview
Companies 3485
Funded 736 Series A+ 184
Funding $3B Last 2 yrs $876M
Most Active Investors
Seed Right Side Capital Management (3)
Series A/B Greycroft Partners (2)
Series C+ Sequoia Capital (1)
Others Tech Coast Angels (5)
Incubators 500 Startups (20)
Top Cities
Bay Area 201 Cos $539M
New York City 120 Cos $446M
Feed in Numbers
Unicorns 1 Soonicorns 23
Minicorns 52 Editor Picks 152
Acquihired 3 Deadpooled 617
Top Companies
Rockets of
Awesome
(2016, New York City, $45M)
Kidbox (2015, New York City, $28M)
Wonderbly (2012, London, $23M)
Exits
IPOs 9 LeapFrog, Care.com
Acquisitions 119 Bounty, Skip Hop
Top Acquirers Care.com, RockYou
COMMERCE
MULTI BRAND STORES
INTERNET-FIRST BRANDS
ESSENTIALS
TOYS
EDUCATIONAL PRODUCTS
APPAREL
GEARS
PERSONALIZED BOOKS*
CHILDCARE PROVIDERS
MARKETPLACE
CHILDCARE CENTER ENABLERS
BABY SITTERS
PARENTING
COMMUNITY
CONTENT PLATFORMS
HEALTHCARE
MONITORING DEVICES
APP BASED MONITORING
WEARABLE*
EDUCATION
GAMIFIED PLATFORMS*
INTERACTIVE DEVICES*
INTERACTIVE BOOKS*
DIGITAL CONTENT
SMART TOYS*
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.7 Feed Report - Mom & Baby Care - Mar 2019
Mom & Baby Care > Feed Summary > BlueBox

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Key Sub Sectors in Mom & Baby Care Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
Parenting >
Community 116 $76.2M 9
Healthcare > Hardware-based > Monitoring
Devices >
Baby Health
23 $45.4M 9
Education > Digital Learning >
Gamified Platform 189 $40.1M 9
ChildCare Providers >
Management Softwares 141 $32.2M 9
Commerce > Apparel >
Private Label 220 $34.7M 7
Education > Digital Learning >
Language Learning 27 $28.5M 5
Commerce > Multi-Category >
Marketplace 54 $39.3M 4
Education > Digital Learning > Interactive
books >
Storytelling
34 $15M 7
ChildCare Providers > Activity Booking
Platforms > Marketplace >
Subscription
14 $18M 5
Commerce > Food >
Private Label 10 $13.7M 5
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
Commerce
Online platforms that help customers in buying and
selling of baby and maternity products
1936 288 $1.4B
Education
Online platforms that offer digital and physical
education products for pre-K children
382 134 $633M
ChildCare Providers
Online platforms that help parents discover caregivers
and childcare centers
488 110 $352M
Parenting
Online platforms that offer parenting advice and help
to parents
498 129 $297M
Healthcare
Companies offering online platforms and consumer
devices for providing health care solutions...
177 73 $293M
Adoption
Online platforms that connect expectant parents with
adoptive families
4 2 $3.2M
Mom & Baby Care > Feed Summary > Summary of Key Markets

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
List of Notable Companies in Mom & Baby Care
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Mom & Baby Care > Feed Summary > Notable Companies in the Sector
Public
LeapFrog
(1995, Emeryville)*
Care.com
(2006, Waltham, $111M)
Smarterkids.com
(1991, Needham, $33M)
BabyUniverse
(1997, Jupiter)
Tinybeans
(2012, Bondi, $1.8M)
HeraMED
(2011, Netanya)
Windeln
(2010, Munich, $72.7M)
Coccodrillo
(1984, Koscian)
Ebebek
(2001, Istanbul)
Acquired
Bounty
(1959, Welwyn Garden City)
Skip Hop
(2003, New York City, $1.6M)
Osmo
(2013, Palo Alto, $36M)
Unicorns
Age of Learning
(2007, Los Angeles, $150M)

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
List of Notable Companies by Market in Mom & Baby Care
Notable Companies by Market (1/5)
11
Mom & Baby Care > Feed Summary > Notable Companies by Market
Commerce
Multi-Category
FirstCry (2010, Pune, $274M)
Online retail for baby products
Soonicorn. Stage: Series E
SoftBank Group, Mahindra, Kris Gopalakrishnan
and 9 Other Investors
Giggle (2003, New York City, $77.4M)
Retailer of baby care products
Soonicorn. Stage: Series D
Maverick Ventures
Windeln (2010, Munich, $72.7M)
Online Baby Shop in Germany
Soonicorn. Stage: Public
360 Capital Partners, DN Capital, Deutsche Bank
and 9 Other Investors
Aden & Anais (2006, New York City, $57.2M)
Internet-first brand of multi-category baby
products
Soonicorn. Stage: Series C
Triangle Capital, Swander Pace Capital
Multi-Category
Hopscotch (2011, Mumbai, $26M)
Flash sales site for mom and babycare products
Soonicorn. Stage: Series C
Velos Partners, Rise Capital, Jabbar and 1 Other
Investors
Bebê Store (2009, Sao Paulo, $22.5M)
E-commerce products for babies, children and
moms
Soonicorn. Stage: Series C
W7 Venture Capital, Atomico
Baby.com.br (2010, Sao Paulo, $21.1M)
Online retail for baby products
Soonicorn. Stage: Acquired
Accel Partners, VALOR CAPITAL GROUP, Menlo
Ventures and 7 Other Investors
Multi-Category
Babyoye (2010, Bangalore, $14.5M)
Online portal for baby products, pregnancy infant-
care and mother-care products
Soonicorn. Stage: Acquired
Helion Venture Partners, Accel Partners, Tiger
Global Management
Skip Hop (2003, New York City, $1.6M)
Internet-first brand of multi-category baby
products
Minicorn. Stage: Acquired
Fireman Capital Partners
Coccodrillo (1984, Koscian)
Offlicial online Shop of CDRL
Stage: Public
BabyUniverse (1997, Jupiter)
eCommerce and content provider for Parents
Stage: Acquired
Hercules Capital, Chrysalis Capital Advisors

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
List of Notable Companies by Market in Mom & Baby Care
Notable Companies by Market (2/5)
12
Mom & Baby Care > Feed Summary > Notable Companies by Market
Commerce
Multi-Category
Ebebek (2001, Istanbul)
Online retailer for mother and baby product
Stage: Public
Apparel
Rockets of Awesome (2016, New York City,
$45M)
Personalized subscription box for kids apparel
Soonicorn. Stage: Series C
Foot Locker, Forerunner Ventures, August Capital
and 9 Other Investors
Gears
4moms (2005, Pittsburgh, $91M)
Internet-first brand of robotic baby products
Soonicorn. Stage: Series B
Bain Capital Ventures, Castanea Partners,
Innovation Works and 4 Other Investors

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
List of Notable Companies by Market in Mom & Baby Care
Notable Companies by Market (3/5)
13
Mom & Baby Care > Feed Summary > Notable Companies by Market
Commerce
Educational Products
Smarterkids.com (1991, Needham, $33M)
Online retailer for Educational products
Stage: Acquired
RRE Ventures
Parenting
Community
CafeMom (2006, New York City, $17M)
Social network for mothers and mothers to be
Soonicorn. Stage: Acquired
Highland Capital Partners, DFJ
Tinybeans (2012, Bondi, $1.8M)
Private social network for parents
Minicorn. Stage: Public
Content
Babble (2006, New York City, $6.3M)
Parenting Site
Soonicorn. Stage: Acquired
Village Ventures, Inovia Capital, Greycroft Partners
Bounty (1959, Welwyn Garden City)
Online Parenting Club in the UK
Soonicorn. Stage: Acquired
Equistone Partners Europe, HSBC Group, Lloyds
Banking Group
Kidspot (2005, Melbourne)
Online products and services directory for parents
Soonicorn. Stage: Acquired

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
List of Notable Companies by Market in Mom & Baby Care
Notable Companies by Market (4/5)
14
Mom & Baby Care > Feed Summary > Notable Companies by Market
ChildCare Providers
BabySitting
Care.com (2006, Waltham, $111M)
Online marketplace for caregivers
Soonicorn. Stage: Public
CapitalG, IVP, Matrix Partners and 6 Other Investors
Sittercity (2001, Chicago, $43.1M)
Marketplace for caregivers
Soonicorn. Stage: Series C
Apex Venture Partners, Baird Capital, Bright
Horizons Family Solutions and 6 Other Investors
UrbanSitter (2010, San Francisco, $43M)
Find Babysitters through Social Recommendation
Soonicorn. Stage: Series C
Advance Venture Partners, Canaan Partners, Aspect
Ventures and 7 Other Investors
Healthcare
Hardware-based
Kinsa (2012, New York City, $36.5M)
Smart thermometer
Soonicorn. Stage: Series B
GSR Ventures, FirstMark, Kleiner Perkins and 7
Other Investors
HeraMED (2011, Netanya)
Smartphone based pregnancy monitoring device
Stage: Public
Education
Digital Learning
Age of Learning (2007, Los Angeles, $150M)
Gamified platform and educational content
provider for kids
Unicorn. Stage: Series D
Iconiq Capital, Angel Capital Management
JumpStart (1991, Gardena, $44.4M)
3D educational game developer for K-12
Soonicorn. Stage: Acquired
Hercules Capital, Azure Capital Partners, TeleSoft
Partners and 2 Other Investors
Kidaptive (2012, Mountain View, $43.7M)
Adaptive gamified learning platform for kids
Soonicorn. Stage: Series C
Formation 8, WoongjinThinkBig, Menlo Ventures
and 11 Other Investors
Speakaboos (2008, New York City, $32.8M)
Subscription-based interactive storybooks
Soonicorn. Stage: Series B
Advancit Capital, KYOWON, Wellington
Management and 6 Other Investors

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
List of Notable Companies by Market in Mom & Baby Care
Notable Companies by Market (5/5)
15
Mom & Baby Care > Feed Summary > Notable Companies by Market
Education
Digital Learning
PlayKids (2013, Sunnyvale)
Subscription based pre-school videos, games, and
books
Soonicorn. Stage: Funded
Naspers
Tech Products
Osmo (2013, Palo Alto, $36M)
Developer of hardware-based iPad games for kids
Soonicorn. Stage: Acquired
Mattel, Accel Partners, Upfront Ventures and 7
Other Investors
LeapFrog (1995, Emeryville)
Educational and entertainment products for
children
Editor's Pick. Stage: Acquired
Monitor Ventures

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
List of Notable Companies in Mom & Baby Care in China
Notable Companies in the Sector in China
16
Mom & Baby Care > Feed Summary > Notable Companies in the Sector in China
Public
China Parenting
Network Holdings
(2005, Nanjing)
Unicorns
Babytree
(2007, Beijing, $653M)
Mia
(2011, Beijing, $332M)
Beibei
(2014, Hangzhou, $224M)
Lamabang
(2012, Beijing, $130M)

