1. Public Safety and Social:
What Indy’s
First Responders
want you to know.
Hashtag: #IndySM

2. On Twitter:
@Friends_of_IDSD
Rocky
Wiley (left)
and Eddie (right)
Donate at
Any area
Max
Indy Social Media - @IndySM - 11/7/13

3. HIRE
Indy Social Media - @IndySM - 11/7/13
On Twitter:
@12StarsMedia

4. EAT AT
Indy Social Media - @IndySM - 11/7/13
On Twitter:
@BrownBagIndy

5. On Twitter:
@Chimney_Safety
On Twitter:
@Waynetwpfire
Indy Social Media - @IndySM - 11/7/13

6. Social Media use by
Indiana State Police
• Welcome • The Indiana State Police use social media in
traditional ways – promoting the agency and our
activities on Facebook and Twitter.
– Currently we have over 17,000 Twitter followers and
over 15,100 on the ISP-PIO Facebook page.
– We use social media to interact directly with the
public and push information without a filter.
• This is an area that is expanding, changing and evolving
constantly. Boston PD and marathon bombing – first
announcements were via Twitter and not a press conference
or a release – Boston used it to dispel misinformation
Indy Social Media - @IndySM - 11/7/13

7. Social Media use by
Indiana State Police
– Crime tips and concerned citizens
• Both Facebook and Twitter have generated
tips, kudos, and potential leads
• Information must be vetted
– We utilize social media to promote employment
• Trooper position (target age group)
• Putnamville District mechanic
– NIXLE – Not fully social media but similar in many
ways
• Subscriber based
• Unfiltered message
Indy Social Media - @IndySM - 11/7/13

8. Social Media use by
Indiana State Police
We have used social media to push up to the minute
information on traffic, parking and safety at IMS race events
• Cooling stations added or new locations
– Use of social media has expanded to other events
• State Fair, college athletics, Columbus Marathon
– Cold cases – our own and others we are assisting on
– Constant – We are always learning and doing new things
• The lines between what an agency PIO does and how an agency
uses social media are blurring and the two areas are intertwined.
Indy Social Media - @IndySM - 11/7/13

9. Social Media use by
Speedway PD
• Information on events that
• affect local citizens
– Parking restrictions and street closures
– Lost/found animals
– Utility outages and services
– Promotion of community events
– DIRECT INFORMATION TO THE TARGET AUDIENCE
– Find us on Twitter @SpeedwayPD
– Find us on Facebook at SpeedwayPD
Indy Social Media - @IndySM - 11/7/13

10. SOCIAL MEDIA USE
for the
INDIANAPOLIS FIRE
DEPARTMENT
The Indianapolis Fire Department utilizes social media as our primary method of
communicating with the general public outside the new media.
The IFD uses Twitter – Instagram and Facebook
Our primary use of Twitter includes Incident Communication, General Information,
Incident Updates and critical time sensitive… need to know info. (evacuation, road
closures etc.)
We sent our first Tweet on 11-16-2011 and as of October 22, 2013 have sent 544
Tweets.
@IFD_NEWS has 2411 followers and follows 131
Indy Social Media - @IndySM - 11/7/13

11. IT TAKES A VILLAGE
IFD use of Twitter was very sporadic from November 2011 to June 2013.
Mostly used for Fire Safety Messages - IFD Events and Promotional for support of other
events
Missed Opportunity: Richmond Hill Explosion November 10, 2012
We had maybe 300 followers.
Enter: Mike Pruitt – Wayne Township PIO – Twitter Expert
Mike helped out on Belmont Fire and Tweeted the incident on behalf of IFD as part of the
PIO JIC on scene. 4 PIO’s on scene IFD (2) 1 IMPD, 1 Wayne Township.
Twitter feed went crazy and we gained 300 followers. Steadily climbing ever since!
Indy Social Media - @IndySM - 11/7/13

12. Successful Use
of Twitter
in 2013
Belmont Fire 6-15-13 (52 Tweets)
96th and Keystone Bus Crash 7-27-13 (28 Tweets)
Government Center Rope Rescue 8-2-13 (9 Tweets)
Van Buren Fire 9-8-13 (41 Tweets)
Other uses of Twitter by IFD
Fires, Extrications, Haz Mat, Rope Rescues, Dives, Events,
Support of other Agencies, Arson, Crime Stoppers
Indy Social Media - @IndySM - 11/7/13

13. Picture Based
INSTAGRAM AND FACEBOOK
IFD joined Facebook in 2010
https://www.facebook.com/Indianapolisfiredepartment
IFD Facebook has 185 followers and 2700 likes
Facebook is primarily used by IFD for Events and Promotion
IFD joined Instagram in July 2013.
@IFDNEWS has posted 96 times - has 134 followers and follows 6.
Instagram is primarily by IFD for Events and Promotion, Duplicate Incident Information – Twitter Visual Communication and more characters are primary positives of Instagram.
Framatic App is instrumental in both Twitter and Instagram
Created Pintrest account - IFD News Possible uses will be for Prevention and Events
Younger Audience flocking to Pintrest
Indy Social Media - @IndySM - 11/7/13

14. IMPD Social Media
2013 users of social media
•
•
•
•
•
Facebook – 1.11 billion users
Twitter – 500 million users (200 million active)
Youtube – 1 billion users
Linkendln – 225 million users
Pinterest – 48.7 million users
Stats provided by Craig Smith of Digital Marketing Ramblings
Indy Social Media - @IndySM - 11/7/13

15. IMPD Social Media
IMPD has established a number of social media
feeds to include Facebook, Twitter, Youtube, and
Nixle.
November 2013
Facebook – Over 6200 Engaged Users
Twitter – Over 6900 Engaged Users
Youtube – Over 300 Engaged Users
Nixle – Over 1700 Engaged Users
Indy Social Media - @IndySM - 11/7/13

16. IMPD Social Media
IMPD’s Use of Social Media
No cost to the agency
Investigative
Crime Prevention
Crime Awareness
No cost to the agency
Immediate announcements
Solicitation of Tips
No cost to the agency
Recruitment
Direct News Media
Most Important: RELATIONSHIPS
Indy Social Media - @IndySM - 11/7/13

17. IMPD Social Media
o Twitter: IMPD_News
• #impdcares
• #impdcarrers
o Facebook: IMPD_News
o Youtube: IMPD_TV
o Nixle: Text 888777 keyword “IMPDNews”
Indy Social Media - @IndySM - 11/7/13

18. For more
information
•
•
•
•
•
•
•
@Indstatepolice First Sgt. Brian Olehy … BOlehy@isp.in.gov
@SpeedwayPD Capt. Jason Dierdorff … jdierdorff@speedwaypolice.net
@IFD_NEWS Capt. Rita L. Reith … Rita.Reith@indy.gov
@Waynetwpfire Capt. @Michael_Pruitt1 … Mike.pruitt@waynetwp.org
@IMPD_News Officer Kendale Adams … adams.kendale@indy.gov
@marc_lotter Communications Director for Indianapolis @MayorBallard ,
marc.lotter@indy.gov
@Friends_of_IDSD Gary Hay … garysar@aol.com (dogs Eddie and Wiley) and
Tony D'Ambrosia … tdambrosia65@yahoo.com (dogs Rocky and Max).
• Twitter list for public safety: @jwwhitt or
https://twitter.com/jwwhitt/indy-public-safety/members
• 11/7/13 Sponsors: @12StarsMedia; @BrownBagIndy; @chimney_safety
Indy Social Media - @IndySM - 11/7/13