Agile UX in Large Companies — Two Case Studies

•

2 likes•1,676 views

In this presentation held at the UX Camp Vienna on May 16, 2014 we showcased some of our experiences we made in two agile projects for large e-commerce companies in Europe.

Software Technology Business

© 2014 www.intuio.at
Agile UX in Large Companies
UXCamp Vienna 2014
@intuio #uxcvie www.intuio.at
Two Case Studies
May 16, 2014
FH Technikum Wien

© 2014 www.intuio.at
Dr. Thomas Zahler
Managing Director
intuio User Experience Consulting GmbH
Dr. Björn Ganslandt
User Experience Designer
intuio User Experience Consulting GmbH
Part I
A Responsive Meta-Discovery
in an Agile Team
Part II
AB/MV-testing as an Agile UX Trojan
UXCamp Vienna 2014
@intuio #uxcvie www.intuio.at

© 2014 www.intuio.at
A Responsive
Meta-Discovery
in an Agile Team
UXCamp Vienna 2014
@intuio #uxcvie www.intuio.at

Device Types
Templates
States per Screen
Mobile Tablet Desktop
T1
T2
© 2014 www.intuio.at
= 3
= 3
= 20
20S 180x 3 3x

© 2014 www.intuio.at
[Hay, Salminen, Kattera]

© 2014 www.intuio.at
AB/MV-testing as
an agile UX trojan

© 2014 www.intuio.at
A
A
B
A
A
B
B
B
MVT

© 2014 www.intuio.at
Build
Learn Measure
Eric Ries: The Lean Startup

© 2014 www.intuio.at
Keep tests small
and changes big
Button
Button

© 2014 www.intuio.at
PIE
http://www.widerfunnel.com/solutions/our-process
Potential Importance Ease PIE
5 7 1 4,3
5 + 7 + 1
3

© 2014 www.intuio.at
Be patient
10.70% 95.97%
Uplift Conﬁdence Index

© 2014 www.intuio.at
How to learn
Login Address Payment Conﬁrm
Thank you

© 2014 www.intuio.at
A Responsive Meta-Discovery in an Agile Team
AB/MV-testing as an Agile UX Trojan
UXCamp Vienna 2014
@intuio #uxcvie www.intuio.at
References
Pon Kattera, Design Process in the Responsive Age
http://de.slideshare.net/pkattera/design-process-for-responsive-web-design
Viljami Salminen, Responsive Workﬂow
http://viljamis.com/blog/2012/responsive-workﬂow/
Stephen Hay, Responsive Design Workﬂow
http://de.slideshare.net/stephenhay/mobilism2012
Widerfunnel, Marketing improvement starts with strategy
http://www.widerfunnel.com/solutions/our-process

Similar to Agile UX in Large Companies — Two Case Studies

Webinar: The Vorto project proposal for Eclipse Internet of Things (IoT)Stefan Ferber

Extended Reality UsecasesVincent Guigui

T13.Fujitsu World Tour India 2016-World is your WorkplaceFujitsu India

CV_portfolio_WZouJewelZou

steveguest7a100b

What are the Key Features of UI UX Technology? - Croma CampusAshu Pal

Marko: Next Generation ManualweAR

Kumar Abhishek Sudhanshu1Kumar Abhishek

pilotfish portfolioMurxngel

UX for Learning DesignJulie Dirksen

User Experience - from Requirement to ProductionSteven Wang

Arrk Group | Putting The User First | June 2015arrkgroup

Serenoa LeafletSerenoa Project

UX Experience Design: Processes and StrategyCHI UX Indonesia

UI UX Process for SaaS Product Design SuccessThink 360 Studio

Tapping User Experience DesignTay(Taeyong) Kim

Hackathon_2016_EN_dubai (2)Sohail Sarwar

Mobile and Wearable Technologies in the Travel IndustryAndrea Picchi

Communications... Unified or Not?Maurice Duchesne

Stanfy Publications: Mobile Applications UI/UX Prototyping ProcessStanfy

Similar to Agile UX in Large Companies — Two Case Studies (20)

Webinar: The Vorto project proposal for Eclipse Internet of Things (IoT)

Extended Reality Usecases

T13.Fujitsu World Tour India 2016-World is your Workplace

CV_portfolio_WZou

steve

What are the Key Features of UI UX Technology? - Croma Campus

Marko: Next Generation Manual

Kumar Abhishek Sudhanshu1

pilotfish portfolio

UX for Learning Design

User Experience - from Requirement to Production

Arrk Group | Putting The User First | June 2015

Serenoa Leaflet

UX Experience Design: Processes and Strategy

UI UX Process for SaaS Product Design Success

Tapping User Experience Design

Hackathon_2016_EN_dubai (2)

Mobile and Wearable Technologies in the Travel Industry

Communications... Unified or Not?

