1. Presented by Tiffany Johnson

2. Rep Nexus telemarketing services are uniquely qualified to handle the
large scale, long-running campaigns necessary for independent reps to
compete in their marketplace.
Using our highly-trained sales specialists, Rep Nexus can support your
sales cycle in any phase.
Rep Nexus service includes:
 Profile Ideal Customers
 Develop Lists and Databases
 Verify Databases
 Increase Awareness
 Identify and Qualify Prospects

3. Sales and Sales Outsourcing
 Support and Evolve Your Sales Model
 Support Post-marketing Efforts
 Turn Leads into Qualified Business Opportunities
 Close Sales
Customer Development
 Develop Customer Loyalty
 Customer Satisfaction Programs
 Cross-sell/Up-sell Current Customers
 Identify Prospects for Further Development

4. With its 950 million users,
Facebook has become
the world’s meeting place.
Spend some time today
exploring other Pages on Facebook. Do some
searching to find complementary businesses and
competitors that you can learn from.
1. Go to www.Facebook.com/search.
2. Select the 'Pages' option to filter your results by
pages.
3. Enter direct competitors and industry keywords to
find pages in your niche.

5. You may notice some Facebook "rules of thumb."
While you'll have to experiment to see what works
for you or the shop, there are some general “best
practices” you can start with as a base.
You'll notice that successful brands on Facebook
don’t preach or sell to their fan base, they engage
with them. Facebook post are meant to be fun and
educational. Don’t sell; engage.

6.  Post every day. That may seem excessive, but as people make more friends and Like
more pages, your posts may be missed.
 Focus on engagement. You're trying to connect with and get responses from
your community. Ask questions, post helpful tips, and link to articles that your audience will
Like and share. When you make the posts about your audience and what they need, rather
than selling, you'll develop a deeper relationship with your community.
 Have a call-to-action. Tell people exactly what to do, like click Like, comment
on a post, or watch a video.
 Don’t oversell, or undersell. No one likes a never-ending sales pitch, but
do highlight your wares from time-to-time! Use the 80-20 rule for content/connection posts
vs. sales messages.
 Make it fun. Facebook is a social community. People are there to have fun. Stay true
to your brand, but think of ways to entertain your audience and let your corporate hair down.
 Fan – When you or your customers choose to Like a company's page, you become a Fan of
that company on Facebook. Technically there hasn’t been an actual ‘Fan’ since mid 2010 when
Facebook changed the vernacular from ‘Fan Pages’ to ‘Business Pages’ that users could ‘Like,’
but the term remains popular and is still commonly used.

7. You can do many things to make this cover photo creative and
interactive:
 Connect the profile picture to the cover photo.
 Highlight a product.
 Highlight a fan of the week.
 Give a creative use of the product.
 Show fans using the product or service.
Make it your business to spend some time planning your editorial
calendar, deciding what content you will post, and when. A content
calendar gives you an overview of what you’re posting so you can ensure
that you cover all the topics and products you want covered. It ensures
that you’re not repeating yourself. It forces you to think about what’s
important and what’s not so you don’t fall into the trap of posting content
just to fill a void.

8.  Twitter is a tool for "micro-blogging" or posting very short updates, comments
or thoughts.
 In fact, since Twitter was designed to be very compatible with mobile phones
through text messages, each update is limited to 140 characters.
 Truly, a micro-blog. Another way to think of Twitter is like a cross between
instant messaging (IM) and a chat room, because it is an open forum, but you
restrict it to the people with which you connect.
 Generate leads eventually after sharing friendly, easy-to-consume content not
housed behind a form.
 A good rule of thumb: let 80-90% of your Tweets offer up great content your
audience will love, and the other 10-20% push a more direct sale.

9.  Shops can connect their Facebook and Twitter so they
get twice the social media updates for the same cost.
 When reviews are shared on Facebook they are also
reposted to Twitter allowing search engines to pick up
more links for their business.
 Twitter is location based.
 Shops can invite their customers to follow them on
Twitter by exporting their email list from manager and
inviting their customers.

10.  Use Twitter to drive traffic to landing pages where we
can convert visitors into leads.
 Twitter posts are the digital breadcrumbs that draw
our audience down a trail toward a much more
substantial piece of content they can download after
filling out a form.
 Generate leads by sharing content that links directly
back to a landing page with a contact form on your
website.
 All Twitter posts are automatically indexed by search
engines whether the web surfer is a follower or not.

11.  Offer something free for an
email address.
 Have a monthly, bi-weekly or
weekly e-newsletter.
 Offer a special for birthday club
members.
 Have a fun, short themed email
for entertainment.
 Allow purchasing of special deals from your website.
 Run a questionnaire, survey or poll.

12.  DemandForce starts at $299 per month
 It is a third party system accessing your manager database that includes your
financial information
 Mitchell1 will send out a personal email blast at the shop’s request
 Demandforce does not offer OwnerAutoSite
 DemandForce does not offer a video blog
 Shop Owners can’t opt review collections out with a simple checkmark on the
customer screen
 Using Social Engage, SureCritic helps convert your online customers into
advocates for your business. By presenting options to the consumer after they
complete the SureCritic review your customers can also create a Google Places
review and/or share their SureCritic review, with friends and family.
 DemandForce applies the same marketing strategies and practices used for
dentistry to the automotive industry.

13.  The goal of foundational
SEO isn't to cheat or "game"
the search engines. The
purpose of SEO is to:
 Create a great, seamless user
experience.
 Communicate to the search
engines your intentions so
they can recommend your
website for relevant searches.

14. Search engines want to do their jobs as best as possible by referring users to
websites and content that is the most relevant to what the user is looking for. So
how is relevancy determined?
 Content: Is determined by the theme that is being given, the text on the page,
and the titles and descriptions that are given.
 Performance: How fast is your site and does it work properly?
 Authority: Does your site have good enough content to link to or do other
authoritative sites use your website as a reference or cite the information that's
available?
 User Experience: How does the site look? Is it easy to navigate around? Does
it look safe? Does it have a high bounce rate?

15. Search engine spiders only have a certain amount of data storage, so if
you're performing shady tactics or trying to trick them, chances are
you're going to hurt yourself in the long run. Items the search engines
don't want are:
 Keyword Stuffing: Overuse of keywords on your pages.
 Purchased Links: Buying links will get you nowhere when it comes to
SEO, so be warned.
 Poor User Experience: Make it easy for the user to get around. Too
many ads and making it too difficult for people to find content they're
looking for will only increase your bounce rate. If you know your
bounce rate it will help determine other information about your site.
For example, if it's 80 percent or higher and you have content on your
website, chances are something is wrong.

16.  $90 month – no long
term contracts
 $0.75 per call for
telemarketing
services
 Purchase email
addresses $1.00 each