e-Reputation Monitoring WORKSHOP Presentations Why & how do you monitor the e-Reputation of your organisation ? Why monitor e-Reputation ? Public Relations Measuring marketing effectiveness Manage crisis situations pro-actively e-Reputation Monitoring What is your organisations’ on-line identity ? What is said ? Who says this and what is their influence ? Define your work scheme Management Define your on-line strategy Build your on-line identity Engage in the on-line conversation Anticipate & react to crisis situations Define your work scheme in this workshop.. Define your keywords Look up & evaluate your organisations’ on-line identity Try out some e-Monitoring tools Who sais what – where – how – how often ? What is their influence ? Set up an e-Monitoring work scheme Exercise 1 Define your keywords Exercise 1 Find additional keywords with Google Keyword Tool : https://adwords.google.com/select/KeywordToolExternal  Discussion 1 Which keywords did you define ? Exercise 2 Look up & evaluate your keywords’ on-line identitywww.google.be & www.bing.be Filter by : Content Location Language Date Discussion 2 How do you evaluate your online identity ? Exercise 3 Try out some e-Reputation monitoring tools : Google Alerts : www.google.com/alerts Facebook : www.openstatussearch.com Blogoloog : www.blogoloog.be Youseemii.co.uk : www.youseemii.co.uk Addictomatic : www.addictomatic.com>> Browser bookmarks Exercise 3 Twitter: http://archivist.visitmix.com>> Saved Searches Social Mention : www.socialmention.com>> E-mail alerts & RSS feeds Samepoint : www.samepoint.com>> RSS feed RSS-feed Readers : www.netvibes.com Online influence Klout : www.klout.com Mentionmapp: www.mentionmapp.com Professional tools www.trackur.com (1 saved search for free) Others : Ubervu, Radian6, Sysomos Discussion 3 Which tools should you use ? How to set up a work scheme ? Tips Update your keywords regularly Follow up new e-Monitoring tools e-Reputation Monitoring What is your organisations’ on-line identity ? What is said ? Who says this and what is their influence ? Set up a work scheme Management Define your on-line strategy Build your on-line identity Engage in the on-line conversation Anticipate & react to crisis situations Set up a work scheme Strategy Listen Engage Manage Social Media Policy www.fedweb.belgium.be/nl/publicaties/cc21_sociale_media.jsp www.fedweb.belgium.be/fr/publications/cc21_medias_sociaux.jsp Join the Linkedin GroupCOMMnet-KMnet Social Media Management Tools www.hootsuite.com Others: Tweetdeck, Seesmic Useful Links http://socialmedia-listening.wikispaces.com/Tools http://seamlesssocial.com/platform-list http://www.thesocializers.com/social_monitoring_tools.html http://wiki.kenburbary.com www.salesrescueteam.com/social-media-measurement-tools

1. e-Reputation Monitoring WORKSHOP 9:30 AM – 12:30 AM or 1:30 PM – 4:30PM Your trainer = Tim Duchateau

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4. Presentations Why & how do you monitor the e-Reputation of your organisation ? 4

5. Why monitor e-Reputation ? Public Relations Measuring marketing effectiveness Manage crisis situations pro-actively 5

6. e-Reputation Monitoring What is your organisations’ on-line identity ? What is said ? Who says this and what is their influence ? Define your work scheme Management Define your on-line strategy Build your on-line identity Engage in the on-line conversation Anticipate & react to crisis situations Define your work scheme 6

7. in this workshop.. Define your keywords Look up & evaluate your organisations’ on-line identity Try out some e-Monitoring tools Who sais what – where – how – how often ? What is their influence ? Set up an e-Monitoring work scheme 7

8. Exercise 1 Define your keywords 8

9. Exercise 1 Find additional keywords with Google Keyword Tool : https://adwords.google.com/select/KeywordToolExternal 9

10. Discussion 1 Which keywords did you define ? 10

11. Exercise 2 Look up & evaluate your keywords’ on-line identitywww.google.be & www.bing.be Filter by : Content Location Language Date 11

12. Discussion 2 How do you evaluate your online identity ? 12

13. Exercise 3 Try out some e-Reputation monitoring tools : Google Alerts : www.google.com/alerts Facebook : www.openstatussearch.com Blogoloog : www.blogoloog.be Youseemii.co.uk : www.youseemii.co.uk Addictomatic : www.addictomatic.com>> Browser bookmarks 13

14. Exercise 3 Twitter: http://archivist.visitmix.com>> Saved Searches Social Mention : www.socialmention.com>> E-mail alerts & RSS feeds Samepoint : www.samepoint.com>> RSS feed RSS-feed Readers : www.netvibes.com 14

15. Online influence Klout : www.klout.com Mentionmapp: www.mentionmapp.com

16. Professional tools www.trackur.com (1 saved search for free) Others : Ubervu, Radian6, Sysomos

17. Discussion 3 Which tools should you use ? How to set up a work scheme ? 17

18. Tips Update your keywords regularly Follow up new e-Monitoring tools 18

19. e-Reputation Monitoring What is your organisations’ on-line identity ? What is said ? Who says this and what is their influence ? Set up a work scheme Management Define your on-line strategy Build your on-line identity Engage in the on-line conversation Anticipate & react to crisis situations Set up a work scheme 19

20. Strategy Listen Engage Manage 20

21. Social Media Policy www.fedweb.belgium.be/nl/publicaties/cc21_sociale_media.jsp www.fedweb.belgium.be/fr/publications/cc21_medias_sociaux.jsp Join the Linkedin GroupCOMMnet-KMnet 21

22. Social Media Management Tools www.hootsuite.com Others: Tweetdeck, Seesmic 22

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24. Useful Links http://socialmedia-listening.wikispaces.com/Tools http://seamlesssocial.com/platform-list http://www.thesocializers.com/social_monitoring_tools.html http://wiki.kenburbary.com www.salesrescueteam.com/social-media-measurement-tools 24