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HOW TO
ACCELERATE
GROWTH HACK
YOUR STARTUP IDEA
WWW.WHATITTAK.ES
W
tommasodibartolo.com
todiba
#whatitTakes
Tommaso
GROWTH HACKING IS THE AGILE
WAY TO RUN MARKETING, 

TO INCREASE THE ODDS YOUR
PERSONA TO ENGAGE
W#whatittakestodiba
Tommas...
TEXT
BECAUSE THE TOUCH POINTS
WITH YOUR BUYER PERSONA
WILL BE DIFFERENT
GET YOUR PERSONA IN
WAYS THEY WOULDN'T
HAVE EXPECTED
USE TOOLS
PERSONAS HAVE
FUN INTERACTING
WITH
YOU SAY THINGS
PERSONAS BECOME
CURIOUS ABOUT
THE
3
GROWTH HACKING
PILLARS W
PAINKILLER
EXCERCISE
W
RECALIBRATE
MINDSET
1 2
EXECUTE
COHERENTLY
3
PAINKILLER
EXERCISE
W1
BANANAAAAAAA
TEXT
ANOTHER BANANA?
MEET TOO
UNIQUE TO A
TARGET AUDIENCE
how to become a painkiller?
PREPARE TO CONVEY
TO WHOM YOU ARE
UNIQUE
#whatitTakes
#meTooSucks
CONGRATULATIONS! NOW WE KNOW WHAT WE ARE
PAINKILLER
EXCERCISE
W
RECALIBRATE
MINDSET
1 2
EXECUTE
COHERENTLY
3
RECALIBRATE
YOUR MINDSET
W2
START BEFORE YOU START
LEAN DEVELOPMENT
1.
SOME
PROSPECTS
LEAN DEVELOPMENT BETA
RELEASE
GA 

RELEASE
1. 2.
SOME
PROSPECTS
PLAN TO 

GET VIRAL
LEAN DEVELOPMENT BETA
RELEASE
GA 

RELEASE
GO-TO-MARKET
1. 2. 3.
NO TIME
NO MONEY
NO POWER TO PROCEED
SOME
PROSPECTS
PLAN ...
CREATIVE TRACTION METHODOLOGY
SWAAAG-APP USE CASE
THAT’S HOW WE CLOSED OUR
EARLY SEED ROUND
CREATE A COMMUNITY
ENGAGE AND LEARN
SPEAKING ENGAGEMENT
TEST TRACTION CHANNELS
1.
VALUE PROP
VALIDATION
LEAN
DEVELOPMENT
C...
CREATE A COMMUNITY
ENGAGE AND LEARN
SPEAKING ENGAGEMENT
TEST TRACTION CHANNELS
1. 2.
VALUE PROP
VALIDATION
PRE
RELEASE
VID...
CREATE A COMMUNITY
ENGAGE AND LEARN
SPEAKING ENGAGEMENT
TEST TRACTION CHANNELS
1. 2. 3.
VALUE PROP
VALIDATION
PRE
RELEASE
...
START BEFORE YOU START
DISCOVER THE UNCLUTTERED
CHANNEL
SALES MARKETING
MANAGE &
SCALE
ROLODEX IS OLD
SCHOOL
TEXT
WWW.WHATITTAK.ES
TEXT
TEXT
HTTPS://WWW.MAKESMAIL.COM/
TEXT
START BEFORE YOU START
DISCOVER THE UNCLUTTERED
CHANNEL
GIVE BEFORE YOU ASK
PITFALL #1
We have an awesome tool that
does it all and you can benefit
from it.
Do you have 20 minutes 

