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Designing and Developing Content   1




RUNNING HEAD: DESIGNING AND DEVELOPING CONTENT




     Designing and Developing Curriculum or Instructional Content for Adult Learners

                                  Tiffany A. Simmons

                                   Strayer University

                                     May 22, 2011
Designing and Developing Content          2


       The professors at the local community college rely solely on lectures and memorization

of facts to teach their classes. This teaching method is probably one with which they have been

taught-thus the high level of familiarity. While this method is more popular and prevalent

among this group, this is not considered current best practice. The current best practice is more

learner-centered rather than teacher-centered. The Vice President of Academic Affairs is aware

of this and has tasked each candidate for Dean of Faculty Development and Training with

developing a lesson plan that specifically targets the application of Bloom’s Taxonomy in the

classroom environment.

       The lesson plan will engage and sustain the interest of the faculty and instructional staff

by shifting the focus away from a lecture-style teaching format. Instead, they will be introduced

to the idea of “higher-level thinking.” The assessment for the lesson will not be paper-and-

pencil; instead, they will be required to deliver a revised syllabus with elements of the lesson

within it. Along the way, they will design and develop these activities to demonstrate their

understanding of the material being covered. It is expected that they develop high-quality

activities that support student learning and engagement, while promoting the values of the

college.

       Attached are the content analysis and the learning objectives that will be used to

implement the lesson plan. The content analysis offers a view of what will be taught, and the

learning objectives will include the context, conditions, and criteria under which the content will

be taught. The purpose of each is to provide direction to the lesson and unit and to assure that

each participant is learning the same things. Each professor and instructor will have gained an

understanding of Bloom’s taxonomy and how to implement each level-more specifically, the

higher levels-in their classrooms.
Designing and Developing Content           3


       The order of the lesson will be thus: an brief introduction of Bloom’s taxonomy and the

six levels that comprise it. The class will not be asked to list the six levels of the taxonomy;

instead, they will learn them in groups. The first three, considered the “lower-level” thinking

skills, will be learned, along with the second three, the “higher-level” thinking skills. The goal

of learning the taxonomy this way is to get professors thinking about the competency of their

students (and their own learning competencies) rather than communicating content (Lee, 1996).

To further demonstrate competency and mastery of the material, each professor and instructor

will be asked to design an activity to be included in their course syllabus, that emphasizes the

higher-level thinking skills of their students. For example, instead of asking students to

demonstrate their knowledge of important ideas and concepts, the professor could include

simulations and case studies as part of the curriculum to help the student build competency and

encourage greater engagement in the material.

       To facilitate the process of designing an appropriate activity, each professor and

instructor will be able to identify key verbs that signal which skill is to be used. For example,

the verb design, as used in “design an activity” is indicative of synthesis, one of the three higher-

ordered learning skills on the taxonomy. Encouraging the professors to actually engage in

investigation and inquiry reinforces in their minds that it is desirable for them to learn this skill

for themselves and teach it to their students. Finally, once the activity is designed and

developed, they will submit it to the dean for consideration. This does two things: assure that

the professor or instructor has mastered the material sufficiently and to protect the educational

value of the course.

       The learning objectives, unlike the content analysis, is more contextual. It describes the

context, the conditions, and the criteria under which the objective is achieved. Unlike a goal,
Designing and Developing Content        4


which is broader in scope, the objectives are specific and measurable. It is “a description of a

performance that [a professor or instructor] wants learners to be able to exhibit in order to

consider them competent” (Winegarden, 2003). The learning objectives herein contain specific

and measurable conditions and criteria, and are supportive of the learning goals of the college.

