Case Study on Social Media Contests/Email Collection -- Adam Stone, Director of Marketing - Prime Motor Group
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In May of 2015 I launched the Prime Motor Group Ultimate Concert Giveaway. Our goal was to extend the reach of our brand via social channels and collect opt-in emails for future marketing purposes. After 3 months we not only had awarded a very lucky winner the concert experience of a lifetime, we had also learned a lot about all of the promotional channels we used and collected over 6000 emails.
