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Making B2B Sales Easier
The Pain – Prospecting is Broken
B2B sales reps are finding cold calling to be less
effective than ever before, but under greater
pressure to hit their quotas. They resort to
networking (conferences, networking groups,
LinkedIn) but it is so random and very slow.
Companies are struggling to find and retain sales
talent and desperately need products that will give
their sales teams leads to call on.
Important Statistics
“Only 37% of B2B Sales Reps hit their numbers consistently” – Harvard Business
Review
Studies Show:
• It takes 18 dials to connect with a single buyer
• Call back rates are < 1%
• You are 4.2X more likely to get an appointment if you have a personal
connection with the buyer
• 73% of executives prefer to work with sales professionals referred by someone
they know
• 84% of B2B decision makers start the buying process with a referral
Mission
To replace cold calling in B2B
sales and to drastically
improve the efficiency and
success rate of B2B sales
professionals
How?
By building a marketplace
where users can “shop” each
others contacts and pay each
other for a warm introduction
via email
The Pain(Killer)
Grapevine is not a vitamin, is it a painkiller.
It is designed to eliminate the need to cold call
and help reps book more meetings in less time.
75% of sales people complain that prospecting is the
worst part of their job. Grapevine will make this
process easier and more enjoyable.
It can also replace companies buying cold leads.
Leadership Team
Tim Warren - CEO
Tim is a serial entrepreneur who has just come off a successful exit. He
previously built a business in the SEO/SEM space which he built to 15 employees
and $2.5 MM in revenue in only 2 years, which was acquired in March. He has been
in B2B sales for 8 years and top ranked in sales at every organization where he
has worked.
Chinmay Nagarkar - CTO
Chinmay is a brilliant engineer who spent 7 years at Amazon and AWS and 3 years
as a PM and Engineering manager at Google. Chinmay is overseeing the product
architecture, managing the development, and building the MVP. He is managing
our current team of 3 developers.
Steve Caldwell – Technical Consultant
Steve is also a brilliant engineer who has extensive B2B experience ranging from
selling enterprise deals to building technical products for the Dept. of Defense.
He was previously CEO/CTO of Strap (Brandery startup) and is an extremely
talented product manager.
MVP
*View in Fullscreen to Watch this Video.
If Video Doesn’t Load Watch Here: Watch Video
Go To Market
Grapevine’s ideal user will be B2B sales reps who
are using the platform to network in order to sell
their products. They will be motivated to share and
invite other users because they will benefit by more
people on the platform. We are counting on those
users to spread the product.
We also plan to use FB ads, Adwords, and SEO to
bring in traffic.
Financial Predictions
Given the stage of our development these numbers
would be complete guesses, so we’ll spare you the
time of analyzing our total whims
Fundraising
We are raising a seed round of $1 Million by Feb 1,
2017
• Estimated Pre-Money Valuation of $3.75 MM
• Prefer convertible note or SAFE (Simple agreement for future
equity)
• If equity, $750,000 for 20% equity
We have currently self funded the business with
$100,000 of working capital
Goals
1. To popularize the emerging industry of “paid
targeted networking”
2. Grapevine will be to B2B sales prospecting what
Salesforce is to CRM (the best and the most
aggressively marketed)
Total Addressable Market
• Statistics for B2B marketing & lead generation show that anywhere between 8.6–
10.0% of B2B revenue is spent on getting B2B leads in to business sales
funnels.
• Based on the 2012 Lloyds Bank study the US B2B Service market is: $1724.2
billion USD (29.53% of the world market)
• If we consider that 85% of this spending is towards marketing, and only 15% is
towards purchasing sales leads, this means that sales leads purchasing is
roughly a $22,242,180,000 market in total.
• Qualifiers:
1. Estimated 30% of B2B Organizations purchase leads for their reps
2. Our product would be used by individual sales reps but would not completely
replace their inbound marketing efforts or costs
3. We estimate that 15% of sales reps would use grapevine
Estimated TAM: $1,000,898,100
Initial Traction
1. Already have 2 pre-orders (Astronomer & SigmaNEST)
for deployment in their sales teams
2. Waitlist is steadily growing
3. Idea won 2nd Place at Unpolished Conference for
“Best New Tech Company”

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Grapevine Pitch Deck (B2B Sales is Broken and How To Fix It)

  • 2. The Pain – Prospecting is Broken B2B sales reps are finding cold calling to be less effective than ever before, but under greater pressure to hit their quotas. They resort to networking (conferences, networking groups, LinkedIn) but it is so random and very slow. Companies are struggling to find and retain sales talent and desperately need products that will give their sales teams leads to call on.
