SlideShare ist ein Scribd-Unternehmen logo
How to (not) f**k up any
B2B2C organisation with
your CMS
By Rehan Saleem & Dr. Tobias Schröder
#codetalks #hamburg #techleadership
How to not fuck up any B2B2C organisation with your CMS
How we achieved having
happy customers while
increasing business KPIs
Rehan Saleem
Lead Product Manager, Breuninger GmbH
Dr. Tobias Schröder
Senior Product Manager, METRO Digital
Step by Step
”The Journey of a thousand miles
begins with a single step”
Lao-Tzu
Ancient Chinese philosopher
Seamless
User
Journey
How to not fuck up any B2B2C organisation with your CMS
Business Models
B2B & B2C
Business
Challenge
How to not fuck up any B2B2C organisation with your CMS
BUSINESS
TECH UX
Product
Management
Business
KPIs
Business
KPIs
Customers: 11%
Revenue: 12%
Av. OrderValue: 6%
Business
KPIs
Customers: 11%
Revenue: 12%
Av. OrderValue: 6%
Customer
Needs
Standardization
& Re-Usability
CMS as our Tech
Solution
One to One
Personalization
Market
KPIs
Market
KPIs
90% Expectation
8% Sales Increase
13% Engagement
Market
KPIs
90% Expectation
8% Sales Increase
13% Engagement
What
Channels
Implicit
Explicit
Content
Journeys
How
Why
Start
Customer
Segmentation
Customer
Needs
Tech as
Solution
Tech as
Solution
Challenges
Organizational
O K R
How defining clear Objectives
and applying OKRs can
transform your organization
The
golden
Circle
OKR = WHY
Create
Focus
Align Goals
Create
Cultural & Business
Impact
Output
vs
Outcome
Managers don’t Trust the
teams that they can reach
Outcomes on their own
Managers micro-manage
their team‘s outputs
Teams don‘t communicate
progress towards outcomes
leading To therefore
as a result
Why we manage by Outputs
Trust &
Outcome
How to not fuck up any B2B2C organisation with your CMS
Know
your
Data
Increase your
Focus
Know your
Tech
Personalization
with Meaning
Call
to
Action
How to not fuck up any B2B2C organisation with your CMS

Weitere ähnliche Inhalte

Ähnlich wie How to not fuck up any B2B2C organisation with your CMS

New Approaches To Buyer-Centric Marketing
New Approaches To Buyer-Centric MarketingNew Approaches To Buyer-Centric Marketing
New Approaches To Buyer-Centric Marketing
G3 Communications
 
B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]
B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]
B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]
Four51, Inc.
 
Step by step guide to revenue growth
Step by step guide to revenue growth  Step by step guide to revenue growth
Step by step guide to revenue growth
markroberge
 
Why CRM has become way more critical for a B2B business
Why CRM has become way more critical for a B2B businessWhy CRM has become way more critical for a B2B business
Why CRM has become way more critical for a B2B business
Shane Emerson
 
What's Next: Customer Experience & Brand Growth
What's Next: Customer Experience & Brand GrowthWhat's Next: Customer Experience & Brand Growth
What's Next: Customer Experience & Brand Growth
Ogilvy Consulting
 
Digital transformation Online guide to expert analyses and digital strategy d...
Digital transformation Online guide to expert analyses and digital strategy d...Digital transformation Online guide to expert analyses and digital strategy d...
Digital transformation Online guide to expert analyses and digital strategy d...
Miodrag Kostic, CMC
 
Sales Summit 2 -Minds&More - Cloud intro + microsoft fy14
Sales Summit 2 -Minds&More - Cloud intro + microsoft fy14Sales Summit 2 -Minds&More - Cloud intro + microsoft fy14
Sales Summit 2 -Minds&More - Cloud intro + microsoft fy14
Benny Van Calster
 
Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...
Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...
Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...
MOBIO
 
