Get Your Leaders On Social Media
Just 47 of all Fortune 500 CEOs are active on Twitter. This is a problem, and one PR, marketing and communications pros should address head on. Executives – especially CEOs – have a tremendous opportunity to lead in today’s era of mistrust and divide. The 2019 Edelman Trust Barometer points to CEOs as the leading source of trust in our chaotic world. Employees are counting on CEOs to bring change to the world and be leading voices on tough issues. And consumers trust organizations more when their chief executives are active on social media. Those socially savvy execs are also seen as better leaders and communicators by their employees. Getting leaders to engage with on Twitter, LinkedIn and more is challenging—but not impossible. Tom Buchheim, architect of the Social CEO strategy for American Family Insurance CEO Jack Salzwedel, shares what it takes to develop and maintain the Social CEO program for the most active and engaged Fortune 500 CEO on Twitter. In this presentation at the 2019 PRSA Madison PRO Day, Tom shares what works for “AmFamJack” – from Twitter, LinkedIn, blogging, podcasting and more – to what may trip up your leaders and your work with them. Get practical ideas and advice for activating your leaders on social media, as Tom pulls back the curtain on one of the first and most successful Social CEO programs.
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Get Your Leaders On Social Media
- 1. Get Your Leaders on Social Media To m B u c hhei m A m e r i c an Fa m i l y I n s u r anc e
- 2. One Column Headline Lorem i psum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ultrices neque ornare aenean euismod elementum nisi quis eleifend quam. Pellentesque eu tincidunt tortor aliquam nulla facilisi cras. Lacus sed turpis tincidunt id aliquet risus feugiat. Vitae nunc sed velit dignissim sodales ut eu sem. Proin nibh nisl condimentum id venenatis a condimentum vitae. @TomBuchheim
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- 8. Silence is now deeply dangerous — a tax on truth. Richard Edelman CEO Branding ” “
- 9. Silence is now deeply dangerous — a tax on truth. Richard Edelman CEO Branding ” “
- 10. 60 percent of CEOs are NOT ACTIVE@TomBuchheim
- 13. 86 percent take business to a competitor when there’s a lack of transparency on social media. Source: Sprout Social #BrandsGetReal Report@TomBuchheim
- 14. CEOsare uniquely positioned to show transparency about your business on social media. @TomBuchheim
- 15. Like movie stars who serve as a signal about the expected quality of a forthcoming movie, CEOs serve as a signal to stakeholders about expected company performance. Marc Fetscherin CEO Branding “ ”
- 18. #SocialCEO Source: ADWEEK, January 2016
- 21. Company Vision/Mission Brand-Building/PR Reputation Management Crisis Communications Talent Recruitment & Retention Employee Engagement Thought Leadership
- 24. Too many leaders haven’t thought through their own voice. Quite frankly, too many leaders let these fears stop them from trying. Jack Salzwedel “ ”
- 26. Listen
- 30. Connect
- 32. Company Vision/Mission Brand-Building/PR Reputation Management Crisis Communications Talent Recruitment & Retention Employee Engagement Thought Leadership REVIEW
- 33. Social media supports a CEO’s critical role in being the face, and in many instances, the voice of the brand. Jack Salzwedel “ ”
- 34. ~130,000 Twitter impressions ~15,000 Twitter engagements ~7,000 LinkedIn views ~200 LinkedIn engagements
- 35. ~19,000 Twitter impressions ~1,000 Twitter engagements ~32,000 LinkedIn views ~600+ LinkedIn engagements
- 42. Customer Service Threat Assessments The “Jack Effect”
- 43. Thank you.
- 44. Thank You! American Family Insurance | 6000 American Parkway, Madison, WI 53783 | ©2019 @TomBuchheim /tombuchheim tbuchhei@amfam.com