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Recent News in Mom & Baby Care Sector
Recent News
17
Mom & Baby Care > Feed Summary > Recent News
Mar 2019
Care.com Announces Fourth Quarter and Fiscal 2018 Financial
Results, Business Wire
Mar 2019 Care Company Agrees £5.4m Refinance, Insider Media
Feb 2019
Foot Locker takes a minority stake in kids clothing subscription
service Rockets of Awesome, TechCrunch
Feb 2019 Mockingbird Lands $1.6M Seed Round, Citybizlist
Feb 2019
Babyscripts, Penn Medicine team up on postpartum hypertension
tool, MobiHealthNews
Feb 2019
Chinese Childrenswear Brand Leyou Begins Life with Centric PLM,
PRWeb
Feb 2019
RB Acquires UpSpring, an Innovative Pre and Post-Natal Health
Company, CMOCRO
Feb 2019
Age of Learning Recognized as 2019 Business of the Year by
Glendale Latino Association, PR Newswire
Feb 2019 New names join Skip Hop and Baby K’Tan, Preschool News
Feb 2019
Nanit Named One of the World's Most Innovative Companies, by
Fast Company, PR Newswire
Feb 2019
Milk Stork Named to Fast Company’s Annual List of the World’s
Most Innovative Companies for 2019, Business Wire
Feb 2019
XPLORA Intros New Location Tracker Watch Face & Accessories,
Android Headlines
Feb 2019 Kidfresh completes funding to accelerate growth, Nuffoods Spectrum
Key Recent News Key Recent News
Feb 2019 Amazon, Flipkart in talks for minority stake in Hopscotch, Indiatimes
Feb 2019
Daatrics Selects Sequans’ Monarch to Power Neebo Baby Wearable,
Business Wire
Feb 2019
LeapFrog® Introduces Unique New Twist on Handheld Gaming
with RockIt Twist™, PR Newswire
Feb 2019
Local edtech business prepped for expansion with £200k HSBC UK
funding, Bdaily
Feb 2019
Glow And Match Group Partner To Provide Employees With
Fertility Benefits, PR Newswire
Feb 2019
LeapFrog® Brings Innovation and Technology to Construction Toys
with LeapBuilders®, PR Newswire
Feb 2019
Ecommerce Veteran Sarah Dorsett Named President at Nanit,
Citybizlist
Feb 2019
HeraMED receives US$60,000 pilot order for cloud-based
pregnancy monitoring service from Brazilian healthcare group,
Proactive Investors
Feb 2019
Babyscripts Announces Expanded Partnership with George
Washington University Medical Faculty Associates (GW MFA),
PRWeb
Feb 2019
Rainshine Entertainment Acquires Significant Stake in Kinsane
Entertainment, a ‘Digital-First’ Kids' and Family Entertainment
Company, Business Wire
Feb 2019
Gululu, the Interactive Water Bottle for Kids, Launches Gululu Talk
in Australia, PR Newswire

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
18
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

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Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Investments ($M) and number of rounds in Mom & Baby Care; 2012-2019
Global Funding Trends (1/2)
20
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Mom & Baby Care > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 13% # of Rounds10% $ Funding
2% # of Rounds
14% $ Funding
$236M
$239M
$208M
$373M
$287M
$421M
$239M
$431M
$942M
0
20
40
60
80
100
120
140
160
$0k
$100M
$200M
$300M
$400M
$500M
$600M
$700M
$800M
$900M
$1.B
2012 2013 2014 2015 2016 2017 2018 2019*
$ Funding Predicted $ Funding # Rounds Predicted # Rounds

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
$37M $60M $49M $57M $73M $46M $48M $8M
$142M
$102M
$216M $131M
$131M
$166M
$269M
$58M
$60M $46M $108M $100M $217M $27M $114M $169M
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
$239M $236M
Total $ Invested
69 110 84 90 100 57 42 5
20
16
35 31 31 32
35
6
5 5
9 7
7
5 8 3
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
94
14
Total # of Rounds
21
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Mom & Baby Care; 2012-2019
Mom & Baby Care > Investment Trends > Global Funding Trends
152
64
72
68
37
28 2
423
$1.1M $2.0M
$0.0M
$0.5M
$1.0M
$1.5M
$2.0M
$2.5M
$3.0M
$3.5M
$4.0M
0
50
100
150
200
250
300
350
400
450
2013 2014 2015 2016 2017 2018 2019 YTD Total
Entrants in Funding Club Avg. Ticket Size
$1.1M $2.1M $1.1M $3.2M $1.8M $3.6M $0.8M $2M
$199M
$99M
$48M
$119M
$88M
$208M $166M
$795M
8
0
1
2
3
4
5
6
7
8
9
0
100000000
200000000
300000000
400000000
500000000
600000000
700000000
800000000
900000000
2012 2013 2014 2015 2016 2017 2018 2019 YTD
$ Funding Predicted $ Funding # of Rounds Predicted # Rounds
Mega Rounds
3 2 3 2 3 - 6 2

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201922
Mom & Baby Care > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Mom & Baby Care
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Bay Area 539M 155
New York City 466M 88
Pune 253M 10
Los Angeles 187M 27
London 113M 65
Waltham 111M 7
Pittsburgh 91.1M 7
Boston 75.4M 16
Seoul 72.7M 11
Munich 72.7M 6
Total Funding
541
103
223
11
18
14
8
10
# Rounds
$2B
$352M
$253M
$72.7M
$71M
$41.1M
$24M
$19.9M
US
India
Europe
South Korea
Latam
Israel
United Arab
Emirates
Australia
Note: Excludes funding information of China companies

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201923
Trend of Average Deal Size ($M)
$0.7 $0.6 $0.7 $0.8 $0.9 $1.1
$1.3
2012 2013 2014 2015 2016 2017 2018
Mom & Baby Care > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Mom & Baby Care; 2012-2018
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$5K* $10M
$69.3K $21.3M
$201K $49.4M
$67.5K $150M
$8.1M
$14M
$4M
$460K
Series C+
Series B
Series A
Seed
Stage
$19.0
$10.2
$19.5
$9.2 $11.2 $10.8
$16.8
$15.0
$9.2
$15.4
$19.9
$36.2
$9.0
$16.3
$5.5
$6.8
$4.7 $3.8 $3.8
$5.3
$6.5

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Note: 351 companies with undisclosed funding amount are not included
24
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
188
196
58
7
3
No. of Companies
Mom & Baby Care > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Mom & Baby Care; as of Mar 2019
Distribution of companies by Funding Range
$53M
$641M
$1.3B
$468M
$535M
$ Investment

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Stage No. of Companies
Funding
Funnel
100%
21%
5%
2%
1%
25
Note: Numbers in the brackets show the count of companies
Time to raise
next round
38
66
184
736
3485
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
21% 1%
(32)
0%
(13)
0%
(3)
18%
(613)
61%
(2133)
25% 4%
(29)
1%
(11)
0%
(2)
17%
(122)
58%
(428)
36% 13%
(23)
3%
(5)
1%
(2)
5%
(9)
58%
(107)
58% 32%
(21)
6%
(4)
2%
(1)
3%
(2)
38%
(25)
- 37%
(14)
8%
(3)
- 3%
(1)
34%
(13)
Mom & Baby Care > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Mom & Baby Care
Funding Funnel
16 Months
19 Months
21 Months
Investment backedBootstrapped
23
1
80
7
39
2
Soonicorns
Unicorns
Acquisitions
IPOs

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201926
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Mom & Baby Care > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Mom & Baby Care; Mar 2017-Mar 2019
Notable Investments in last 24 months (1/5)
LATE STAGE
$149M - Series E Jan 2019
FirstCry (2010, Pune, $274M)
Online retail for baby products
SoftBank Group
$47.8M - Series C Apr 2018
PatPat (2014, Mountain View, $47.8M)
P2C daily deals site for moms and kids.
Sequoia Capital, IDG Capital, Frees Fund, PT. SIG
ASIA
$30M - Series D Mar 2018
Epic (2013, Palo Alto, $51M)
eBooks for kids
Evolution Media
$19.5M - Series C Feb 2019
Rockets of Awesome (2016, New York City,
$45M)
Personalized subscription box for kids apparel
Foot Locker, Forerunner Ventures, August Capital,
General Catalyst Partners, SignalFire
LATE STAGE
$19.1M - Series C Feb 2018
Kidaptive (2012, Mountain View, $43.7M)
Adaptive gamified learning platform for kids
Formation 8, WoongjinThinkBig
$17M - Series C Dec 2017
UrbanSitter (2010, San Francisco, $43M)
Find Babysitters through Social Recommendation
Advance Venture Partners, Canaan Partners, Aspect
Ventures, DBL Partners, Menlo Ventures, First
Round Capital, Rustic Canyon Partners, Shatter Fund
$8M - Series C May 2017
Epic (2013, Palo Alto, $51M)
eBooks for kids
TransLink Capital, Menlo Ventures, WI Harper
Group, Brighteye Ventures, Innovation Endeavors,
Rakuten Capital, Reach Capital
LATE STAGE
$8M - Series C Mar 2018
Wildflower Health (2012, San Francisco,
$14.8M)
App to identify high risk pregnancies & assistance
Health Enterprise Partners, Hatteras Venture
Partners, ECHO
$5M - Series C Jan 2018
Kidaptive (2012, Mountain View, $43.7M)
Adaptive gamified learning platform for kids
WoongjinThinkBig
$3M - Series C Dec 2018
UrbanSitter (2010, San Francisco, $43M)
Find Babysitters through Social Recommendation
Series C Feb 2019
Kidfresh (2007, New York City, $10M)
Frozen meals for Kids
Monogram Capital, AccelFoods, Emil Capital
Partners

