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5 marketing breakthroughs to Amplify Your Business

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Simple Marketing
Breakthroughs to
AMPLIFY
Your Business

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This is for anyone who is looking to grow their business
with online marketing. Simple as that. Consultants,
coaches, real...

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In the next 45 minutes…
We’ll dive into the 5 Marketing Breakthroughs
that have skyrocketed our clients’ businesses
and ge...

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5 marketing breakthroughs to Amplify Your Business

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5 critical marketing breakthroughs to drive more leads, sales and customers.

You'll discover how we generate $10 for every $1 we spend on Facebook. And exactly how to apply these breakthroughs to drive wallet out, ready to buy customers.

We explore the secret weapons of online marketing and how to translate them into success for your own business.

5 critical marketing breakthroughs to drive more leads, sales and customers.

You'll discover how we generate $10 for every $1 we spend on Facebook. And exactly how to apply these breakthroughs to drive wallet out, ready to buy customers.

We explore the secret weapons of online marketing and how to translate them into success for your own business.

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5 marketing breakthroughs to Amplify Your Business

  1. 1. Simple Marketing Breakthroughs to AMPLIFY Your Business
  2. 2. This is for anyone who is looking to grow their business with online marketing. Simple as that. Consultants, coaches, realtors, auto-shops, agencies, photographers, food trucks. If you want to connect with more customers and make more sales… this is for you. For business owners AND marketing teams.
  3. 3. In the next 45 minutes… We’ll dive into the 5 Marketing Breakthroughs that have skyrocketed our clients’ businesses and generated 7 figures in sales in the last four months alone.
  4. 4. • A quick fix that will allow you to massively improve the amount of leads and sales your website is delivering. How to avoid the #1 biggest mistake we see small businesses make with their online marketing that is DESTROYING any chance of success. How to do ALL of this WITHOUT a blog, a Twitter feed, SEO, making tons of videos, or any of the “marketer” stuff you don't really want to do. You’ll Discover
  5. 5. A step-by-step plan to get more qualified leads, more sales and more lifelong customers with simple marketing strategies. Our Promise to You
  6. 6. But there is a very cool free gift at the end! Nothing is for Sale on this Webinar
  7. 7. • Do you have some months where cash just pours into your business...but you can’t seem to maintain it? Do you start out each month wondering where the clients and sales are going to come from? Have you ever spent money on agencies that didn’t deliver? Is your current marketing plan not working and your growth has stalled or flatlined? Does this sound like you?
  8. 8. Do you feel like there is an invisible ceiling on how much your business can really grow?
  9. 9. As real as those challenges may be… They might not be the REAL problems holding you back.
  10. 10. It’s likely that you haven’t applied 5 Marketing Breakthroughs. We’ve identified 5 Key Marketing Breakthroughs that once applied to your business, can be the shortcut you’ve been waiting for to massive and predictable business growth.
  11. 11. •You'll have complete control over how many new leads and sales your bring in each month. You’ll never have to question where the next sale is coming from. In fact, you’ll have a full pipeline of wallet out, ready to buy customers. You’ll have a step-by-step, paint-by-numbers plan to predictably grow your company. You’ll enjoy more free time to focus on the parts of your business that you love and finally be able to stop worrying about marketing IF you apply these breakthrough principles to your business:
  12. 12. There is ONE thing you need to know. There are 5 Core Marketing Breakthroughs you need to apply to drastically change the trajectory of your business, dramatically increase your bottomline while creating a predictable waterfall of new leads and customers flooding into your business. We are going to walk you through exactly how to apply those breakthroughs today.
  13. 13. Why Amplify My Business?
  14. 14. • We live in the marketing trenches One of the top Facebook marketing agencies in the U.S. Generated 100,000’s of leads and millions of visitors for ourselves and our customers Used online marketing to drive over Who we are… Matt McLelland Mike Wade Tom McLelland
  15. 15. There were times in our business when we had no idea where the next customer would come from. When we look back at those moments, at those major marketing failures and products that didn’t sell and projects we had to close. It usually came down to not following the principles we’re going to go over in this training. It hasn’t always been like this…
  16. 16. Having worked with hundreds of businesses over the years. We’ve seen entrepreneurs thrive and experience incredible life changing breakthroughs. We’ve seen businesses go from just scraping by to managing thousands of new customers per month. It all comes down to following the right strategy. It hasn’t always been like this…
