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Talk with me<br />Reaching audiences with the help of social media<br />Timo Luege1 September 2009				           Communica...
1.4 billion <br />		people are using the internet<br />
1/4 <br />		of the world‘s<br />populationover the age of 16<br />
630 million <br />	   are using <br />social            media<br />
If Facebook gave out passports<br />Source: http://www.techcrunch.com<br />
Globally<br />1 out of 11 online minutes <br />is spent in an online community<br />
In highly developed countries it is up to <br />1 out of 6 online minutes<br />
This means:<br />People are increasingly more likely to hear about news for the first time here ...<br />
Many of today’s users don’t look for news, they<br />    expect news to            find them!<br />
It also means:<br /><ul><li> Content appears in completely unexpected contexts.
 This is a challenge, particularly for headlines.</li></li></ul><li>“CRRP boost living standards in &lt;name of country&gt...
Since many people get their <br />information from their online community we need to be a <br />        part of that      ...
For us – that should be easy<br />
We have to<br />add valueto the conversation - not just noise.<br />
Listening is key!<br />Source: slimmer_jimmerhttp://www.flickr.com/photos/slimjim/2180595798/<br />
As a Movement we need to be atrusted resource, a subject matterexpert, afriendand ahelpful neighbourto the people we want ...
Source: programwitchhttp://www.flickr.com/photos/programwitch/1483871472/<br />
That’s where they come in again<br />
Build social media competence<br />Source: Matt Hammhttp://www.flickr.com/photos/matthamm/2945559128/<br />
Social media forces us to do what we claim to be doing all the time:Give volunteers and beneficiaries a voice and make the...
We need to experiment<br />Source: Status Frustration http://www.flickr.com/photos/statusfrustration/134382294/<br />
Source: CRASH:Candy:http://www.flickr.com/photos/crash-candy/2455226534/<br />We need to take risks<br />
But we’ll get there<br />
Thank you<br />Source: Matt loves kicks http://www.flickr.com/photos/mattloveskicks/2000555581/<br />
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Talk with me: Social Media for the Red Cross Red Crescent

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A slightly abbreviated version of a presentation given for Red Cross Red Crescent communicators on the basics of social media.

Veröffentlicht in: Technologie, Business
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Talk with me: Social Media for the Red Cross Red Crescent

  1. 1. Talk with me<br />Reaching audiences with the help of social media<br />Timo Luege1 September 2009 Communications Managers Meeting<br />
  2. 2. 1.4 billion <br /> people are using the internet<br />
  3. 3. 1/4 <br /> of the world‘s<br />populationover the age of 16<br />
  4. 4. 630 million <br /> are using <br />social media<br />
  5. 5. If Facebook gave out passports<br />Source: http://www.techcrunch.com<br />
  6. 6. Globally<br />1 out of 11 online minutes <br />is spent in an online community<br />
  7. 7. In highly developed countries it is up to <br />1 out of 6 online minutes<br />
  8. 8. This means:<br />People are increasingly more likely to hear about news for the first time here ...<br />
  9. 9.
  10. 10.
  11. 11. Many of today’s users don’t look for news, they<br /> expect news to find them!<br />
  12. 12. It also means:<br /><ul><li> Content appears in completely unexpected contexts.
  13. 13. This is a challenge, particularly for headlines.</li></li></ul><li>“CRRP boost living standards in &lt;name of country&gt;”<br />Does this headline make sense on<br />?<br />
  14. 14. Since many people get their <br />information from their online community we need to be a <br /> part of that community. <br />
  15. 15. For us – that should be easy<br />
  16. 16. We have to<br />add valueto the conversation - not just noise.<br />
  17. 17. Listening is key!<br />Source: slimmer_jimmerhttp://www.flickr.com/photos/slimjim/2180595798/<br />
  18. 18. As a Movement we need to be atrusted resource, a subject matterexpert, afriendand ahelpful neighbourto the people we want to reach.<br />
  19. 19. Source: programwitchhttp://www.flickr.com/photos/programwitch/1483871472/<br />
  20. 20. That’s where they come in again<br />
  21. 21. Build social media competence<br />Source: Matt Hammhttp://www.flickr.com/photos/matthamm/2945559128/<br />
  22. 22. Social media forces us to do what we claim to be doing all the time:Give volunteers and beneficiaries a voice and make them key element of our communication by listening to what they have to say.<br />
  23. 23. We need to experiment<br />Source: Status Frustration http://www.flickr.com/photos/statusfrustration/134382294/<br />
  24. 24. Source: CRASH:Candy:http://www.flickr.com/photos/crash-candy/2455226534/<br />We need to take risks<br />
  25. 25. But we’ll get there<br />
  26. 26. Thank you<br />Source: Matt loves kicks http://www.flickr.com/photos/mattloveskicks/2000555581/<br />

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