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Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Mom & Baby Care > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Mom & Baby Care; Mar 2017-Mar 2019
Notable Investments in last 24 months (2/5)
EARLY STAGE
$49.4M - Series B Feb 2019
Smile Family (2013, Seoul, $68M)
Social network for mothers
$24M - Series B May 2018
Owlet Baby Care (2013, Lehi, $31.9M)
Vitals monitoring for baby's health
Trilogy Equity Partners, Eclipse, Broadway Angels,
Pelion Venture Partners
$23M - Series B Dec 2018
Happiest Baby (2001, Santa Monica, $33M)
Internet-first brand of multi-category products for
kids
Greycroft Partners, Sallfort Privatbank, GV
$21M - Series B Oct 2018
Brightwheel (2014, San Francisco, $33.8M)
Online management platform for pre-schools
Bessemer Venture Partners, CZI, Lowercase Capital,
Golden Ventures, Omidyar Network, GGV Capital,
Eniac Ventures
EARLY STAGE
$20M - Series B Oct 2018
Mumzworld (2011, Dubai, $20M)
Marketplace for baby and matenity products
Gulf Islamic Investments
$19.8M - Series B Feb 2018
Primary (2014, New York City, $32.5M)
Private label kids clothing brand
Grace Beauty Capital
$17M - Series B Mar 2017
Kinsa (2012, New York City, $36.5M)
Smart thermometer
GSR Ventures, FirstMark, Kleiner Perkins
$15.3M - Series B Apr 2018
Kidbox (2015, New York City, $28M)
Curated box of kid's clothing
Canvas Ventures, Firstime, HDS Capital, Fred
Langhammer
$14.2M - Series A May 2018
Bellabeat (2012, Mountain View, $18.8M)
Women health & wellness assistance
EARLY STAGE
$10.2M - Series A Nov 2017
MarcoPolo Learning (2012, London, $10.2M)
App-based educational games for kids
Boat Rocker, Horizons Ventures, Seedcamp, DST
Global
$10M - Series B Apr 2017
Kidfresh (2007, New York City, $10M)
Frozen meals for Kids
Monogram Capital, AccelFoods, Emil Capital
Partners
$8.5M - Series B Jul 2017
Wonderbly (2012, London, $23M)
Online private label brand of personalised story
books for children
Ravensburger, GV, Greycroft Partners, Allen &
Company, Forward Partners, Project A
$7.9M - Series B Apr 2018
Kinsa (2012, New York City, $36.5M)
Smart thermometer

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Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Mom & Baby Care > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Mom & Baby Care; Mar 2017-Mar 2019
Notable Investments in last 24 months (3/5)
EARLY STAGE
$7.9M - Series A Jun 2017
BabyScripts (2012, Washington D.C., $18.1M)
A clinical, mobile prescription for pregnancy
assistance
Ysios Capital, Chemogroup, CG Health Ventures, P5
Health Ventures, Aurora Health Care
$7.6M - Series B Sep 2017
Speakaboos (2008, New York City, $32.8M)
Subscription-based interactive storybooks
$6M - Series A Jan 2018
Rockets of Awesome (2016, New York City,
$45M)
Personalized subscription box for kids apparel
$6M - Series A Jan 2019
BabyScripts (2012, Washington D.C., $18.1M)
A clinical, mobile prescription for pregnancy
assistance
StartUp Health, NueCura, Philips Ventures
EARLY STAGE
$5.4M - Series A Aug 2017
Tinkergarten (2014, Northampton, $7.5M)
Children's education through outdoor activities
Owl Ventures, Omidyar Network, Reach Capital
$4.2M - Series A May 2018
Novel Effect (2015, Seattle, $4.8M)
Interactive app for adding music effects while
reading stories
TenOneTen, Maveron, Lux Capital, McCune VC, Alexa
Fund
$616k - Series A Jul 2017
Momspresso (2010, Gurgaon, $6.1M)
Information portal for parents
YourNest, Deven Laxmichand Dedhia, Pallavi
Dedhia, Shantanu Bhanja, Indrajit Kaur Arora,
Neeraj Sharma, Vaibhav Chaturvedi, Alok Ohrie
Series B Feb 2018
Mumzworld (2011, Dubai, $20M)
Marketplace for baby and matenity products
Wamda, Swicorp, Tamer Group, Precinct Partners,
Saned Equity Partners
EARLY STAGE
Series A Feb 2019
Hatch Baby (2012, Menlo Park, $18.7M)
Tracker for babies
The Alexa Fund

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201929
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Mom & Baby Care > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Mom & Baby Care; Mar 2017-Mar 2019
Notable Investments in last 24 months (4/5)
SEED STAGE
$1.3M - Seed Jul 2018
Magic Crate (2014, Bangalore, $2.1M)
Theme based DIY Activity kits for kids
Fireside Ventures, 3one4, K V Subramanian,
Anupama Shivaprasad, K C Sudarshan Reddy, Crupa
Mahaganapati, Akil Sahiwala, Vikas Mathur, Tanuj
Mittal, LNL Lakshmanan
$1M - Seed Mar 2018
Healofy (2015, Bangalore, $1.7M)
Mobile-based pregnancy-parenting social network
in Indian languages
Omidyar Network
$999k - Angel Mar 2018
Momspresso (2010, Gurgaon, $6.1M)
Information portal for parents
Surekha Nagpal, Deven Laxmichand Dedhia, Pallavi
Dedhia
SEED STAGE
$620k - Seed Jul 2017
Novel Effect (2015, Seattle, $4.8M)
Interactive app for adding music effects while
reading stories
Techstars
$614k - Seed Jan 2019
Healofy (2015, Bangalore, $1.7M)
Mobile-based pregnancy-parenting social network
in Indian languages
Omidyar Network
$231k - Seed Mar 2018
Parentlane (2016, Bangalore, $546k)
Child growth monitoring and social networking app
for parents
LifeCell
$91.8k - Seed Oct 2017
Parentlane (2016, Bangalore, $546k)
Child growth monitoring and social networking app
for parents
Capier Investments, Sujeet Kumar, Rehan Abbas
Khan, Priya Krishnan, Aprameya Radhakrishna
SEED STAGE
$50.1k - Angel Oct 2017
Healofy (2015, Bangalore, $1.7M)
Mobile-based pregnancy-parenting social network
in Indian languages
Anupam Mittal, Jitendra Gupta, Khadim Hussain
Ismail Batti
$34.6k - Seed Apr 2018
Brun Health (2014, Delhi, $256k)
Labor monitoring tool
IKP Knowledge Park
$20k - Seed Jul 2018
Neopenda (2015, New York City, $20k)
Neonatal signs monitor designed for low-resource
settings
Seed Jun 2017
Novel Effect (2015, Seattle, $4.8M)
Interactive app for adding music effects while
reading stories
Right Side Capital Management

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Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Mom & Baby Care > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Mom & Baby Care; Mar 2017-Mar 2019
Notable Investments in last 24 months (5/5)
SEED STAGE
Seed Jun 2017
Healofy (2015, Bangalore, $1.7M)
Mobile-based pregnancy-parenting social network
in Indian languages
Y Combinator

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201931
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Mom & Baby Care > Investment Trends > Notable Investments in last 24 months in China
Major funding rounds by Stage in Mom & Baby Care; Mar 2017-Mar 2019
Notable Investments in last 24 months in China
LATE STAGE
$100M - Series E Sep 2017
Mia (2011, Beijing, $332M)
Online retailer for imported infant care products
$100M - Series D Dec 2018
51110 (2011, Fuzhou, $30M)
Online communication platform for kindergarten
schools and parents
Centurium Capital
$23M - Series C Jun 2018
Easyhin (2014, Shenzhen, $50M)
Mobile health management services platform for
mothers and babies
Share Capital, SB China Capital
Series G Jun 2018
Babytree (2007, Beijing, $653M)
Pregnancy and parenting website + eCommerce
platform for mothers
Alibaba Group
LATE STAGE
Series C Feb 2018
Yu Xue Yuan (2014, Chaoyang)
App-based platform to monitor babies' health and
growth
New Oriental
EARLY STAGE
$146M - Series B Sep 2018
Ihomefnt (2014, Nanjing, $162M)
Online platform for home improvement services
Tiantu Capital
$32.3M - Series B Sep 2018
BBTree (2013, Beijing, $50.3M)
Cloud based education management platform for
preschool students
Yuanshuo Investment
$21.1M - Series B Oct 2017
Xxbmm (2014, Beijing, $26.4M)
Online portal for parenting
New Oriental, Lafarge
$5.8M - Series B Sep 2018
BabyBus (2013, Fuzhou, $12.1M)
Children education app developer
Gene Capital, TAL Education Group

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Most Active Investors (VC, PE) by Stage in Mom & Baby Care; Last 5 years (Mar 2014-Mar 2019)
Most Active VC & PE Investors
32
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Mom & Baby Care > Investment Trends > Most Active VC & PE Investors
SEED STAGE
Crosslink Capital (3 Investments)
Brightwheel, Fatherly, Educents
1
Omidyar Network(3 Investments)
Healofy, Ready4K, Tinkergarten
2
Right Side Capital Management(3
Investments)
Qeepsake, Novel Effect, Twigtale
3
Learn Capital(3 Investments)
Outschool, VersaMe, Educents
4
Tandem Capital (3 Investments)
Naya Health, Perch, Smartivity Labs
5
Uncork Capital (2 Investments)
Fatherly, Educents
6
Brooklyn Bridge Ventures (2 Investments)
Tinkergarten, Plum Print
7
Structure Capital (2 Investments)
Tinkergarten, TotSpot
8
Aarin Capital(2 Investments)
Magic Crate, KleverKid
9
JamJar Investments (2 Investments)
Koru Kids, MiFold
10
EARLY STAGE
Accel Partners (2 Investments)
Super Heroic, Osmo
1
Greycroft Partners (2 Investments)
Wonderbly, Happiest Baby
2
GV (2 Investments)
Wonderbly, Happiest Baby
3
Upfront Ventures(2 Investments)
Nanit, Osmo
4
FirstMark(2 Investments)
Sproutling, Kinsa
5
Reach Capital(2 Investments)
Lingokids, Tinkergarten
6
Formation 8 (2 Investments)
Owlet Baby Care, Glow
7
Bessemer Venture Partners (2
Investments)
Lingokids, Brightwheel
8
Polaris Partners (2 Investments)
Mazlo, First Opinion
9
Lux Capital(2 Investments)
Novel Effect, Happiest Baby
10
LATE STAGE
New Enterprise Associates
FirstCry
1
Sequoia Capital
PatPat
2
IDG Capital
PatPat
3
Warburg Pincus
Procare Software
4
Reach Capital
Epic
5
Gimv
Joolz Milk Design BV
6
WI Harper Group
Epic
7
TransLink Capital
Epic
8
Advance Venture Partners
UrbanSitter
9
Iris Capital
Tausendkind
10

