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SPARK 2016: Our Predictive Future

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See Allen Gannett's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com

The Data of the Future promises to help marketers reach consumers precisely when, where, and how they want to be reached. But how can we make sure more data won't create more confusion? In this keynote,TrackMaven CEO Allen Gannett will break down the gaps in the current state of marketing technology and share how TrackMaven is innovating to build next-generation features for data-driven marketers. It's an opportunity to learn what's just around the corner in marketing tech, and see the big changes the next five years will hold.

Veröffentlicht in: Marketing
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SPARK 2016: Our Predictive Future

  1. 1. Opening Keynote Allen Gannett CEO + CHIEF MAVEN, TRACKMAVEN Twitter: @Allen Email: allen@TrackMaven.com
  2. 2. Hi Maven!
  3. 3. ART SCIENCE +
  4. 4. Keynote Speakers #SPARK16
  5. 5. Speakers #SPARK16
  6. 6. Speaker Organizations #SPARK16
  7. 7. 2012
  8. 8. 350 Logos 2012
  9. 9. 950 Logos 2014
  10. 10. 1900 Logos 2015
  11. 11. 3900 Logos 2016
  12. 12. 541 Data Logos 2016
  13. 13. Data Overload
  14. 14. Data Overload
  15. 15. Reporting on Marketing
 Should Not Be Rocket Science.
  16. 16. All-in-One Marketing Analytics
  17. 17. Create Amazing Content MISSION
  18. 18. Delivering on Our Mission
  19. 19. Facebook Paid Content Detection
  20. 20. Based on Machine Learning FACEBOOK PAID CONTENT DETECTION PROMOTED CONTENT
  21. 21. FACEBOOK PAID CONTENT DETECTION
  22. 22. FACEBOOK PAID CONTENT DETECTION
  23. 23. Facebook Paid Content Detection Now Available as a TrackMaven Add-on
  24. 24. Social Insights
  25. 25. SOCIAL INSIGHTS Time of Day
  26. 26. SOCIAL INSIGHTS Day of Week
  27. 27. SOCIAL INSIGHTS Post Types
  28. 28. SOCIAL INSIGHTS All Social Channels Twitter Pinterest Instagram Facebook LinkedIn acebook LinkedIn YouTube Tumblr Google+
  29. 29. Now available for all customers Social Insights
  30. 30. Dashboard
  31. 31. DASHBOARD Competitive Insights
  32. 32. DASHBOARD Summary Reports
  33. 33. DASHBOARD Top Content
  34. 34. DASHBOARD PDF, PNG, and PowerPoint Export .PNG .PDF .PPT
  35. 35. Now available for all customers Dashboard
  36. 36. All-in-One Marketing Analytics
  37. 37. How Are Marketers Planning Today?
  38. 38. Marketers Plan in Spreadsheets Marketing Planning Dashboard COST # LEADS COST/LEAD # OPPS COST/OPPS REVENUE LinkedIn Ads $~~~~~ ~~~~~~~ ??? ~~~~~ Facebook Ads $~~~~~ ~~~ ~~~~ !!! DevOpsDays $~~~~~ ? ~~ ~~ eBook?
  39. 39. Searching for your product already Barely interested, poor conversion rates laterNew leads Nearly sales Wrong Analytics: First/Last Touch
  40. 40. What is Multi-Channel Attribution?
  41. 41. Solution: Embrace Multi-Channel New leads Passed to sales
  42. 42. Retargeting Google PPCDisplay Ad Sales Call Stores credit for each campaign NEW LEADS PASSED TO SALES Optimize spend based on attribution Solution: Embrace Multi-Channel 30% 4 2 1
  43. 43. Proven Reasonably priced programs that have worked in the past. Cheap Low-cost campaigns that may lower your overall cost. New Channels, messages, or personas that may open up new success. Build a Data-driven Budget
  44. 44. Landscape PLANNING ATTRIBUTION TRACKING (TACTICAL) ANALYTICS (STRATEGIC) Allocadia Convertro
 C3Metrics Adometry BrightFunnel
 Bizible
 Abakus Tableau GoodData
  45. 45. Landscape PLANNING ATTRIBUTION TRACKING (TACTICAL) ANALYTICS (STRATEGIC) Allocadia Convertro
 C3Metrics Adometry Requires customization BrightFunnel
 Bizible
 Abakus Tableau GoodData Requires customization
  46. 46. Landscape PLANNING ATTRIBUTION TRACKING (TACTICAL) ANALYTICS (STRATEGIC) 10Stories Allocadia Convertro
 C3Metrics Adometry Requires customization BrightFunnel
 Bizible
 Abakus Tableau GoodData Requires customization
  47. 47. +
  48. 48. Attribution
  49. 49. TrackMaven Attribution gives you clarity into your marketing impact. Take the guesswork out of your marketing attribution.
  50. 50. PRODUCT OVERVIEW Find Per-campaign Costs and ROI Tie campaign spend to opportunities and revenue. Stop double-counting cost and understand the true value of each campaign. Get a complete view of all your campaigns and how they work together.
  51. 51. Visualize progress towards qualified leads, opportunities, and revenue. Understand which campaigns are most impactful. PRODUCT OVERVIEW Track Progress Towards Goal
  52. 52. Understand which campaigns are driving the most impact across different stages of the funnel. Invest in campaigns that have a higher conversion rate and reduce time to close. PRODUCT OVERVIEW Find Programs That Work Together
  53. 53. PRODUCT OVERVIEW Connect Content to Revenue Understand which content drives the most activity, engagement, and conversion.
  54. 54. PRODUCT OVERVIEW Plan Based on Data See projected yields based on planned spend. Collaborate on budgets in real time.
  55. 55. Let TrackMaven fill it out! Marketing Planning Dashboard COST # LEADS COST/LEAD # OPPS COST/OPPS REVENUE LinkedIn Ads $3328 52 $64 3 $1109 $8491 Facebook Ads $5760 180 $32 5 $1152 $14848 DevOpsDays $1632 32 $51 1 $1632 $1568 SEO $0 252 $0 3 $0 $9600 eBook? How-to blog post $0 25 $0 1 $0 $3200 STOP DOUBLE-COUNTING WITH ATTRIBUTION FIND UNTAGGED CAMPAIGNS
  56. 56. Data-Driven Planning PLANTRACK EXECUTE TrackMaven Attribution ‣ Multi-channel campaign monitoring and reporting. ‣ Visibility into the content and campaigns that drive revenue with content-level analysis. ‣ Plan and budget collaboratively to reduce time-to-decision cycle.
  57. 57. PRODUCT OVERVIEW Integrations ADVERTISING WEB MARKETING AUTOMATION CRM Javascript Beacon TrackMaven Attribution pulls from your existing data.
  58. 58. TR Jordan Co-founder of 10Stories
  59. 59. Two Corgis Are Better Than One
  60. 60. Available This Summer
  61. 61. For early access talk to your Account Manager or visit TrackMaven.com/Attribution
  62. 62. Thank you!

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