1. Tim Letcher
312 Pelican Lane cell 859.684.1121
Lexington, KY 40511 timletcher14@gmail.com
linkedin.com/pub/tim-letcher/0/636/43b twitter.com/TimLetcher
Overview
● Digital Media sports industry for over 15 years
● Project Manager for digital content and site management for over 8 years
● Managed project life cycles (budget, IT, design, building, deployment)
● Review and create content, photo edits
● Excellent verbal and written skills
● Proficient with numerous content management systems, managing data, updating sites
● Writer and online editor for high school, college and professional sports for 17 years
● Managed national network of freelance writers, re-design teams, other employees
Work Experience
January 2013- Present: Contract writer, editor, digital sports
• Interviewed national sports figures, pitched story ideas
• Wrote online content, promoted stories on social media
• Produced 12-15 articles each week
March 2013-Present: Shelter Insurance Company
• Worked to improve quality of client base, extend the reach of the agency and to test innovative sales ideas
• Compiled data reports and tracked progress
• Maintained and managed social media for the agency by updating it regularly
March 2010-Jan. 2013: Website Content Manager/Project Manager, XOS Digital
• Packaged content for NCAAFootball.com, SECSports.com, and Texassports.com
• In-house CMS and other Content Management Systems, HTML, Photoshop
• Worked nights, days, and approximately 45 weekends a year to ensure coverage of current sporting events
• Wrote and posted stories for sites, using SEO best practices
• Managed design/development process, launches of new sites
• Created polls, managed carousel, banner content
• Wrote original weekly basketball and football articles
• Created, wrote headlines, photo captions and selected/sized photos
• Coordinated video streaming of live Division I sporting events for sites
• Hired, managed national freelance writers
• Handled media inquiries, public relations, press releases and publicity for NCAA Football
• Maintained social media (Facebook, Twitter) for sites
• Editing, proofreading and ensuring grammatically correct content along with use of AP Style
• Created and implemented project management schedule of site launches through in-person, Skype, IM
Dec. 2004-Jan. 2010: Project Manager/Director of Content, Host Communications (later named IMG College)
• Managing websites for several sports-related clients
• Producing national and regional weekly sports e-newsletters
• Writing content for national talent and coordinating video production each week
• Communicating and problem-solving with clients to ensure customer satisfaction
• Coordinating redesigns and launches for web sites
• Serving as liaison between IT and clients, including travel

2. • Managing, hiring and organizing content staff
• Handled media inquiries, public relations and publicity for NCAA Football
Tim Letcher, timletcher14@gmail.com, 859.684.1121
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Oct. 1999-Dec. 2004: Director of Sports for the high school division of Host Communications, iHigh.com.
• Manager of web content for 35 state web sites in collaboration with state high school athletic associations
• Ran one of the first national-level high school sports sites on the internet
• Daily HTML updates on sites
• Published the iHigh magazine
• Coordinating with freelance writers from across the country to ensure pertinent stories are on the site
• Coordinating coverage for high school sports state championships and writing sports stories
• Negotiating newspaper deals with many prominent newspapers
• Managed ‘Friday Night Football Scoreboard’ 18 weeks per year, assembling scoreboards in 35 states
• Managed a staff of five, as well as the entire sports budget
• Freelance writing and live stats at the Final Four for finalfour.net
• Handled media inquiries, public relations and publicity
Jan. 1998-Jan. 1999: Marketing Communications Coordinator, Bullard
• Publicity, public relations, media relations and community relations for this international company
• Wrote press releases, marketing materials and assisted in the redesign of the company’s web site
• Writing speeches for company executives
• Coordinated the company’s Centennial Celebration and assisted in trade show preparation
Oct. 1996-Dec. 1997: Contract writer, USA Today
• Game stories
• Filed game stats regarding conference games
Aug. 1995-Jan. 1998: Assistant sports information director, Morehead State University
• Produced all media guides, press releases for all Division I women’s sports teams
• Directed staff for live game stats
• Directed coaches, players and other staff for press conferences
• Producing game notes and game stories for media use
• Public address announcer for MSU softball, color commentator on MSU baseball broadcasts
• Event coordination, including multiple basketball tournaments
• Co-coordinator host of Ohio Valley Conference championship tournaments for volleyball, softball
Education
Master of Arts in communications from Morehead State University, Kentucky, May, 1995
Bachelor of Arts in journalism from Morehead State University, Kentucky, December, 1993
Other skills
HTML, Google Analytics, proficient in MS Office, Excel and PowerPoint, Photoshop, various
content management systems, copywriting, proofreading, editing, StatCrew, StatMan, Basescamp, WordPress
Certifications/Continuing Education
Licensed to sell insurance in Kentucky for Property, Casualty, Life and Health Insurance
LUTC 257 Certificate
Ethical Business Practices Certificate
Football Writers Association of America (FWAA) member
United States Basketball Writers Association (USBWA) member

3. Community Activities
Volunteer coach for Lexington Youth Football League, regular volunteer at Meadowthorpe Elementary,
Communications committee at Crestwood Christian Church, former member of Sigma Alpha Epsilon fraternity
(Kentucky Gamma chapter) alumni board
Tim Letcher, timletcher14@gmail.com, 859.684.1121
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References
Ben Godwin
General Manager, SEC Property
XOS Digital
205.420.8343
bgodwin@xosdigital.com
Dick Gabriel
Radio Talkshow Host
Big Blue Insider
859.489.8546
Dickgabriel141@gmail.com
Mark Whitworth
Associate Commissioner for External Affairs
Southeastern Conference
205.458.3000
mwhitworth@sec.org
Tim Campbell
Former COO
iHigh.com
859.539.3808
timcam@gmail.com