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201933
Mom & Baby Care > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Mom & Baby Care; Last 5 years (Mar 2014-Mar 2019)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
500 Startups(20 Investments)
Embe, KiwiCo, Lingokids
1
MassChallenge(13 Investments)
Nemo Care, Talklet, Koru Kids
2
Techstars(11 Investments)
Qeepsake, Novel Effect, GoAlly
3
Y Combinator(6 Investments)
Healofy, KidPass, The Poppy Care Company
4
HAX(6 Investments)
Fuzzy Flyers, PIXL Toys, Raybaby
5
Wayra(5 Investments)
Bambinotes, myABCKit, Baby2Body
6
Startupbootcamp(4 Investments)
Woogie The Alien, BabyScripts, MOBicure
7
IIDF(4 Investments)
MomChecked, Prazdnik V Kube, Dve-Ladoshki
8
MergeLane(4 Investments)
Sitter, LittleLane, Tinyhood
9
SOSV(3 Investments)
Joy, Linkitz, Babybe
10
OTHER NOTABLE INVESTORS
Tech Coast Angels(5 Investments)
Controltec, TinyKicks, Kangarootime
1
Kima Ventures(4 Investments)
Sawyer, WeMoms, Sparkup
2
CrunchFund(4 Investments)
Trusted, Bellabeat, Red Tricycle
3
StartX(3 Investments)
Naya Health, Lully, Kinedu
4
FundersClub(3 Investments)
Outschool, Bellabeat, Sproutling
5
Highway1(3 Investments)
Okio, Lully, Cocoon Cam
6
National Science Foundation(2
Investments)
Trobo, StarWalkKids
7
CZI(2 Investments)
Sawyer, Brightwheel
8
Sandbox(2 Investments)
Tinybop, Hopster
9
Iconiq Capital(2 Investments)
Brightwheel, Age of Learning
10
DEBT INVESTORS
Western Technology Investment(8
Investments)
Bloomlife, Primary, Pley
1
InnoVen Capital(2 Investments)
Flintobox, FirstCry
2
Hercules Capital
JumpStart
3
Advantage Capital
NurturMe
4
Moscow Seed Fund
Mersibo
5
Decathlon Capital Partners
Kid Made Modern
6
MEIF
The Children's Furniture Company
7
Ropart Asset Management
Mrs Wordsmith
8

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201934
Mom & Baby Care > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/2)

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Mom & Baby Care > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (2/2)

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Mom & Baby Care > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

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Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
37
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive

Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
Cross Border Commerce
Jan 2019
Product Discovery
Jan 2019
Home Improvements
Jan 2019

Marketmap: Mom & Baby Care
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Mom & Baby Care > Market Details > BlueBox

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Key Sub Sectors
40
Key Sub Sectors in Mom & Baby Care
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Commerce
Online platforms that help customers in buying and selling of baby and maternity products
Windeln (2010, Munich, Public)
FirstCry (2010, Pune, $274M)
1936 288 $1.4B
Education
Online platforms that offer digital and physical education products for pre-K children
JumpStart (1991, Gardena, Acquired)
Age of Learning (2007, Los Angeles, $150M)
382 134 $633M
ChildCare Providers
Online platforms that help parents discover caregivers and childcare centers
Care.com (2006, Waltham, Public)
Sittercity (2001, Chicago, $43.1M)
488 110 $352M
Parenting
Online platforms that offer parenting advice and help to parents
FamilyEducation (1996, Boston, Acquired)
Smile Family (2013, Seoul, $68M)
498 129 $297M
Healthcare
Companies offering online platforms and consumer devices for providing health care
solutions to babies and mothers
Monica Healthcare (2005, Nottingham,
Acquired)
Kinsa (2012, New York City, $36.5M)
177 73 $293M
Adoption
Online platforms that connect expectant parents with adoptive families
Binti (2014, San Francisco, $2.7M)
Adopt Brite (2015, Wilton)
4 2 $3.2M
Mom & Baby Care > Market Details > Key Sub Sectors

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Detailed Sector Taxonomy (1/16)
41
Mom & Baby Care > Market Details > Detailed Sector Taxonomy

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Detailed Sector Taxonomy (2/16)
42
Mom & Baby Care > Market Details > Detailed Sector Taxonomy

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Detailed Sector Taxonomy (3/16)
43
Mom & Baby Care > Market Details > Detailed Sector Taxonomy

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Detailed Sector Taxonomy (4/16)
44
Mom & Baby Care > Market Details > Detailed Sector Taxonomy

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Detailed Sector Taxonomy (5/16)
45
Mom & Baby Care > Market Details > Detailed Sector Taxonomy

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Detailed Sector Taxonomy (6/16)
46
Mom & Baby Care > Market Details > Detailed Sector Taxonomy

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Detailed Sector Taxonomy (7/16)
47
Mom & Baby Care > Market Details > Detailed Sector Taxonomy

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Detailed Sector Taxonomy (8/16)
48
Mom & Baby Care > Market Details > Detailed Sector Taxonomy

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Detailed Sector Taxonomy (9/16)
49
Mom & Baby Care > Market Details > Detailed Sector Taxonomy

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Detailed Sector Taxonomy (10/16)
50
Mom & Baby Care > Market Details > Detailed Sector Taxonomy

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Detailed Sector Taxonomy (11/16)
51
Mom & Baby Care > Market Details > Detailed Sector Taxonomy

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Detailed Sector Taxonomy (12/16)
52
Mom & Baby Care > Market Details > Detailed Sector Taxonomy

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Detailed Sector Taxonomy (13/16)
53
Mom & Baby Care > Market Details > Detailed Sector Taxonomy

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Detailed Sector Taxonomy (14/16)
54
Mom & Baby Care > Market Details > Detailed Sector Taxonomy

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Detailed Sector Taxonomy (15/16)
55
Mom & Baby Care > Market Details > Detailed Sector Taxonomy

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Detailed Sector Taxonomy (16/16)
56
Mom & Baby Care > Market Details > Detailed Sector Taxonomy

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Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(+3)
Parenting > Community
Online communities of parents that are centered around topics and issues concerning their children
(Companies covered 116 | Funded 48 | Total Funding $143M)
$76.2M
(+$64.2M)
9
(-14)
Smile Family
(2013, Seoul, $68M)
2
(+1)
Healthcare > Hardware-based > Monitoring Devices > Baby Health
Companies offering consumer devices that help in monitoring baby health and vital signs including
temperature and pulse rate
(Companies covered 23 | Funded 12 | Total Funding $93.2M)
$45.4M
(+$12.4M)
9
(+1)
Kinsa
(2012, New York City, $36.5M)
3
(-2)
Education > Digital Learning > Gamified Platform
Companies providing web and app-based learning games for toddlers and pre-schoolers
(Companies covered 189 | Funded 51 | Total Funding $359M)
$40.1M
(-$137M)
9
(-3)
Kidaptive
(2012, Mountain View, $43.7M)
4
(-2)
ChildCare Providers > Management Softwares
Software solutions that help childcare centers in management and communication
(Companies covered 141 | Funded 32 | Total Funding $80.9M)
$32.2M
(-$2.1M)
9
(-5)
Brightwheel
(2014, San Francisco, $33.8M)
5
(-)
Commerce > Apparel > Private Label
Direct-to-consumer brands selling apparel for babies and moms
(Companies covered 220 | Funded 15 | Total Funding $53M)
$34.7M
(+$22.3M)
7
(-2)
Primary
(2014, New York City, $32.5M)
6
(+6)
Education > Digital Learning > Language Learning
Companies that help children build vocabulary and learn different languages
(Companies covered 27 | Funded 9 | Total Funding $37.6M)
$28.5M
(+$27.4M)
5
(+3)
Mrs Wordsmith
(2016, London, $14.5M)
7
(+3)
Commerce > Multi-Category > Marketplace
Online platforms facilitating trading of baby and maternity products with payment and logistics
support
(Companies covered 54 | Funded 17 | Total Funding $67.1M)
$39.3M
(+$35M)
4
(-2)
Mumzworld
(2011, Dubai, $20M)
57
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/2)
Top Markets by Funding in Mom & Baby Care in last 2 years (March 2017 - February 2019)
Mom & Baby Care > Market Details > Top Markets of Investment Activity

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201958
Top Markets of Investment Activity (2/2)
Mom & Baby Care > Market Details > Top Markets of Investment Activity

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Rank Market # Investments Key Investments
1
ChildCare Providers > Management Softwares
Software solutions that help childcare centers in management and communication
(Companies created 141 | Funded 32 | Total Funding $80.9M )
1 Brightwheel (2014, San Francisco, $33.8M)
2
Commerce > Footwear > Private Label
Direct-to-consumer brands selling baby footwear
(Companies created 24 | Funded 2 | Total Funding $10M )
1 Super Heroic (2016, Palo Alto, $10M)
3
Education > Digital Learning > Language Learning
Companies that help children build vocabulary and learn different languages
(Companies created 27 | Funded 9 | Total Funding $37.6M )
1 Lingokids (2014, San Francisco, $17M)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
59
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (March 2017 - February 2019)
Mom & Baby Care > Market Details > Top Markets of Early Stage Investors

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Incubators 500 Startups (#2), Y Combinator (#1)
Seed Kima Ventures (#1), FJ Labs (#1)
Series A/B Menlo Ventures (#1), Tugboat Ventures (#1)
Series C+ Greycroft Partners (#1), Inovia Capital (#1)
Mom365 Aug - 2018
Acq by Blackstreet Capital Holdings
CafeMom Jun - 2018
Acq by RockYou
Baby on Board Mar - 2018
Acq by RoundGlass
Baby Gogo Dec - 2017
Acq by Sheroes
Health & Parenting Jul - 2017
Acq by Philips
paraBebes.com Mar - 2017
Acq by Mom2Mom
Connehito Jun - 2016
Acq by Syn. Holdings
$49.4M - Series B
Smile Family (2013, Seoul, $68M)
Series A
BabyChakra (2014, Mumbai, $2.5M)
$4M - Seed
Winnie (2016, San Francisco, $6.3M)
$2.8M - Series A
Mush (2016, London, $4.3M)
$18.6M - Series A
Smile Family (2013, Seoul, $68M)
$859k - Series A
BabyChakra (2014, Mumbai, $2.5M)
Feb 2019
Two Indian startups say the government broke their faith by
raiding their bank accounts, Business Insider
Nov 2018
CareerBuilder Selected as Exclusive Human Resources
Solutions Consultant for Mom365, PR Newswire
Nov 2018
Global Electroscopes Market 2018-2025 Major Growth By
Key Players: Baoding Tongli Electric Equipment, Yueqing
Jitai Electric Power Instruments Factory, Talk Daily News
Sep 2018
BabyChakra raises funding from Mark Mobius-backed
Equanimity Ventures, Indiatimes
Mar 2018
Parenting Platform BabyOnBoard Gets Acquired By
RoundGlass Partners, IndianWeb2
Feb 2018
Mom.life launches a digital economy to empower over 1
million moms, VentureBeat
Jan 2018
Mush raises £2m to help bring local mums closer together,
UKTN
Dec 2017
Women’s growth platform Sheroes acquires child healthcare
startup Babygogo, TechStory
Nov 2017
BabyCenter Content Studio Helps Aquaphor Launch New
Line, MediaPost
Sep 2017
BabyChakra announces two key leadership appointments |
BizTechPost, BizTech Media Pvt
Aug 2017
This Mumbai startup is trying to solve problems of young
parents in India - Moneycontrol.com, Moneycontrol
Jul 2017
Philips expands its uGrow digital parenting platform with
the acquisition of Health & Parenting Ltd | WebWire,
WebWire
Mar 2017 Parenting app BabyOnBoard raises seed round, VCCircle
News
15
3
12
48
116
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Parenting > Community: Market Factsheet
60
Exits
Most Active Investors
Recent InvestmentsOnline communities of parents
that are centered around topics
and issues concerning their
children
Smile Family
(2013, Seoul, $68M)
CafeMom
(2006, New York City, $17M)
BabyCenter
(1997, San Francisco, $10M)
Winnie
(2016, San Francisco, $6.3M)
The Mother Company
(2008, Los Angeles, $5.4M)
Top Companies
#1 Top Markets of Investment Activity
Mom & Baby Care > Market Details > Market: Community
Companies Created 116 | Funded 48 | Total Funding $143M
0
10
20
$0k
$10M
$20M
$30M
2014 2015 2016 2017 2018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Community

