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WHO IN ATLANTA 
IS HEADING TO BUSINESS SCHOOL? 
WHO 
59% 41% 
Atlanta area residents 
took the GMAT exam 
Male Female 
37% 41% 22% 
Under 25 Between 25 & 30 31 & Older 
Current Industry Intended Industry* 
CONSULTING 
ENERGY/UTILITIES 
FINANCE/ACCOUNTING 
HEALTHCARE 
TECHNOLOGY 
MANUFACTURING 
GOV/NON-PROFIT 
11% 
15% 
9% 
11% 
3% 
6% 
11% 
22% PRODUCTS & SERVICES 
4% 
12% 
Out of 23 US metro areas studied, the Atlanta area has one of the highest 
percentage of those 31 and older taking the GMAT exam, 
the standardized test used by business and management programs. 
WHAT 
of prospective business school students 
are considering MBA programs 
21% 
35% 32% 36% 
Part-time MBA Full-time 2-year MBA Full-time 1-year MBA Flexible MBA Online MBA 
WHY 
Reasons why 
Atlanta residents 
are considering 
business school* 
1. Job Opportunities 
4.Accelerate Career 
HOW 
83% 38% 
*Respondents could choose more than one answer 
are considering specialized 
master’s degrees in business* 
Loans 
Personal Earnings/Savings 
Employer Support 
Parental Support 
© 2014, Graduate Management Admission Council. Sources: GMAT exam data July 1, 
2011-June 30, 2013; mba.com Prospective Students Survey of 428 candidates in the 
Atlanta-Sandy Springs-Marietta area considering graduate business school in 2012-2013. For 
more, see mba.com or gmac.com. 
26% 
16% 
6% 
26% 
25% 
14% 
6,317 
Top Specific Programs Considered* 
Grants 
Spouse/Partner Earnings 
30% 
24% 
17% 
9% 
16% 
3% 
Other 1% 
Top 5 
78% 78% 68% 66% 66% 
2. Increase Salary 
3. Develop Business Skills 
5. Career Choice Freedom 
Expected Financing Mix 
to cover 100% of educational costs 
42%

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Who in Atlanta is Heading to B-School?

  • 1. WHO IN ATLANTA IS HEADING TO BUSINESS SCHOOL? WHO 59% 41% Atlanta area residents took the GMAT exam Male Female 37% 41% 22% Under 25 Between 25 & 30 31 & Older Current Industry Intended Industry* CONSULTING ENERGY/UTILITIES FINANCE/ACCOUNTING HEALTHCARE TECHNOLOGY MANUFACTURING GOV/NON-PROFIT 11% 15% 9% 11% 3% 6% 11% 22% PRODUCTS & SERVICES 4% 12% Out of 23 US metro areas studied, the Atlanta area has one of the highest percentage of those 31 and older taking the GMAT exam, the standardized test used by business and management programs. WHAT of prospective business school students are considering MBA programs 21% 35% 32% 36% Part-time MBA Full-time 2-year MBA Full-time 1-year MBA Flexible MBA Online MBA WHY Reasons why Atlanta residents are considering business school* 1. Job Opportunities 4.Accelerate Career HOW 83% 38% *Respondents could choose more than one answer are considering specialized master’s degrees in business* Loans Personal Earnings/Savings Employer Support Parental Support © 2014, Graduate Management Admission Council. Sources: GMAT exam data July 1, 2011-June 30, 2013; mba.com Prospective Students Survey of 428 candidates in the Atlanta-Sandy Springs-Marietta area considering graduate business school in 2012-2013. For more, see mba.com or gmac.com. 26% 16% 6% 26% 25% 14% 6,317 Top Specific Programs Considered* Grants Spouse/Partner Earnings 30% 24% 17% 9% 16% 3% Other 1% Top 5 78% 78% 68% 66% 66% 2. Increase Salary 3. Develop Business Skills 5. Career Choice Freedom Expected Financing Mix to cover 100% of educational costs 42%