Tracxn - Mobile App Distribution Startup Landscape

MAY 2019
MOBILE APP DISTRIBUTION

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Mobile App Distribution - May 2019
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
TAKE SHARPER DECISIONS
WITH TRACXN
✓ Analyst team Covering 250+ Sectors
✓ Proprietary Business Model tagging
✓ 6000+ On-demand Queries answered
✓ Sector Reports, Market Maps
✓ One-Click Connect with Founders
Join 500+ Investors & Corporates to get the
Tracxn Advantage

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on May 22, 2019.
Mobile App Distribution Feed Summary
4
Mobile App Distribution > Feed Summary
It covers all platforms that provide an alternative to Google and Apple's app stores. It also includes platforms that
provide developers & publishers with the insights & intelligence that aid in the distribution of the apps.
• Inclusions: All platforms that provide a channel to
download mobile apps, app recommendation
platforms and companies that provide analytics & app
store intelligence solutions for app developers are part
of the feed.
• Exclusions: Media websites or channels, mobile dev
tools, user engagement analytics without any
distribution analytics, and mobile ad-networks are not
a part of the feed.e.g. businessinsider.com,
techcrunch.com, mixpanel.com, inmobi.com
• Excludes funding information of Chinese companies Feed in Numbers
Overview
$1.2B
Funding
4
Mega
Companies
98390
FundedCovered on
Tracxn
2
Unicorns
3
Soonicorns
1
Minicorns
2
IPO’d Cos
28
Late Stage Cos
9
34
Acquisitions
82
DeadPooled
2
Acquihired
Series A+ Cos
IronSource
(2010, Tel Aviv, $105M)
TUNE
(2009, Seattle, $36.4M)
App Annie
(2010, San Francisco, $156M)
Top Companies

Investment Trend Summary
Summary of Funding Activity in Mobile App Distribution
5
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Mobile App Distribution > Feed Summary > Investment Trend Summary
Seed GV (#1), Vulcan Capital (#1), SV Angel (#1)
Series A/B Icon Ventures (#1), E.ventures (#1), Gobi Partners (#1)
Series C+
IVP (#1), Greenspring Associates (#1), Korea Investment Partners
(#1)
Incubators 500 Startups (#5), Y Combinator (#1), Startupbootcamp (#1)
Other Notable
Investors
CrunchFund (#2), Goldman Sachs (#1), JPMorgan (#1)
Debt Investors Western Technology Investment (#2)
Most Active InvestorsRecent Investments
51 49
31
14
2
2014 2015 2016 2017 2018 2019*
Y-o-Y # of Companies Founded 16 22 7 7 1 -
$834M
$186M
$111M
$15.6M
$7.3M
US
Europe
Israel
India
Japan
$ Funding
$147M
$398M
$81M
$35M
$3M
2014 2015 2016 2017 2018 2019*
$ Funding # Rounds

Summary of exit outlook in Mobile App Distribution
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Inovia Capital 1 AppDirect (2009, San Francisco, $246M)
Claltech 1 IronSource (2010, Tel Aviv, $105M)
Stingray 1 AppDirect (2009, San Francisco, $246M)
CGC 1 AppDirect (2009, San Francisco, $246M)
Foundry Group 1 AppDirect (2009, San Francisco, $246M)
Oct 2018 Appland Acq by OnMobile for $15M
Apr 2018 Priori Data Acq by AppScatter for $18.9M
Jun 2017 Kongregate Acq by Modern Times Group for $55M
Feb 2016 AppMind.co Acq by Mobile Action
Dec 2015 Quettra Acq by SimilarWeb
Feb 2014 GetJar Acq by Sungy Mobile for $5.3M
Oct 2013 Hubbl Acq by Airpush for $15M
Mobile App Distribution > Feed Summary > Exit Outlook Summary
Apple 2 Ottocat (Jun 2013), Chomp (Feb 2012)
InMobi 3
Metaflow Solutions (Jul 2012), AppGalleries (Jul 2012),
Appstores.com (Jul 2012)
Baidu 1
App111 (Dec 2013)
Opera 1 Handster (Sep 2011)
Modern Times
Group
1 Kongregate (Jun 2017, $55M)
Recent IPOs Top Acquisitions
Mobile Streams Feb 2006
Mobile content retailer
IPO MCap: -
AppScatter
Mobile App Distribution and Management Pl…
IPO MCap: -

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.
FACTSHEET
Funding data excludes Debt, Grants & Post-IPO rounds.
Excludes all details for Chinese companies.
Feed Report - Mobile App Distribution - May 2019
Marketmap: Mobile App Distribution
DISTRIBUTION PLATFORMS
ALTERNATE APP STORES
REWARD-BASED
RECOMMENDATION PLATFORMS
CURATED APPS
GAMING
DISTRIBUTION TOOLS
OPERATIONAL ANALYTICS
WHITELABEL APP STORES
PUBLISHERS
Overview
Companies 390
Funded 98 Series A+ 28
Funding $1.2B Last 2 yrs $7.2M
Most Active Investors
Seed GV(1)
Series A/B Icon Ventures (1)
Series C+ IVP (1)
Others CrunchFund (2)
Incubators 500 Startups (5)
Top Cities
Bay Area 61 Cos $611M
Barcelona 6 Cos $142M
Feed in Numbers
Unicorns 2 Soonicorns 3
Minicorns 1 Editor Picks 17
Acquihired 2 Deadpooled 82
Top Companies
App Annie (2010, San Francisco, $156M)
IronSource (2010, Tel Aviv, $105M)
Tune (2009, Seattle, $36.4M)
Exits
IPOs 2 Mobile Streams, AppScatter
Acquisitions 34 Kongregate, Priori Data
Top Acquirers Apple, InMobi
Mobile App Distribution > Feed Summary > BlueBox
7

Key Sub Sectors in Mobile App Distribution Sector
Summary of Key Markets
8
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
Tech for developers
Online platforms that provide insights regarding app
distribution and help in app distribution
75 42 $669M
Distribution platforms
Online platforms that allow consumers to discover &
download apps
315 56 $498M
Mobile App Distribution > Feed Summary > Summary of Key Markets

List of Notable Companies in Mobile App Distribution
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Mobile App Distribution > Feed Summary > Notable Companies in the Sector
Public
AppScatter
(2014, London, $8.1M)*
Mobile Streams
(1999, Orlando)
Unicorns
AppDirect
IronSource
(2010, Tel Aviv, $105M)

List of Notable Companies by Market in Mobile App Distribution
Notable Companies by Market
11
Mobile App Distribution > Feed Summary > Notable Companies by Market
App Recommendation
Softonic (1997, Barcelona, $140M)
Application discovery platform
Soonicorn. Stage: Acquired
Partners Group, Digital River, Inveready and 3
Other Investors
Tech for developers
Operations
Provides app store analytics and market
intelligence
Soonicorn. Stage: Series E
Sequoia Capital, E.ventures, IVP and 8 Other
Investors
TUNE (2009, Seattle, $36.4M)
Attribution Analytics and Performance Tracking
Accel, Performance Equity Management, Icon
Ventures and 1 Other Investors
Distribution
AppDirect (2009, San Francisco, $246M)
White-labeled marketplace for selling cloud-based
applications
Unicorn. Stage: Series E
JPMorgan, Foundry Group, Inovia Capital and 5
Other Investors
Provides suite of tools for app developers,
advertisers, OEMs & carriers
Unicorn. Stage: Series B
Claltech, Redline Capital Management, 83North and
10 Other Investors
AppScatter (2014, London, $8.1M)
Mobile App Distribution and Management Platform
Stage: Public
Mountain Partners, Seneca EIS Portfolio Service,
Herald Investment Management
Mobile Streams (1999, Orlando)
Stage: Public

