deck from from a workshop on Digital Talents in Italy

1. Workshop Digital Talents
Milan - 22 february 2017
Digital Talents
Workshop

3. Agenda
14.30 – 15.10 - Linkedin intro & Digital Talent Pool
15.10 – 15.40 - Customer Testimonial: Intesa Sanpaolo
15.40 – 16.40 - Group Work Session
16.40 – 17.30 - Best practice Sharing
17.30 – 18.30 - Aperitivo in cucina

4. In the next 35 minutes we will cover
Digital Transformation
Digital Skills Talent Pool on Linkedin
Candidate Experience
Some winning Strategies

7. Digital Transformation
«the realignment of investment in, technology, business models, and
processes to drive new value for customers and employees and more effectively
compete in an ever-changing digital economy.»
Digital Transformation

8. 2016 State of Digital Transformation
1. Customer Experience remains the top driver of digital
transformation
2. Leaders struggle to understand new connected customer
behaviors
3. The top three digital transformation initiatives at
organizations today are:
Accelerating innovation
Modernized IT infrastructure with increased agility, flexibility,
management, and security
Improving operational agility to more rapidly adapt to change
4. Digital transformation is largely led by the CMO and CEO
5. There is ROI in digital transformation

10. Companies that understand their talent needs and know how to meet them have a competitive edge
Talent is key to succed in Digital
• 3-10 times more productive
top engineering talent can be from three to ten times more productive than average
engineers
• 20-30% faster transformation
acquiring top talent can yield double-digit investment savings by accelerating the
transformation process by even 20 to 30 percent
• demand 4 times supply
demand for talent to deliver on new capabilities to significantly outstrip supply for
agile skills, demand could be four times supply
*Article September 2016 - The new tech talent you need to succeed in digital - By Satty Bhens, Ling Lau, and Hugo Sarrazin

11. Digital Skills Talent Pool in Italy

12. "Code Debugging" OR “.NET” OR "Microsoft Application Development" OR
“Algorithm” OR "Application Packaging" OR "Architecture and Development
Framework" OR “Multimedia” OR "Java Development" OR "Games developer" OR
"Software Engineering Management" OR "Business Intelligence" OR "C/C++" OR
"Cloud and Distributed Computing" OR “Network” OR "Data Engineering" OR "Data
Warehousing" OR "Data Presentation" OR "Database Management and Software"
OR "Embedded System" OR “GIS” OR “Graphics” OR "IBM Systems" OR "IT
Infrastructure and System Management" OR "Mac, Linux, and Unix Systems" OR
"Machine Learning" OR "Middleware and Integration Software" OR "Mobile
Development" OR "Programming Languages" OR "Software Development" OR
"Perl/Python/Ruby" OR "Salesforce.com Development" OR "SAP ERP Systems"
OR "Scripting Languages" OR "Software Modeling" OR "Process Design" OR
"Storage System and Management" OR "User Interface" OR "Virtualization" OR
"Web Programming"

13. We found over 300K members in Italy with Digital
skills listed in their LinkedIn profiles
1
3

14. We can help assess supply and demand for talent
across cities
Varese, IT
Padova, IT
HIGH DEMANDSATURATED MARKETS
SMALL MARKETS HIDDEN GEMS

15. 15
Breakdown of these 300K LinkedIn members
Top Job Titles Seniority Distribution

16. 16
Where are those members currently working
Top 20 Employers
Only 12% of Digital
Talents work in these
companies

17. 17
What is the educational background of these
professionals
Top Schools Top Fields of Study

18. They live in communities
and speak their own
language…
Stackoverflow
Github
Bitbucket
Slack app
Domestika
Meetup
LinkedIn Groups

19. These professionals love their job and can spend hours
working on their own projects

20. Have their Thought Leaders and Gurus

21. This Talent Pool Is different
Relationship with their co-workers, pride for the company and Team spirit are key

22. Lives in
Milan
Frontend Developer Heavy mobile
and iPad user
Giovanni Rossi
LinkedIn
connections
Member of groups
about User
Experience
Shares updates
daily on LinkedIn
on technology
Member Persona

23. Customer and Candidate experience

25. The Evolution of the Digital Experience
Customer Experience
2006
“By 2017, 89% of marketers expect customer experience to be their primary differentiator.”
(Gartner – Gartner for Marketers research)
2016

26. Power has shifted from companies to candidate

27. Candidate Experience on LinkedIn
Candidate
Experience
(different
experience for
each target)
Awareness
(company info,
EVP)
Consideration
(relevant
content)
Desire
(relevant jobs
available)
Action
(smooth
application)

28. Top recommendations for an engaging Content Strategy for Digital Talent
Candidate first!
• Don’t “post and pray”
It’s not just about jobs, it’s about creating the right framework
• It’s about engagement, not the number of followers
“A high number of followers without the engagement is like opening your favorite bag of chips and realizing
that it's half filled with hot air.”
• Stand out
Creating a targeted content strategy that is relevant to your key audience —making it something they want to
click on.
• Measure brand success more easily
Looking at individual target candidates makes it easier to see a direct correlation between a stronger
candidate pipeline and branding efforts.

29. Execute a Digital Talent Acquisition
Strategy
2

30. Create a dedicate Experience

31. Spotify differentiated content for Tech talent

32. Uber differentiated content for each target
TARGET: Engineers – TOPIC: thought leadership
TARGET: students – TOPIC: recruitment (new market/opening)
TARGET: graphic designers – TOPIC: recruitment (job)

33. Let candidates fall in love with your Vision

35. Let them know what is like Working @ your
company directly from the voice of your
employees

36. Spotify HR blog

37. Uber dedicated sites

38. 2. Cuenta una historia auténtica
Show your thought
leaders
Share picture from
your employees
Long form post from
your employees
Tell an authentic story @LinkedIn

39. Make it easy for them to apply

40. Hiring through content
Candidates
stay on
LinkedIn
100% mobile
Friendly
Higly
customizable
Exceptional
Candidate
Experience

41. Key takeaways
• The War for Digital Talents is On
• Identify your Digital persona in an innovative way
• Think about your Candidate Experience and application process
• Relevance is key for gaining competitive advantage
• Content is king to create a meaningful relationship with Digital Talents