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Adam Dorfman - “Blockchain 2.0: From Profits to Purpose. How Blockchain Platform Businesson Platforms Will Change the Nature of Work”

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Adam Dorfman - “Blockchain 2.0: From Profits to Purpose. How Blockchain Platform Businesson Platforms Will Change the Nature of Work”

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Adam Dorfman - “Blockchain 2.0: From Profits to Purpose. How Blockchain Platform Businesson Platforms Will Change the Nature of Work”

Blockchain Summit Kyiv 2018

Adam Dorfman - “Blockchain 2.0: From Profits to Purpose. How Blockchain Platform Businesson Platforms Will Change the Nature of Work”

Blockchain Summit Kyiv 2018

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Adam Dorfman - “Blockchain 2.0: From Profits to Purpose. How Blockchain Platform Businesson Platforms Will Change the Nature of Work”

  1. 1. THEFUTUREOFJOBSBLOCKCHAIN 2.0 FROM PROFITS TO PURPOSE “Copyright (c) by If When Then. All Rights Reserved.” WWW.IFWHENTHEN.COM ADAM@IFWHENTHEN.COM
  2. 2. The World Economic Forum estimates that 65 percent of children entering primary school today will ultimately end up working in completely new job types that don’t yet exist. WHAT ARE THE SPECIFIC ISSUES?
  3. 3. Since, most of the jobs have not been created, the opportunities and challenges will depend on a person's ability to recognize and adapt to these emerging changes. INTRODUCTION - THE FUTURE SKILL
  4. 4. FOUNDER OF IFWHENTHEN.COM A platform for non-formal learning communities to thrive and collaborate. Angel investments closed in February 2018. • MBA from the University of Toronto • Author, Concept Evolution website and book. • International speaker on the future of jobs and platform business models. • 3 years working at two successful startups. (software and bitcoin) • Previously 5 years in the capital markets. ADAM DORFMAN
  5. 5. 5 of 5 of America’s largest companies by market capitalization are platforms. (Apple, Alphabet, Microsoft, Amazon, Facebook) Jack Ma (Alibaba) estimates 90% of all business will be conducted over digital platforms. (30yrs) Everyone is still teaching traditional economics. Only a handful of elite Universities teach the new knowledge on platform economics. LEADING COMPANIES THE FUTURE NOT WELL UNDERSTOOD
  6. 6. WHAT MAKES DIGITAL PLATFORM BUSINESS MODELS SO DOMINANT? 1. Aggregates all supply options, unlocks new supply. 2. Removal of inefficient gatekeepers. 3. The core interaction is digitized. 4. Feedback loops and learning. 5. Reputation systems. 6. More efficient marketplaces.
  7. 7. REDUCES USAGE FRICTION AND LOWERS THE BARRIERS TO PARTICIPATION. SKILLS TIME/EFFORT ACCESS INVESTMENT EVERYONE WANTS TO PROGRESS COLLABORATION LEARNING Source: Self-Determination Theory
  8. 8. PLATFORM BUSINESS MODELS CHANGED THE LOCAL MAXIMUM
  9. 9. DON’T EXPECT CURRENT LEADERS TO LEAD: THE INNOVATOR'S DILEMMA - They Have The Innovative Technologies. - Focus On Traditional Customer And Channels. - The Dominant Culture Is To Maintain And Grow The Status-quo. Source: The Innovator's Dilemma, Book by Clayton M. Christensen