List of Notable Companies in Mobile App Distribution in China
Notable Companies in the Sector in China
12
Mobile App Distribution > Feed Summary > Notable Companies in the Sector in China
Acquired
91Wireless
(2010, Fuzhou, $30M)
Wandoujia
(2009, Beijing, $128M)

Recent News in Mobile App Distribution Sector
Recent News
13
Mobile App Distribution > Feed Summary > Recent News
May 2019
MTG looks to invest in Kongregate founder's new gaming venture,
Digital TV Europe
May 2019
Kongregate CEO and cofounder Emily Greer is leaving the company,
VentureBeat
Apr 2019
TUNE Unveils Partner Marketing Platform, Retires HasOffers Brand,
PRWeb
Apr 2019
Blockchain App Store Aptoide Offers Crypto Rewards For
Dowloading Games And Apps, BlockTribune
Apr 2019
Mobile Streams confirms job loses, cost cutting following fall in
revenue, Telecompaper
Apr 2019 Mobile Streams cuts costs to the bone, Proactive Investors
Apr 2019
appScatter To Raise Over GBP2 Million As It Buys US Firm Airpush
(ALLISS), Morningstar
Apr 2019
AppScatter and Airpush planning to combine in reverse takeover,
Proactive Investors
Apr 2019
IronSource Banks on Doubled Revenues for Future Acquisitions,
Report Says, calcalistech.com
Apr 2019
Blockchain App Store Aptoide Supported By Latest Version Of
RaspAnd OS, BlockTribune
Mar 2019 App Annie hits $100 million in revenue, Business of Apps
Mar 2019
App Annie Launches Mobile Web, Fueling Growth as Company
Surpasses $100M ARR, PR Newswire
Mar 2019
App Annie: Mobile gaming made 20% more than other markets,
VentureBeat
Key Recent News Key Recent News
Mar 2019 Android Q to get a ton of new privacy features, ZDNet
Mar 2019
Honor of Kings has made $4.5 billion since launching in October
2015, Pocket Gamer
Mar 2019
Dwarf Fortress is coming to Steam and Itch.io so nincompoops like
me can finally play it, VentureBeat
Mar 2019
Tencent and NetEase top App Annie's Top 52 app publishers list for
2018 as APAC companies dominate, Pocket Gamer
Mar 2019
ironSource unveils new A/B testing toll for mobile app developers,
Business of Apps
Mar 2019
App Annie: Tencent retains spot as top revenue-earning publisher
for third year, GamesIndustry
Mar 2019 Freenet files for court injunction against 5G auction, Telecompaper
Mar 2019
Sensor Tower: Pokémon has made $2.5 billion on mobile,
VentureBeat
Mar 2019
Kongregate secures 4 exclusive PC games for its Kartridge store,
VentureBeat
Feb 2019
Blockchain App Store Aptoide Rolls Out New APK Update,
BlockTribune
Feb 2019 Adjust Introduces User-Level Ad Revenue Reporting, PR Newswire
Feb 2019
Global Smartphone Apps Market 2019 – Apple Inc, Samsung
Electronics, Nokia Ovi Store, China Mobile, GetJar,, Palm Inc,
Microsoft Inc., Daily News Insights

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
14
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
Docker Ecosystem
Apr 2019
eSports
Apr 2019
Advanced Materials
Apr 2019

Investments ($M) and number of rounds in Mobile App Distribution; 2012-2019
Global Funding Trends (1/2)
16
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Mobile App Distribution > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 64% # of Rounds40% $ Funding
40% # of Rounds
81% $ Funding
$58M
$215M
$147M
$398M
$81M
$35M
$3M
0
5
10
15
20
25
$0k
$50M
$100M
$150M
$200M
$250M
$300M
$350M
$400M
$450M
2012 2013 2014 2015 2016 2017 2018 2019*
$ Funding Predicted $ Funding # Rounds Predicted # Rounds

16 11 12 10 4 4
6
5
2
6
1
2
1
3 2 6 2 1
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
22
0
Total # of Rounds
$10M $5M $10M $3M $10M
$1M
$48M
$38M
$85M
$70M
$4M
$34M $3M
$173M $52M $324M $67M
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
$58M
$0K
Total $ Invested
17
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Mobile App Distribution; 2012-2019
Mobile App Distribution > Investment Trends > Global Funding Trends
24
11
6
1
5 47
$1.5M
$2.9M
$0.0M
$1.0M
$2.0M
$3.0M
$4.0M
$5.0M
$6.0M
$7.0M
$8.0M
$9.0M
0
5
10
15
20
25
30
35
40
45
50
2013 2014 2015 2016 2017 2018 2019 YTD Total
Entrants in Funding Club Avg. Ticket Size
$1.5M $8.4M $2.9M $0.1M $7M - - $2.9M
$20M
$158M
$120M
$352M
$63M
$30M
0
1
2
3
4
5
6
7
0
50000000
100000000
150000000
200000000
250000000
300000000
350000000
400000000
2012 2013 2014 2015 2016 2017 2018 2019 YTD
$ Funding # of Rounds
Mega Rounds
1 2 2 6 1 1 - -

Mobile App Distribution > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Mobile App Distribution
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Bay Area 611M 46
Barcelona 142M 7
Tel Aviv 111M 5
Irving 85M 3
Boston 46.7M 13
Seattle 37.1M 5
Los Angeles 30M 2
London 18.1M 5
Delhi NCR 15.1M 3
Paris 13.5M 1
Total Funding
50
25
5
4
3
2
5
1
# Rounds
$834M
$186M
$111M
$15.6M
$7.3M
$1.8M
$1.1M
$40k
US
Europe
Israel
India
Japan
Canada
SEA
Latam
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$0.7 $0.6
$1.0
$0.5
$2.4
$0.5
2012 2013 2014 2015 2016 2017 2018
Mobile App Distribution > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Mobile App Distribution; 2012-2018
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$10K* $6.8M
$1M $30M
$4.6M $85M
$4.2M $140M
$50M
$16.2M
$4M
$500K
Series C+
Series B
Series A
Seed
Stage
$12.8 $6.8
$85.0
$23.5
$57.5
$26.0
$54.0
$33.6
$4.8
$8.0 $5.9 $4.0
$17.0
$2.7

Note: 52 companies with undisclosed funding amount are not included
20
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
19
29
8
1
5
No. of Companies
Mobile App Distribution > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Mobile App Distribution; as of May 2019
Distribution of companies by Funding Range
$6M
$97M
$197M
$85M
$781M
$ Investment

Stage No. of Companies
Funding
Funnel
100%
25%
7%
4%
2%
21
Note: Numbers in the brackets show the count of companies
Time to raise
next round
9
14
28
98
390
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
25% 2%
(7)
1%
(4)
1%
(2)
21%
(82)
53%
(208)
29% 7%
(7)
4%
(4)
2%
(2)
20%
(20)
49%
(48)
50% 18%
(5)
4%
(1)
4%
(1)
11%
(3)
36%
(10)
64% 36%
(5)
7%
(1)
- - 36%
(5)
- 33%
(3)
- - - 78%
(7)
Mobile App Distribution > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Mobile App Distribution
Funding Funnel
23 Months
14 Months
21 Months
Investment backedBootstrapped
3
2
22
2
12
0
Soonicorns
Unicorns
Acquisitions
IPOs

