Location extensions and GMB

1. Google Confidential and Proprietary
Bulk management for 10+ locations of the same business
Getting Started with
Google My Business Locations

2. Google Confidential and Proprietary
Welcome
Google My Business Locations

3. Google Confidential and Proprietary
Topics in this guide
What is Google My Business Locations?
How does it benefit my business?
How does it help me reach my customers?
How do I get started?

4. Google Confidential and Proprietary
What is Google My
Business Locations?
It’s a free tool for businesses with many
locations of the same brand to publish and
manage location info.
You can easily reach millions of users on
Google properties like Google Maps,
Google Search, Google+, and AdWords.
Google
Search

5. Google Confidential and Proprietary
How does it benefit my
business?
It offers a central management tool for
10+ locations of the same brand
Update your business information (e.g.
store hours, address) in one place, and it
will automatically update on Search,
Google +, Maps, and AdWords.
Access your maps listings, G+ dashboards,
and insights -- for each of your individual
locations.
Local business information
quality guidelines here
*Verification isn’t required to use your location information in AdWords, but some features are enabled only for verified locations -
like connecting your account to Google Maps or adding branch managers

6. Google Confidential and Proprietary
Reaching your
customers
Google My Business Locations

7. Google Confidential and Proprietary
consumers conduct local
searches on search
engines.
Base: Used device to search for information on most recent vertical purchase (floating base) Google/Ipsos Survey
Q8. What type(s) of information did you search for on your device(s) using search engines? Select all that apply for each device.
4in5 88%
Smartphone
Your customers
are looking for local
businesses online
84%
Computer/
Tablet
They search on:

8. Google Confidential and Proprietary
Base: Use any device to go online and quota assignment (n=500 for each). Google/Ipsos Survey Q23. Do you want ads to be customized to your immediate
surroundings when you search for [sub-vertical] information on each of the following devices? Q24. And, do you want ads to be customized to your zip code or
city when you search for [sub-vertical] information on each of the following devices?
They check online for
information before they
visit your locations
of smartphone users
conducted pre-shopping
activities online before
going to the store
90%

9. Google Confidential and Proprietary
Top local search queries:
Base: Used device to search for information on vertical purchases made in past 6 months and quota assignment. Google/Ipsos Survey
Q8. What type(s) of information did you search for on your device(s) using search engines? Select all that apply for each device.
They want local information...
Directions to
local store
Local store
address
48%
Business
hours
49% 46%
Business
hours
Local store
address
39% 36%
Availability of
product at local store
42%
SMARTPHONE
COMPUTER/
TABLET

10. Google Confidential and Proprietary
Base: Use any device to go online and quota assignment (n=500 for each). Google/Ipsos Survey Q23. Do you want ads to be customized to your immediate
surroundings when you search for [sub-vertical] information on each of the following devices? Q24. And, do you want ads to be customized to your zip code or
city when you search for [sub-vertical] information on each of the following devices?
consumers want search ads
to be customized to their
city/zip code, or to their
immediate surroundings
4in5 City/Zip
Code
Immediate
Surroundings

11. Google Confidential and Proprietary
Base: Used ad features on computer or tablet and quota assignment (floating base). Google/Ipsos Survey Q20. And, how important are these ad
features to you when searching for [sub-vertical] information on your [computer / tablet] to complete your [sub-vertical] [purchase / -related activity]
at a local store or business? Select one for each.
Think
Get Directions
is important
73%
Think
Call Button
is important
70%
SMARTPHONE
COMPUTER/
TABLET
Think
Local Address
is important
78%
Think
Phone Number
is important
77%
of consumers who have used ad
features say it's important to have
location information in ads>70%

12. Google Confidential and Proprietary
“Google My Business Locations
can help you reach these customers
and provide the accurate information
from the source.”

13. Google Confidential and Proprietary
Getting started
Google My Business Locations

14. Google Confidential and Proprietary
Getting started
Format your dataStep 1
Upload your spreadsheet and resolve any errors
Request verification
Verification is not required to use location extensions.
Add managers in your locations dashboard
Available for upgraded and verified locations only
Link your account to AdWords
Step 2
Step 3
Additional features are available for verified locations

15. Google Confidential and Proprietary
1. Format your data
Create your Locations
spreadsheet and check
our formatting rules
here.
Add your business locations,
addresses, phone numbers, and
more all in one spreadsheet.

16. Google Confidential and Proprietary
2. Upload your
spreadsheet to
add your locations
Upload all your locations
in a single spreadsheet and
easily resolve any errors from
your account dashboard

17. Google Confidential and Proprietary
3. Link your account
to AdWords
Location extensions make it easy to
display your business locations in every
ad, so your customers can find you and
learn more about your business. Show
your address and info right in your ad.
Click +Extension from your Ad
extensions tab in AdWords
Link your Google My Business
Locations account.
If the Google My Business account you
want to link uses a different email
address than the one shown,
click “use a different account.”
Learn more about
location extensions here

18. Google Confidential and Proprietary
Google My Business Locations
Additional features

19. Google Confidential and Proprietary
3. Request
verification
Fill out a single form to request
verification for all of your
locations in one step.
The Google My Business
Locations team may reach out to
you with follow-ups before
verification can be completed.
Full verification
instructions can be
found here
Verification not required for location
extensions.

20. Google Confidential and Proprietary
...and once they’re
verified, resolve any
errors.
You can edit live data from your
locations dashboard
Location Extensions use location data
based solely on what you have uploaded
into your account (may not be consistent
with what is live on Google Maps).
Learn more about data
conflicts here
Note: status updates (e.
g. data conflicts,
duplicate) only available
for upgraded users

21. Google Confidential and Proprietary
4. Add managers
in your locations
dashboard
A clear owner for every location.
Each location and corresponding
Google+ page can have one owner
and up to 50 managers.
Adding managers allows
you to share control without
needing to share your personal
login information.
Instructions to request access to
a bulk location
Note: Adding managers feature
only available for upgraded
users
Managers of locations will appear in the status column as a manager icon
in your account. Grey manager icons indicate that you are a manager on a
location you do not own. Orange manager icons indicate ownership of a
location.

22. Google Confidential and Proprietary
Keep your customers
up-to-date
Easily access your maps listings,
Google+ dashboards, and view
insights -- for each of your
individual locations.
From your Google+ dashboard,
respond to reviews, add photos
and send your community
updates and news.
Note: Adding managers
& status updates (e.g.
data conflicts, duplicate)
only available for
upgraded users

23. Google Confidential and Proprietary
Thank you.