This document summarizes a presentation on social media given by Toby Bloomberg. It discusses what social media is, whether it is right for a particular business, and which social media tools and channels a business should start with. The presentation addresses topics such as how social media allows for sharing ideas and creating brand awareness. It also provides advice such as focusing 80% on strategy and 20% on technology when getting started with social media.

1. NAWBO EduPanel
Social Media: Connecting the Dots
developed & presented by:
toby bloomberg
bloomberg marketing/diva marketing
1-12-2010
© 2010 Bloomberg Marketing

2. Conversation Guide
1. What exactly IS “Social
Media”?
2. Is Social Media right for my
business right now?
3. Which tools/channels/tactics
should I begin with?
© 2010 Bloomberg Marketing

3. What Exactly Is Social Media?
© 2010 Bloomberg Marketing

4. © 2010 Bloomberg Marketing

5. graphic from Marketing Research John Alevizos 1956

6.  Multiple platforms/ Technology
Sharing ideas and knowledge
Creating awareness for your company, brand
Positioning yourself as an industry (thought) leader
© 2010 Bloomberg Marketing

7. Is Social Media right for my business …
right now?
2000s
1940s
1996
© 2010 Bloomberg Marketing

8. © 2010 Bloomberg Marketing

9. © 2010 Bloomberg Marketing

10. © 2010 Bloomberg Marketing

11. Which tools/channels/tactics should I begin with?
80% is Strategy. 20% is Technology Forrester Research
© 2010 Bloomberg Marketing

12. © 2010 Bloomberg Marketing

13. 2 Financial Institutions: Same But Different

14. Tweets
Tweets

15. Digital
Home
Digital Home Spokes Social OutPosts
Priority 1 Priority 2 Priority 3
Resources/50%
© 2010 Bloomberg Marketing Resources/35% Resources/15%

16. Social Media With A NAWBO Twist
N: Nurture
A: Adventure
W: Watch
B: Benefits
O: Objective
© 2010 Bloomberg Marketing

17. Websites/Blogs
www.mashable.com
 YouTube videos
 Google search
 Twitter search
 www.chrisbrogan.com
 www.bellawebdesign.com
 www.divamarketingblog.com
 www.marismith.com/blog
Books
 The Digital Handshake by Paul Chaney
 Twitter Power by Joel Comm, Anthony Robbins, Ken Burge
Learn more about NAWBO
www.nawboatlanta.org
© 2010 Bloomberg Marketing

18. Toby Bloomberg: My Life In Social Media
I
© 2010 Bloomberg Marketing

19. From Diva Marketing To YOU!
Toby Bloomberg
Bloomberg Marketing/Diva Marketing
www.divamarketingblog.com
@tobydiva
© 2010 Bloomberg Marketing