Most Active Investors (VC, PE) by Stage in Mobile App Distribution; Last 5 years (May 2014-May 2019)
Most Active VC & PE Investors
22
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Mobile App Distribution > Investment Trends > Most Active VC & PE Investors
SEED STAGE
GV
Quettra
1
Vulcan Capital
MightySignal
2
SV Angel
Quettra
3
Data Collective
Quettra
4
Horizons Ventures
Quettra
5
Felicis Ventures
Mobile Action
6
QueensBridge Venture Partners
MightySignal
7
Miramar Digital Ventures
Quettra
8
Adara Ventures
Kompyte
9
Streamlined Ventures
Mobile Action
10
EARLY STAGE
Icon Ventures
TUNE
1
E.ventures
Aptoide
2
Gobi Partners
Aptoide
3
Shamrock Capital Advisors
Maple Media
4
Golden Gate Ventures
Aptoide
5
Newfund
Apptopia
6
Global Catalyst Partners
Fuller
7
Claltech
IronSource
8
Siraj Fund Management Company
AppMahal
9
Blossom Street Ventures
Apptopia
10
LATE STAGE
IVP
App Annie
1
Greenspring Associates
App Annie
2
Korea Investment Partners
Appota
3
Converge
Apperian
4
StarVest Partners
AppDirect
5
FirstFloor Capital
Apperian
6
Voyage Ventures
Fuller
7
CGC
AppDirect
8
Global Catalyst Partners Japan
Fuller
9

Mobile App Distribution > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Mobile App Distribution; Last 5 years (May 2014-May 2019)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
500 Startups(5 Investments)
Apptopia, OtherInbox, Mobile Action
1
Y Combinator
Think Gaming
2
Startupbootcamp
PreApps
3
Techstars
MightySignal
4
Startup Sauna
AppFollow
5
IIDF
AppFollow
6
Startup Wise Guys
MetricsCat
7
Conector
Kompyte
8
OTHER NOTABLE INVESTORS
CrunchFund(2 Investments)
Quettra , Mobile Action
1
Goldman Sachs
Quixey
2
JPMorgan
AppDirect
3
SoftBank Group
Quixey
4
Mirae Asset
Appota
5
Performance Equity Management
TUNE
6
Times Internet
TaskBucks
7
IAngels
Drippler
8
Draper Associates
MightySignal
9
COLOPL
Fuller
10
DEBT INVESTORS
Western Technology Investment(2
Investments)
Quixey, MightySignal
1

Mobile App Distribution > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club

Mobile App Distribution > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
26
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity

Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
Mobile Communication
May 2019
Local Services
May 2019
Music Tech
Apr 2019

Marketmap: Mobile App Distribution
28
Mobile App Distribution > Market Details > BlueBox

Key Sub Sectors
29
Key Sub Sectors in Mobile App Distribution
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Tech for developers
Online platforms that provide insights regarding app distribution and help in app distribution
75 42 $669M
Online platforms that allow consumers to discover & download apps
Softonic (1997, Barcelona, Acquired)
CakeCodes (2014, Seattle)
315 56 $498M
Mobile App Distribution > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/3)
30
Mobile App Distribution > Market Details > Detailed Sector Taxonomy

31

32

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(+1)
Distribution platforms > App Recommendation > Multi-category > Curated >
Manual
Online platforms that recommend apps via human editing, or friend's feed, etc
(Companies covered 36 | Funded 9 | Total Funding $151M)
$4M
(-$7.4M)
1
(-2)
AppMahal
(2012, Nicosia, $4M)
2
(-1)
Tech for developers > Operations > Analytics
Online platforms that provide insights regarding app distribution and help in app distribution
$2.7M
(-$68.8M)
1
(-9)
Apptopia
(2011, Boston, $6.5M)
3
(-)
Distribution platforms > Alternate App Stores > Multi-Platform
App stores that feature apps across the OS
$500k
(+$500k)
1
(+1)
Mobius
(2017, San Francisco, $500k)
33
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity
Top Markets by Funding in Mobile App Distribution in last 2 years (May 2017 - April 2019)
Mobile App Distribution > Market Details > Top Markets of Investment Activity

Incubators Start-Up Chile (#1), Tigerlabs (#1)
Seed TMT Investments (#1), IAngels (#1)
Series A/B Siraj Fund Management Company (#1), Digital River (#1)
Series C+ Partners Group (#1)
Hubbl Oct - 2013
Acq by Airpush for $15M
Ottocat Jun - 2013
Acq by Apple
Softonic Dec - 2007
Acq by Grupo Intercom
$4M - Series A
AppMahal (2012, Nicosia, $4M)
$100k - Angel
Zappka (2014, Gurgaon, $100k)
$6.8M - Series C
$4.5M - Series A
Drippler (2011, Tel Aviv, $6.4M)
$1.6M - Seed
$108M - Series C
$20k - Angel
Mapsaurus (2012, Princeton, $20k)
$40k - Seed
Mysterio (2011, Vina Del Mar, $40k)
$250k - Seed
Seed
Kinetik (2010, San Francisco)
Jun 2018 The Konnect App is Now Featured on GreatApps.com, PRWeb
May 2018
Softonic Hires Sophie Bernard as Vice President of Strategy,
Newswire
Jan 2018
Software Discovery Leader Softonic Amplifies Technology
Growth with New Vice President of Technology, PR Newswire
Sep 2015
Softonic has raised a new round of funding... at a 70-80%
lower valuation than two years ago, Novobrief
May 2014
TMT Investments injects $200,000 into Israeli startup
Drippler, East-West Digital News
Mar 2013
Softonic receives €82.5 million investment from Partners
Group, The Next Web
News
3
2
4
9
36
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Distribution platforms > App Recommendation > Multi-category > Curated > Manual: Market Factsheet
34
ExitsMost Active Investors
Recent InvestmentsOnline platforms that recommend
apps via human editing, or friend's
feed, etc
Softonic
(1997, Barcelona, $140M)
Drippler
(2011, Tel Aviv, $6.4M)
Ottocat
(2012, Oakland)
AppMahal
(2012, Nicosia, $4M)
Android Prime
(2014, Nantes)
Top Companies
#1 Top Markets of Investment Activity
Mobile App Distribution > Market Details > Market: Manual
Companies Created 36 | Funded 9 | Total Funding $151M
0
1
2
3
$0k
$5M
$10M
$15M
2014 2015 2016 2017 2018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Manual

Distribution platforms > App Recommendation > Multi-category > Curated > Manual: Top Companies
Market: Manual
Analyst’s Pick
Other Investors
Discovery of apps, features & updates based on
reviews
Editor's Pick. Stage: Acqui-Hired
Titanium Investments, IAngels, TMT Investments
and 2 Other Investors
Ottocat (2012, Oakland)
App discovery platform for App Store
Editor's Pick. Stage: Acquired

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
36
Distribution platforms > App Recommendation > Multi-category > Curated > Manual: Leaderboard
Better than Market Average
Market: Manual
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Softonic 1997 Barcelona Acquired $140M 3 - 3 - - 31.4k 31k 99 6 - - 233 1%
4.7 Drippler 2011 Tel Aviv
Acqui-
Hired
$6.4M 3 - 5 - - 8.2k 7.6M 303.6k 4 208 - -149 -2%
3.0 Appszoom 2009 Valles Funded - - - 4 - - 8.2k 1.6M 9k - 35 - -134 -2%
2.9 AppsDrop 2014 Barcelona Unfunded - - - 3 3 4 45 3M 4.7k - 1.4k 43% 2 5%
2.6 AppMahal 2012 Nicosia Series A $4M 1 - - - - - - - - - - - -
2.4 Kinetik 2010
San
Francisco
Seed - 1 - - - - 1.5k - - 1 - - -24 -2%
2.4 Pinapps 2010 Athens Unfunded - - - 4 - - 1.1k 1.2M 6.3k - 58 1% -22 -2%
2.0 Apps1pro 2014 Hanoi Unfunded - - - 4 3 3 6 1.1M 4.3k - 46 1% - -
1.9
Freeappsfor
me
2016
New York
City
Unfunded - - - - - - 830 - - - - - 44 6%
1.7
Magic App
Store
2011 Dorchester Unfunded - - - 4 3 3 46 75k 1.1k - 3 - -1 -2%
1.5 Hubbl 2012
New York
City
Acquired - - - - - - 613 - - - - - -18 -3%
1.5 Ottocat 2012 Oakland Acquired - - - - - - 123 - - - - - -3 -2%
1.4 AppAdvice 2008
California
City
Unfunded - - - 4 - - 91k 750 3 - - - -2080 -2%
1.2 MiNGOMi 2015 Tokyo Unfunded - - - 3 2 1 - 8k 12 - 4 50% - -

