PANELISTS:
Antonio Batanero, Director of Distribution & Ecommerce at Sol Meliá Hotels & Resorts
Fernando Harb, Director of Sales at Greater Fort Lauderdale Convention & Visitors Bureau
Rick Still, CEO of OnTrade Travel
Ricardo Casco, Director of Latin America & Caribbean for AVIS Budget Group
61. Are loyalty programs still an important part of your strategy in a world with so many offers, influencers and price sensitive travelers?
62. What are the main communication channels used by your company today?
63. Do you consider investing on mobile selling applications in the next couple of years?
64.
66.
Hinweis der Redaktion
Advertising agency DDB shot this advertising campaign for Voyages SNCF. La Machine à Voyager commercial displays a mysterious black cube in the middle of Palais Royal Square in Paris. Three individual passersby decide to approach it and surprisingly, hear a voice asking them where they would want to go if they could escape anywhere. Once the answer is given, the cube throws a magnificent display of fireworks, music, confetti and a giant ticket. The ad doesn’t reveal if the three individuals actually win a trip; regardless, Voyages SNCF has certainly found the best campaign to get people’s attention.