Using Data for Communication

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Presentation for a roundtable discussion at the GeOnG2012 conference. Topic: How can Data be used to improve communication and how can communications products make data more accessible? Focus on the humanitarian industry.

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Using Data for Communication

  1. 1. Using Data for CommunicationPresentation for GeOnG 2012By Timo Lüge Photo: Golanlevin 08.11.2012 Social Media for Good – www.sm4good.com 1
  2. 2. The Value of Visualization By: Column Five; http://vimeo.com/2968485308.11.2012 Social Media for Good – www.sm4good.com 2
  3. 3. The Role of Data in Communication Spreadsheets Tables Reporting Coordinates08.11.2012 Social Media for Good – www.sm4good.com 3
  4. 4. The Role of Data in Communication Marketing Tugging at the heartstrings Advocacy Campaigns08.11.2012 Social Media for Good – www.sm4good.com 4
  5. 5. The Role of Data in Communication Spreadsheets Marketing Tables Tugging at the heartstrings Reporting Advocacy Data-Driven Communication Campaigns Coordinates08.11.2012 Social Media for Good – www.sm4good.com 5
  6. 6. Where are we in a process? 08.11.2012 Social Media for Good – www.sm4good.com 6
  7. 7. 08.11.2012 Social Media for Good – www.sm4good.com 7
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  9. 9. 08.11.2012 Social Media for Good – www.sm4good.com 9
  10. 10. 08.11.2012 Social Media for Good – www.sm4good.com 10
  11. 11. What do (big) numbers mean? 08.11.2012 Social Media for Good – www.sm4good.com 11
  12. 12. 08.11.2012 Social Media for Good – www.sm4good.com 12
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  14. 14. 10x08.11.2012 Social Media for Good – www.sm4good.com 14
  15. 15. 1108.11.2012 Social Media for Good – www.sm4good.com 15
  16. 16. Strong emotional appeal,often with little data 08.11.2012 Social Media for Good – www.sm4good.com 16
  17. 17. By: Thomson Reuters Foundation; Trust.org08.11.2012 Social Media for Good – www.sm4good.com 17
  18. 18. By: Thomson Reuters Foundation; Trust.org08.11.2012 Social Media for Good – www.sm4good.com 18
  19. 19. 08.11.2012 Social Media for Good – www.sm4good.com 19
  20. 20. The Role of Data in Communication Spreadsheets Marketing Tables Tugging at the heartstrings Reporting Advocacy Data-Driven Communication Campaigns Coordinates08.11.2012 Social Media for Good – www.sm4good.com 20
  21. 21. Thoughts There is a difference between public information and accessible information Humanitarian Organizations frequently have good data/information but are not able to share it effectively.08.11.2012 Social Media for Good – www.sm4good.com 21
  22. 22. Data driven, visual communicationsproducts can bridge that gap. Photo: Lotte Grönkjaer08.11.2012 Social Media for Good – www.sm4good.com 22
  23. 23. Resources Drawing by Numbers: http://drawingbynumbers.org/ Data Journalism Handbook: http://datajournalismhandbook.org/ Visual Information for Advocacy: http://tacticaltech.org/sites/tacticaltech.org/files/infodesign.pdf Guardian Data Store: http://www.guardian.co.uk/data Infographics - The Power of Visual Storytelling: http://www.columnfivemedia.com/book/08.11.2012 Social Media for Good – www.sm4good.com 23
  24. 24. Thank you!Timo LügeSocial Media for Goodwww.sm4good.comtimo.luege@gmail.comTwitter: @timolue08.11.2012 Social Media for Good – www.sm4good.com 24

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