Incubators 500 Startups (#4), Startup Sauna (#1)
Seed CrunchFund (#1), Felicis Ventures (#1)
Series A/B IDG Capital (#1), Greycroft Partners (#1)
Series C+ Sequoia Capital (#1), IVP (#1)
TUNE Sep - 2018
Acq by Branch
Appstatics Aug - 2018
Acq by Game Of Whales
Priori Data Apr - 2018
Acq by AppScatter for $18.9M
AppData Mar - 2016
Acq by FI Navigator
Quettra Dec - 2015
Acq by SimilarWeb
MobileDevHQ Aug - 2014
Acq by TUNE
Distimo May - 2014
Acq by App Annie
$2.7M - Series A
Apptopia (2011, Boston, $6.5M)
Seed
Kompyte (2014, Barcelona, $587k)
$2.7M - Seed
Apptopia (2011, Boston, $6.5M)
$4.2M - Series C
Fuller (2011, Kashiwa, $7.5M)
$200k - Seed
AppFollow (2014, Moscow, $275k)
$63M - Series E
App Annie (2010, San Francisco,
$156M)
Apr 2019
TUNE Unveils Partner Marketing Platform, Retires HasOffers
Brand, PRWeb
Mar 2019
App Annie Launches Mobile Web, Fueling Growth as
Company Surpasses $100M ARR, PR Newswire
Mar 2019
App Annie: Mobile gaming made 20% more than other
markets, VentureBeat
Mar 2019
Honor of Kings has made $4.5 billion since launching in
October 2015, Pocket Gamer
Mar 2019
App Annie: Tencent retains spot as top revenue-earning
publisher for third year, GamesIndustry
Dec 2018
App Annie Names American Well the #1 Downloaded
Telehealth Platform in the US for iOS and Android Combine,
Citybizlist
Sep 2018
AppScatter sees pick-up in revenues after completing Priori
Data acquisition, Proactive Investors
Sep 2018
Branch On Acquisition Of TUNE’s Attribution Biz: "You Can’t
Have Measurement Without Fixing The User Experience",
AdExchanger
Jul 2018
Fortnite' Mobile Revenue Soars To $2 Million Per Day,
International Business Times
Jul 2018
App Annie Releases Analysis Marking 10 Years of the iOS
App Store, Global Dating Insights
May 2018
Apple partners with Tune on app reinstall data, Mobile
Marketing Magazine
May 2018
appScatter Extends Priori Purchase Deal Long Stop Date To
End Of May, London South East
News
7
3
5
23
38
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Tech for developers > Operations > Analytics: Market Factsheet
37
Exits
Recent InvestmentsOnline platforms that provide
insights regarding app
distribution and help in app
distribution
App Annie
TUNE
(2009, Seattle, $36.4M)
Fuller
(2011, Kashiwa, $7.5M)
Apptopia
(2011, Boston, $6.5M)
Quettra
(2013, San Francisco, $2.9M)
Top Companies
Mobile App Distribution > Market Details > Market: Analytics
0
5
10
15
$0k
$50M
$100M
2014 2015 2016 2017 2018
Market: Analytics

Tech for developers > Operations > Analytics: Top Companies
Market: Analytics
Analyst’s Pick
intelligence
Investors
Ventures, TriplePoint Capital
Mobile app analytics company
Editor's Pick. Stage: Series C
Voyage Ventures, Global Catalyst Partners Japan,
Sega and 8 Other Investors

39
Tech for developers > Operations > Analytics: Leaderboard
Market: Analytics
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 App Annie 2010
San
Francisco
Series E $156M 6 - 4 - - 25.9k 113k 1.9k 59 75 4% 331 1%
4.2 Apptopia 2011 Boston Series A $6.5M 4 - - - - 5k - - 6 - - 22 -
4.2
SensorTowe
r
2013
San
Francisco
Seed $1M 2 - - - - 10.1k - - 19 - - 674 7%
4.2
Mobile
Action
2013
San
Francisco
Series A $2.8M 2 - - - - 5.5k - - 2 - - 337 7%
4.1 Fuller 2011 Kashiwa Series C $7.5M 3 - - 4 4 407 - - 3 - - 72 21%
4.0 Priori Data 2013 Berlin Acquired $1M 1 - - - - 1.8k - - 5 - - 69 4%
3.9 TUNE 2009 Seattle Acquired $36.4M 2 - 3 - - 14.9k 334k 698 18 5 1% -117 -1%
3.6 AppTweak 2012 Etterbeek Seed $500k 2 - - - - 2.9k - - 2 - - 159 6%
3.5 AppFollow 2014 Moscow Seed $275k 4 - 5 - - 2k 300 12 - - - 216 12%
3.3 Gummicube 2011 Campbell Seed $830k 1 - - - - 1.3k - - 2 - - 34 3%
3.1 Quettra 2013
San
Francisco
Acquired $2.9M 1 - - - - 282 - - 1 - - 2 1%
3.0 Kompyte 2014 Barcelona Seed $587k 3 - - - - 838 - - - - - 5 1%
2.6
Think
Gaming
2013
New York
City
Seed $120k 1 5 - - - 1.2k - - - - - -7 -1%
2.5 MightySignal 2014
San
Francisco
Seed $1.2M 1 - - - - 524 - - 1 - - -7 -1%

Incubators
Seed Felicis Ventures (#1), SV Angel (#1)
Series A/B IVP (#1), Apax Partners (#1)
Series C+
Advanced Technology Ventures (#1), CenterPoint Ventures
(#1)
appAttach Jun - 2015
Acq by SweetLabs
Handmark May - 2013
Acq by Sprint
Chomp Feb - 2012
Acq by Apple
Handster Sep - 2011
Acq by Opera
Mobango Aug - 2010
Acq by Mauj Mobile
Handango Feb - 2010
Acq by Appia
$500k - Seed
Mobius (2017, San Francisco, $500k)
$1.1M - Series A
appAttach (2009, Kirkland, $1.3M)
$30k - Seed
Mevvy (2011, North, $70k)
$40k - Seed
Mevvy (2011, North, $70k)
$2M - Series A
Chomp (2009, San Francisco, $2.6M)
$175k - Seed
appAttach (2009, Kirkland, $1.3M)
$565k - Seed
Chomp (2009, San Francisco, $2.6M)
Feb 2019
Feb 2019
Excepted Growth on Smartphone Apps market 2019-2026
with Global Key Companies- Apple, Samsung Electronics Co.
Ltd., Nokia Ovi Store, China Mobile Ltd., GetJar, Google, Palm,
LG Mobile, Microsoft, NTT DoCoMo, Handmark, openPR
May 2013
Sprint Acquires Handmark to Enhance Pinsight Media+
Advertising Capabilities, Borealis Ventures
Feb 2012
Apple Acquires Chomp; App Store Search And Discovery To
Be Completely Revamped – TechCrunch, TechCrunch
Jul 2011
Handmark social apps unit OneLouder launches, The Business
Journals
Sep 2009 neXva : Mobile apps store creator secures financing , PRLeap
Feb 2009
Handmark Acquires FreeRange Communications to Expand
Mobile Media Offerings, Business Wire
Mar 2008
Handango Rings Up $9.5 Million in Funding – Page 46030 –
Adweek, Adweek
May 2007
Paul Reddick Joins Handmark Board of Directors, Thomas
Publishing Company
News
6
1
5
10
33
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Distribution platforms > Alternate App Stores > Multi-Platform: Market Factsheet
40
Exits
Recent InvestmentsApp stores that feature apps
across the OS
Handango
(1998, Irving, $85M)
Handmark
(2000, Kansas City, $10M)
Mobango
(2006, London, $8.3M)
Chomp
appAttach
(2009, Kirkland, $1.3M)
Top Companies
Mobile App Distribution > Market Details > Market: Multi-Platform
0
0.5
1
1.5
$0k
$200k
$400k
$600k
2014 2015 2016 2017 2018
Market: Multi-Platform