  10. 10. FEATURING SANGEET PAUL CHOUDARY
  11. 11. AUTHOR OF THE BOOKS: PLATFORM REVOLUTION AND PLATFORM SCALE • Co-Chair, MIT Platform Strategy Summit. • Speaker at the G20 World Summit 2014. • Selected as a Young Global Leader by the World Economic Forum. • Featured on the cover of HBR (April 2016) and MIT Tech Review (September 2015). • Top 30 management thinkers globally.
  12. 12. A QUICK HISTORY FROM PIPES TO PLATFORMS
  13. 13. THE TRADITIONAL BUSINESS IS A PIPE. A LINEAR BUSINESS MODEL. BASED ON MICHAEL PORTER’S VALUE CHAIN: • MASSIVE FIXED COSTS • CAPTURE SCARCE RESOURCES • CONTROL SUPPLY • SMALL PRODUCT DIFFERENTIATION • NO INTERACTION DATA • GATEKEEPERS CUSTOMERSUPPLIERS GATEKEEPERS
  14. 14. PLATFORMS HAVE EXISTED FOR YEARS Information technology has reduced the need for massive infrastructure to scale a platform.
  15. 15. WHAT IS A PLATFORM BUSINESS MODEL? A PLATFORM IS AN OPEN INFRASTRUCTURE AND GOVERNANCE MODEL THAT FACILITATES THE INTERACTIONS BETWEEN MULTIPLES SIDES OF NETWORKED MARKETPLACES. CUSTOMERSUPPLIERS INTERMEDIATION
  16. 16. PLATFORMS USE ECOSYSTEM DATA TO ENABLE NEW VALUE EXCHANGES. FROM PROCESSES TO UNDERSTANDING INTERACTIONS. • PARTNERSHIPS • NETWORKS INTEGRATION • COLLABORATION • COOPERATION
  17. 17. THE PLATFORM REVOLUTION: MULTI-DIRECTIONAL INTERACTIONS. BEHAVIOURAL DESIGN - FACILITATING INTERACTIONS IN NEW WAYS. - PLATFORMS ARE BORN FROM PURPOSE, NOT PROFITS.
  18. 18. EVERY GREAT PLATFORM UNLOCKS A NEW CORE INTERACTION Source: Sangeet Paul Choudary, Platform Scale and Platform Revolution.
  19. 19. THE TRANSFER OF AN ONLINE VIDEO. Video sharing rules and tools 1. New rules of the game 2. Unlocked new supply. Linkedin transfers jobs from recruiters to professionals. Airbnb transfers apartment listings from hosts to travelers. Uber transfers a taxi request from a traveler to taxi. Source: Sangeet Paul Choudary, Platform Scale and Platform Revolution.
  20. 20. INFORMATION FACTORIES WITHOUT CONTROL OVER PRODUCTION.
  21. 21. Source: Sangeet Paul Choudary, Platform Scale and Platform Revolution.
  22. 22. INTERACTION FAILURES INTERACTION FAILURE. - Uber: Available cars. - Facebook: Finding friends. - Freelancers: Business in x days. - Twitter: Access to relevant tweets. The core interaction connects you to the defined purpose, meaning how it's accomplished. And, while there are supporting interactions, without the core interaction the platform would have no value. It starts there. Source: Sangeet Paul Choudary, Platform Scale and Platform Revolution.
  23. 23. IT STARTS WITH NETWORK EFFECTS. 1. A repeatable core interactions brings a critical mass of users. 2. This enables the platform to develop network effects. 3. Community interactions: stored data. 4. Artificial intelligence uses the data to improve discovery and matching. Revenue lags network value because revenue collection creates some friction to platform adoption.
  24. 24. PROFIT RAKE FOLLOW NETWORK EFFECTS: WHO WILL PAY? - Amazon Marketplace Fees, 20% - Shutterstock 30% - Facebook Profiles, $2,500. - iTunes, 30% - iOS platform take 30% from Apps. - Upwork, 15% - AirBnB, 20% and more. AND MANY SELL PERSONAL DATA TO THIRD PARTIES. Source: Above the Crowd
