RATIO ANALYSIS- MEANING IMPORTANCE OF RATIO ANALYSIS Ratio Analysis is a important and useful technique of financial analysis. Helps in judging the financial soundness of an enterprise. One of the best tools available to financial analyst. Helps in making a relative study, presenting data in a concise form. ADVANTAGE OF RATIO ANALYSIS Useful in analyzing the financial statement Useful in judging the operating efficiency Useful in expressing trends Useful in simplifying accounting figures Helps in depicting changes Helps in locating weak spots of the business Helps in comparison Effective control Ignores price level changes No single standard ratio May give false result based on incorrect data Ignores qualitative factors Different meanings to different terms