41
Distribution platforms > Alternate App Stores > Multi-Platform: Leaderboard
Mobile App Distribution > Market Details > Market: Multi-Platform
Market: Multi-Platform
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Mobius 2017
San
Francisco
Seed $500k 1 - 5 - 4 10.5k 750 21 - - - -1 -
4.9 Handmark 2000 Kansas City Acquired $10M 2 - - - - 5.8k - - 9 - - -76 -1%
4.5 Handango 1998 Irving Acquired $85M 3 - - - - 2.3k - - 2 - - -40 -2%
4.3 Ullucus 2015 Suita Unfunded - - - 5 4 4 208 78k 2.4k - 41 2% 21 11%
3.9 Uptodown 2003 Malaga Unfunded - - - 4 - 4 87.7k 3k 20 - - - 12.9k 17%
3.9 Mobango 2006 London Acquired $8.3M 2 - - - - 3.6k - - - - - -56 -2%
3.8 Chomp 2009
San
Francisco
Acquired $2.6M 2 - - - - 3.5k - - 1 - - -51 -1%
3.6 Onestore 2010 Seoul Unfunded - - - 3 - - 2.4k 3M 3.5k - 317 10% - -
3.4 Mobiles24 2010 Cheshire Unfunded - - - 4 - - 702 300k 1.9k - 83 5% - -
3.3 appAttach 2009 Kirkland Acquired $1.3M 3 - - - - 30 - - - - - - -
3.1 Greekapps 2011 Athens Unfunded - - - 4 4 3 419 712k 2k - 127 7% -11 -3%
2.7 Appvn 2007
Ho Chi
Minh City
Unfunded - - - 4 3 4 154 143k 728 - 8 1% -6 -4%
2.6 Mobile9 2003
George
Town
Unfunded - - - - - - 15.2k - - - - - 91 1%
2.6 neXva 2009 La Jolla Seed - 1 - - - - 847 - - 1 - - -32 -4%
2.4 Mevvy 2011 North Seed $70k 2 - - - - - - - - - - - -

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
42
Notable Acquisitions
Top Acquirers
Acqui-hires

Public companies
44
List of Public Companies in Mobile App Distribution
IPO Date Company
IPO
Mcap
Exchange
Ticker
Feb 2006
LON:MOS
AppScatter (2014, London)
Mobile App Distribution > Exit Outlook > Public Companies

Notable Acquisitions (1/2)
45
Notable Acquisitions in Mobile App Distribution
Mobile App Distribution > Exit Outlook > Notable Acquisitions
2018
Acquirer: Branch
2017
Acquirer: Arxan
Apperian (2009, Boston, $40M)
Mobile application management and White label
app store solution
2014
Acquirer: Sungy Mobile Deal: $5.3M
GetJar (2004, San Mateo, $42M)
Appstore for android apps

Notable Acquisitions (2/2)
46
Notable Acquisitions in Mobile App Distribution
Mobile App Distribution > Exit Outlook > Notable Acquisitions
2010
Acquirer: Appia
Handango (1998, Irving, $85M)
Provides cross-platform mobile apps
Before 2008
Acquirer: Grupo Intercom

Most Active Acquirers
47
Mobile App Distribution > Exit Outlook > Most Active Acquirers

Acqui-hires
48
List of Acqui-hires in Mobile App Distribution
Excludes all details for Chinese companies
Date Target
Dec-17 Drippler Acq by Soluto
Apr-14 Cover Acq by Twitter
Mobile App Distribution > Exit Outlook > Acqui-hires
View all 2 Acqui-hired companies on Tracxn Platform

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
49
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Mobile App Distribution > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Mobile App Distribution; Last 5 years (May 2014 - Apr 2019)
Index of Most Active VC & PE Investors
SEED STAGE
GV
Vulcan Capital
SV Angel
Data Collective
Horizons Ventures
Felicis Ventures
QueensBridge Venture Partners
Adara Ventures
Streamlined Ventures
Golden Seeds
Camp One Ventures
TMT Investments
Telegraph Hill Capital
Sound Ventures
EARLY STAGE
Icon Ventures
E.ventures
Gobi Partners
Newfund
Global Catalyst Partners
Claltech
Siraj Fund Management Company
Blossom Street Ventures
LATE STAGE
IVP
Korea Investment Partners
Converge
StarVest Partners
FirstFloor Capital
Voyage Ventures
CGC
Global Catalyst Partners Japan

GV
52
Portfolio in Mobile App Distribution | Exits | Funds Link | Website | LinkedIn | Twitter
Mobile App Distribution > Investors > GV
People
Investments
[Unicorn] Uber (2009, San Francisco, $13.5B, Public)
Mobile app that connects passengers with vehicle drivers for hire
[Unicorn] Grail Bio (2016, Menlo Park, $1.6B, Series C)
Pan-cancer blood screening for circulating tumor DNA
[Unicorn] Opendoor (2014, San Francisco, $1.3B, Series F)
Residential re-selling solution provider.
[Unicorn] Flexport (2013, San Francisco, $1.3B, Series E)
Online freight forwarder
[Unicorn] Slack (2009, San Francisco, $1.3B, Series H)
Real-time messaging, archiving and search for enterprise teams.
[Unicorn] Cloudera (2008, Palo Alto, $1B, Public)
Commercialised versions of Hadoop distributions
[Unicorn] Clover Health (2014, San Francisco, $925M, Series E)
Healthcare insurance for senior citizens
[Unicorn] Stripe (2010, San Francisco, $856M, Series E)
API-linked payment gateway for transaction processing
[Unicorn] Lime (2017, San Mateo, $855M, Series D)
Smart bike-rental service provider
[Unicorn] 23andMe (2006, Mountain View, $782M, Series F)
Enables customers to study their ancestry, genealogy, and inherited
traits
[Unicorn] Carbon3D (2013, Redwood City, $542M, Series D)
CLIP technology based 3D Printer
[Unicorn] Robinhood (2012, Palo Alto, $539M, Series D)
Zero commission trading app
[Unicorn] DocuSign (2003, San Francisco, $522M, Series F)
Electronic signature management platform
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
David Krane
CEO & Managing
Partner
Geographical Spread Stage of Entry
Aug 2014
Getting to Know You: Google-Backed Quettra Raises $2.9
Million to Hone Tracking Tactics - Mobile Advertising
News & Information | MobileAdvertisingWatch.com,
Mobile Advertising Watch
Quettra
Acq by SimilarWeb - Dec 2015
1
2014 2015 2016 2017 2018 2019
Follow On New Investments
-
-
-
-
1
Undisclosed
Series C+
Series B
Series A
Seed1
-
-
-
-
US

