Gdc 2010 architecture final slideshare edition

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Timothy Fitz

Technology

Open Source Secrets: The
Architecture Behind a Successful
Virtual Goods Business
Timothy Fitz – IMVU Inc.

An online community where members use 3D avatars to
meet new people, chat, create, and play
What’s IMVU?

Company Overview
 Founded in April, 2004
 Based in Palo Alto, CA
 70 employees
 3 institutional rounds
 $30M raised

0
10
20
30
40
45M
D
ec-05
Jun-06D
ec-06
Jun-07D
ec-07
Jun-08
Dec-08
Jun-09O
ct-09
 3D avatars
 Virtual goods
 45M registered users
 10M uniques/month
 $30M+ revenue run rate
 Profitable
Cumulative Registrations
Snapshot
Registered Users

User-Generated Content
0.0
0.5
1.0
1.5
2.0
2.5
3.0M
06/04
12/04
06/05
12/05
06/06
12/06
06/07
12/07
06/08
12/08
06/09
3 Million
Virtual Items

Shameless Promotional Plug
We’re Hiring!
www.imvu.com/jobs

Overview
 Development Process
 Server Architecture
 Client Architecture

Client: 1-2 releases/day
Website: 35-50 release/day

Cluster
 Scaled up LAMP stack
 All state in memcache/MySQL
 No instance servers
 Dumb message bus for realtime

Cluster Size
 365 Apache nodes
 89 MySQL nodes
 107 Memcache nodes
 102 Perlbal nodes
 22 Mogile disk nodes
 15 solr nodes

Client Code by Language
Language Lines
C++ 168k
Python 129k
Javascript 36k
HTML 24k
CSS 13k

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