The history of automotive paint dates back to the evolution of automotive vehicles where automotive paints manufacturers introduced modern car paints for specific identity of their cars.

2. Earlier then 1923 the purpose of car paint was to protect the body of a car from rust
and corrosion so the oxidization of nature would not affect metal layers of a car body.
EARLY 90’s

3. In 1924 automobile companies start working on cars over all look including its
performance, French and English companies start competing on cars body look and
its unique colors.
AUTOMOBILE COMPANIES IN 1924

4. In early 19th century till 1940, automotive paint manufacturers started producing
lacquers only for painting car body. Plus, general shades were introduced to
distinguish the identities among car brands.
EARLIER AFTER 1940’s

5. COLORS WERE INTRODUCED TO DISTINGUISH
THE IDENTITY OF AUTOMOTIVE BRANDS
A number of famous automotive brands started using standard colors as brand image
and automotive paint manufacturers feel quite comfortable to keep manufacturing
single color in large quantities.

6. Lacquer paint industry was quite matured and there was no room for new suppliers.
In 1950 lacquers was only type of spray paint that car manufactures. Prefers for
use there was other solvent based paints available but they didn't
support the earlier spray paints system.
LACQUER PAINT INDUSTRY IN 1950’S

7. The automotive industry was quite matured in
Europe but in Japan the automotive industry
was emerging and growing rapidly.
Latest manufacturing concepts were being
introduced by Japanese companies to develop
automotive paint for modern cars.
JAPANESE CAR INDUSTRY

8. Japanese fist introduced Paint enamel which were thicker then lacquer and didn’t
need any solvent mixtures before application. Enamel paints were also applicable with
spray due to their formulation and gave better results in fewer coats then lacquers, but
took more time than lacquer to dry.
JAPANESE CAR PAINT FORMULATION

9. Enamels got famous rapidly in 19th
century due to more color shades
were available for automotive
applications.
POPULARITY OF ENAMELS

10. The concept of modern car paints initially started emerging in USA and Europe only
where auto body paints were one of the basic reasons why both automakers and
customers prefer car colors along with engine performance.
THE CONCEPT OF MODERN CAR PAINTS
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