1. Youtube steve jobs marketing
In this file, we share with you all information that related to youtube
steve jobs marketing such as video marketing tips, video marketing
tools, video marketing sites.
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· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
While Steve Jobs‘ genius went well beyond smart marketing, there’s no
doubt that was a major factor in Apple‘s success over the years. But
what exactly did he do right that very few other technology companies
have? Bill Cleary, who worked for Jobs at Apple from 1981 to 1985 and
later worked with both Apple and NeXT (at the same time!) at CKS
Partners, provided some insight at today’s AlwaysOn Venture Summit.
Here’s what Cleary, now senior partner at Cleary & Partners, had to say:
Apple and Jobs fundamentally changed advertising. Apple fully
integrated all its marketing–PR, advertising, creative–something that to
this day isn’t done anywhere else in Silicon Valley. (Of course, the
challenge for Apple now is that that integration was in the form of Steve
Jobs himself. No telling if Apple can do the same without Jobs himself
as the nexus.)
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2. When Jobs returned to Apple, he instituted the Think Different ad
campaign. Nobody else had the sheer chutzpah to say that people like
Gandhi and Einstein would be using Apple Macintoshes if they were
alive today.
Jobs also anthropomorphized computers, Cleary says, making Macs
cooler and hipper. That drives the emotional attachment that people have
for Apple. You had newscasters almost breaking out in tears after he
died, and people putting flowers out in front of Apple stores. People felt
part of this company.
The other things Apple does better than any other company in the world,
he says, is they can make products cool. Barack Obama is using a Mac,
the first time a president has used an Apple. Apple was constantly
getting its computers inside movies–for free!–before movie companies
figured out they could charge for product placement. Apple would give
out computers to Michael Jackson and Robin Williams.
The biggest marketing success Apple had, Cleary says, is the Apple
stores. All of a sudden, the entire store becomes a merchandising
experience. Apple has done such a good job at retail that we have a
Chinese clone–like Gucci.
Jobs also never settled, he says. The guy was a maniac. We had a lot of
creatives who came back in tears. Inevitably they came back with work
that blew away expectations.
Not least, consistency is key. You always know an Apple ad.
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3. What’s next for Apple? I worked on the Knowledge Navigator video for
Apple about 20 years ago. It’s the iPhone–it’s all there. Apple has a
roadmap that goes out 25, maybe 30 years. I think they’ll expand into
other consumer electronics devices in the next five years. I think you’ll
see an incredible Apple TV.
II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
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4. Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
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5. increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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6. increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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