Ansaco B2B Marketing - Get Ready for the 2020s
Ansaco B2B Marketing - Get Ready for the 2020sAnsaco B2B Marketing - Get Ready for the 2020s
Ansaco B2B Marketing - Get Ready for the 2020s
Andrew Sanderson
 
Seo - Keeping Your Clients Happy
Seo - Keeping Your Clients HappySeo - Keeping Your Clients Happy
Seo - Keeping Your Clients Happy
Rachel Fredrickson
 
3 Essentials Every Event Marketer Should Be Measuring
3 Essentials Every Event Marketer Should Be Measuring3 Essentials Every Event Marketer Should Be Measuring
3 Essentials Every Event Marketer Should Be Measuring
Pat McClellan
 
Sales, Marketing & Service Optimization: Strategies for Accelerating Growth
Sales, Marketing & Service Optimization: Strategies for Accelerating GrowthSales, Marketing & Service Optimization: Strategies for Accelerating Growth
Sales, Marketing & Service Optimization: Strategies for Accelerating Growth
Cognizant
 
Ansaco B2B Marketing get ready for the 2020s
Ansaco B2B Marketing get ready for the 2020sAnsaco B2B Marketing get ready for the 2020s
Ansaco B2B Marketing get ready for the 2020s
Andrew Sanderson
 
Scott Digital Marketing 5 P's of Digital Marketing
Scott Digital Marketing 5 P's of Digital MarketingScott Digital Marketing 5 P's of Digital Marketing
Scott Digital Marketing 5 P's of Digital Marketing
Scott Digital Marketing
 
Glass products manufacturing executives leads
Glass products manufacturing executives leadsGlass products manufacturing executives leads
Glass products manufacturing executives leads
Global B2B Contacts
 
Customer Driven Digital Transformation
Customer Driven Digital Transformation Customer Driven Digital Transformation
Customer Driven Digital Transformation
cxpartners
 
B2B Online Marketing über Suchmaschine BAIDU für Industrieunternehmen in China
B2B Online Marketing über Suchmaschine BAIDU für Industrieunternehmen in ChinaB2B Online Marketing über Suchmaschine BAIDU für Industrieunternehmen in China
B2B Online Marketing über Suchmaschine BAIDU für Industrieunternehmen in China
HAMKAI GmbH
 
Here’s your digital marketing playbook for the retail industry in 2021
Here’s your digital marketing playbook for the retail industry in 2021Here’s your digital marketing playbook for the retail industry in 2021
Here’s your digital marketing playbook for the retail industry in 2021
Jeremy Mays
 
The 10 best performing crm solution providers 2020
The 10 best performing crm solution providers 2020The 10 best performing crm solution providers 2020
The 10 best performing crm solution providers 2020
Insights success media and technology pvt ltd
 
Mobile Application Development India
Mobile Application Development IndiaMobile Application Development India
Mobile Application Development India
Bhupendra (Bob)
 

Ähnlich wie How to not fuck up any B2B2C organisation with your CMS (20)

New Approaches To Buyer-Centric Marketing
New Approaches To Buyer-Centric MarketingNew Approaches To Buyer-Centric Marketing
New Approaches To Buyer-Centric Marketing
 
B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]
B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]
B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]
 
Step by step guide to revenue growth
Step by step guide to revenue growth  Step by step guide to revenue growth
Step by step guide to revenue growth
 
Why CRM has become way more critical for a B2B business
Why CRM has become way more critical for a B2B businessWhy CRM has become way more critical for a B2B business
Why CRM has become way more critical for a B2B business
 
What's Next: Customer Experience & Brand Growth
What's Next: Customer Experience & Brand GrowthWhat's Next: Customer Experience & Brand Growth
What's Next: Customer Experience & Brand Growth
 
Digital transformation Online guide to expert analyses and digital strategy d...
Digital transformation Online guide to expert analyses and digital strategy d...Digital transformation Online guide to expert analyses and digital strategy d...
Digital transformation Online guide to expert analyses and digital strategy d...
 
