Our journeys to design innovation industry -Amano san & Sayuda san’s cases- Tomomi and Central Saint Martins Innovation Management Phd. candidate Tsuyoshi Amano presented a joint talk session about our journies to the design innovation industry for University of Arts London Japan society at Central Saint Martins. The talk series is aimed at building UAL’s Japanese creative network. As an innovation design field professional and one of the alumni of the UAL, Tsuyoshi invited Tomomi to join his talk session.　Main guest speaker on the talk session was Kinya Tagawa, founder of Takram Tokyo. Design innovation field is a relatively new and fluid area, where it is hard to imagine how to access, to and what is going on in our industry, even though the topics are repeatedly discussed. Tomomi and Tsuyoshi hope audience can learn about the design innovation industry from our example of professional careers and some examples of our Fjord service design workflow. セントラルセントマーチンズのイノベーションマネージメントの博士課程在籍の天野つよし氏と共に、ロンドンのセントラルセントマーチンズの校舎で行った、日本人のデザインイノベーション業界に興味のある学生を対象に行われた、デザインイノベーション業界への道と、そしてどういった社会の変容のニーズからこの傾向が出てきているのか、現場でどのような事が行われているかについてのプレゼンテーションレポート。 比較的に新しい業界であるデザインイノベーションの業界の状況をわかりやすく、自分たちの違った業務経験の背景も踏まえてまとめたスライドをベースにプレゼンテーションを発表しました。 この回のトークセッションのメインスピーカーはTakramのファウンダー、田川欣哉氏。

1. AMANO & SAYUDA’S
VIEWS OF
DESIGN
INNOVATION!

2. TSUYOSHI AMANO TOMOMI SAYUDA
Innovation Management
Phd Candidate
@Central Saint Martins
Interaction Designer
@FJORD

3. BUSINESS DESIGN
DESIGN
INNOVATION
2016
2008
2005
ENTERED EACH INDUSTRIES
MET IN LONDON
Media art?
Ha...
Innovation
management?
mmm...

4. JOURNEY OF AMANO
20
01
ACADEMIC
PROFESSIONAL
20
0
5
UNIVERSITY OF
TOKYO
BA Aesthetics
CISCO
Account Manager
20
07
CHELSEA
COLLEGE OF ART
Graduate Diploma
Interior Design
20
0
8
CENTRAL
SAINT MARTINS
MA Innovation
management
2010
CENTRAL
SAINT MARTINS
Phd Innovation
management
PR / RETAIL
Marketing
LONDON
TOKYO

5. JOURNEY OF SAYUDA
ACADEMIC
MUSASHINO ART
UNIVERSITY
BA Industrial and Craft
TV ASAHI
Assistant
Set Designer
LONDON COLLEGE
OF COMMUNICATION
BA Graphic and Media Design
ROYAL COLLEGE
OF ART
MA Design Products
FREELANCE
Web Designer
KIN
Exhibition/Interactive
Designer
ONEDOTZERO
Exhibition/Graphic
Designer
FJORD
Interaction
Designer
2003
2004
2005
2012
2006
2009
2014
2015
MEDIA ARTIST/DESIGNER
LONDON
TOKYO
PROFESSIONAL
DESIGN
PROFESSIONAL
ART

6. WHY DESIGN
INNOVATION?

7. The increasing
computing power
is changing our
social system
How we work needs
to be changed
Problems become
more complex
WE LIVE IN AN ERA OF
ULTRA FAST ECONOMY!!!

8. PAST
CO-CREATION
NOW
THE TRADITIONAL RELATIONSHIP
BETWEEN BUSINESS AND DESIGN
BREAKING THE SILO SYTEM

9. PLAY GROUNDBATTLE FIELD
BUSINESS ENVIRONMENT
PAST NOW

10. WHAT SAYUDA DOES AT FJORD?
We’re a design and innovation consultancy that re-imagines
people’s relationships with the digital and physical world
around them. Designing for love.
SERVICE / DESIGN
BUSINESS STRATEGY
DIGITAL SERVICE DESIGN /
CONCEPTUALISATION
RESEARCH /
WORKSHOP FACILITATION
EXPERIENCE DESIGN
IN BROADER SUBJECT

11. WHAT SAYUDA DOES AT FJORD?
We’re a design and innovation consultancy that re-imagines
people’s relationships with the digital and physical world
around them. Designing for love.
SERVICE / DESIGN
BUSINESS STRATEGY
DIGITAL SERVICE DESIGN /
CONCEPTUALISATION
EXPERIENCE DESIGN
IN BROADER SUBJECT
KEEP IT REAL!
MAKE IT FUN!
RESEARCH /
WORKSHOP FACILITATION

12. DESIGN DRIVES
THE CHANGE

13. WHAT IS THE ROLE OF
DESIGNER IN THE FUTURE?

14. NO ONE KNOWS!

15. BUSINESS IS WAITING FOR ARTISTIC MIND SET

16. DREAM ADAPTFUTURE IS
NOW

17. YOUR NEW JOURNEY
LET’S IMAGINE