… or … Try it out!
TRIAL
SIGN-UP
1:1 DEMO
BUY
goal satisfy curiosity build confidence
value ladder
TRIAL
SIGN-UP
1:1 DEMO
BUY
goal satisfy curiositybonding
to increase
conversion rates, the
ask comes after you
provided in...
TRIAL
1:1 DEMO
BUY
goal satisfy curiositybonding
CONTRIBUTE
JOIN COMMUNITY
GET ACCESS
COLLABORATE
inclusive activities
mak...
DO THINGS OTHER DON’T
#brandExperience
DO THINGS OTHER DON’T
#bond
take your target
audience
BEYOND what
they expect to
get from your
product
FEATURES /
BENEFITS
MEP

Minimum
Expected
Produ...
PEOPLE DON’T BUY
STUFF - THEY BUY WHAT
STUFF DOES WITH THEM
#whatitTakes
#GiveBeforeYouAsk
EPIC! NOW WE FEEL PREPARED
PAINKILLER
EXCERCISE
W
RECALIBRATE
MINDSET
1 2
EXECUTE
COHERENTLY
3
STOP SPRAYING
AND PRAYING
W3
BUILD A FUNNEL
BUILD AN EXPERIENCE
GIVE
Why should your user engage?
GIVE What do you need to convey for your persona to engage?
TRIAL
1:1 DEMO
BUY
goal satisfy curiositybonding
CONTRIBUTE
JOIN COMMUNITY
GET ACCESS
COLLABORATE
LUNCH AND LEARNS
roll ou...
ACQUISITION Where to find the persona?
ACQUISITION HACK
linkedIN advanced filter
Role
Industry
Company Size
Location
hunter.io
export
GPZ Campaign
mailshake drip ...
ACQUISITION HACK
300+ channels to
launch a startup
ACTIVATION What action do you want your persona to undertake?
ACTIVATION HACKS
1
2
Drift App
get eMail
Webinarjam
scarcity strategy
RETENTION Why would the persona motivate to come back?
RETENTION
Branch.io
Deep link your offer to increase conversions
1
2
Bluejeans
Facebook LIVE with multiple parties to crea...
REVENUE How to provide a fun customer journey that leads to a win?
REVENUE
1
Autopilot
To create a great Trial journey
2
Pandadoc
Accelerate proposal to signature cycle
REFERRAL What needs to happen for the persona WANT TO refer you?
REFERRAL
Kickofflabs
Set up a viral contest including a leaderboard
BUILD IP INTO YOUR
GO TO MARKET
#whatitTakes
#IPwithinGTM
EPIC! I’M READY TO KICK ASS
A
B
WANT
ACCESS ?
1
2
WITHIN 

3 HOURS
Follow and Shoutout @todiba
#whatittakes #growthhacking
a)
Request access to
https://www.facebook.com...
#awesmtimes
survey be.whatitTak.es
twitter
blog whatitTak.es
email be.whatitTakes@gmail.com
bio tommasodibartolo.com
W
snapchat
@todiba
How to growth hack my startup idea  tommaso di bartolo slideshare
How to growth hack my startup idea  tommaso di bartolo slideshare
How to growth hack my startup idea  tommaso di bartolo slideshare
How to growth hack my startup idea  tommaso di bartolo slideshare
How to growth hack my startup idea  tommaso di bartolo slideshare
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How to growth hack my startup idea tommaso di bartolo slideshare

How many of you can embrace the future with confidence when it comes down to getting traction?

Join Tommaso Di Bartolo's Guest Lecture at Stanford, where he provides a framework on how startups can get traction in the age of Snapchat.