Sales Summit 2 -Minds&More - Cloud intro + microsoft fy14
Sales Summit 2 -Minds&More - Cloud intro + microsoft fy14Sales Summit 2 -Minds&More - Cloud intro + microsoft fy14
Sales Summit 2 -Minds&More - Cloud intro + microsoft fy14
 
Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...
Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...
Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...
 
Ansaco B2B Marketing - Get Ready for the 2020s
Ansaco B2B Marketing - Get Ready for the 2020sAnsaco B2B Marketing - Get Ready for the 2020s
Ansaco B2B Marketing - Get Ready for the 2020s
 
Seo - Keeping Your Clients Happy
Seo - Keeping Your Clients HappySeo - Keeping Your Clients Happy
Seo - Keeping Your Clients Happy
 
3 Essentials Every Event Marketer Should Be Measuring
3 Essentials Every Event Marketer Should Be Measuring3 Essentials Every Event Marketer Should Be Measuring
3 Essentials Every Event Marketer Should Be Measuring
 
Sales, Marketing & Service Optimization: Strategies for Accelerating Growth
Sales, Marketing & Service Optimization: Strategies for Accelerating GrowthSales, Marketing & Service Optimization: Strategies for Accelerating Growth
Sales, Marketing & Service Optimization: Strategies for Accelerating Growth
 
Ansaco B2B Marketing get ready for the 2020s
Ansaco B2B Marketing get ready for the 2020sAnsaco B2B Marketing get ready for the 2020s
Ansaco B2B Marketing get ready for the 2020s
 
Scott Digital Marketing 5 P's of Digital Marketing
Scott Digital Marketing 5 P's of Digital MarketingScott Digital Marketing 5 P's of Digital Marketing
Scott Digital Marketing 5 P's of Digital Marketing
 
Glass products manufacturing executives leads
Glass products manufacturing executives leadsGlass products manufacturing executives leads
Glass products manufacturing executives leads
 
Customer Driven Digital Transformation
Customer Driven Digital Transformation Customer Driven Digital Transformation
Customer Driven Digital Transformation
 
B2B Online Marketing über Suchmaschine BAIDU für Industrieunternehmen in China
B2B Online Marketing über Suchmaschine BAIDU für Industrieunternehmen in ChinaB2B Online Marketing über Suchmaschine BAIDU für Industrieunternehmen in China
B2B Online Marketing über Suchmaschine BAIDU für Industrieunternehmen in China
 
Here’s your digital marketing playbook for the retail industry in 2021
Here’s your digital marketing playbook for the retail industry in 2021Here’s your digital marketing playbook for the retail industry in 2021
Here’s your digital marketing playbook for the retail industry in 2021
 
The 10 best performing crm solution providers 2020
The 10 best performing crm solution providers 2020The 10 best performing crm solution providers 2020
The 10 best performing crm solution providers 2020
 
Mobile Application Development India
Mobile Application Development IndiaMobile Application Development India
Mobile Application Development India
 

Kürzlich hochgeladen

Bangalore Girls Call Bangalore 0X0000000X Provide Best And Top Girl Service A...
Bangalore Girls Call Bangalore 0X0000000X Provide Best And Top Girl Service A...Bangalore Girls Call Bangalore 0X0000000X Provide Best And Top Girl Service A...
Bangalore Girls Call Bangalore 0X0000000X Provide Best And Top Girl Service A...
kalihasan429
 
Chennai Girls Call Chennai 0X0000000X Provide Best And Top Girl Service And N...
Chennai Girls Call Chennai 0X0000000X Provide Best And Top Girl Service And N...Chennai Girls Call Chennai 0X0000000X Provide Best And Top Girl Service And N...
Chennai Girls Call Chennai 0X0000000X Provide Best And Top Girl Service And N...
jafsa9823#S07
 
UO biyezheng degree offer diploma Transcript
UO biyezheng degree offer diploma TranscriptUO biyezheng degree offer diploma Transcript
UO biyezheng degree offer diploma Transcript
usuga3
 