SV Angel
53
Mobile App Distribution > Investors > SV Angel
People
Investments
[Unicorn] Instacart (2012, San Francisco, $2.8B, Series G)
Marketplace for same-day grocery delivery
[Unicorn] Snapchat (2011, Los Angeles, $2.6B, Public)
Multimedia messaging application
[Unicorn] Pinterest (2010, San Francisco, $1.5B, Public)
Visual social bookmarking service
[Unicorn] Opendoor (2014, San Francisco, $1.3B, Series F)
Residential re-selling solution provider.
[Unicorn] Flexport (2013, San Francisco, $1.3B, Series E)
Online freight forwarder
[Unicorn] Stripe (2010, San Francisco, $856M, Series E)
API-linked payment gateway for transaction processing
[Unicorn] Zenefits (2013, San Francisco, $584M, Series C)
SaaS HR Platform for SMBs
[Unicorn] Coinbase (2012, San Francisco, $547M, Series E)
Digital currency exchange & wallet provider
[Unicorn] BuzzFeed (2008, New York City, $497M, Series F)
US-based social news provider
[Unicorn] Kabbage (2009, Atlanta, $491M, Series F)
Working capital financing for small businesses.
[Unicorn] TransferWise (2010, London, $397M, Series E)
International money transmitter based on currency swaps
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
[Unicorn] Casper (2014, New York City, $340M, Series D)
Online direct-to-consumer mattress brand
[Unicorn] Warby Parker (2010, New York City, $300M, Series E)
Internet-first brand of eyewear
Top Exits
Ron Conway
Founder & Co-
Managing Partner
Aug 2014
Feb 2012
Apple Acquires Chomp; App Store Search And Discovery
To Be Completely Revamped – TechCrunch, TechCrunch
Quettra
Chomp
Acq by Apple - Feb 2012
1
2014 2015 2016 2017 2018 2019
-
-
-
-
2
Undisclosed
Series C+
Series B
Series A
Seed2
-
-
-
-
US

Data Collective
54
Mobile App Distribution > Investors > Data Collective
People
Investments
[Unicorn] Facebook (2004, Menlo Park, $2.3B, Public)
Social networking site
[Unicorn] Zynga (2007, San Francisco, $707M, Public)
Casual games developer and publisher for mobile and web platforms
[Unicorn] Zymergen (2013, Emeryville, $578M, Series C)
Combining synthetic biology, machine learning to engineer industry
relevant microbes to manufacture chemicals and new materials.
[Unicorn] Tradeshift (2009, San Francisco, $533M, Series E)
Collaboration, electronic invoicing and dynamic discounting solution
[Unicorn] Square (2009, San Francisco, $516M, Public)
Mobile point of sale provider
[Unicorn] Databricks (2013, San Francisco, $498M, Series E)
Platform to Ingest and Analyze and Visualize Data on a spark cluster
[Unicorn] Desktop Metal (2015, Cambridge, $438M, Series E)
3D printers for printing metal parts
[Unicorn] Ginkgo Bioworks (2008, Boston, $429M, Series D)
Designs microbes to produce cultured ingredients
[Unicorn] Tango (2009, Mountain View, $367M, Series D)
Free video & voice calls app
[Unicorn] Illumio (2013, Sunnyvale, $332M, Series E)
Adaptive security platform based data center security for workloads
[Unicorn] Gusto (2011, San Francisco, $316M, Series C)
Cloud-based HRMS and payroll management solution
[Unicorn] Rocket Lab (2007, Auckland, $288M, Series E)
Fabrication of space delivery vehcile with a 3D printed engine
Top Exits
Matthew Ocko
Co-Founder &
Managing Partner
Zachary Bogue
Co-Founder &
Managing Partner
Aug 2014
Quettra
1
2014 2015 2016 2017 2018 2019
-
-
-
-
1
Undisclosed
Series C+
Series B
Series A
Seed1
-
-
-
-
US

Horizons Ventures
55
Mobile App Distribution > Investors > Horizons Ventures

Felicis Ventures
56
Mobile App Distribution > Investors > Felicis Ventures

57
Mobile App Distribution > Investors > Miramar Digital Ventures

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
58
Seed Stage
Early Stage
Late Stage

Icon Ventures
59
Mobile App Distribution > Investors > Icon Ventures

E.ventures
60
Mobile App Distribution > Investors > E.ventures

61
Mobile App Distribution > Investors > Golden Gate Ventures

Claltech
62
Mobile App Distribution > Investors > Claltech

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
63
Seed Stage
Early Stage
Late Stage

IVP
64
Mobile App Distribution > Investors > IVP

65
Mobile App Distribution > Investors > Greenspring Associates

Converge
66
Mobile App Distribution > Investors > Converge

StarVest Partners
67
Mobile App Distribution > Investors > StarVest Partners

FirstFloor Capital
68
Mobile App Distribution > Investors > FirstFloor Capital

CGC
69
Mobile App Distribution > Investors > CGC

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
70
Incubators
Other Notable Investors
Debt Investors

Mobile App Distribution > Investors > Index of Ecosystem Investors
Index of Top Ecosystem Investors in Mobile App Distribution; Q2 2014 - Q2 2019
Index of Ecosystem Investors
INCUBATOR
500 Startups (5 Investments)
Y Combinator
Startupbootcamp
Techstars
Startup Sauna
IIDF
Startup Wise Guys
Conector
OTHER NOTABLE INVESTORS
CrunchFund (2 Investments)
Goldman Sachs
JPMorgan
SoftBank Group
Mirae Asset
Times Internet
IAngels
Draper Associates
COLOPL
Opt
Asahi Shimbun
Sega
Infoteria
Amino Capital
DEBT INVESTORS
Western Technology Investment (2
Investments)

500 Startups
72
Mobile App Distribution > Investors > 500 Startups
People
Investments
[Unicorn] Grab (2012, Singapore, $8.2B, Series H)
Technology company focused on on-demand transportation services
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
[Unicorn] Intercom (2011, San Francisco, $241M, Series D)
Customer communication and Retention Platform
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Unicorn] Gitlab (2014, San Francisco, $166M, Series D)
Code collaboration tool
[Unicorn] Canva (2012, Sydney, $153M, Series C)
Online photo editing and graphics creation tool for professionals
[Unicorn] Talkdesk (2011, San Francisco, $128M, Series B)
Browser based call center
[Soonicorn] Carousell (2012, Singapore, $183M, Series C)
Online listing platform for multi-category pre-owned products
[Soonicorn] VTS (2011, New York City, $178M, Series D)
Leasing and asset management software for real estate investment
[Soonicorn] Smule (2008, San Francisco, $176M, Series F)
Developer of social music creation and sharing apps
[Soonicorn] Udemy (2010, San Francisco, $173M, Series D)
Marketplace for online courses
[Soonicorn] Clip (2012, Mexico City, $160M, Series C)
mPoS solution provider
[Soonicorn] Knotel (2015, New York City, $160M, Series B)
Managed co-working space for startups.
[Soonicorn] Akulaku (2014, Pasig, $145M, Series C)
Mobile app which gives cardless installment payment
Top Exits
Christine Tsai
Co-Founder & CEO
Nov 2018
Apptopia October report: Asian developers dominate the
top new games on iOS and Android, GamesIndustry
Jul 2018
Fortnite passes 100 million downloads and $160 million
in revenue on iOS, VentureBeat
Jun 2018
Apptopia: iOS games peak quickly, and top 50 take 76% of
revenues, VentureBeat
Sep 2017
App Store changes will not affect how app intelligence
firms gather data | Pocket Gamer.biz | PGbiz, Pocket
Gamer
Jan 2017
Apptopia Appoints Mike Schneider and Liron Markus,
Citybizlist
Nov 2016
Ashton Kutcher and Guy Oseary’s Sound Ventures back
Apptopia’s next-gen app intelligence platform,
TechCrunch
Apr 2015
Mobile Action Raises $2 Million To Help App Makers
Attract More Users, TechCrunch
Jul 2014
Mobile Action Raises $800K For Its App Discovery And
Optimization Service – TechCrunch, TechCrunch
OtherInbox
(2008, Austin, $4.5M)
Acq by Return Path - Jan 2012
1 1 1
2014 2015 2016 2017 2018 2019
2
-
-
1
4
Undisclosed
Series C+
Series B
Series A
Seed5
1
1
-
-
US
Europe
Israel

