1. How to Use Business
Texting to Retain More
Clients

2. Have you had trouble
maintaining strong business
relationships? Here’s a
handy guide on how
business texting can help
you retain clients.

3. Business texting has emerged
as the heir apparent to
traditional email marketing.
Quite frankly, it’s about time.

4. While email marketing still has
social media beat in terms of
control and building deeper
engagement,

5. It lacks the personal touch of a
digital one-on-one with your
customers and prospects.

6. Our own data shows 94%
of text messages are read
within minutes of receipt.

7. Overall, text messages have
an open rate of around 98%!

8. Compare that to the pathetic
10-15% open rate for emails.
Furthermore, text messages
are read instantly… but an
email can sit for days before
the customer even sees it.

9. And the typical social media
user doesn’t even see a
message until they log on to
share cat videos or get into a
heated political debate.

10. Hardly the mindset you want
customers to have when
marketing to them about your
business and products.

11. If you’re interested in
business texting, here are
some ways you can use it
to see results quickly.

12. Here are six quick ways you can
use business texting:

13. 1.Generating Sales
2.Acquiring New Leads
3.Keeping Clients Updated

14. 4. Getting to Know Your
Clients Better
5. Providing Quick Tips &
Advice
6. Boosting Employee Morale

15. Let’s dig into each idea
independently…

16. Generating Sales With
Business Texting
Faizah decided to send one
message per week to her sign-
ups, targeting Thursdays and
Fridays as her primary “send
days.”

17. One of these text messages
in the days before Mother’s
Day led to $1,400 in new
sales.

18. Business texting is particularly
effective at generating sales
when you use it in conjunction
with special occasions, as
Faizah did, or for other
promotions and sweepstakes.

19. Random coupons and
discounts to your opt-ins via
text message may tickle the
buying bug as well.

20. Acquiring New Leads With
Business Texting

21. Melanie Shepard of the Tempe-
based religious organization
UChurch was able to build a
future marketing campaign
through the use of business
texting.

22. Shepard attends Arizona
State University’s Club Day
recruiting event each year.

23. The first year she began
using texting as a business
tool, she created a single
banner asking students to
text their keyword “ASU” to
the UChurch number.

24. The result was over 250 new
leads in “a few hours.”

25. Organizations like UChurch
can confidently use these opt-
in numbers to market future
events and mission efforts.

26. They also can reach out to
their community to create
awareness for special causes
or crowd-sourced emergency
fundraising efforts for families
and individuals in need.

27. Keeping Clients Updated With
Business Texting

28. Beyond this specific use,
companies could also use
text messages to inform
customers their orders have
been received or are out for
delivery.

29. Doctors’ offices or other
service-minded professionals
can use it for appointment
reminders or for alerts and
notifications.

30. Getting to Know Your
Clients Better

31. When it comes to surveying
and polling your customers,
length and ease of use are
definite hindrances.

32. Think about the last time
you bought a meal at a
fast food restaurant or
a magazine from a
bookstore.

33. Did you ever “go online and
fill out our survey to tell us
how we did and get $5 back
on your next purchase”?

34. Some of you may have,

35. But even so, your response
rate is likely abysmal when
compared to how many times
you were actually asked.

36. And because of the high
open rates, you’re likely to
get a response, especially
when presenting options
like, “Text ‘YES’ or ‘NO’
to [NUMBER].”

37. Texting has the power to
overcome this because it can be
extremely narrow in nature.

38. You can drill deeper with
what you ask your customers
about their experience or
expectations, thus resulting
in fewer questions.

39. Using business texting to
collect client insights allows you
to work with a client/customer
who already has opted in to
receive texts. She or he wants
to hear from you.

40. Providing Quick Tips and
Advice With Business
Texting

41. Service-minded professionals
can deliver tons of value to
their clients in small,
bite-sized doses using
SMS delivery platforms.

42. ● You’re an exterminator
reminding a homeowner his
annual termite inspection is
coming due.

43. ● As an auto shop sharing
make-model-specific
maintenance tips to one of
your customers right around
the time of their next service.

44. ● You’re a gym owner sharing
a video to a specific workout
technique you know your
clients will find useful.

45. The ability to provide quick
tips and advice your clients
will actually find useful has
a two-pronged effect:

46. 1) it gets them back through
your doors or using your
services; and...

47. 2) It saves money, prevents
frustration, provides
encouragement, etc.
Boosting Employee Morale
With Business Texting

48. Like any good business,
most of these points have
been customer-focused.

49. But don’t overlook your
employees in all of this
because their morale will
have an impact on your
business as a whole.

50. Go back to the survey
example. Using texts instead
of browbeating workers to ask
for information from unwilling
point-of-sale customers takes
an unnecessary burden off
the employee.

51. Also, business texting can
keep employees up to date
on procedural changes,

52. Provide unique insight
valuable in helping them carry
out duties, and give them a
more rapid channel for having
questions answered and
concerns addressed.

53. We even know of businesses
who use texting to
communicate schedule
changes to employees… and
one group who uses it to
ensure compliance with
cleaning standards!

54. Incorporating Business
Texting
I hope today’s article gave
you some great ideas on how
to use business texting to
improve your operations.

55. To learn more about getting
started with business texting,

56. Or to learn how to promote
your small business check out
our special report… “The
Ultimate Guide to Mobile
Marketing”

57. You can download it free –
right here:
https://text.betwext.us/ebook-
mobile-marketing/

58. Remember text message
marketing is very powerful…
and it’s a tool that anyone can
use to grow their business!
Try business texting today
with Betwext.com.

59. Get Your Free SMS
Marketing Guide...