Social Influencers by Ton van 't Noordende @MediaPartners Group Seminar 2013 - EYE Film Instituut Amsterdam

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Keadyn

the future of independent media & the rise of the social influencer. advertizing + content = convertizing

Technology

Connecting leading brands with inﬂuential people.

twitter.
tv ratings.
Bron:The Nielsen Company 20.03.2013

Bron:“Tweets for sales: Gaming” study, Deloitte LLP, UK, 2013

RElevantieRELEVANTIE
BEREIK
IMPACT
CONTEXT
TIJD
the magic ingredients

“92% vertrouwt Friends & Family”
Bron:The Nielsen Global Trust in Advertising Survey, april 2012

“Slechts 10% vertrouwt Friends & Family”

the next disrupters have yet
to be decided.

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