Pune Girls Call Pune 0X0000000X Unlimited Short Providing Girls Service Avail...
Pune Girls Call Pune 0X0000000X Unlimited Short Providing Girls Service Avail...Pune Girls Call Pune 0X0000000X Unlimited Short Providing Girls Service Avail...
Pune Girls Call Pune 0X0000000X Unlimited Short Providing Girls Service Avail...
sabanihahanshni
 
Lucknow Girls Call Ashiyana Colony 08630512678 Provide Best And Top Girl Serv...
Lucknow Girls Call Ashiyana Colony 08630512678 Provide Best And Top Girl Serv...Lucknow Girls Call Ashiyana Colony 08630512678 Provide Best And Top Girl Serv...
Lucknow Girls Call Ashiyana Colony 08630512678 Provide Best And Top Girl Serv...
arnavkumar9870
 
Mastering the Art of Planning, Leading, and Participating in Effective Meetin...
Mastering the Art of Planning, Leading, and Participating in Effective Meetin...Mastering the Art of Planning, Leading, and Participating in Effective Meetin...
Mastering the Art of Planning, Leading, and Participating in Effective Meetin...
Timothy Hackman
 
PPTS for Directing Fourth Managerial Function
PPTS for Directing  Fourth Managerial FunctionPPTS for Directing  Fourth Managerial Function
PPTS for Directing Fourth Managerial Function
Sarika Malhotra
 
The University of Buckingham diploma
The University of Buckingham diplomaThe University of Buckingham diploma
The University of Buckingham diploma
uoxhom
 
Meredith Belbin's Team Roles_Nine Behavioral Styles for Effectiveness of a Te...
Meredith Belbin's Team Roles_Nine Behavioral Styles for Effectiveness of a Te...Meredith Belbin's Team Roles_Nine Behavioral Styles for Effectiveness of a Te...
Meredith Belbin's Team Roles_Nine Behavioral Styles for Effectiveness of a Te...
anaharoldkagame
 
Howard Wilner of Sudbury MA Advocates That Conflict and Problem-Solving Compe...
Howard Wilner of Sudbury MA Advocates That Conflict and Problem-Solving Compe...Howard Wilner of Sudbury MA Advocates That Conflict and Problem-Solving Compe...
Howard Wilner of Sudbury MA Advocates That Conflict and Problem-Solving Compe...
jimcarns
 
Zoho_Final Report_MGT489: Strategic Management_SmM4.pdf
Zoho_Final Report_MGT489: Strategic Management_SmM4.pdfZoho_Final Report_MGT489: Strategic Management_SmM4.pdf
Zoho_Final Report_MGT489: Strategic Management_SmM4.pdf
Mohammad Tauhidul Islam Khan Rifat
 
Agile Methodology In-Brief : Created byMohamed Shebl
Agile Methodology In-Brief : Created byMohamed SheblAgile Methodology In-Brief : Created byMohamed Shebl
Agile Methodology In-Brief : Created byMohamed Shebl
Mohamed Shebl, MBA,PRINCE2 ®,ITIL®,PMP
 
TMU biyezheng degree offer diploma Transcript
TMU biyezheng degree offer diploma TranscriptTMU biyezheng degree offer diploma Transcript
TMU biyezheng degree offer diploma Transcript
usuga3
 
Leadership development for Bachelor students FEPSAC 2024
Leadership development for Bachelor students FEPSAC 2024Leadership development for Bachelor students FEPSAC 2024
Leadership development for Bachelor students FEPSAC 2024
jdenoord
 
UoB degree offer diploma Transcript
UoB degree offer diploma TranscriptUoB degree offer diploma Transcript
UoB degree offer diploma Transcript
eufoewy
 
Distributed leadership in Ghorahi Cement Industry.pptx
Distributed leadership in Ghorahi Cement Industry.pptxDistributed leadership in Ghorahi Cement Industry.pptx
Distributed leadership in Ghorahi Cement Industry.pptx
Er. Kushal Ghimire
 