Techstars
73
Mobile App Distribution > Investors > Techstars
People
Investments
[Unicorn] Zipline (2014, San Francisco, $251M, Series D)
Delivery drones for medicine and vaccine delivery
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Unicorn] Outreach (2013, Seattle, $239M, Series E)
SaaS based Lead Engagement Tools
[Soonicorn] ClassPass (2011, New York City, $308M, Series D)
Membership programs for fitness classes across multiple gyms
[Soonicorn] Remitly (2011, Seattle, $227M, Series D)
Cross-border money transfer using banking networks.
[Soonicorn] DataRobot (2012, Boston, $225M, Series D)
Automated machine learning platform for data science applications
[Soonicorn] SalesLoft (2011, Atlanta, $146M, Series D)
Sales Prospecting and email engagement tool
[Soonicorn] Leanplum (2012, San Francisco, $145M, Series D)
Mobile A/B testing, personalization & analytics platform
[Soonicorn] DigitalOcean (2011, New York City, $134M, Series
B)
Cloud computing platform to build, deploy and scale cloud applications
[Soonicorn] Wynd (2013, Paris, $127M, Series C)
Provider of cloud-based PoS solution for the restaurants, hospitality
and retail industries
[Soonicorn] SendBird (2013, San Francisco, $118M, Series B)
Messaging and chat API/SDK
[Soonicorn] Sphero (2010, Boulder, $108M, Series D)
Smartphone controlled robotic gaming toy for kids
[Soonicorn] Placester (2008, Cambridge, $101M, Series D)
Real Estate Marketing platform
Top Exits
David Cohen
Co-Founder & Co-CEO
Brad Feld
Co-Founder & Partner
David Brown
Founder & Co-CEO
David Cohen
Founder & Co-CEO
Feb 2015
MightySignal raises $1.2M from Draper Associates, Vulcan
to help sales teams find new customers – GeekWire,
GeekWire
MobileDevHQ
(2009, Seattle, $650k)
Acq by TUNE - Aug 2014
2014 2015 2016 2017 2018 2019
1
-
-
-
1
Undisclosed
Series C+
Series B
Series A
Seed2
-
-
-
-
US

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
74
Incubators
Other Notable Investors
Debt Investors

CrunchFund
75
Mobile App Distribution > Investors > CrunchFund
People
Investments
[Unicorn] Airbnb (2008, San Francisco, $3.4B, Series F)
Marketplace for vacation rental accommodations
[Unicorn] Square (2009, San Francisco, $516M, Public)
Mobile point of sale provider
[Unicorn] Zipline (2014, San Francisco, $251M, Series D)
Delivery drones for medicine and vaccine delivery
[Unicorn] Redfin (2004, Seattle, $166M, Public)
National Real Estate Brokerage
[Unicorn] Gitlab (2014, San Francisco, $166M, Series D)
Code collaboration tool
[Unicorn] Airtable (2013, San Francisco, $163M, Series C)
Mobile app that aims to be alternative to spreadsheets
[Soonicorn] Getaround (2009, San Francisco, $400M, Series D)
Peer-to-peer carsharing marketplace
[Soonicorn] Rover (2011, Seattle, $310M, Series G)
Online Pet Sitting Marketplace
[Soonicorn] Mesosphere (2013, San Francisco, $251M, Series D)
Container based Datacenter Operating System
[Soonicorn] Foursquare (2009, New York City, $240M, Series F)
Local search and discovery service mobile app
[Soonicorn] Light (2013, Palo Alto, $186M, Series D)
Multi-aperture computational camera provider
[Soonicorn] Upstart (2012, Palo Alto, $160M, Series D)
An online lending platform.
Top Exits
Pat Gallagher
Co-Founder & Partner
Michael
Arrington
Co-Founder
Apr 2015
Mobile Action Raises $2 Million To Help App Makers
Attract More Users, TechCrunch
Aug 2014
Jul 2014
Mobile Action Raises $800K For Its App Discovery And
Optimization Service – TechCrunch, TechCrunch
Quettra
1 1
2014 2015 2016 2017 2018 2019
-
-
-
1
1
Undisclosed
Series C+
Series B
Series A
Seed2
-
-
-
-
US

Goldman Sachs
76
Mobile App Distribution > Investors > Goldman Sachs

JPMorgan
77
Mobile App Distribution > Investors > JPMorgan

SoftBank Group
78
Mobile App Distribution > Investors > SoftBank Group

79
Mobile App Distribution > Investors > Performance Equity Management

Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
80
Recent News

Recent News (1/2)
82
Mobile App Distribution > News > Recent News
May 2019
MTG looks to invest in Kongregate founder's new gaming venture,
Digital TV Europe
May 2019
Kongregate CEO and cofounder Emily Greer is leaving the company,
VentureBeat
Apr 2019
TUNE Unveils Partner Marketing Platform, Retires HasOffers Brand,
PRWeb
Apr 2019
Blockchain App Store Aptoide Offers Crypto Rewards For
Dowloading Games And Apps, BlockTribune
Apr 2019
Mobile Streams confirms job loses, cost cutting following fall in
revenue, Telecompaper
Apr 2019 Mobile Streams cuts costs to the bone, Proactive Investors
Apr 2019
appScatter To Raise Over GBP2 Million As It Buys US Firm Airpush
(ALLISS), Morningstar
Apr 2019
AppScatter and Airpush planning to combine in reverse takeover,
Proactive Investors
Apr 2019
IronSource Banks on Doubled Revenues for Future Acquisitions,
Report Says, calcalistech.com
Apr 2019
Blockchain App Store Aptoide Supported By Latest Version Of
RaspAnd OS, BlockTribune
Mar 2019
App Annie Launches Mobile Web, Fueling Growth as Company
Surpasses $100M ARR, PR Newswire
Mar 2019
App Annie: Mobile gaming made 20% more than other markets,
VentureBeat
Mar 2019 Android Q to get a ton of new privacy features, ZDNet
Mar 2019
Honor of Kings has made $4.5 billion since launching in October
2015, Pocket Gamer
Mar 2019
Dwarf Fortress is coming to Steam and Itch.io so nincompoops like
me can finally play it, VentureBeat
Mar 2019
Tencent and NetEase top App Annie's Top 52 app publishers list for
2018 as APAC companies dominate, Pocket Gamer
Mar 2019
ironSource unveils new A/B testing toll for mobile app developers,
Business of Apps
Mar 2019
App Annie: Tencent retains spot as top revenue-earning publisher
for third year, GamesIndustry
Mar 2019 Freenet files for court injunction against 5G auction, Telecompaper
Mar 2019
Sensor Tower: Pokémon has made $2.5 billion on mobile,
VentureBeat
Mar 2019
Kongregate secures 4 exclusive PC games for its Kartridge store,
VentureBeat
Feb 2019
Blockchain App Store Aptoide Rolls Out New APK Update,
BlockTribune
Feb 2019 Adjust Introduces User-Level Ad Revenue Reporting, PR Newswire
Feb 2019