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201961
Parenting > Community: Top Companies
Mom & Baby Care > Market Details > Market: Community
#1 Top Markets of Investment Activity
Market: Community
Analyst’s Pick
Smile Family (2013, Seoul, $68M)
Social network for mothers
Editor's Pick. Stage: Acqui-Hired
Capstone Partners, Capstone Headwaters
CafeMom (2006, New York City, $17M)
Social network for mothers and mothers to be
Soonicorn. Stage: Acquired
Highland Capital Partners, DFJ
Winnie (2016, San Francisco, $6.3M)
Online platform that helps parents to discover
children related activities and family-friendly
places
Editor's Pick. Stage: Seed
Reach Capital, Rethink Impact, Homebrew and 12
Other Investors
Mamapedia (2004, San Francisco, $4.6M)
Social platform for mothers
Minicorn. Stage: Acquired
Shasta Ventures, Tugboat Ventures
Analyst’s Pick
Mush (2016, London, $4.3M)
Social network for like-minded mothers
Editor's Pick. Stage: Series A
Octopus Ventures, Imagine Ventures, Allegro
Capital, Mustard Seed
MomLife (2014, San Francisco, $2.5M)
Online community platform for mothers
Editor's Pick. Stage: Seed
Altair Capital
Baby Gogo (2015, Bangalore, $2.1M)
Mobile based app for parents to connect with
doctors for child care
Editor's Pick. Stage: Acquired
Lumis Partners, The HR Fund, The Quint, Currae
Healthtech Fund
BabyBerry (2012, Bangalore, $1.2M)
Mobile app for parenting tips, buying baby care
products, medication adherence
Editor's Pick. Stage: Seed
Vinay Goyal, Naveen Bapsaheb Patil, Niddodi
Subrao Rajan and 7 Other Investors
Analyst’s Pick
Circle of Moms (2008, San Francisco)
Online parenting social network for mothers
Minicorn. Stage: Acquired
Floodgate Fund, Uncork Capital, Western
Technology Investment

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
62
Parenting > Community: Leaderboard
Mom & Baby Care > Market Details > Market: Community
#1 Top Markets of Investment Activity
Better than Market Average
Market: Community
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 BabyChakra 2014 Mumbai Series A $2.5M 5 - 5 - - 2.2k 750k 10.5k 6 9.4k 807% 210 11%
4.4 Baby Gogo 2015 Bangalore Acquired $2.1M 2 - 5 - - 172 300k 2.3k 6 160 8% 60 54%
4.3 Mush 2016 London Series A $4.3M 3 - 4 4 4 2.8k 300k 1.2k 1 346 41% 128 5%
4.2 Parentune 2012 Gurgaon Seed $849k 4 - 4 - - 946 750k 2.8k 1 377 16% 18 2%
3.8 Winnie 2016
San
Francisco
Seed $6.3M 3 - 4 4 3 5.9k 75k 188 4 25 15% 35 1%
3.7 BabyCenter 1997
San
Francisco
Acquired $10M - - 5 - - 650.1k 30M 745.4k 1 81.6k 12% -5690 -1%
3.6 WeMoms 2014 Paris Seed $670k 2 - 5 - - 1.4k 750k 9k 1 - - -1 -
3.6
Health &
Parenting
2012 London Acquired - - - 5 - - 1.1k 30.9M 288.5k 1 85.7k 42% -11 -1%
3.5 MomLife 2014
San
Francisco
Seed $2.5M 2 - 5 - - - 750k 36.2k 1 2.3k 7% - -
3.4 BigTent 2006
San
Francisco
Acquired $5M 1 - 3 - - 28.8k 30k 63 - - - 71 -
3.2 Connehito 2012 Tokyo Acquired $1.3M 1 - 5 - - - 300k 4.5k 1 177 4% - -
3.2 BabyBerry 2012 Bangalore Seed $1.2M 3 3 5 4 4 458 300k 2.3k 2 9 - -12 -3%
3.1 Nurturey 2014 London Seed $649k 2 - 5 - - 42 30k 182 2 26 17% -1 -2%
3.1 Netmums 2000 London Acquired - - - 4 - - 144k 75k 1.2k - 28 3% 851 1%

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Incubators HAX (#1), The Alexa Fund (#1)
Seed RRE Ventures (#1), StartX (#1)
Series A/B Upfront Ventures (#1), GSR Ventures (#1)
Series C+
None
Series A
Hatch Baby (2012, Menlo Park,
$18.7M)
$385k - Seed
Vitls (2015, Durban, $1.5M)
$1.1M - Seed
Vitls (2015, Durban, $1.5M)
$14M - Series B
Nanit (2014, Ramat Gan, $28M)
$7.9M - Series B
Kinsa (2012, New York City, $36.5M)
$1M - Seed
Raybaby (2015, Bangalore, $160k)
$4M - Series A
Cocoon Cam (2014, San Francisco,
$5M)
Angel
Vitls (2015, Durban, $1.5M)
$17M - Series B
Kinsa (2012, New York City, $36.5M)
$96.1k - Seed
Raybaby (2015, Bangalore, $160k)
Seed
Raybaby (2015, Bangalore, $160k)
Feb 2019
Nanit Named One of the World's Most Innovative Companies,
by Fast Company, PR Newswire
Feb 2019
Ecommerce Veteran Sarah Dorsett Named President at
Nanit, Citybizlist
Feb 2019
Hatch Baby Announces Investment from Amazon Alexa Fund
to Support New Moms and Dads in Parenting, GlobeNewswire
Jun 2018
Global Baby Monitor Market Outlook 2018- Safety 1st,
Motorola, Philips, Samsung, NUK, D-Link, Angelcare, Summer
Infant, Snuza, Talk Daily News
Jun 2018 Can AI help your baby–and you–sleep better?, Fast Company
Nov 2017 Anthill Ventures puts $1 million in Raybaby, Indiatimes
Jun 2017
Cocoon Cam Raises $4MM To Modernize Baby Tech With
Computer Vision and AI, PRWeb
Mar 2017 Kinsa lands $17 mln, PE Hub
Jul 2016
Kinsa’s new Smart Elmo Thermometer is Sesame Street’s
first connected device, TechCrunch
News
-
1
5
12
23
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Healthcare > Hardware-based > Monitoring Devices > Baby Health: Market Factsheet
63
Exits
Most Active Investors
Recent InvestmentsCompanies offering consumer
devices that help in monitoring
baby health and vital signs
including temperature and pulse
rate
Kinsa
(2012, New York City, $36.5M)
Nanit
(2014, Ramat Gan, $28M)
Hatch Baby
(2012, Menlo Park, $18.7M)
Cocoon Cam
(2014, San Francisco, $5M)
Top Companies
#2 Top Markets of Investment Activity
Mom & Baby Care > Market Details > Market: Baby Health
Companies Created 23 | Funded 12 | Total Funding $93.2M
0
10
20
$0k
$50M
$100M
2014 2015 2016 2017 2018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Baby Health

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201964
Healthcare > Hardware-based > Monitoring Devices > Baby Health: Top Companies
Mom & Baby Care > Market Details > Market: Baby Health
#2 Top Markets of Investment Activity
Market: Baby Health
Analyst’s Pick
Kinsa (2012, New York City, $36.5M)
Smart thermometer
Soonicorn. Stage: Series B
GSR Ventures, FirstMark, Kleiner Perkins and 7
Other Investors
Nanit (2014, Ramat Gan, $28M)
Smart baby monitor which requires no wearables
or monitors
Editor's Pick. Stage: Series B
Jerusalem Venture Partners, Upfront Ventures, RRE
Ventures and 6 Other Investors
Hatch Baby (2012, Menlo Park, $18.7M)
Tracker for babies
Minicorn. Stage: Series A
The Alexa Fund, True Ventures, Veddis and 4 Other
Investors
Snugb (2016, Elm Grove)
Smart baby solution that tracks baby vitals and
monitors the room's environment
Editor's Pick. Stage: Unfunded

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
65
Healthcare > Hardware-based > Monitoring Devices > Baby Health: Leaderboard
Mom & Baby Care > Market Details > Market: Baby Health
#2 Top Markets of Investment Activity
Better than Market Average
Market: Baby Health
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Hatch Baby 2012 Menlo Park Series A $18.7M 2 - 4 - - 1.8k 61k 877 2 859
4772
%
80 5%
4.9 Nanit 2014 Ramat Gan Series B $28M 2 - 4 - - 3.3k 8k 167 8 101 153% 47 1%
4.4 Cocoon Cam 2014
San
Francisco
Series A $5M 2 - 3 - - 515 30k 83 2 288
-
140%
37 8%
4.0 Kinsa 2012
New York
City
Series B $36.5M 5 - 3 - - 92 300k 1.5k 4 267 22% -2 -2%
3.4 Raybaby 2015 Bangalore Seed $160k 4 - - - 3 1.4k - - 1 - - 387 40%
3.1 BleepBleeps 2011 London Seed $100k 1 - 4 - - 3k 3k 16 - 4 33% 34 1%
3.0 Lully 2014
San
Francisco
Seed $3M 3 - - - - 450 - - 1 - - -12 -3%
2.1 Vitls 2015 Durban Seed $1.5M 3 - - - - - - - - - - - -
2.0 Snuza 2007 Cape Town Unfunded - - - - - - 1.8k - - 2 - - 26 2%
1.2 SafeToSleep 2011
Sterling
Heights
Unfunded - - - 4 - - - 4k 29 - 1 4% -5
-
100%
1.1 e-TakesCare 2014 Versailles Unfunded - - - 4 - - - 3k 18 - 2 13% - -
0.9 Daatrics 2014 London Unfunded - - - - - - 1.5k - - - - - -51 -3%
0.5 Hoko 2015 Montreal Unfunded - - - - - 3 22 - - - - - -1 -4%
0.4 Snugb 2016 Elm Grove Unfunded - - 2 - - 3 12 - - - - - -1 -8%
0.4 iBabyGuard 2010 Singapore Unfunded - - - - - - 11 - - - - - -1 -8%