Lucknow Girls Call Vijay Khand 08630512678 Provide Best And Top Girl Service ...
Lucknow Girls Call Vijay Khand 08630512678 Provide Best And Top Girl Service ...Lucknow Girls Call Vijay Khand 08630512678 Provide Best And Top Girl Service ...
Lucknow Girls Call Vijay Khand 08630512678 Provide Best And Top Girl Service ...
hemakumarinn
 
Ludhiana Girls Call Ludhiana 0X0000000X Unlimited Short Providing Girls Servi...
Ludhiana Girls Call Ludhiana 0X0000000X Unlimited Short Providing Girls Servi...Ludhiana Girls Call Ludhiana 0X0000000X Unlimited Short Providing Girls Servi...
Ludhiana Girls Call Ludhiana 0X0000000X Unlimited Short Providing Girls Servi...
sabiyatanaparveenmum
 
VIP Kochi Girls Call Kochi 0X0000000X Doorstep High-Profile Girl Service Call...
VIP Kochi Girls Call Kochi 0X0000000X Doorstep High-Profile Girl Service Call...VIP Kochi Girls Call Kochi 0X0000000X Doorstep High-Profile Girl Service Call...
VIP Kochi Girls Call Kochi 0X0000000X Doorstep High-Profile Girl Service Call...
satpalsheravatmumbai
 
VIP Chennai Girls Call Chennai 0X0000000X Doorstep High-Profile Girl Service ...
VIP Chennai Girls Call Chennai 0X0000000X Doorstep High-Profile Girl Service ...VIP Chennai Girls Call Chennai 0X0000000X Doorstep High-Profile Girl Service ...
VIP Chennai Girls Call Chennai 0X0000000X Doorstep High-Profile Girl Service ...
saroohilakhatariroy
 

Kürzlich hochgeladen (20)

Bangalore Girls Call Bangalore 0X0000000X Provide Best And Top Girl Service A...
Bangalore Girls Call Bangalore 0X0000000X Provide Best And Top Girl Service A...Bangalore Girls Call Bangalore 0X0000000X Provide Best And Top Girl Service A...
Bangalore Girls Call Bangalore 0X0000000X Provide Best And Top Girl Service A...
 
Chennai Girls Call Chennai 0X0000000X Provide Best And Top Girl Service And N...
Chennai Girls Call Chennai 0X0000000X Provide Best And Top Girl Service And N...Chennai Girls Call Chennai 0X0000000X Provide Best And Top Girl Service And N...
Chennai Girls Call Chennai 0X0000000X Provide Best And Top Girl Service And N...
 
UO biyezheng degree offer diploma Transcript
UO biyezheng degree offer diploma TranscriptUO biyezheng degree offer diploma Transcript
UO biyezheng degree offer diploma Transcript
 
Pune Girls Call Pune 0X0000000X Unlimited Short Providing Girls Service Avail...
Pune Girls Call Pune 0X0000000X Unlimited Short Providing Girls Service Avail...Pune Girls Call Pune 0X0000000X Unlimited Short Providing Girls Service Avail...
Pune Girls Call Pune 0X0000000X Unlimited Short Providing Girls Service Avail...
 
Lucknow Girls Call Ashiyana Colony 08630512678 Provide Best And Top Girl Serv...
Lucknow Girls Call Ashiyana Colony 08630512678 Provide Best And Top Girl Serv...Lucknow Girls Call Ashiyana Colony 08630512678 Provide Best And Top Girl Serv...
Lucknow Girls Call Ashiyana Colony 08630512678 Provide Best And Top Girl Serv...
 
Mastering the Art of Planning, Leading, and Participating in Effective Meetin...
Mastering the Art of Planning, Leading, and Participating in Effective Meetin...Mastering the Art of Planning, Leading, and Participating in Effective Meetin...
Mastering the Art of Planning, Leading, and Participating in Effective Meetin...
 
