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Social Media for Millennials
What does your social future look like?


Todd Wilms
Sr Director, Communities and Social Media
STEM
What does STEM stand for?
Science
Robotics




                                                    Environmental
                                                       Studies

  Biologist



                                                        Astrophysics
                                                 Neil deGrasse Tyson




© 2011 SAP AG. All rights reserved.                            4
Technology
Not just “Rock Stars”
                                           are “Rock Stars”




                                                                   New way to see the world
          Great places to spend your day
© 2011 SAP AG. All rights reserved.                                                           6
Engineers
Celilo Falls Bridge




© 2011 SAP AG. All rights reserved.                  8
Mathematician
                                       David Lekrone




  Statistician




Wanna make
Gibson Guitars?
 © 2011 SAP AG. All rights reserved.                   10
Social Media
2011 Best Jobs (of 200 surveyed),based on
conditions, outlook, & pay

   1. Software Engineer ($87,000)     11. Sociologist
   2. Mathematician ($94,000)         12. Accountant
   3. Actuary ($87,000)               13. Paralegal Assistant

   4. Statistician                    14. Physicist

   5. Computer Systems Analyst        15. Financial Planner

   6. Meteorologist                   16. Philosopher

   7. Biologist                       17. Occupational Therapist

                                      18 Parole Officer
   8. Historian
                                      19. Aerospace Engineer
   9. Audiologist
                                      20. Economist
   10. Dental Hygienist


© 2011 SAP AG. All rights reserved.                                12
2011 Worst Jobs (of 200 surveyed)

     200. Roustabout ($32,000)        190. Stevedore

     199. Ironworker ($34,000)        189. Sailor

     198. Lumberjack ($32,000)        188. Reporter (Newspaper)

     197. Roofer                      187. Sheet Metal Worker

     196. Taxi Driver                 186. Child Care Worker

     195. EMT                         185. Dairy Farmer

     194. Welder                      184 Photojournalist

     193. Painter                     183. Auto Mechanic

     192. Meter Reader                182. Butcher

     191. Construction Worker         181. Plasterer




© 2011 SAP AG. All rights reserved.                               13
What
Science, Technology, Engineering, and
Math allow SAP to do…
          Over 54,000 employees in 128 countries provide . . .
                                          >50%                                 >72%
        >86%                                                    >70%
      of the world’s                  of the world’s          of the world’s   of the world’s
      athletic footwear               packages                chocolate        beer production
      provided                        couriered               production




                 >30 million                           >2 million                >77,000
                 households use energy                 people work               automobiles
                 more responsibly with                 more safely               manufactured
                 Smart Grid solutions                  using People              per day
                                                       Safety solutions


© 2011 SAP AG. All rights reserved.                                                              14
Career Resources




                                 The Life Science Career Alliance
      http://www.lscalliance.org/

                                        Explore Your Future
         http://www.exploreyourfuture.org/


                                      Sloan Career Cornerstone
         http://www.careercornerstone.org/

                                            Green Jobs
         https://greenjobs.workforce3one.org/


© 2011 SAP AG. All rights reserved.                                 15
Web Sites to Explore


                  www.braincake.org
                                                          www.engineergirl.org

                          http://kids.nationalgeographic.com/kids



                                                           http://stem.discoveryeducation.com


  http://www.brainpop.com/

                                                  www.engineeryourlife.org


                                 www.manufacturingiscool.com
                                 A site for students interested in summer
                                 camps, scholarships and other opportunities in
                                 manufacturing
© 2011 SAP AG. All rights reserved.                                                         16
Remember . . .




                                      STEM

© 2011 SAP AG. All rights reserved.          17
Questions
The Social DNA of SAP




• 70,000                              • 83,000 fans     • 11,500         • 36,000 video views in
  followers                                               followers        2011
                                      • 250k page
• 178,000 page                          views in 2011   • 600%
  views in 2011                                           increase YoY
                                      • 110%
                                                          in fans
                                        increase YoY
                                        in fans

                                             SAP Community Network:
                                                     2.5M members
                                                   20k new per month
                                              4,000 new blog posts per day

© 2011 SAP AG. All rights reserved.                                                                19

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Social media and stem for millenials

  • 1. Social Media for Millennials What does your social future look like? Todd Wilms Sr Director, Communities and Social Media
  • 2. STEM What does STEM stand for?
  • 4. Robotics Environmental Studies Biologist Astrophysics Neil deGrasse Tyson © 2011 SAP AG. All rights reserved. 4
  • 6. Not just “Rock Stars” are “Rock Stars” New way to see the world Great places to spend your day © 2011 SAP AG. All rights reserved. 6
  • 8. Celilo Falls Bridge © 2011 SAP AG. All rights reserved. 8
  • 9.
  • 10. Mathematician David Lekrone Statistician Wanna make Gibson Guitars? © 2011 SAP AG. All rights reserved. 10
  • 12. 2011 Best Jobs (of 200 surveyed),based on conditions, outlook, & pay 1. Software Engineer ($87,000) 11. Sociologist 2. Mathematician ($94,000) 12. Accountant 3. Actuary ($87,000) 13. Paralegal Assistant 4. Statistician 14. Physicist 5. Computer Systems Analyst 15. Financial Planner 6. Meteorologist 16. Philosopher 7. Biologist 17. Occupational Therapist 18 Parole Officer 8. Historian 19. Aerospace Engineer 9. Audiologist 20. Economist 10. Dental Hygienist © 2011 SAP AG. All rights reserved. 12
  • 13. 2011 Worst Jobs (of 200 surveyed) 200. Roustabout ($32,000) 190. Stevedore 199. Ironworker ($34,000) 189. Sailor 198. Lumberjack ($32,000) 188. Reporter (Newspaper) 197. Roofer 187. Sheet Metal Worker 196. Taxi Driver 186. Child Care Worker 195. EMT 185. Dairy Farmer 194. Welder 184 Photojournalist 193. Painter 183. Auto Mechanic 192. Meter Reader 182. Butcher 191. Construction Worker 181. Plasterer © 2011 SAP AG. All rights reserved. 13
  • 14. What Science, Technology, Engineering, and Math allow SAP to do… Over 54,000 employees in 128 countries provide . . . >50% >72% >86% >70% of the world’s of the world’s of the world’s of the world’s athletic footwear packages chocolate beer production provided couriered production >30 million >2 million >77,000 households use energy people work automobiles more responsibly with more safely manufactured Smart Grid solutions using People per day Safety solutions © 2011 SAP AG. All rights reserved. 14
  • 15. Career Resources The Life Science Career Alliance http://www.lscalliance.org/ Explore Your Future  http://www.exploreyourfuture.org/ Sloan Career Cornerstone  http://www.careercornerstone.org/ Green Jobs  https://greenjobs.workforce3one.org/ © 2011 SAP AG. All rights reserved. 15
  • 16. Web Sites to Explore www.braincake.org www.engineergirl.org http://kids.nationalgeographic.com/kids http://stem.discoveryeducation.com http://www.brainpop.com/ www.engineeryourlife.org www.manufacturingiscool.com A site for students interested in summer camps, scholarships and other opportunities in manufacturing © 2011 SAP AG. All rights reserved. 16
  • 17. Remember . . . STEM © 2011 SAP AG. All rights reserved. 17
  • 19. The Social DNA of SAP • 70,000 • 83,000 fans • 11,500 • 36,000 video views in followers followers 2011 • 250k page • 178,000 page views in 2011 • 600% views in 2011 increase YoY • 110% in fans increase YoY in fans SAP Community Network: 2.5M members 20k new per month 4,000 new blog posts per day © 2011 SAP AG. All rights reserved. 19