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Incubators DMZ (#1), TIM Wcap Accelerator (#1)
Seed GV (#1), Menlo Ventures (#1)
Series A/B Index Ventures (#2), Stanford University (#2)
Series C+ Iconiq Capital (#1), WoongjinThinkBig (#1)
JumpStart Jul - 2017
Acq by NetDragon
Toca Boca Apr - 2016
Acq by Spin Master
LTS Education Systems Apr - 2016
Acq by K12
Smarty Ants Aug - 2015
Acq by Achieve3000
Spinlight Jul - 2015
Acq by Codagami
Ruckus Learning Oct - 2013
Acq by KiwiTech
$800k - Angel
Squiggle Park (2015, Kitchener, $1M)
$19.1M - Series C
Kidaptive (2012, Mountain View,
$43.7M)
$5M - Series C
Kidaptive (2012, Mountain View,
$43.7M)
$1M - Series A
Mind Candy (2003, London, $12.5M)
$2.5M - Seed
Play Shifu (2016, Bangalore, $2.8M)
$10.2M - Series A
MarcoPolo Learning (2012, London,
$10.2M)
Feb 2019
Age of Learning Recognized as 2019 Business of the Year by
Glendale Latino Association, PR Newswire
Feb 2019
Local edtech business prepped for expansion with £200k
HSBC UK funding, Bdaily
Jan 2019
Age of Learning’s ABCmouse.com® Early Learning Academy
Surpasses 4 Billion Completed Learning Activities, Business
Wire
Jan 2019 ACE Slays the Dragon Box, Light Reading
Jan 2019 BGF exits Jumpstart, Angel News
Dec 2018
Posh Paws confirmed as Mind Candy's global plush partner
for Moshi Twilight, ToyNews
Dec 2018
Stan Group and Jumpstart Media Launch ‘The STILE’
Initiative, BioSpectrum Asia
Nov 2018
PlayShifu launches Augmented Reality Globe in India, Deccan
Chronicle Holdings
Sep 2018
Kadho debuts Kidsense A.I., offline speech-recognition tech
that understand kids, TechCrunch
Aug 2018
FUN Union Anounces Raft of Deals for BabyRiki and
KikoRiki, Animation Magazine
Aug 2018
PlayShifu Launches Children’s Augmented Reality Game,
Plugo, to Promote Learning, PRWeb
Jul 2018
Neopets Preps for Mobile Revamp with Plush, More, License
Global
Jun 2018
EdTech Firm MarcoPolo Learning Now Seeking £1 Million
Through Seedrs Funding Round, Crowdfund Insider
Jun 2018
Squiggle Park raises $800,000 to support mission of
increasing children's literacy, BetaKit
News
8
4
15
51
189
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Education > Digital Learning > Gamified Platform: Market Factsheet
66
Exits
Most Active Investors
Recent InvestmentsCompanies providing web and
app-based learning games for
toddlers and pre-schoolers
Age of Learning
(2007, Los Angeles, $150M)
JumpStart
(1991, Gardena, $44.4M)
Kidaptive
(2012, Mountain View, $43.7M)
Tinybop
(2011, Brooklyn, $16.7M)
TabTale
(2010, Ramat Hasharon, $13.5M)
Top Companies
#3 Top Markets of Investment Activity
Mom & Baby Care > Market Details > Market: Gamified Platform
Companies Created 189 | Funded 51 | Total Funding $359M
0
5
10
15
$0k
$100M
$200M
2014 2015 2016 2017 2018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Gamified Platform

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201967
Education > Digital Learning > Gamified Platform: Top Companies
Mom & Baby Care > Market Details > Market: Gamified Platform
#3 Top Markets of Investment Activity
Market: Gamified Platform (1/2)
Analyst’s Pick
Age of Learning (2007, Los Angeles, $150M)
Gamified platform and educational content
provider for kids
Unicorn. Stage: Series D
Iconiq Capital, Angel Capital Management
JumpStart (1991, Gardena, $44.4M)
3D educational game developer for K-12
Soonicorn. Stage: Acquired
Hercules Capital, Azure Capital Partners, TeleSoft
Partners and 2 Other Investors
Kidaptive (2012, Mountain View, $43.7M)
Adaptive gamified learning platform for kids
Soonicorn. Stage: Series C
Formation 8, WoongjinThinkBig, Menlo Ventures
and 11 Other Investors
Tinybop (2011, Brooklyn, $16.7M)
Educational iOS apps for kids
Minicorn. Stage: Series B
Sandbox, KEC Ventures, RRE Ventures and 4 Other
Investors
Analyst’s Pick
TabTale (2010, Ramat Hasharon, $13.5M)
Developer and publisher of interactive games and
educational apps for kids
Minicorn. Stage: Series A
Magma Venture Partners, Vintage Investment
Partners, Qualcomm Ventures
Mind Candy (2003, London, $12.5M)
Digital media for kids and their families
Editor's Pick. Stage: Series A
Accel Partners, LocalGlobe, Index Ventures and 2
Other Investors
MarcoPolo Learning (2012, London, $10.2M)
App-based educational games for kids
Minicorn. Stage: Series A
Boat Rocker, Horizons Ventures, Seedcamp, DST
Global
Duck Duck Moose (2008, San Francisco, $7M)
Educational applications for kids
Editor's Pick. Stage: Acqui-Hired
Sequoia Capital, Lightspeed Venture Partners,
Stanford University
Analyst’s Pick
Ruckus Learning (2010, Wilton, $3.5M)
Reading application for kids
Editor's Pick. Stage: Acquired
Alsop Louie Partners, Redwood Partners, KiwiTech
and 2 Other Investors
Budge Studios (2010, Montreal, $3M)
Educational apps for children
Editor's Pick. Stage: Series A
BDC, FICC
Zoodles (2008, Mountain View, $2.6M)
Online games, videos, books for kids
Minicorn. Stage: Acquired
Harrison Metal, Klein Venture Partners
Azoomee (2014, London, $1M)
Educational resources for kids
Editor's Pick. Stage: Seed
HSBC, Low Carbon Innovation Fund
Yea Studio (2013, Seoul, $850k)
Education and communication apps for children
Editor's Pick. Stage: Seed
Big Basin Capital, East Gate Partners

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201968
Education > Digital Learning > Gamified Platform: Top Companies
Mom & Baby Care > Market Details > Market: Gamified Platform
#3 Top Markets of Investment Activity
Market: Gamified Platform (2/2)
Analyst’s Pick
PlayKids (2013, Sunnyvale)
Subscription based pre-school videos, games, and
books
Soonicorn. Stage: Funded
Naspers
ABCmouse (2010, Glendale)
Educational resources for kids
Editor's Pick. Stage: Funded
Edoki Academy (2010, Paris)
Educational apps for children based on Montessori
method
Editor's Pick. Stage: Funded
Elaia
Kadho (2014, Irvine)
Gamified apps to build cognitive and language skills
Editor's Pick. Stage: Funded
Plug and Play Tech Center, Skywood Capital
Quiver (2012, Tokyo)
AR app & coloring pages for edutainment
Editor's Pick. Stage: Funded
Sparkbox Venture Group, Global From Day One
Analyst’s Pick
Toca Boca (2010, Stockholm)
Independent game development studio specializing
in educational games
Editor's Pick. Stage: Acquired
Bonnier Ventures
Vyaap Technologies (2013, Ahmedabad)
Mobile app studio developing edutainment apps
Editor's Pick. Stage: Unfunded

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
69
Education > Digital Learning > Gamified Platform: Leaderboard
Mom & Baby Care > Market Details > Market: Gamified Platform
#3 Top Markets of Investment Activity
Better than Market Average
Market: Gamified Platform
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0
Age of
Learning
2007 Los Angeles Series D $150M 3 - - - - 1.1k - - 6 - - 79 8%
4.7 TabTale 2010
Ramat
Hasharon
Series A $13.5M 2 3 4 - - 1.9k 1023M 7322.3k 1
742.3
k
11% 104 6%
4.7
Duck Duck
Moose
2008
San
Francisco
Acqui-
Hired
$7M 1 4 4 - - 6.4k 3.2M 5k 1 677 16% 298 5%
4.6 ABCmouse 2010 Glendale Funded - 2 - 4 - - 5.8k 7.9M 54.3k 3 4k 8% 60 1%
4.4 Toca Boca 2010 Stockholm Acquired - - 4 4 - - 21.3k 116.7M 1665.6k 4
121.3
k
8% 263 1%
4.4 Play Shifu 2016 Bangalore Seed $2.8M 3 5 4 - - - 61k 782 3 290 59% - -
4.3 JumpStart 1991 Gardena Acquired $44.4M 12 4 4 - - 23 18.2M 104.2k 13 334 - -1 -4%
4.3
Budge
Studios
2010 Montreal Series A $3M 1 3 4 - - 3.3k 574.8M 3249.8k 1
191.3
k
6% 18 1%
4.1 Tinybop 2011 Brooklyn Series B $16.7M 4 - 3 - - 66.5k 210k 1.6k 2 285 23% -664 -1%
4.1 Kidaptive 2012
Mountain
View
Series C $43.7M 6 - - - - 3.3k - - 4 - - -38 -1%
4.0 Quiver 2012 Tokyo Funded - - 5 4 - - 4.9k 3.1M 16.8k - 981 6% 886 22%
3.9 Allcancode 2014 Athens Seed $44.6k 1 - 4 - - 599 75k 443 2 44 11% 5 1%
3.7 Mind Candy 2003 London Series A $12.5M 3 3 4 - - 7k 30k 1.1k 4 15 1% -71 -1%
3.6 Bimi Boo 2015 Reno Unfunded - - - 5 - - 101 11.4M 31.9k - 10.8k 51% 33 49%

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201970
#4 Top Markets of Investment Activity
Mom & Baby Care > Market Details > Market: Management Softwares
Companies Created 141 | Funded 32 | Total Funding $80.9M
Market: Management Softwares

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201971
Mom & Baby Care > Market Details > Market: Management Softwares
#4 Top Markets of Investment Activity
Market: Management Softwares

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201972
Mom & Baby Care > Market Details > Market: Management Softwares
#4 Top Markets of Investment Activity
Better than Market Average
Market: Management Softwares

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201973
#5 Top Markets of Investment Activity
Mom & Baby Care > Market Details > Market: Private Label
Companies Created 220 | Funded 15 | Total Funding $53M
Market: Private Label

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201974
Mom & Baby Care > Market Details > Market: Private Label
#5 Top Markets of Investment Activity
Market: Private Label