PPTS for Directing Fourth Managerial Function
PPTS for Directing  Fourth Managerial FunctionPPTS for Directing  Fourth Managerial Function
PPTS for Directing Fourth Managerial Function
 
The University of Buckingham diploma
The University of Buckingham diplomaThe University of Buckingham diploma
The University of Buckingham diploma
 
Meredith Belbin's Team Roles_Nine Behavioral Styles for Effectiveness of a Te...
Meredith Belbin's Team Roles_Nine Behavioral Styles for Effectiveness of a Te...Meredith Belbin's Team Roles_Nine Behavioral Styles for Effectiveness of a Te...
Meredith Belbin's Team Roles_Nine Behavioral Styles for Effectiveness of a Te...
 
Howard Wilner of Sudbury MA Advocates That Conflict and Problem-Solving Compe...
Howard Wilner of Sudbury MA Advocates That Conflict and Problem-Solving Compe...Howard Wilner of Sudbury MA Advocates That Conflict and Problem-Solving Compe...
Howard Wilner of Sudbury MA Advocates That Conflict and Problem-Solving Compe...
 
Zoho_Final Report_MGT489: Strategic Management_SmM4.pdf
Zoho_Final Report_MGT489: Strategic Management_SmM4.pdfZoho_Final Report_MGT489: Strategic Management_SmM4.pdf
Zoho_Final Report_MGT489: Strategic Management_SmM4.pdf
 
Agile Methodology In-Brief : Created byMohamed Shebl
Agile Methodology In-Brief : Created byMohamed SheblAgile Methodology In-Brief : Created byMohamed Shebl
Agile Methodology In-Brief : Created byMohamed Shebl
 
TMU biyezheng degree offer diploma Transcript
TMU biyezheng degree offer diploma TranscriptTMU biyezheng degree offer diploma Transcript
TMU biyezheng degree offer diploma Transcript
 
Leadership development for Bachelor students FEPSAC 2024
Leadership development for Bachelor students FEPSAC 2024Leadership development for Bachelor students FEPSAC 2024
Leadership development for Bachelor students FEPSAC 2024
 
UoB degree offer diploma Transcript
UoB degree offer diploma TranscriptUoB degree offer diploma Transcript
UoB degree offer diploma Transcript
 
Distributed leadership in Ghorahi Cement Industry.pptx
Distributed leadership in Ghorahi Cement Industry.pptxDistributed leadership in Ghorahi Cement Industry.pptx
Distributed leadership in Ghorahi Cement Industry.pptx
 
Lucknow Girls Call Vijay Khand 08630512678 Provide Best And Top Girl Service ...
Lucknow Girls Call Vijay Khand 08630512678 Provide Best And Top Girl Service ...Lucknow Girls Call Vijay Khand 08630512678 Provide Best And Top Girl Service ...
Lucknow Girls Call Vijay Khand 08630512678 Provide Best And Top Girl Service ...
 
Ludhiana Girls Call Ludhiana 0X0000000X Unlimited Short Providing Girls Servi...
Ludhiana Girls Call Ludhiana 0X0000000X Unlimited Short Providing Girls Servi...Ludhiana Girls Call Ludhiana 0X0000000X Unlimited Short Providing Girls Servi...
Ludhiana Girls Call Ludhiana 0X0000000X Unlimited Short Providing Girls Servi...
 
VIP Kochi Girls Call Kochi 0X0000000X Doorstep High-Profile Girl Service Call...
VIP Kochi Girls Call Kochi 0X0000000X Doorstep High-Profile Girl Service Call...VIP Kochi Girls Call Kochi 0X0000000X Doorstep High-Profile Girl Service Call...
VIP Kochi Girls Call Kochi 0X0000000X Doorstep High-Profile Girl Service Call...
 
VIP Chennai Girls Call Chennai 0X0000000X Doorstep High-Profile Girl Service ...
VIP Chennai Girls Call Chennai 0X0000000X Doorstep High-Profile Girl Service ...VIP Chennai Girls Call Chennai 0X0000000X Doorstep High-Profile Girl Service ...
VIP Chennai Girls Call Chennai 0X0000000X Doorstep High-Profile Girl Service ...
 

How to not fuck up any B2B2C organisation with your CMS