  17. 17. Operate with Total Integrity
  18. 18. Operate with total Integrity There is power in keeping your word. It may sound strange that Integrity is the first breakthrough to driving new customers into your business. But it’s a fundamental principle of success. Think about it. Of the people you do business with - which ones keep their word… all the time? My partner Mike Wade has drilled this into our organization. We call it honoring our word.
  19. 19. Operate with total Integrity How many times have you had a vendor commit something to you and they failed to deliver? Or they deliver late? How does that make you feel? What confidence do you have in them? If you are going to massively change your business, you need to recommit to honoring your word - all the time! This is true of all your marketing material and branding as well. If you over-sell or overstate or promise and don’t deliver- your customers
  20. 20. Stop Confusing Your Future Customers!
  21. 21. If you confuse… you LOSE. Most businesses assume their customers KNOW way more about their product/service than they actually do. Stop Confusing Your Future Customers!
  22. 22. Make an effort to meet people where they are to take them where they want to go. Stop Confusing Your Future Customers!
  23. 23. Attention spans are shrinking… Stop Confusing Your Future Customers!
  24. 24. People are consuming more content, more ads more everything than ever before. If you’re business isn’t communicating in simple, clear terms… you’re losing the attention of your market and your losing money. Let’s break this down… Stop Confusing Your Future Customers!
  25. 25. Insiders Vs Outsiders Every industry has its own language or words that they use that only make sense to INSIDERS… But when we use these words in our marketing we end up making Stop Confusing Your Future Customers!
  26. 26. Let’s say I’m a web designer and you meet me at a conference and ask what I do.. I respond: “I build fully functional, responsive web pages and drive scalable traffic using PPC, SEO, and SMM. We also deploy multivariate A/B testing, heat map tracking and CRO to improve ROI and reduce bounce rates.” Stop Confusing Your Future Customers!
  27. 27. But what if I instead responded with this: “I help businesses make more money by building them websites that actually make sales.” Stop Confusing Your Future Customers!
  28. 28. How Do I know? How do I know if my website or any of my marketing collateral is confusing my customers? It’s simple… Take the caveman test. Stop Confusing Your Future Customers!
  29. 29. The Caveman Test If people don’t understand exactly what you do and exactly how to become your customer in the first 5 seconds of landing on your website, you’re losing money. Stop Confusing Your Future Customers!
  30. 30. How to fix it: 1. Remove any distracting links/images/sections that are not absolutely necessary 2. Include a call to action above the fold and in the top right hand corner of your website that makes it easy for your customer to take the exact action you want them to take 3. Stop talking about yourself… Start talking about your customer’s problems and how much better their life will be when they let you solve them. That’s what business is… it’s solving Stop Confusing Your Future Customers!
  31. 31. By simplifying your message, and removing all of the clutter from your website, you’ll get a better response from customers and more leads and sales from your website. We’ve helped businesses go from ZERO to 1,000’s of leads per month with these steps alone. But how do you know what words to actually use on your website? These changes may sound simple… But they WORK! Stop Confusing Your Future Customers!
  32. 32. Answer 5 Key QUESTIONS to Make More Money
  33. 33. In Breakthrough #2, we learned that the words you use on your website can make or break your business. We spoke a lot about what NOT to do, but in Breakthrough #3 we’re going to show you a simple framework that makes writing your website, your sales pages, your Facebook and Google ads and your emails much easier, much faster and much more effective at Answer these questions to make more money… Answer 5 Key Questions to Make More Money
  34. 34. Over the last 10 years of doing this, we’ve identified 5 key questions that will set you up with 90% of the sales copy you’ll ever need to write. Your website, Google ads, emails, newsletters, posters, Facebook posts… you name it. (Think of how these apply to your business. You’ll want to rewatch this section a few times to really fine tune Answer these questions to make more money… Answer 5 Key Questions to Make More Money
  35. 35. How does this problem make your customers feel? It shouldn’t be so hard to... QUESTION 1 What Problem do You Solve and for Whom? Answer 5 Key Questions to Make More Money
  36. 36. • Do you have experience solving the same problem? Been doing this a long time? How many customers have you helped? Do you have any recent testimonials or reviews? QUESTION 2 What Gives You the Right? Answer 5 Key Questions to Make More Money
  37. 37. • What do I need to do to solve the problem? What do you want me to do on your website and why? What should I expect working with you? What are the exact steps I need to take? How does it work? Is there a 3 step process? (People love 3 step QUESTION 3 What’s the Plan? Answer 5 Key Questions to Make More Money
