1.
App Store User Acquisition

2.
Keyword Search CPD
Featured Position CPD
CPD
bidding
Keyword Search CPD enables you to select popular search
keywords on each app store and bid to ensure that your app
appears as high as possible on relevant search results.
Featured Position CPD enables your app to appear in relevant
locations across the app store. Ads can appear in the following
locations: home page, categories page and featured page
App Store UA
Acquire users for your app through CPD (Cost per Download) bidding on the major Chinese app stores.
CPD = xTotal Spend Number of Downloads

3.
App Store UA - Quality Weight
Quality Weight also helps determine the results of Keyword Search and Featured Position CPD campaigns.
App Quality
Weight
User
Rating
Number of
Comments
Retention
Rate
App
Introduction
Download
Number

4.
UA Process
Positive
ROI
Views Downloads Activations Browse Registration In-App Payment

5.
App Store Introduction: Huawei
Total users:
500 million
Monthly Active
Users:
390 million
Countries and
regions covered:
170+
Top 5 Categories:
Photography,
Shopping, News &
Magazines,
Entertainment,
Travel & Local
Age range:
25 to 34
Average User:
College educated,
with a monthly
income of 5,000
to 20,000 RMB.
This data comes from: Huawei Store

6.
User Demographics: Huawei
Gender
39.30%
60.70%
Male
Female
Age Range
0-18 18-24 25-34 35-44 ≥45
7.90%
15.30%
54.60%
16.90%
5.30%
Education Level
High School and below Bachelors Degree
6.0%
34.0%
37.1%
22.9%
Monthly Income (RMB)
0-3k 3-5k 5-10k 10-20k ≥20k
11.50%
40.00%
29.00%
14.10%
8.20%
This data comes from: Huawei Store

7.
App Store Introduction: Oppo
Total users:
250 million
Monthly Active
Users:
200 million
Countries and
regions covered:
140+
Top 5 Categories:
Food & Drink,
Entertainment,
Photography, Fashion,
Shopping
Age range:
20 to 35
Average User:
College educated,
with a monthly
income of 6,000 to
18,000 RMB.
This data comes from: OPPO Store

8.
User Demographics: Oppo
Education Level
High School and below Bachelors Degree
4.2%
49.0%
20.0%
26.8%
Monthly Income (RMB)
<3k 3-5k 5-10k 10-20k ≥20k
4.2%
13.6%
28.9%30.0%
23.3%
Age Range
<15 16-25 26-35 35-45 46+
1.1%
8.4%
46.5%
43.9%
0.1%
Gender
53%
47%
Male
Female
This data comes from: OPPO Store

9.
App Store Introduction: Xiaomi
Total users:
320 million
Monthly Active
Users:
279 million
Countries and
regions Covered:
90+
Top 5 Categories:
Photography, Tools,
Entertainment,
Shopping, Social,
Utilities.
Age range:
25 to 34
Average User:
College educated,
with a monthly
income of 3,000
to 20,000 RMB.
This data comes from: MIUI Store

10.
User Demographics: Xiaomi
Gender
38%
62%
Male
Female
Age Range
<18 18-24 25-34 35-44 45+
5.2%
11.2%
62.4%
13.1%
8.1%
Monthly Income (RMB)
<3k 3-5k 5-10k 10-20k ≥20k
11.1%
19.9%
42.6%
14.5%
11.9%
Education Level
High School and below Bachelors Degree
4.2%
36.1%
30.6%29.1%
This data comes from: MIUI Store

11.
App Store Introduction: Vivo
Total users:
252 million
Monthly Active
Users:
216 million
Countries and
regions covered:
90+
Top 5 Categories:
Travel, Food & Drink,
Social, Photography,
Beauty.
Age range:
25 to 34
Average User:
College educated,
with a monthly
income of 3,000
to 20,000 RMB.
This data comes from: VIVO Store

12.
User Demographics: Vivo
Gender
54.1%
45.9%
Male
Female
Age Range
<18 18-24 25-34 35-44 45+
7.5%
17.3%
38.2%
32.1%
4.9%
Education Level
High School and below Bachelors Degree
3.8%
21.6%
35.1%
39.5%
Monthly Income (RMB)
<3k 3-5k 5-10k 10-20k ≥20k
3.8%
8.5%
31.2%
34.1%
22.4%
This data comes from: VIVO Store

13.
Keyword Search CPD
Search bar autocomplete Search page Search results page

14.
Featured Position CPD
App store homepage Featured apps page Categories page

15.
Recommended Process
Clients should start UA campaigns with App Store UA, because app stores tend to have the most reliable user
data and the largest number of high-quality users.
Testing Expansion Stabilization
We recommend testing App Store
UA on Huawei, Oppo, Vivo, and
Xiaomi for a trial period of 15 to 30
days to determine the key metrics
for each App Store UA channel.
According to the results of the testing
phase, the next phase is to expand the
scale of the App Store UA campaign by
increasing your budget, in order to ensure
that the results achieved in the testing
phase are repeatable at scale.
Once expansion phase is proven to
produce a positive return on investment,
we move to stabilization. We confirm an
App Store UA strategy for your app to
ensure we maintain these results over the
long-term.

16.
• phone
• email
• messaging
• client dashboard
About AppInChina
Our English-speaking, Beijing-based team makes a complicated process simple.
Constant communication and expert guidance

17.
Our clients include many of the world’s largest companies and most valuable brands.
Our Clients

18.
Dashboard to manage localization, distribution, payments and more.
The AppInChina Platform

19.
For further details, contact: info@appinchina.co
or visit www.appinchina.co