Recent News (2/2)
83
Mobile App Distribution > News > Recent News
Feb 2019
Excepted Growth on Smartphone Apps market 2019-2026 with
Global Key Companies- Apple, Samsung Electronics Co. Ltd., Nokia
Ovi Store, China Mobile Ltd., GetJar, Google, Palm, LG Mobile,
Microsoft, NTT DoCoMo, Handmark, openPR
Jan 2019
Blockchain App Store Aptoide Rolls Out Latest Version With New
Changes, BlockTribune
Jan 2019
App Annie Releases Annual State of Mobile 2019 Report, PR
Newswire
Jan 2019
AppDirect Study Finds that 86 Percent of Executives Believe
Platforms Are the Key Differentiator for Successful Digital
Transformation, Business Wire
Jan 2019
Mobile Streams reports unaudited half-year revenue of GBP
920,000, Telecompaper
Jan 2019
Jio launches app featuring family locator, lost-and-found services
for Kumbh, livemint.com
Jan 2019
Sensor Tower: Pokémon Go made 35% more in 2018 than 2017,
VentureBeat
Dec 2018 Sun Life raised to buy by Argus, Seeking Alpha
Dec 2018
appScatter Buys Abilott To Develop Its Mobile App Management
Platform (ALLISS), Morningstar
Dec 2018
AppScatter enters 2019 with 'good operating momentum' after year
of expansion, Proactive Investors
Dec 2018
ironSource launches a ROAS Optimizer Tool to increase efficiency in
spend, ppc.land
Dec 2018
Jailbreak App Store Cydia Store Announces Its Shut Down,
Ubergizmo
Dec 2018
App Annie Names American Well the #1 Downloaded Telehealth
Platform in the US for iOS and Android Combine, Citybizlist
Dec 2018
App Annie Unveils Mobile Transformation Strategy, Launch of Labs,
PR Newswire
Dec 2018
Mobile acquisition and management firm Maple Media snaps up
based Banana & Co’s mobile games portfolio, Pocket Gamer
Dec 2018
App Annie claims mobile games will snap up 60 per cent of
worldwide gaming revenue next year, Pocket Gamer
Nov 2018
Mobile Streams signs new direct billing deal with Indian telecoms
giant, tech-capital.com
Nov 2018
appScatter inks data exchange agreement with IHS Markit, tech-
capital.com
Nov 2018 Mobile Streams seals India deal with CoolGames, Proactive Investors
Nov 2018
Weekly global mobile game charts: Pokemon Go enjoys grossing
spike in the West following Pokemon Let's Go launch, Pocket Gamer
Nov 2018
Aptoide Announces Distribution Partnership With Unity
Technologies, PR Newswire
Nov 2018 ironSource Awarded TAG “Certified Against Fraud” Seal, PRWeb
Nov 2018
Mobile Streams narrows loss but revenues drop amid tough market
conditions, Proactive Investors
Nov 2018
Apptopia October report: Asian developers dominate the top new
games on iOS and Android, GamesIndustry

Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
84
Explore more on Tracxn Platform
Index of Top companies by Market
Funded Deadpooled Companies

Explore more on Tracxn Platform
86
Companies
Companies Covered
Unicorns
Public Companies
Acquired Companies
Funded Companies
Investment Trends
Recent Investments
Mega Investments
Investment Trend
Markets
BlueBox
Taxonomy
News
Key News
Recent News
Company Stage
Seed Funded
Early Stage (Series A/B)
Late Stage (Series C+)
Acqui-hires
Deadpooled
Investors Acquirers
Unicorn Investors
Most Active VC &PE Investors
Portfolio of Top Investor
Most Active Acquirer
Mobile App Distribution > Appendix > Explore Sector on Tracxn Platform

Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Mobile App Distribution
Index of Top companies by Market (1/3)
87
Mobile App Distribution > Appendix > Index of Top companies by Market
Alternate App Stores
Handango (1998, Irving, $85M)
Provides cross-platform mobile apps
Stage: Acquired
IVP, Advanced Technology Ventures, CenterPoint
GetJar (2004, San Mateo, $42M)
Appstore for android apps
Stage: Acquired
Tiger Global Management, Accel
App Bazaar (2006, Mumbai)
App distribution platform for Indus OS phones
Editor's Pick. Stage: Unfunded
Osmino (2011, Moscow)
Alternate app store for Android apps
App Recommendation
Other Investors
Discovery of apps, features & updates based on
reviews
Editor's Pick. Stage: Acqui-Hired
Titanium Investments, IAngels, TMT Investments
and 2 Other Investors
Ottocat (2012, Oakland)
App discovery platform for App Store
Editor's Pick. Stage: Acquired
Deals
Champcash (2014, Karnal)
Mobile app that rewards users for completing tasks
Freepaisa (2014, Bangalore)
Mobile app that gives incentives to users for trying
out other apps
CakeCodes (2014, Seattle)
Platform that rewards users for completing tasks

88
On Cloud
AppBrowzer (2015, Bangalore, $500k)
Browser for mobile applications
Editor's Pick. Stage: Seed
Deepak Gurani, Mahindra Kumar Chugani
1App (2012, Menlo Park)
Platform to access mobile apps through cloud
Tech for developers
Operations
intelligence
Investors
Mobile app analytics company
Voyage Ventures, Global Catalyst Partners Japan,
Sega and 8 Other Investors
Distribution
AppDirect (2009, San Francisco, $246M)
White-labeled marketplace for selling cloud-based
applications
Unicorn. Stage: Series E
JPMorgan, Foundry Group, Inovia Capital and 5
Other Investors
Provides suite of tools for app developers,
advertisers, OEMs & carriers
Unicorn. Stage: Series B
Claltech, Redline Capital Management, 83North and
10 Other Investors
Apperian (2009, Boston, $40M)
Mobile application management and White label
app store solution
Stage: Acquired
Intel Capital, FirstFloor Capital, North Bridge and 6
Other Investors

89
Tech for developers
Distribution
Maple Media (2016, Los Angeles, $30M)
Offers full-service mobile ad operations and
revenue growth services
Minicorn. Stage: Series A
Appota (2011, Hanoi, $10M)
Mobile platform provider
Korea Investment Partners, Mirae Asset, GMO
Venture Partners and 2 Other Investors
AppScatter (2014, London, $8.1M)
IPO Date - IPO Mcap -
- -
IPO Date Feb 2006 IPO Mcap -
LON MOS

Funded Deadpooled Companies
90
Mobile App Distribution > Appendix > Funded Deadpooled Companies
Funding Company Location
$13.5M AppGratis Paris
$3.5M Iddiction Palo Alto
$1.5M OneTok New York City
$1.1M Infindo Kuala Lumpur
$1M ICS Mobile Santa Monica
$1M YogiPlay Menlo Park
$500k Zumi Networks Kirkland
$270k The Loadown New York City
$100k Zappka Gurgaon
$60k AppKeyz Austin
$40k Mysterio Vina Del Mar
$20k Mapsaurus Princeton
$15k Eureka Toronto
Betcade Los Angeles
Showbox Singapore
WhichApp Delhi
Applications.com Indianapolis
TingzMe Ra'anana
AppGrooves Mountain View
Best Apps Market San Francisco
Index of Deadpooled companies in Mobile App Distribution
1. Excludes all details for Chinese companies. 2. View all 82 Deadpooled companies on Tracxn Platform

Aprajita Srivastava
Sector Specialist
Team
91
For research queries write to us at myanalyst@tracxn.com
Ayapilla Sai Prashant
Manager - Sector Specialist

Any and all information either accessed from the website www.tracxn.com or having otherwise originated from Tracxn Technologies Private Limited including but not limited to the
information contained herein ("Data") is the sole property of Tracxn Technologies Private Limited (hereinafter "Tracxn"). You shall not recirculate, distribute, transmit, publish, or sell the
Data or any portion thereof in any form or by any means, either for commercial or non-commercial use, or permit any third party to use or distribute the Data or any portion thereof; to any
other party, except with the prior written consent of Tracxn. You may however incorporate insubstantial portions, extracts, abstracts or summaries from the Data into analysis, presentations
or tools for your customers or for your internal use, so long as Tracxn is clearly and visibly identified as the source of information.
For further information please refer to our Terms of Use at www.tracxn.com

Tracxn - Mobile App Distribution Startup Landscape

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Tracxn - Mobile App Distribution Startup Landscape

Similar to Tracxn - Mobile App Distribution Startup Landscape (20)

More from Tracxn

More from Tracxn (20)

Recently uploaded

Recently uploaded (20)

Tracxn - Mobile App Distribution Startup Landscape