PRESENTS

An editor and specialist
in language and literature
in the ad
by Tomasz Charnas

‘The secret to editing your work is simple:
you need to become its reader instead of its writer.’
Zadie Smith
Changing My Mind: Occasional Essays

Good practises
in graphic design, typography
and editing
Fragments of presentation at Tischner European University
Krakow 2012

Clear layout
Basic rules

Clear layout
Layout should be scanable
categorized content
multiple heading levels
visible navigation
architecture of a text – hierarchy of meanings
visual elements and bulleted lists which break the flow
of uniform text blocks
all components should be designed so their meaning is
not ambiguous
practical additions: glossary, index

Layout should be scanable
Sample pages

Visible navigation, multiple heading levels
Sample pages

Categorized content
Sample pages

Visual elements to help understanding or illustrate
Sample pages

Bulleted lists, text blocks, hierarchy of meanings
Sample pages

Practical additions
Sample pages

Making a dummy
Criteria
– medium: printing
or/and website
– perception
• readability
• legibility

Making a dummy
Basic rules
– dynamic composition
• light background
– 3 main colours
• visual identity │ corporate identity
• CMYK colours
– up to 2–3 fonts per page
• typography = design for reading

Making a dummy
Sample pages

‘Typography makes meaning.’
Ellen Lupton

Back cover and front cover
Frutiger Light Pro
Sample pages

Preliminaries: title page, editorial page
Calibri, Frutiger Light Pro 45, Humanist 777 EU
Sample pages

Content
Frutiger Light Pro 45, Humanist 777 EU, Humanist 777 Condensed EU
Sample pages

‘Who knows the rules, can break them.’
Hans Willberg, Friedrich Forssman
Getting it Right with Type: The Dos and Don'ts of Typography

Thank you