1.
Anthony (Tony) Fiorentinos
Address: 5801 Heron Bay Lane, McKinney, TX, 75070
Phone: 469-500-5172
Email: t.fiorentinos@icloud.com
Chief Financial Officer
PROFESSIONAL SUMMARY
Financial professional and leader with a track record of driving company growth, start-ups, turn
around/restructuring, cultural change & improving financial performance. Global experience gained
across EMEA & Asia and worked in the US, UK, Sweden, India and Africa. Covering companies
involved in Research & development, software development, sales, manufacturing, service delivery
and resource solutions. Group confirmed executive with extensive continuing education programs.
Strengths in strategy execution, coaching for improvement, critical reporting, turn around management,
and commercial negotiation.
ACHIEVEMENT SUMMARY
Leadership:
 Leadership Index 86% and Human Capital Index 83%,
 International Leadership talent pool member
Transformation / Turn around:
 Ericsson EMEA region - 110% OB, NS 99%, MC 107% and 103% of head count target
 Power modules – Director position – achieved profitability turn around and growth target year 2
 Successfully led business unit cash flow change project
 Drove diversity target in the region and exceeded region and own function target
 Country manager – transformed a loss making subsidiary into profit and positive cash flow
Financial:
 Drove specific reporting to ensure focus – predictability, profitability & people
 Financial & deal structuring
 Project governance framework
 External board business case presentation for funding & follow up
 Build, negotiated & concluded a deal for capacity Right To Use
Sourcing & Commercial Performance:
 Organization and skill framework for a commercial & sourcing function – adopted world wide
 Achieved market share and profitability targets for new technology role out
 Function recognised as centre of excellence in a number of areas – including service standards
 Successfully proposed and negotiated terms and conditions achieving targeted improvements

2.
PROFESSIONAL EXPERIENCE
ERICSSON- U.S., India, Sweden and the United Kingdom (Regions - Emea & Asia) 1999-Present
USA – VP & CFO Operations, Customer Business Execution, Plano, TX (2012 – Present)
Responsible for – Operations Financial performance, resource management, Project reporting &
Governance, Process flow, Services standards framework, Competence and transformation.
 Lead strategic planning and execution; transformed organization from resource to results-oriented.
 Developed & introduced activity based standards for services.
 Created & implemented a reporting & governance for Customer units, Program & Project levels.
 Manage & enhanced overall financial reporting; specific reporting to focus the unit on key issues
 Created framework for success including balanced score card- KRI, KPI, incentive programs,
reporting and reviews.
 Restructured the cost base, utilizing globalization.
 Achieved turn-around profitability direction by 8% points in four years.
 Manage over 120 direct and 9 indirect employees (Leadership 86% and Human Capital Index 83%).
 Develop staff-training programs (over 30 sessions a year - (Financial & project).
 Coach high potential early career professionals & gender diversity sponsorship.
 Establishing Customer Business Execution function – FOA for group roll out.
 Group recognized as “Center of Excellence” - service packaging and costing tool adoption.
India – VP Commercial – Sales support & sourcing (2009 – 2012)
Responsible for indirect sales channels, proposal management, pricing management, contract
management and sourcing.
 Established a commercial function including organization, deal desk, negotiation escalation point,
policies and procedures, competence framework, reporting and strategic direction.
 Successfully created and negotiated new innovative business models for selling capacity.
 Won target market share, profitability and cash flow in new technology launch.
 Negotiated and closed business solutions with C-level executives when deadlock reached.
 Introduced and exceeded diversity targets for region.
 Served as Foundation Member of global sourcing board for establishing global blue print.
 Established a contract management practice.
 Group recognized as “Center of Excellence” – innovative business models & price packaging.
Sweden – Financial Director APAC& Board Member Power Modules (2007 – 2009)
Responsible for: Business Control for Asia– target setting, reporting and directed regions to achieving
targeted performance.
 Project Leader of a group cash flow transformation project.
 Directed and transformed an acquired unit that was failing to produce performance targets.
 Implemented new reporting to empower business managers to become more effective.

3.
US – T-Mobile KAM – CFO / Business Controller (2005 – 2006)
Responsible for: Financial performance, Relationship with Customer(CFO), predictability of results,
Balance sheet management, Process compliance, audit liaison and optimization and driving balanced
score card performance
 Achieved between 95% – 105% for OB, NS and UM against the financial year.
 Established ownership and accountability for KAM team’s results – through business drivers.
 Facilitated and participated in the KAM business plan development.
 Established and tracked business performance indicators and incentive programs.
 Won increased percentage in RAN (Radio access network) of UMTS business.
 Managed relationship with customer finance and procurement functions.
 Performed relevant, timely and accurate reporting; introduced new reports focused on the lowest
level of responsibility.
 Ensured compliance with financial and internal controls including SOX compliance.
 Achieved Day Sales Oustanding 10% improvement.
 Rolled out Sales Decision process; introduced CRM and structure around opportunities.
UK – WIRELINE EMEA – VP Finance & Operations (2002 – 2004)
Responsible for: Turnaround of the financial & operational performance, setting policy and targets,
tracking, coaching and optimizing, alignment & improvement in processes.
 Achieved 110% OB, 99% NS, 107% Market Contribution and 103% headcount reduction target.
 Drove predictability and profitability of performance; sales over $1.5bn (2004).
 Tracked and influenced the profitability of projects and operating expenditures.
 Escalation management through working with the services, supply and order organizations.
 Compiled, coached and contributed to the strategies.
 Aligned business decision making across the Business Units and Market Units through templates.
 Worked and extended network across 14 Market Units - geographical regions and cultures.
UK - Commercial Director / Business Controller (1999 – 2002)
Responsible for: Financial, bid management, contract management, third parties, project office and E-
commerce - Wire line business.
 Managed 28 staff members in the end-to-end administration process including customer offers,
contracts, project setup and reporting, on-line ordering, and third party agreements; teams achieved
in targeted goals.
 Managed relationships with local and international stakeholders (Business Units, external auditors
and third parties).
 Accountable for the consolidated financial results.
 Prepared the commercial deal strategy and negotiated through deadlocks with customers.
 Successfully led the closure of $46M deal.
 Achieved 140% cash flow target and 14% YOY sales growth.
 Received “BT Excellence Award” for Innovation E-Bus (online ordering and tracking system).

4.
Previous Roles
Entrepreneur – ERP recruitment (UK), Country manager – (UK), Group CFO, Company Secretary &
Finance Director – (South Africa) & Senior Audit Manager (South Africa).
EDUCATION & CERTIFICATIONS
CHATERED ACCOUNTANT (CA SA) (CPA equivalent)
UNIVERSITY OF SOUTH AFRICA - Honors of Accounting Science.
UNIVERSITY OF CAPE TOWN - Bachelor of Commerce; major Accounting and Information
Systems (MIS).
CPE - Executive program: Columbia University Driving Strategic Impact – consulting, difficult
conversations, story-telling, and Leading change; Leading in the new realities (Boston); Competitive
Advantage – Operational Excellence (Harvard); Executive program – internal MBA, Annual 60 hours
professional CPE.
MEMBERSHIPS
South African Institute of Chartered Accountants
Financial Executives International – Dallas Chapter