  38. 38. QUESTION 4 How Will My Life Be Better? Answer 5 Key Questions to Make More Money
  39. 39. QUESTION 5 What could go wrong? Answer 5 Key Questions to Make More Money
  40. 40. Case Study Business Funding Answer 5 Key Questions to Make More Money
  41. 41. Case Study Business Funding Answer 5 Key Questions to Make More Money
  42. 42. Case Study Business Funding Answer 5 Key Questions to Make More Money
  43. 43. Case Study Business Funding Answer 5 Key Questions to Make More Money
  44. 44. 1. What Problem do You Solve and for Whom? What Gives You the Right? What’s the Plan? How Will My Life Be Better? What Could go Wrong? Does your website/sales copy answer these questions CLEARLY? Answer 5 Key Questions to Make More Money
  45. 45. The Secret Weapon of FACEBOOK
  46. 46. Breakthrough’s 2+3 are all about simplifying your message, getting your story straight and putting it all together on your website. Now I want to show you how to combine the absolutely insane power of Facebook advertising with your new bulletproof sales copy. There has never, in the history of the world, been a more powerful platform to help you reach your perfect customers. The Secret Weapon of FACEBOOK
  47. 47. The problem is that there are so many variables that can make or break a campaign. You might have tried Facebook ads before with no luck, or maybe you’re seeing some results but not where you want to be yet. Facebook is constantly evolving and the strategies that worked a year ago might not work today. The Secret Weapon of FACEBOOK
  48. 48. It wasn’t long ago that all you needed to do to get an avalanche of visitors and customers from Facebook was buy some fake “likes”, share a couple memes and boom… you had 1,000’s of followers you could market to. But as more businesses saw the power of Facebook and started jumping on, The Secret Weapon of FACEBOOK
  49. 49. Right now: • Click costs are going up • Organic reach of your posts is going down. • There is more competition than ever • The news feed is sold out It’s become almost a 100% pay to play game. And guess what… That’s good news! The Secret Weapon of FACEBOOK
  50. 50. These changes are weeding out the lot of the lazy and sleazy marketers and creating new opportunities for you and me to make a lot of money. These changes do not mean that Facebook advertising is dead. It means it’s time to go on the The Secret Weapon of FACEBOOK
  51. 51. According to Forbes 500 Million people watch videos on Facebook everyday. To Succeed on Facebook… The Secret Weapon of FACEBOOK USE VIDEO!
  52. 52. We just finished up a Facebook video ad campaign where we made back a minimum of $10 in sales for every dollar we spent. We spent $49,000 in ads over a few months (sounds like a lot) but our client made it back 10x over. All To Succeed on Facebook… Use Video The Secret Weapon of FACEBOOK
  53. 53. So in total we spent $50 on video software + $49,676 in ads over 3 months and made well over $500,000 in immediate sales. Imagine if you had this in place for your business. A system where you put $10 in and To Succeed on Facebook… Use Video The Secret Weapon of FACEBOOK
  54. 54. This is the what makes Facebook marketing so powerful. By mastering Facebook paid advertising, you can predictably drive new customers into your business every single day. We’re not going to go into the technical side of actually creating Facebook ads today… Short 30-60 second videos, in square format, that work with both the sound on and sound off, The Secret Weapon of FACEBOOK
  55. 55. You can create separate “audiences” or groups of people that taken certain actions… • Visiting your website • Liking your post • Watching your video • Filling out a form And you can then create ads that show only to THEM! To Succeed on Facebook… Create Custom Audiences The Secret Weapon of FACEBOOK
  56. 56. Original Video Watched at least 75% Follow Up Video 15X ROI :) Visit Website The Secret Weapon of FACEBOOK
  57. 57. To Succeed on Facebook… Create Custom Audiences The Secret Weapon of FACEBOOK
  58. 58. These custom audiences can be applied to more than just videos. Have you ever visited somebody’s website and then started noticing that you were being followed around by that companies ads everywhere you go? You can do the same with Facebook. You add a little piece of code to your website called the “Facebook Pixel” and Facebook will To Succeed on Facebook… Create Custom Audiences The Secret Weapon of FACEBOOK
  59. 59. This is a really powerful way to help people that may have gotten distracted or just weren’t ready to: •Fill out your consultation request •Purchase your product •Pick up the phone People need to interact at least 7 times with your brand before they make a decision. The Facebook Pixel basically handles that for you on autopilot. To Succeed on Facebook… Create Custom Audiences The Secret Weapon of FACEBOOK
  60. 60. Last tip. DO NOT SEND PEOPLE STRAIGHT TO YOUR WEBSITE! Instead create simple, focused landing pages with only ONE thing for a visitor to do. To Succeed on Facebook… Use Landing Pages The Secret Weapon of FACEBOOK
  61. 61. Landing pages, if built correctly, can perform 10-15x better that your website. Look at the difference in two of our pages… To Succeed on Facebook… Use Landing Pages VS. The Secret Weapon of FACEBOOK