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201975
Mom & Baby Care > Market Details > Market: Private Label
#5 Top Markets of Investment Activity
Better than Market Average
Market: Private Label

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#6 Top Markets of Investment Activity
Mom & Baby Care > Market Details > Market: Language Learning
Companies Created 27 | Funded 9 | Total Funding $37.6M
Market: Language Learning

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Mom & Baby Care > Market Details > Market: Language Learning
#6 Top Markets of Investment Activity
Market: Language Learning

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Mom & Baby Care > Market Details > Market: Language Learning
#6 Top Markets of Investment Activity
Better than Market Average
Market: Language Learning

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#7 Top Markets of Investment Activity
Mom & Baby Care > Market Details > Market: Marketplace
Companies Created 54 | Funded 17 | Total Funding $67.1M
Market: Marketplace

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Mom & Baby Care > Market Details > Market: Marketplace
#7 Top Markets of Investment Activity
Market: Marketplace

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Mom & Baby Care > Market Details > Market: Marketplace
#7 Top Markets of Investment Activity
Better than Market Average
Market: Marketplace

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#8 Top Markets of Investment Activity
Mom & Baby Care > Market Details > Market: Storytelling
Companies Created 34 | Funded 14 | Total Funding $54.2M
Market: Storytelling

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Mom & Baby Care > Market Details > Market: Storytelling
#8 Top Markets of Investment Activity
Market: Storytelling

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Mom & Baby Care > Market Details > Market: Storytelling
#8 Top Markets of Investment Activity
Better than Market Average
Market: Storytelling

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#9 Top Markets of Investment Activity
Mom & Baby Care > Market Details > Market: Subscription
Companies Created 14 | Funded 8 | Total Funding $24.8M
Market: Subscription

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Mom & Baby Care > Market Details > Market: Subscription
#9 Top Markets of Investment Activity
Market: Subscription

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Mom & Baby Care > Market Details > Market: Subscription
#9 Top Markets of Investment Activity
Better than Market Average
Market: Subscription

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#10 Top Markets of Investment Activity
Mom & Baby Care > Market Details > Market: Private Label
Companies Created 10 | Funded 6 | Total Funding $29.4M
Market: Private Label

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Mom & Baby Care > Market Details > Market: Private Label
#10 Top Markets of Investment Activity
Market: Private Label

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201990
Mom & Baby Care > Market Details > Market: Private Label
#10 Top Markets of Investment Activity
Better than Market Average
Market: Private Label

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201991
#11 Top Markets of Investment Activity
Mom & Baby Care > Market Details > Market: Subscription
Companies Created 49 | Funded 18 | Total Funding $40.6M
Market: Subscription

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201992
Mom & Baby Care > Market Details > Market: Subscription
#11 Top Markets of Investment Activity
Market: Subscription

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201993
Mom & Baby Care > Market Details > Market: Subscription
#11 Top Markets of Investment Activity
Better than Market Average
Market: Subscription

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201994
#12 Top Markets of Investment Activity
Mom & Baby Care > Market Details > Market: On-Demand
Companies Created 39 | Funded 16 | Total Funding $16.6M
Market: On-Demand

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201995
Mom & Baby Care > Market Details > Market: On-Demand
#12 Top Markets of Investment Activity
Better than Market Average
Market: On-Demand

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201996
#2 Top Markets of Early Stage Investors
Mom & Baby Care > Market Details > Market: Private Label
Companies Created 24 | Funded 2 | Total Funding $10M
Market: Private Label

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201997
Mom & Baby Care > Market Details > Market: Private Label
#2 Top Markets of Early Stage Investors
Market: Private Label

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 201998
Mom & Baby Care > Market Details > Market: Private Label
#2 Top Markets of Early Stage Investors
Better than Market Average
Market: Private Label

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
99
Notable Acquisitions
Top Acquirers
Acqui-hires

Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
ERP
Feb 2019
Loyalty Software
Feb 2019

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Public companies
101
Performance indicators of public companies in Mom & Baby Care
IPO Date Company
IPO
Mcap
Exchange
Ticker
Dec 2018
HeraMED (2011, Netanya)
Smartphone based pregnancy monitoring device
$12.6M ASX:HMD
Apr 2017
Tinybeans (2012, Bondi)
Private social network for parents
$19.7M ASX:TNY
May 2015
Windeln (2010, Munich)
Online Baby Shop in Germany
GR:WDL
Oct 2014
Coccodrillo (1984, Koscian)
Offlicial online Shop of CDRL
WSE:CDLA
Jan 2014
Care.com (2006, Waltham)
Online marketplace for caregivers
$506M NYSE:CRCM
Aug 2005
BabyUniverse (1997, Jupiter)
eCommerce and content provider for Parents
$47.5M AMEX:BUN
Jul 2002
LeapFrog (1995, Emeryville)
Educational and entertainment products for children
$553M NYSE:LF
Nov 1999
Smarterkids.com (1991, Needham)
Online retailer for Educational products
$271M NASDAQ:SKDS
Ebebek (2001, Istanbul)
Online retailer for mother and baby product
China Parenting Network Holdings (2005, Nanjing)
Online vertically integrated parenting portal
Mom & Baby Care > Exit Outlook > Public Companies

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Notable Acquisitions (1/3)
102
Notable Acquisitions in Mom & Baby Care
Mom & Baby Care > Exit Outlook > Notable Acquisitions
2019 YTD
Acquirer: Byju's Classes Deal: $120M
Osmo (2013, Palo Alto, $36M)
Developer of hardware-based iPad games for kids
2018
Acquirer: RockYou
CafeMom (2006, New York City, $17M)
Social network for mothers and mothers to be
2017
Acquirer: NetDragon
JumpStart (1991, Gardena, $44.4M)
3D educational game developer for K-12
Acquirer: Carter's Deal: $140M
Skip Hop (2003, New York City, $1.6M)
Internet-first brand of multi-category baby products

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Notable Acquisitions (2/3)
103
Notable Acquisitions in Mom & Baby Care
Mom & Baby Care > Exit Outlook > Notable Acquisitions
2016
Acquirer: FirstCry Deal: $54.2M
Babyoye (2010, Bangalore, $14.5M)
Online portal for baby products, pregnancy infant-
care and mother-care products
2015
Acquirer: Sandbox
FamilyEducation (1996, Boston, $51M)
Content Platform for Parenting
2014
Acquirer: Bebê Store
Baby.com.br (2010, Sao Paulo, $21.1M)
Online retail for baby products

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Notable Acquisitions (3/3)
104
Notable Acquisitions in Mom & Baby Care
Mom & Baby Care > Exit Outlook > Notable Acquisitions
2013
Acquirer: Modnique
Totsy (2009, New York City, $33.7M)
Online Private Sale for kids and moms
2011
Acquirer: The Walt Disney Company
Babble (2006, New York City, $6.3M)
Parenting Site
Acquirer: News Deal: $34.4M
Kidspot (2005, Melbourne)
Online products and services directory for parents
Before 2008
Acquirer: Kaboose Deal: $145M
Bounty (1959, Welwyn Garden City)
Online Parenting Club in the UK
Acquirer: Excelligence
Smarterkids.com (1991, Needham, $33M)
Online retailer for Educational products

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Most Active Acquirers
105
Mom & Baby Care > Exit Outlook > Most Active Acquirers

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Acqui-hires
106
List of Acqui-hires in Mom & Baby Care
Excludes all details for Chinese companies
Date Target
Jul-17 Secondcry Acq by Elanic
Aug-16 Duck Duck Moose Acq by Khan Academy
Jun-12 Smile Family Acq by GREE
Mom & Baby Care > Exit Outlook > Acqui-hires
View all 3 Acqui-hired companies on Tracxn Platform

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
107
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
Cross Border Commerce
Jan 2019
Product Discovery
Jan 2019
Home Improvements
Jan 2019

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Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Mom & Baby Care > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Mom & Baby Care; Last 5 years (Mar 2014 - Feb 2019)
Index of Most Active VC & PE Investors
SEED STAGE
Right Side Capital Management (3 Investments)
Crosslink Capital (3 Investments)
Omidyar Network (3 Investments)
Learn Capital (3 Investments)
Tandem Capital (3 Investments)
RRE Ventures (2 Investments)
Uncork Capital (2 Investments)
Eniac Ventures (2 Investments)
Reach Capital (2 Investments)
Collaborative Fund (2 Investments)
Forerunner Ventures (2 Investments)
Kleiner Perkins (2 Investments)
General Catalyst Partners (2 Investments)
Brooklyn Bridge Ventures (2 Investments)
Forward Partners (2 Investments)
EARLY STAGE
Greycroft Partners (2 Investments)
Accel Partners (2 Investments)
GV (2 Investments)
Upfront Ventures (2 Investments)
Reach Capital (2 Investments)
FirstMark (2 Investments)
Bessemer Venture Partners (2 Investments)
Formation 8 (2 Investments)
Wamda Capital (2 Investments)
Polaris Partners (2 Investments)
Lux Capital (2 Investments)
First Round Capital
GGV Capital
Felicis Ventures
RRE Ventures
LATE STAGE
Sequoia Capital
New Enterprise Associates
IDG Capital
Reach Capital
Warburg Pincus
Gimv
WI Harper Group
TransLink Capital
Advance Venture Partners
Iris Capital
Rakuten Capital
Frees Fund
Capnamic Ventures
CapMan
SignalFire

