1. April 2008 Capabilities Presentation

3. What We Do Imagine your brand message in the heart of your customers ’ social networking experience. Reach Social can get you there!

5. How it Works Create, target, launch, and report on campaigns all via a customized web-based Dashboard Dashboard Unlimited Custom Targeting Options

6. How it Works Messaging for each segment and/or campaign is also completed directly through the Dashboard Embed Images Preview Linkable Newsfeed Message Customize Message

7. How it Works News feed messages to user with hyperlinked text/images Viral message to user ’s friends’ feeds* Link customizable After your campaign launches, all users that have installed the Bloomingdales Application and fall within your targeting will receive your message. * Only certain actions – such as application installations – will send messages to user ’s friends’ news feeds

14. Closing Comments "Social networking sites (SNSes) like MySpace.com and Facebook attract large numbers of mostly young users who are eager to engage with their favorite brands. To realize the full value of marketing on SNSes, marketers should be prepared to engage in a personal relationship with users by providing something of value. Promotions are good in this context, but even better are information or brand elements that users can pass on to their friends." - Charlene Li, Forrester Research

15. Thank You For more information and to see a live demo of our platform, please contact us at: [email_address] www.reachsocial.com Thomas Marks (516)672-2627