1. GÜNTER EXEL:
SMART EXPERIENCES
Pamplona, 24.2.2017
How Real Time Content
Changes our Communication

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REUNIÓN CON PAMPLONA
#PAMPLONALIVE 2013
@TRAVELLIVECC

3. CONTENT IS KING, MOBILE IS KING

4. REALTIME IS KING!

5. AUTHENTICITY IS KING!
#WieWirLeben by
Urlaub am Bauernhof
in Österreich

6. AUTHENTICITY IS KING!
Morning at
Forggenssee
by Stefan Boos

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WHEN TIME STANDS STILL …

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… WHEN TIME SPEEDS UP!

9. WE COMMUNICATE DIFFERENTLY

10. LIVESTREAMING VIA PERISCOPE

11. SNAPCHAT STORIES

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SNAPCHAT VS. INSTAGRAM STORIES
Snapchat Stories or
Instagram Stories?
• Snapchat Stories,
the „original“: a
messenger to have
fun for younger
audiences – with
filters!

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SNAPCHAT VS. INSTAGRAM STORIES
Snapchat Stories or
Instagram Stories?
• Snapchat Stories,
the „original“: a
messenger to have
fun for younger
audiences – with
filters!
• Instagram Stories, the
„copy“: photo and
video platform with
huge reach for
established channels,
targeting young and
middle aged users

14. FACEBOOK STORIES
UP AND COMING!
„The way people share
today is different to
five or even two years
ago — it’s much more
visual, with more
photos and videos than
ever before. We want
to make it fast and fun
for people to share
creative and expressive
photos and videos with
whoever they want,
whenever they want.“

15. STORYTELLING ON THE GO

16. TELLING STORIES WITH TWITTER

17. CURATING STORIES WITH STORIFY
Storify of #BurgundLive
report on @TravelLiveCC
and www.TravelLive.cc

18. TWITTER MOMENTS

19. TWITTER MOMENTS – ON MOBILE
bit.ly/pamplona2017

20. TWITTER MOMENTS - EMBEDDED
Twitter Moments – watched in the
app or embedded in the web:
www.j.mp/fmw17moments

21. FIRST OF ALL: VIDEO RULES …

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PERISCOPE: IT‘S HAPPENING NOW!
Livestreaming
via Periscope:
2 years ago: the
breakthrough – real
time video, streamed
live through the
Periscope App
Today: also embedded
in Twitter‘s mobile app

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VERTICAL VIDEO: TABOO NO MORE!

24. LIVE VIDEO RULES!

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FACEBOOK LIVE VS. PERISCOPE

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FACEBOOK LIVE VS. PERISCOPE

27. VIDEO, VINE, CINEMAGRAPH …
View at
Forggenssee
by Stefan Boos

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JUMP INTO
SHORT VIDEO!

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VINE IS
NOT DEAD!
• Stop motion videos
or 6 second loops
• New app „Vine
Camera“ in the
App Stores
• Save your Vines as
videos
• Post your Vines on
Twitter

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CINEMAGRAPHS WITH MASKART

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CINEMAGRAPH
APPS
• Cinemagraph Pro (iOS,
Android): professional
model is quite
expensive
• MaskArt (iOS): quick
and easy
• Cinemagram, Fotodanz
(Android)
You might also need …
• ReverseVid (iOS)

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SO THIS IS HOW TO STOP TIME …

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SO THIS IS HOW TO STOP TIME …

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VIDEO EDITOR FOR IOS: SPLICE
Splice:
• Swift alternative to
iMovie
• Editing of video clips
and photos
• Mixing of multiple
audio tracks
• Free music (!!!)
• Easy and intuitive

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VIDEOSHOW PRO: IOS/ANDROID EDITOR
VideoShow Pro:
• Video editor for
Android and iOS
• Every substantial
editing function
• Vast selection of
filters and effects

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VIDEO ON THE GO: STEP RIGHT IN!

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JUMP RIGHT IN – AND HAVE FUN!

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GÜNTER EXEL
Smart Experiences
@guenterexel
@TravelLiveCC
@Tourismusblog
www.guenterexel.com
www.TravelLive.cc
www.tourismuszukunft.de