Stanfy Publications: Mobile Applications UI/UX Prototyping Process

Recently uploaded

Steps To Getting Up And Running Quickly With MyTimeClock Employee Scheduling ...MyIntelliSource, Inc.

Professional Resume Template for Software DevelopersVinodh Ram

Adobe Marketo Engage Deep Dives: Using Webhooks to Transfer DataBradBedford3

The Essentials of Digital Experience Monitoring_ A Comprehensive Guide.pdfkalichargn70th171

The Ultimate Test Automation Guide_ Best Practices and Tips.pdfkalichargn70th171

Learn the Fundamentals of XCUITest Framework_ A Beginner's Guide.pdfkalichargn70th171

Short Story: Unveiling the Reasoning Abilities of Large Language Models by Ke...kellynguyen01

Building Real-Time Data Pipelines: Stream & Batch Processing workshop SlideChristina Lin

Unlocking the Future of AI Agents with Large Language Modelsaagamshah0812

Introduction to Decentralized Applications (dApps)Intelisync

Salesforce Certified Field Service ConsultantAxelRicardoTrocheRiq

Alluxio Monthly Webinar | Cloud-Native Model Training on Distributed DataAlluxio, Inc.

Try MyIntelliAccount Cloud Accounting Software As A Service Solution Risk Fre...MyIntelliSource, Inc.

Hand gesture recognition PROJECT PPT.pptxbodapatigopi8531

BATTLEFIELD ORM: TIPS, TACTICS AND STRATEGIES FOR CONQUERING YOUR DATABASEOrtus Solutions, Corp

Project Based Learning (A.I).pptx detail explanationkaushalgiri8080

Der Spagat zwischen BIAS und FAIRNESS (2024)OPEN KNOWLEDGE GmbH

The Real-World Challenges of Medical Device Cybersecurity- Mitigating Vulnera...ICS

Unit 1.1 Excite Part 1, class 9, cbse...aditisharan08

why an Opensea Clone Script might be your perfect match.pdfjoe51371421

Recently uploaded (20)

Steps To Getting Up And Running Quickly With MyTimeClock Employee Scheduling ...

Professional Resume Template for Software Developers

Adobe Marketo Engage Deep Dives: Using Webhooks to Transfer Data

The Essentials of Digital Experience Monitoring_ A Comprehensive Guide.pdf

The Ultimate Test Automation Guide_ Best Practices and Tips.pdf

Learn the Fundamentals of XCUITest Framework_ A Beginner's Guide.pdf

Short Story: Unveiling the Reasoning Abilities of Large Language Models by Ke...

Building Real-Time Data Pipelines: Stream & Batch Processing workshop Slide

Unlocking the Future of AI Agents with Large Language Models

Introduction to Decentralized Applications (dApps)

Salesforce Certified Field Service Consultant

Alluxio Monthly Webinar | Cloud-Native Model Training on Distributed Data

Try MyIntelliAccount Cloud Accounting Software As A Service Solution Risk Fre...

Hand gesture recognition PROJECT PPT.pptx

BATTLEFIELD ORM: TIPS, TACTICS AND STRATEGIES FOR CONQUERING YOUR DATABASE

Project Based Learning (A.I).pptx detail explanation

Der Spagat zwischen BIAS und FAIRNESS (2024)

The Real-World Challenges of Medical Device Cybersecurity- Mitigating Vulnera...

Unit 1.1 Excite Part 1, class 9, cbse...

why an Opensea Clone Script might be your perfect match.pdf

Agile UX in Large Companies — Two Case Studies

2. © 2014 www.intuio.at Dr. Thomas Zahler Managing Director intuio User Experience Consulting GmbH Dr. Björn Ganslandt User Experience Designer intuio User Experience Consulting GmbH Part I A Responsive Meta-Discovery in an Agile Team Part II AB/MV-testing as an Agile UX Trojan UXCamp Vienna 2014 @intuio #uxcvie www.intuio.at

20. © 2014 www.intuio.at A Responsive Meta-Discovery in an Agile Team AB/MV-testing as an Agile UX Trojan UXCamp Vienna 2014 @intuio #uxcvie www.intuio.at References Pon Kattera, Design Process in the Responsive Age http://de.slideshare.net/pkattera/design-process-for-responsive-web-design Viljami Salminen, Responsive Workflow http://viljamis.com/blog/2012/responsive-workflow/ Stephen Hay, Responsive Design Workflow http://de.slideshare.net/stephenhay/mobilism2012 Widerfunnel, Marketing improvement starts with strategy http://www.widerfunnel.com/solutions/our-process

Agile UX in Large Companies — Two Case Studies

Recommended

Recommended

More Related Content

Similar to Agile UX in Large Companies — Two Case Studies

Similar to Agile UX in Large Companies — Two Case Studies (20)

Recently uploaded

Recently uploaded (20)

Agile UX in Large Companies — Two Case Studies