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How to growth hack my startup idea tommaso di bartolo slideshare

  1. 1. HOW TO ACCELERATE GROWTH HACK YOUR STARTUP IDEA WWW.WHATITTAK.ES W
  2. 2. tommasodibartolo.com
  3. 3. todiba #whatitTakes Tommaso
  4. 4. GROWTH HACKING IS THE AGILE WAY TO RUN MARKETING, 
 TO INCREASE THE ODDS YOUR PERSONA TO ENGAGE W#whatittakestodiba Tommaso db
  5. 5. TEXT BECAUSE THE TOUCH POINTS WITH YOUR BUYER PERSONA WILL BE DIFFERENT
  6. 6. GET YOUR PERSONA IN WAYS THEY WOULDN'T HAVE EXPECTED
  7. 7. USE TOOLS PERSONAS HAVE FUN INTERACTING WITH
  8. 8. YOU SAY THINGS PERSONAS BECOME CURIOUS ABOUT
  9. 9. THE 3 GROWTH HACKING PILLARS W
  10. 10. PAINKILLER EXCERCISE W RECALIBRATE MINDSET 1 2 EXECUTE COHERENTLY 3
  11. 11. PAINKILLER EXERCISE W1
  12. 12. BANANAAAAAAA
  13. 13. TEXT ANOTHER BANANA? MEET TOO
  14. 14. UNIQUE TO A TARGET AUDIENCE
  15. 15. how to become a painkiller?
  16. 16. PREPARE TO CONVEY TO WHOM YOU ARE UNIQUE #whatitTakes #meTooSucks
  17. 17. CONGRATULATIONS! NOW WE KNOW WHAT WE ARE
  18. 18. PAINKILLER EXCERCISE W RECALIBRATE MINDSET 1 2 EXECUTE COHERENTLY 3
  19. 19. RECALIBRATE YOUR MINDSET W2
  20. 20. START BEFORE YOU START
  21. 21. LEAN DEVELOPMENT 1. SOME PROSPECTS
  22. 22. LEAN DEVELOPMENT BETA RELEASE GA 
 RELEASE 1. 2. SOME PROSPECTS PLAN TO 
 GET VIRAL
  23. 23. LEAN DEVELOPMENT BETA RELEASE GA 
 RELEASE GO-TO-MARKET 1. 2. 3. NO TIME NO MONEY NO POWER TO PROCEED SOME PROSPECTS PLAN TO 
 GET VIRAL
  24. 24. CREATIVE TRACTION METHODOLOGY SWAAAG-APP USE CASE
  25. 25. THAT’S HOW WE CLOSED OUR EARLY SEED ROUND
  26. 26. CREATE A COMMUNITY ENGAGE AND LEARN SPEAKING ENGAGEMENT TEST TRACTION CHANNELS 1. VALUE PROP VALIDATION LEAN DEVELOPMENT CTM
  27. 27. CREATE A COMMUNITY ENGAGE AND LEARN SPEAKING ENGAGEMENT TEST TRACTION CHANNELS 1. 2. VALUE PROP VALIDATION PRE RELEASE VIDEO PREVIEW PRE-SIGNUP SHARE TO JOIN VIP EARLY ACCESS BETA RELEASE GA RELEASE LEAN DEVELOPMENT CTM
  28. 28. CREATE A COMMUNITY ENGAGE AND LEARN SPEAKING ENGAGEMENT TEST TRACTION CHANNELS 1. 2. 3. VALUE PROP VALIDATION PRE RELEASE VIDEO PREVIEW PRE-SIGNUP SHARE TO JOIN VIP EARLY ACCESS LAUNCH VIRAL LOOP BRAND AMBASSADORS BETA RELEASE GA RELEASE GO-TO-MARKETLEAN DEVELOPMENT CTM
  29. 29. START BEFORE YOU START DISCOVER THE UNCLUTTERED CHANNEL
  30. 30. SALES MARKETING MANAGE & SCALE
  31. 31. ROLODEX IS OLD SCHOOL
  32. 32. TEXT
  33. 33. WWW.WHATITTAK.ES
  34. 34. TEXT
  35. 35. TEXT
  36. 36. HTTPS://WWW.MAKESMAIL.COM/
  37. 37. TEXT
  38. 38. START BEFORE YOU START DISCOVER THE UNCLUTTERED CHANNEL GIVE BEFORE YOU ASK
  39. 39. PITFALL #1 We have an awesome tool that does it all and you can benefit from it. Do you have 20 minutes 
 … or … Try it out!
  40. 40. TRIAL SIGN-UP 1:1 DEMO BUY goal satisfy curiosity build confidence value ladder
  41. 41. TRIAL SIGN-UP 1:1 DEMO BUY goal satisfy curiositybonding to increase conversion rates, the ask comes after you provided initial value value ladder
