Angie Verros's deck from the 2018 Michigan Recruiter's Conference held in Detroit, MI onsite at General Motor's HQ. Better recruiting and sourcing emails.

1. Adventures*in*email

2. The$war$for$talent$is$hotter$than$ever$before

3. So,$how$do$we$stand$out?

4. Starts&with&the&recruiter

5. About&Me

6. Speaking)

7. The$other$side$of$
the$desk

9. First&impressions&are&everything

10. How$do$we$
stand$out?

11. Keep$it$real

12. Keep$it$entertaining$&$funny

13. Keep$it$unique

14. Messaging

15. Subject(lines
• 33%#of#email#recipients#open#emails#based#only#
on#subject#line
• 69%#of#email#recipients#report#spam#based#only#
on#subject#line
• 22%#are#more#likely#to#respond#to#personalized#
messages
• 40%#of#emails#are#opened#on#mobile#first#–
average#screen#fits#4@7#words
• 22%#higher#open#rate#with#subject#lines#that#
create#urgency#or#exclusivity

16. LinkedIn(Find(Nearby

17. VS
HTML%vs%plain%text

18. Which%did%better?
• Plain&text&beat&HTML&for&deliverability
Why?
• More&likely&to&make&it&through&spam&filters&

20. People&do&click&even&when&they&do&not&respond

21. Top$Content?

22. HTML%emails%generated%more%responses

23. Stalking.*Yes…Stalking

24. Sample'outreach'message

25. Actual'response

26. A"few"more

27. Crystal(knows

28. Exciting(journey

29. Candidate(experience
• Apply%process
• Timely%recruiter%response
• Interview%scheduling
• Timely%feedback%after%interviews
• Offer
• Rejection
• Onboarding

30. Welcome'to'the'Yelp'generation

31. Community)
resources

32. Boolean'black'belt

33. SourceCon

34. Recruiting*Daily &*Recruiting*Tools

35. HROS

37. Facebook(groups

38. Secret&sourcing&group

39. Recruiters)online

40. Growth'hacking'recruiters

41. Sourcers who*code

42. Amazing(Lists

43. Martin'Freeman’s'Sourcing'Toolkit

44. Dean%Da%Costa%Tools%List

45. RecruiterHunt

46. @ohsusannamarie

47. Sjamilla /(awesome-recruitment

48. We.$Are.$Not.$Robots

49. Thank&you
linkedin.com/in/averros/
facebook.com/angie.verros
@angieverros
angie@vaia.io
www.vaia.io