  • 3. Important Statistics “Only 37% of B2B Sales Reps hit their numbers consistently” – Harvard Business Review Studies Show: • It takes 18 dials to connect with a single buyer • Call back rates are < 1% • You are 4.2X more likely to get an appointment if you have a personal connection with the buyer • 73% of executives prefer to work with sales professionals referred by someone they know • 84% of B2B decision makers start the buying process with a referral
  • 4. Mission To replace cold calling in B2B sales and to drastically improve the efficiency and success rate of B2B sales professionals
  • 5. How? By building a marketplace where users can “shop” each others contacts and pay each other for a warm introduction via email
  • 6. The Pain(Killer) Grapevine is not a vitamin, is it a painkiller. It is designed to eliminate the need to cold call and help reps book more meetings in less time. 75% of sales people complain that prospecting is the worst part of their job. Grapevine will make this process easier and more enjoyable. It can also replace companies buying cold leads.
  • 7. Leadership Team Tim Warren - CEO Tim is a serial entrepreneur who has just come off a successful exit. He previously built a business in the SEO/SEM space which he built to 15 employees and $2.5 MM in revenue in only 2 years, which was acquired in March. He has been in B2B sales for 8 years and top ranked in sales at every organization where he has worked. Chinmay Nagarkar - CTO Chinmay is a brilliant engineer who spent 7 years at Amazon and AWS and 3 years as a PM and Engineering manager at Google. Chinmay is overseeing the product architecture, managing the development, and building the MVP. He is managing our current team of 3 developers. Steve Caldwell – Technical Consultant Steve is also a brilliant engineer who has extensive B2B experience ranging from selling enterprise deals to building technical products for the Dept. of Defense. He was previously CEO/CTO of Strap (Brandery startup) and is an extremely talented product manager.
  • 8. MVP *View in Fullscreen to Watch this Video. If Video Doesn’t Load Watch Here: Watch Video
  • 9. Go To Market Grapevine’s ideal user will be B2B sales reps who are using the platform to network in order to sell their products. They will be motivated to share and invite other users because they will benefit by more people on the platform. We are counting on those users to spread the product. We also plan to use FB ads, Adwords, and SEO to bring in traffic.
  • 10. Financial Predictions Given the stage of our development these numbers would be complete guesses, so we’ll spare you the time of analyzing our total whims
  • 11. Fundraising We are raising a seed round of $1 Million by Feb 1, 2017 • Estimated Pre-Money Valuation of $3.75 MM • Prefer convertible note or SAFE (Simple agreement for future equity) • If equity, $750,000 for 20% equity We have currently self funded the business with $100,000 of working capital
  • 12. Goals 1. To popularize the emerging industry of “paid targeted networking” 2. Grapevine will be to B2B sales prospecting what Salesforce is to CRM (the best and the most aggressively marketed)
  • 13. Total Addressable Market • Statistics for B2B marketing & lead generation show that anywhere between 8.6– 10.0% of B2B revenue is spent on getting B2B leads in to business sales funnels. • Based on the 2012 Lloyds Bank study the US B2B Service market is: $1724.2 billion USD (29.53% of the world market) • If we consider that 85% of this spending is towards marketing, and only 15% is towards purchasing sales leads, this means that sales leads purchasing is roughly a $22,242,180,000 market in total. • Qualifiers: 1. Estimated 30% of B2B Organizations purchase leads for their reps 2. Our product would be used by individual sales reps but would not completely replace their inbound marketing efforts or costs 3. We estimate that 15% of sales reps would use grapevine Estimated TAM: $1,000,898,100
  • 14. Initial Traction 1. Already have 2 pre-orders (Astronomer & SigmaNEST) for deployment in their sales teams 2. Waitlist is steadily growing 3. Idea won 2nd Place at Unpolished Conference for “Best New Tech Company”