13. 03.04.2020
12.09.2020
#
App UX sins:
1. Lack of context
2. Misleading information
3. Unclear design
4. Information overload
5. No tests with end-users
6. Inconsistent design
7. Increased error prone
8. Just a bad idea
14. 03.04.2020
12.09.2020
#
App UX sins:
1. Lack of context
2. Misleading information
3. Unclear design
4. Information overload
5. No tests with end-users
6. Inconsistent design
7. Increased error prone
8. Just a bad idea
15. 03.04.2020
12.09.2020
#
App UX sins:
1. Lack of context
2. Misleading information
3. Unclear design
4. Information overload
5. No tests with end-users
6. Inconsistent design
7. Increased error prone
8. Just a bad idea
16. 03.04.2020
12.09.2020
#
App UX sins:
1. Lack of context
2. Misleading information
3. Unclear design
4. Information overload
5. No tests with end-users
6. Inconsistent design
7. Increased error prone
8. Just a bad idea
17. 03.04.2020
12.09.2020
#
App UX sins:
1. Lack of context
2. Misleading information
3. Unclear design
4. Information overload
5. No tests with end-users
6. Inconsistent design
7. Increased error prone
8. Just a bad idea
18. 03.04.2020
12.09.2020
#
App UX sins:
1. Lack of context
2. Misleading information
3. Unclear design
4. Information overload
5. No tests with end-users
6. Inconsistent design
7. Increased error prone
8. Just a bad idea
19. 03.04.2020
12.09.2020
#
App UX sins:
1. Lack of context
2. Misleading information
3. Unclear design
4. Information overload
5. No tests with end-users
6. Inconsistent design
7. Increased error prone
8. Just a bad idea
20. 03.04.2020
12.09.2020
#
App UX sins:
1. Lack of context
2. Misleading information
3. Unclear design
4. Information overload
5. No tests with end-users
6. Inconsistent design
7. Increased error prone
8. Just a bad idea
21. 03.04.2020
12.09.2020
#
App UX sins:
1. Lack of context
2. Misleading information
3. Unclear design
4. Information overload
5. No tests with end-users
6. Inconsistent design
7. Increased error prone
8. Just a bad idea
24. 03.04.2020
12.09.2020
#
1. Strong correlation between high
MDI scores and superior business
performance
2. The results held true in all three of
the industries MsKinsey looked
at: medical technology, consumer
goods, and retail banking.
3. TRS and revenue differences
between the fourth, third, and
second quartiles were marginal.
25. 03.04.2020
12.09.2020
#
1. Strong correlation between high
MDI scores and superior business
performance
2. The results held true in all three of
the industries MsKinsey looked
at: medical technology, consumer
goods, and retail banking.
3. TRS and revenue differences
between the fourth, third, and
second quartiles were marginal.
26. 03.04.2020
12.09.2020
#
1. Strong correlation between high
MDI scores and superior business
performance
2. The results held true in all three of
the industries MsKinsey looked
at: medical technology, consumer
goods, and retail banking.
3. TRS and revenue differences
between the fourth, third, and
second quartiles were marginal.
Questions?
31. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
32. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
33. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
34. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
35. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
36. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
37. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
Does the car equipment is more important for
you than the price you would need to pay for a
day usage when renting a company car?
Lower Price
38. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
Does the car equipment is more important for
you than the price you would need to pay for a
day usage when renting a company car?
Lower Price
Price or Quality?
39. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
Higher Quality
Lower Price
Does the car equipment is more important for
you than the price you would need to pay for a
day usage when renting a company car?
40. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
Higher Quality
Lower Price
Does the car equipment is more important for
you than the price you would need to pay for a
day usage when renting a company car?
41. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
Higher Quality
Lower Price
Does the car equipment is more important for
you than the price you would need to pay for a
day usage when renting a company car?
42. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
Higher Quality
Lower Price
Does the car equipment is more important for
you than the price you would need to pay for a
day usage when renting a company car?
43. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
Higher Quality
Lower Price
Does the car equipment is more important for
you than the price you would need to pay for a
day usage when renting a company car?
44. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
Higher Quality
Lower Price
Does the car equipment is more important for
you than the price you would need to pay for a
day usage when renting a company car?
Higher Quality
Lower Price
Does the car equipment is more important for
you than the price you would need to pay for a
day usage when renting a company car?
45. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
Higher Quality
Lower Price
Does the car equipment is more important for
you than the price you would need to pay for a
day usage when renting a company car?
46. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
47. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
48. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
49. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
50. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
51. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
52. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
53. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
54. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
55. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
56. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
57. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
58. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
59. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
60. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
61. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
62. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
63. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
64. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
65. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
66. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
by Nitish Khagwal in Interaction Design (IxD)
67. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
by Nitish Khagwal in Interaction Design (IxD)
68. 03.04.2020
12.09.2020
#• Simple
• Build the context
• Use space
• Ordered
• Gestalt Principles
• Proximity
• Similarity
• Continuity
• Closure
• Connection
• Intuitive
• Follow patterns:
"ok/save" on the same
side
• Colors - use your
company colors
• Feedback
91. 03.04.2020
12.09.2020
#
Resources
• Books
• Design Patterns - O'Reilly
• Information Architecture - O'Reilly
• Conversations that win the complex sale - Erik Peterson and Timothy Riesterer
• WWW sites with design inspirations
• UI Movement
• Collect UI
• UI Garage
• Little Big Details
• Mobile Patterns
@michaelguzowski
www.michalguzowski.pl
www.akademiaaplikacji.pl