  42. 42. TRIAL 1:1 DEMO BUY goal satisfy curiositybonding CONTRIBUTE JOIN COMMUNITY GET ACCESS COLLABORATE inclusive activities make your persona feel part of your brand build confidence GIVE FIRST value ladder
  43. 43. DO THINGS OTHER DON’T #brandExperience
  44. 44. DO THINGS OTHER DON’T #bond
  45. 45. take your target audience BEYOND what they expect to get from your product FEATURES / BENEFITS MEP
 Minimum Expected Product EMOTIONS Brand Experience + W
  46. 46. PEOPLE DON’T BUY STUFF - THEY BUY WHAT STUFF DOES WITH THEM #whatitTakes #GiveBeforeYouAsk
  47. 47. EPIC! NOW WE FEEL PREPARED
  48. 48. PAINKILLER EXCERCISE W RECALIBRATE MINDSET 1 2 EXECUTE COHERENTLY 3
  49. 49. STOP SPRAYING AND PRAYING W3
  50. 50. BUILD A FUNNEL
  51. 51. BUILD AN EXPERIENCE GIVE Why should your user engage?
  52. 52. GIVE What do you need to convey for your persona to engage?
  53. 53. TRIAL 1:1 DEMO BUY goal satisfy curiositybonding CONTRIBUTE JOIN COMMUNITY GET ACCESS COLLABORATE LUNCH AND LEARNS roll out this campaign through out the entire funnel build confidence GIVE FIRST value ladder
  54. 54. ACQUISITION Where to find the persona?
  55. 55. ACQUISITION HACK linkedIN advanced filter Role Industry Company Size Location hunter.io export GPZ Campaign mailshake drip campaign 1 2 3 4
  56. 56. ACQUISITION HACK 300+ channels to launch a startup
  57. 57. ACTIVATION What action do you want your persona to undertake?
  58. 58. ACTIVATION HACKS 1 2 Drift App get eMail Webinarjam scarcity strategy
  59. 59. RETENTION Why would the persona motivate to come back?
  60. 60. RETENTION Branch.io Deep link your offer to increase conversions 1 2 Bluejeans Facebook LIVE with multiple parties to create a great experience
  61. 61. REVENUE How to provide a fun customer journey that leads to a win?
  62. 62. REVENUE 1 Autopilot To create a great Trial journey 2 Pandadoc Accelerate proposal to signature cycle
  63. 63. REFERRAL What needs to happen for the persona WANT TO refer you?
  64. 64. REFERRAL Kickofflabs Set up a viral contest including a leaderboard
  65. 65. BUILD IP INTO YOUR GO TO MARKET #whatitTakes #IPwithinGTM
  66. 66. EPIC! I’M READY TO KICK ASS
  67. 67. A B WANT ACCESS ?
  68. 68. 1 2 WITHIN 
 3 HOURS Follow and Shoutout @todiba #whatittakes #growthhacking a) Request access to https://www.facebook.com/ groups/be.whatittakes b) Invite 2 friends to join the group c) Once done, send a FB direct message with screenshots 3 Provide Feedback under be.whatItTak.es
  69. 69. #awesmtimes
  70. 70. survey be.whatitTak.es twitter blog whatitTak.es email be.whatitTakes@gmail.com bio tommasodibartolo.com W snapchat @todiba
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How many of you can embrace the future with confidence when it comes down to getting traction? Join Tommaso Di Bartolo's Guest Lecture at Stanford, where he provides a framework on how startups can get traction in the age of Snapchat.

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