1. Why our Galvin Beats Siri
How the Studio-team is preparing for the future
Tom De Ruyck, the Visionary, InSites Consulting
Stef Nimmegeers, the Geek, InSites Consulting
Ken Vanderbeken, the Codemaster, InSites Consulting
Jilke Ramon, the Coach, InSites Consulting
3. “Automation and Artificial Intelligence
will, over a period of time, replace
the worst 75% of market
research, leaving just
the best as having a
significant human
component.”
GALVANIZE Ibiza 2016
Ray Poynter NewMR
WHY OUR GALVIN
BEATS SIRI
4. GALVANIZE Ibiza 2016
“Automation
does indeed substitute
for labor. However, automation
also complements labor, raising economic
outputs in ways that often lead to
higher demand for workers.”
Irving Wladawsky
Berger
WHY OUR GALVIN
BEATS SIRI
8. GALVANIZE Ibiza 2016
WHAT DOES THIS MEAN FOR THE
Insight Activation Studio?
WHY OUR GALVIN
BEATS SIRI
9. GALVANIZE Ibiza 2016
“YOU’RE EITHER THE ONE
THAT CREATES THE
AUTOMATION OR YOU’RE
getting automated”
Tom Preston-Werner Founder GitHub
WHY OUR GALVIN
BEATS SIRI
AUTOMATION1.
10. GALVANIZE Ibiza 2016
WHY OUR GALVIN
BEATS SIRI
IMPROVED ACTIVATION FLOW
THE RIGHT MESSAGE
AT THE RIGHT TIME
12. Meet Galvin – Our very own Chatbot
GALVANIZE Ibiza 2016
LUIS AI
WHY OUR GALVIN
BEATS SIRI
13. GALVANIZE Ibiza 2016
“FIND ME SOME
TILES ABOUT
PACKAGING”
When in a meeting or
you’re working on a specific
project you’re able to find
out what your consumers
and colleagues think about
that topic.
Case 3
LET’S MEET THE
CONSUMER
We can give the employees
the feeling that they’re
talking with their consumer
while they’re actually
interacting with user
personas based on
predetermined consumer
segments.
Case 1
SHOW ME THE
LATEST NEW TILES
You can ask to see the
latest new tiles in a menu
or simply subscribe to get a
daily or weekly update. This
is the start of a short and
interactive journey through
the consumers mind.
Case 2
WHY OUR GALVIN
BEATS SIRI
Meet Galvin – Our very own Chatbot
14. GALVANIZE Ibiza 2016 BEATS SIRI
Meet Galvin – Our very own Chatbot
“FIND ME SOME
TILES ABOUT
PACKAGING”
When in a meeting or
you’re working on a specific
project you’re able to find
out what your consumers
and colleagues think about
that topic.
Case 3
LET’S MEET THE
CONSUMER
We can give the employees
the feeling that they’re
talking with their consumer
while they’re actually
interacting with user
personas based on
predetermined consumer
segments.
Case 1
SHOW ME THE
LATEST NEW TILES
You can ask to see the
latest new tiles in a menu
or simply subscribe to get a
daily or weekly update. This
is the start of a short and
interactive journey through
the consumers mind.
Case 2
WHY OUR GALVIN
15. Meet Galvin – Our very own Chatbot
“FIND ME SOME
TILES ABOUT
PACKAGING”
When in a meeting or
you’re working on a specific
project you’re able to find
out what your consumers
and colleagues think about
that topic.
Case 3
LET’S MEET THE
CONSUMER
We can give the employees
the feeling that they’re
talking with their consumer
while they’re actually
interacting with user
personas based on
predetermined consumer
segments.
Case 1
SHOW ME THE
LATEST NEW TILES
You can ask to see the
latest new tiles in a menu
or simply subscribe to get a
daily or weekly update. This
is the start of a short and
interactive journey through
the consumers mind.
Case 2
GALVANIZE Ibiza 2016
WHY OUR GALVIN
BEATS SIRI
16. GALVANIZE Ibiza 2016
DAILY DIGEST
WHAT CAN THIS
BOT DO FOR US
today
ANSWER
QUESTIONS
PROVIDE
INSPIRATION
WHY OUR GALVIN
BEATS SIRI
17. GALVANIZE Ibiza 2016
WHAT CAN THIS
BOT DO FOR US
tomorrow
VOICE
CONTROL
MEMORY
ANSWER
QUESTIONS 2.0
PERSONALITY
PROACTIVE
SUGGESTIONS
WHY OUR GALVIN
BEATS SIRI
Given the continuing automation of so much human work over the past couple of centuries, why are there still so many jobs left? The answer isn’t very complicated, although frequently overlooked. As Prof. Autor succinctly puts it: “tasks that cannot be substituted by automation are generally complemented by it.” Automation does indeed substitute for labor. However, automation also complements labor, raising economic outputs in ways that often lead to higher demand for workers.
Automation =
Drip programs send emails to targeted groups at specific intervals based on time or activities
Improve e-mail activation flow personal approach, tracking, A/B testing, be relevant
Be relevant at the best times in-app messages (very personal)
Quote Mark zuckerberg
Case 1: Meet your consumer
MC- Persona
Let’s meet Anna, she will tell you a little more about herself