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Right Side Capital Management
110
Portfolio in Mom & Baby Care | Exits | Funds Link | Website | LinkedIn | Twitter
Mom & Baby Care > Investors > Right Side Capital Management
People
Investments
[Minicorn] Ovia Health (2012, Boston, $15.8M, Series A)
Suite of mobile app for women's and family health
[Minicorn] Hullabalu (2012, New York City, $6.5M, Series A)
Interactive digital story books for kids
[Minicorn] Novel Effect (2015, Seattle, $4.8M, Series A)
Interactive app for adding music effects while reading stories
Mom & Baby Care Notable Portfolio
[Soonicorn] ClassPass (2011, New York City, $308M, Series D)
Membership programs for fitness classes across multiple gyms
[Soonicorn] DataRobot (2012, Boston, $225M, Series D)
Automated machine learning platform for data science applications
[Soonicorn] Leanplum (2012, San Francisco, $145M, Series D)
Mobile A/B testing, personalization & analytics platform
[Soonicorn] DigitalOcean (2011, New York City, $134M, Series
B)
Cloud computing platform to build, deploy and scale cloud applications
[Soonicorn] Threat Stack (2012, Boston, $72.2M, Series C)
Intrusion detection platform for cloud, hybrid-cloud, and on-premise
environments
[Soonicorn] Distil Networks (2011, Arlington, $65M, Series C)
Content protection network and anti bot solution
[Soonicorn] Synack (2013, Menlo Park, $55.3M, Series C)
Crowdsourced Vulnerability Discovery
[Soonicorn] ScaleFactor Partners (2013, Austin, $47.9M,
Series B)
Back office automation solutions
[Soonicorn] DataCamp (2004, New York City, $31.3M, Series B)
Online courses in data sciences
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Dave Lambert
Co-Founder &
Managing Director
Kevin Dick
Co-Founder &
Managing Director
Geographical Spread Stage of Entry
Dec 2018
Ovia Health Celebrates 11 Million Women And Families,
Launches New Partnership To Help Women Make The
Best Delivery Decisions, PR Newswire
May 2018
Novel Effect raises $3M from Amazon and VCs for voice-
enabled children’s storytelling app, GeekWire
Apr 2017
Hullabalu releases Lightwell, a platform for creating
interactive storytelling apps, Tech News Universe
Oct 2016
How Location Can Affect Your Business's Profitability,
Forbes
Jun 2016
Storyboard helps you turn mobile photos into digital
stories and books, TechCrunch
May 2016
She Uploads Her Contacts Into a Spreadsheet. The Next
Step? Genius!, Inc.
Nov 2015
Hullabalu Raises $2.5 Million For Its Interactive
Storytelling App For Kids, TechCrunch
May 2015
Ovuline raises $3.2M to partner with payers on its
women's health apps | MobiHealthNews, MobiHealthNews
Oct 2014 Ubooly Cuddly Learning For Kids, TechCrunch
Oct 2013
Fertility tracker raises $1.1M to add pregnancy app |
MobiHealthNews, MobiHealthNews
Ubooly
(2012, Boulder, $2.5M)
Acq by Cartwheel Kids - Oct
2014
1
2
2013 2014 2015 2016 2017 2018
Follow On New Investments
5
-
-
-
3
Undisclosed
Series C+
Series B
Series A
Seed8
-
-
-
-
US

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Crosslink Capital
111
Portfolio in Mom & Baby Care | Exits | Funds Link | Website | LinkedIn | Twitter
Mom & Baby Care > Investors > Crosslink Capital
People
Investments
[Editor's Pick] Brightwheel (2014, San Francisco, $33.8M, Series
B)
Online management platform for pre-schools
Mom & Baby Care Notable Portfolio
[Unicorn] Chime Bank (2013, San Francisco, $305M, Series D)
Third party banking service for The Bancorp Bank
[Unicorn] Casper (2014, New York City, $240M, Series C)
Online direct-to-consumer mattress brand
[Unicorn] Coupa (2006, San Mateo, $169M, Public)
Cloud spend management software
[Soonicorn] Postmates (2011, San Francisco, $681M, Series F)
On Demand Delivery through Mobile App
[Soonicorn] Prosper (2005, San Francisco, $405M, Series G)
P2P Lending Marketplace
[Soonicorn] Personal Capital (2009, Redwood City, $267M,
Series E)
Technology-augmented human advice platform
[Soonicorn] SoloPower (2005, San Jose, $228M, Series E)
Manufactures thin-film photovoltaic cells
[Soonicorn] DataStax (2010, Santa Clara, $190M, Series E)
Database Platform built on Apache Cassandra
[Soonicorn] Nav (2012, San Mateo, $148M, Series C)
Business credit monitoring and financing
[Soonicorn] Hired (2012, San Francisco, $133M, Series D)
Marketplace for pre-assessed candidates
[Soonicorn] Enigma (2011, New York City, $130M, Series C)
Data management and analytics solution provider for financial and life
science industries
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Sy Kaufman
Founder
Michael Stark
Co-Founder
Geographical Spread Stage of Entry
Oct 2018
Brightwheel Raises $21M to Expand the #1 Early
Education Platform , VCA Online
Jun 2018
Outcome Health Announces Partnership with Fatherly to
Bring Parenting Advice to Point-of-Care, PR Newswire
May 2018
Digital Media Dad Brand Fatherly Adds Ryan Britt to Its
Editorial Team as Entertainment Editor, Mediawire
May 2018
Fatherly' Taps Rodgers-King As First VP, Product,
MediaPost
Apr 2018
Digital Media Dad Brand Fatherly Installs Its First VP of
Product, Mediawire
Nov 2017
Ad Age Ad Lib: Inside Fatherly, a Media Brand for
Millennial Dads (Or, Why You Can't Patent Masturbation),
adageindia.in
Nov 2017
Fatherly appoints Josh Abrams as Senior Vice President,
Sales, and Chris Boylan as VP, Technology, Talking New
Media
Oct 2017
Fatherly' Launches Podcast With iHeart Radio, Empowers
Dads 10/25/2017, MediaPost
Aug 2017
Fatherly Site Raises $4M To Expand Video, Events
08/09/2017, MediaPost
EcoMom
(2008, Spokane, $10.7M)
Acq by GreenCupboards - Apr
2013
Wittlebee
(2012, Culver City, $2.5M)
Acq by FabKids - Aug 2012
3
2013 2014 2015 2016 2017 2018
Follow On New Investments
-
-
-
1
4
Undisclosed
Series C+
Series B
Series A
Seed5
-
-
-
-
US

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Omidyar Network
112
Portfolio in Mom & Baby Care | Exits | Funds Link | Website | LinkedIn | Twitter
Mom & Baby Care > Investors > Omidyar Network
People
Investments
[Minicorn] Tinkergarten (2014, Northampton, $7.5M, Series A)
Children's education through outdoor activities
[Minicorn] Healofy (2015, Bangalore, $1.7M, Seed)
Mobile-based pregnancy-parenting social network in Indian languages
[Editor's Pick] Brightwheel (2014, San Francisco, $33.8M, Series
B)
Online management platform for pre-schools
[Editor's Pick] Ready4K (2014, San Francisco, $2.7M, Seed)
Text messaging platform for parents
Mom & Baby Care Notable Portfolio
[Unicorn] Quikr (2008, Bangalore, $370M, Series H)
Online classifieds portal for multi-category products
[Unicorn] Chime Bank (2013, San Francisco, $305M, Series D)
Third party banking service for The Bancorp Bank
[Soonicorn] Prosper (2005, San Francisco, $405M, Series G)
P2P Lending Marketplace
[Soonicorn] DailyHunt (2007, Bangalore, $185M, Series F)
Aggregates news in Indian regional languages
[Soonicorn] AltSchool (2013, San Francisco, $137M, Series B)
Tech-enabled chain of micro-schools focussing on Social and Emotional
Learning
[Soonicorn] PatientsLikeMe (2004, Cambridge, $127M, Series
D)
Healthcare social network for patients
[Soonicorn] Off Grid Electric (2011, Arusha, $113M, Series D)
Offers solar services for rural residences
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Pam Omidyar
Co-Founder
Pierre Omidyar
Co-Founder &
Founding Partner
Geographical Spread Stage of Entry
Oct 2018
Brightwheel Raises $21M to Expand the #1 Early
Education Platform , VCA Online
Mar 2018
Omidyar backs parenting social network Healofy,
Indiatimes
Jan 2018
​With $2.65M Seed Funding, Creator of Ready4K Aims to
Build ‘On-Demand Library for Parenting Tips’, EdSurge
Aug 2017 Tinkergarten Raises $5.4M Series A, Citybizlist
Feb 2017
Brightwheel raises $10 million to keep parents in-the-
know about their kids’ day at school, TechCrunch
Oct 2016 Healofy Gets Accepted To FbStart Programme, Inc42
May 2016
Billionaire Investors Mark Cuban and Chris Sacca Invest
$600,000 in Early Education Platform Brightwheel /
Investors Battle on Shark Tank for Opportunity to Invest,
FinanzNachrichten.de
Mar 2016
Omidyar Network leads $1.6 mln seed round for
Tinkergarten - PE Hub, PE Hub
Mar 2016
Venture Capital Access Online | Venture Capital News,
VCA Online
Jun 2015
Brightwheel Raises $2.2M to Help You Go to Preschool |
EdSurge News, EdSurge
None
11
3
2013 2014 2015 2016 2017 2018
Follow On New Investments
-
-
1
-
3
Undisclosed
Series C+
Series B
Series A
Seed3
1
-
-
-
US
India

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Tandem Capital
113
Portfolio in Mom & Baby Care | Exits | Funds Link | Website | LinkedIn | Twitter
Mom & Baby Care > Investors > Tandem Capital

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RRE Ventures
114
Portfolio in Mom & Baby Care | Exits | Funds Link | Website | LinkedIn | Twitter
Mom & Baby Care > Investors > RRE Ventures

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Uncork Capital
115
Portfolio in Mom & Baby Care | Exits | Funds Link | Website | LinkedIn | Twitter
Mom & Baby Care > Investors > Uncork Capital

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Eniac Ventures
116
Portfolio in Mom & Baby Care | Exits | Funds Link | Website | LinkedIn | Twitter
Mom & Baby Care > Investors > Eniac Ventures

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Reach Capital
117
Portfolio in Mom & Baby Care | Exits | Funds Link | Website | LinkedIn | Twitter
Mom & Baby Care > Investors > Reach Capital

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Collaborative Fund
118
Portfolio in Mom & Baby Care | Exits | Funds Link | Website | LinkedIn | Twitter
Mom & Baby Care > Investors > Collaborative Fund

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Forerunner Ventures
119
Portfolio in Mom & Baby Care | Exits | Funds Link | Website | LinkedIn | Twitter
Mom & Baby Care > Investors > Forerunner Ventures

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Kleiner Perkins
120
Portfolio in Mom & Baby Care | Exits | Funds Link | Website | LinkedIn | Twitter
Mom & Baby Care > Investors > Kleiner Perkins

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Brooklyn Bridge Ventures
121
Portfolio in Mom & Baby Care | Exits | Funds Link | Website | LinkedIn | Twitter
Mom & Baby Care > Investors > Brooklyn Bridge Ventures

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Forward Partners
122
Portfolio in Mom & Baby Care | Exits | Funds Link | Website | LinkedIn | Twitter
Mom & Baby Care > Investors > Forward Partners

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
123
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mom & Baby Care - Mar 2019
Greycroft Partners
124
Portfolio in Mom & Baby Care | Exits | Funds Link | Website | LinkedIn | Twitter
Mom & Baby Care > Investors > Greycroft Partners

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Accel Partners
125
Portfolio in Mom & Baby Care | Exits | Funds Link | Website | LinkedIn | Twitter
Mom & Baby Care > Investors > Accel Partners

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GV
126
Portfolio in Mom & Baby Care | Exits | Funds Link | Website | LinkedIn | Twitter
Mom & Baby Care > Investors > GV

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Upfront Ventures
127
Portfolio in Mom & Baby Care | Exits | Funds Link | Website | LinkedIn | Twitter
Mom & Baby Care > Investors > Upfront Ventures