  25. 25. PLATFORM INNOVATIONS WILL ENABLE NEW INTERACTIONS AND EXPERIENCES
  26. 26. - Automation: Non-cognitive work and repetitive tasks will be replaced. - Assistance: Assist human users with voice search, coordination and retrieval. - Augmentation: Enhances our capabilities by providing contextual support. BOTS AND ROBOTS ENABLE NEW INTERACTIONS
  27. 27. ENHANCING THE VISIBLE WORLD AND BEYOND
  28. 28. WHEN THINKING ABOUT THE FUTURE OF JOBS: WE NEED TO THINK MORE LIKE ASTRONAUTS Source: Dan Toma, Author The Corporate Startup
  29. 29. SO WHAT ABOUT ALL THE INTERACTION DATA?
  30. 30. BLOCKCHAIN FROM PROFITS TO PURPOSE
  31. 31. BLOCKCHAIN IS A OPEN DATABASE THAT NO SINGLE ENTITY OWNS. SHARED DATA. DIFFERENT MACHINE CONSENSUS PROTOCOLS ARE USED TO CONFIRM TRANSACTIONS AND INTERACTIONS. CUSTOMERSUPPLIERS DEMAND DRIVEN: BUSINESS MODELS
  32. 32. LEARNINGACCESSVENTURE CAPITAL GLOBAL FUNDING MECHANISM $9B FROM INITIAL COIN OFFERINGS (ICOs) SINCE 2017 70% TO DEVELOPING REGIONS. BLOCKCHAIN LOWERS THE BARRIERS FOR OPEN PARTICIPATION PERSONAL DATA CONTROL AND NEW REVENUE STREAMS. SECURED DIGITAL IDENTITY DATA MARKETPLACE. MACHINE CONSENSUS INCREASES TRUST ECOSYSTEM DATA AND VISUALIZATION. MORE MARKET EFFICIENT DECISIONS READY TECHNOLOGY NOT READY (1.5 YEARS)
  33. 33. LOWERED THE BARRIER TO INVESTMENTS THE INTERNET BROUGHT DOWN THE BARRIER BETWEEN PROFESSIONAL JOURNALISTS AND BLOGGERS. THE BARRIER BETWEEN ACCREDITED INVESTORS AND TOKEN BUYERS WILL BE BROKEN DOWN: Source: Thoughts on Tokens
  34. 34. - No Microtransactions - No Easy Blockchain Data Extraction Tools - No Valuation Method For A Coin IT’S THE INTERNET YEAR 1998. ACCESS TO AND LEARNING FROM THE SHARED DATA LAYER STILL BARRIERS.
  35. 35. FREE MICROTRANSACTIONS ON EOS TO UNLOCK NEW BUSINESS MODELS. You can’t access your personal data, if its too expensive to record your microinteractions on a platform.
  36. 36. TWO REALIZATIONS WILL HAPPEN TO UNLOCK ACCESS AND LEARNING 1. Data Extraction Tools: a. Potential new revenue streams from data marketplaces by controlling and extracting personal data. 2. New Valuation Method: a. Possibility to change the valuation method of tokens around a shared purpose.
  37. 37. PLATFORMS EOS BLOCKCHAIN PLATFORMS CONTROLS DATA SHARED DATA CORE INTERACTION NOT VERIFIABLE CORE INTERACTION VERIFIABLE THE PURPOSE BECOMES PROFIT PURPOSE AS A FEATURE As the world becomes more connected, the platforms that harness these connections, interactions and the ensuing shared data layer into effective business models wins.
  38. 38. WE HAVE THE HIGHEST QUALITY BEEF IN THE WORLD 2017 - 100% - Traditional platform acquire network effects, then seek to maximize profits. 2018 - 95% 2019 - 90% 2020 - 85% 2021 - 80% CUSTOMERSUPPLIERS THE DEMAND CHAIN
  39. 39. THE SHARED DATA LAYERS WILL ENABLE SHARED PURPOSE. And, A New Valuation Method Will Emerge to guide future entrepreneurs.
  40. 40. CURIOSITY IS YOUR MOST POWERFUL TOOL TO MASTER THESE NEW SKILLS.
  41. 41. WHAT TO KNOW MORE? CONTACT US AT ADAM DORFMAN, FOUNDER ADAM@IFWHENTHEN.COM

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