  62. 62. 1. Create short 30-60 second videos Use custom audiences to boost your ROI Use landing pages to increase conversions and make more $$$ Facebook is the most powerful marketing platform ever created. To succeed: The Secret Weapon of FACEBOOK
  63. 63. Don’t Go it ALONE
  64. 64. Entrepreneurs are a rare breed. There is the indomitable spirit to succeed and the confidence to step out on your own. However, that confident spirit can lead to many struggles when we think we can do it all. And that we know it all. The “Can Do” Entrepreneur Spirit: Blessing/Curse Don’t go it alone
  65. 65. I understand this attitude. When my co-founder, Tom first began his ad agency he had a client ask him to build a website. This was new territory back then. He’d never done it before but he needed the client so he said, “yes.” The problem was - he had no clue how to build a website. He was a graphic designer - not a programmer. Don’t go it alone
  66. 66. So, he got the deposit from the client and quickly paid for someone to train him how to use Dreamweaver. He ended up building the site and starting a completely new chapter in his career and has since built hundreds and hundreds of websites. The bold attitude to take a challenge with little knowledge was good. But the smarter thing he did was to hire someone to show him how to do it. Don’t go it alone
  67. 67. A recent article in Forbes confirmed the power of a coach or mentor. ‘Successful athletes obviously understand the power of coaching. The United Kingdom Coaching Strategy describes the role of the sports coach as one that "enables the athlete to achieve levels of performance to a degree that may not have been possible if left to his/her own endeavours." ‘ Don’t go it alone
  68. 68. It’s odd to me that people think that athletes are the only people who need a coach to guide them to excellence. Don’t we all want to win? The truth is - there is a faster, more efficient and more profitable way - and that’s by connecting with a coach or program that will help you avoid the pitfalls. They will also show you the shortcuts to Don’t go it alone
  69. 69. A step-by-step plan to immediately start getting new leads, new sales and new lifelong customers with an easy to implement marketing plan. Today we promised
  70. 70. • A quick fix that will allow you to massively improve the amount of leads and sales your website is delivering. How to avoid the #1 biggest mistake we see small businesses make with their online marketing that is DESTROYING any chance of success. How to do ALL of this WITHOUT a blog, a Twitter feed, SEO, making tons of videos, or any of the “marketer” stuff you don't really want to do. We explored
  71. 71. 1. Operate with total Integrity Stop confusing your future customers Answer 5 critical questions to make more money The Secret Weapon of Facebook Don’t go it alone - the power of coaching 5 Breakthroughs
  72. 72. You can take this information that we’ve shared today and do nothing. It’s just another webinar… You can choose to do nothing and simply continue on your current course. But you and I both know that you’re on this webinar because something in your business is not working. Now you have a choice
  73. 73. If you want to take your business to the next level. If you want the freedom and joy of running a thriving business with customers clamoring to pay you for your services… Then here’s what we have for you… Now you have a choice
  74. 74. We’ve set aside time in the next week to speak to you personally about how you can apply these breakthrough principles to your business starting TODAY. The cost: FREE. How can we help…
  75. 75. Today we covered principles in broad strokes, but you need to know how to apply them specifically in your business. I Invite You to Schedule a Free Breakthrough call today. How can we help…
  76. 76. AmplifyMyBusiness.com/apply Spaces are limited - Sign up NOW
  77. 77. • You must be completely committed to hitting your income goals with total integrity and a true concern for your clients’ well-being. You must have real expertise and bring real value to deliver to your customers. You need to be willing to invest time/resources to making the changes needed to succeed. You need to be open to guidance. Who is this for?
  78. 78. • We want to help your business grow. On the call, we’ll help you get total clarity about EXACTLY what’s holding your business back from hitting your goals. We’ll identify the next steps you need to improve your marketing. We’ll answer any questions you have about marketing. Finally….If you want our support - and if we think it’s a good fit - we may invite you to join our marketing mastermind program to coach you step-by-step through the process of crushing your marketing and income goals. Why are we doing this?
  79. 79. • We’ll put you through the SAME systems we put our highly successful customers through. The curriculum is designed to get you to six-figures per month and beyond with MAXIMUM leverage. We’ll expect you to see a rapid increase in leads, customers and cashflow within 2 to 3 weeks. You’ll join a vibrant community of entrepreneurs who have been where you are and LOVE answering questions. If we work together…
  80. 80. AmplifyMyBusiness.com/apply Spaces are limited - Sign up NOW

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