       The ultimate goal in this course is to move the professors and instructors of the

community college past lecture-style classrooms. The current best practice is supportive of

creating learner-centered educational environments, in which the learner develops stronger

critical thinking skills. Perhaps the best way to help students in this regard is to model it for

them (Lee, 1996), and Bloom’s taxonomy enables professors and instructors to do just that. It is

hoped that the professors and instructors receive the information needed to make changes in the

way they teach and the way their students learn.
Designing and Developing Content      5


                                      Attachment C
                                   Content Analysis of
                         Bloom’s Taxonomy of Cognitive Objectives

Target Population: Professors/Instructors in a Post-Secondary/Adult Education Environment
Designing and Developing Content   6




      Topic                 Applying Bloom’s Taxonomy of Cognitive Objectives
   Organizing       The professors and instructors taking part in the lesson will learn
Concept Statement   to move past lecture and memorization of facts and provide
                    opportunities to develop learners’ critical thinking skills.
 Major Concepts     Bloom’s taxonomy                 Analysis
                    Knowledge                        Synthesis
                    Comprehension                    Evaluation
                    Application
   Major Ideas      (What do I want my students to learn about each major concept?
  Related to the    For example: “Bloom’s Taxonomy consists of six levels of
    Concept         cognitive ability.”)

                       •     Bloom’s taxonomy explains the levels of learning that
                             occurs with learners (Writing Objectives, 2011).
                        • Knowledge, comprehension, and application are
                             considered “lower-level” thinking skills. This is also
                             where the majority of the curriculum falls under. The
                             knowledge level deals with memorization of facts (Writing
                             Objectives, 2011).
                        • Analysis, synthesis, and evaluation are considered “higher-
                             level” thinking skills, in that the focus is not on rote
                             memorization of facts. Instead, the focus is on student
                             inquiry and investigation.
                        • The goal is to gear instruction toward the higher-ordered
                             thinking skills.
                        • Planning with the higher-ordered thinking skills in mind.
                        • Integrating higher-ordered thinking skills into the
                             coursework to maximize student engagement.
Action Statements   (What I want my students to learn expressed as an action
                    statement—an action verb and a direct object. For example, “List
                    the six levels of Bloom’s Taxonomy.”)

                       •   Explain Bloom’s taxonomy
                       •   Distinguish between lower-level and higher-level thinking
                           skills in the taxonomy
                       •   Identify key verbs and activities that signal higher-level
                           thinking is required.
                       •   Design an activity that emphasizes higher-level skills
                       •   Revise course syllabus to include activities
Designing and Developing Content   7




                  Attachment D
              Learning Objectives
To Apply Bloom’s Taxonomy of Cognitive Objectives
Designing and Developing Content        8



         Conditions              Actions Statements                 Performance Criterion
(Conditions are the part of   (An action verb and a       (The performance criterion defines a
the learning objective that   direct object, i.e. “draw   measurable and observable standard
describe the givens, or       a diagram.” A part of       that the learner must meet to reach
limitations, under which      the learning objective      acceptable performance. The criterion
the student will              which describes the         may be stated as time requirements,
demonstrate mastery of the    actions that the student    degree of accuracy, or allowable
action statement.)            is expected to perform.)    number of errors. In other words, how
                                                          well must the student perform the action
                                                          statement?)
Example:

Without notes or              List the six levels of      in ascending order and without error.
references,                   Bloom’s Taxonomy

    Based     on    your Distinguish      between with 100% accuracy
understanding of Bloom’s lower-level skills and
taxonomy,                higher-level skills

After viewing the             Identify three key verbs    with 100% accuracy
presentation “Writing         for each level (higher-
Instructional Objectives:     level only)
Beginning with the End in
Mind”,

After discussion on higher- Design an activity that using the correct key verbs
level thinking skills and emphasizes         higher-
key verbs,                  ordered thinking skills

After     designing     the Compose a proposal for to be submitted to dean before the end
activity,                   the activity to be of the semester.
                            included in the course
                            syllabus




                                            References
Designing and Developing Content    9


Lee, Virginia (1996). Creating a Blueprint for the Constructivist Classroom. National

       Teaching and Learning Forum. Retrieved May 22, 2011, from        http://www.ntlf.com/

html/pi/9905/blue_1.htm.

Winegarden, B. J. (2003). Writing Instructional Objectives. Retrieved May 19, 2011, from

       http://meded.ucsd.edu/faculty/writing_instructional_objectives.pdf.

Writing Learning Objectives (2011). Retrieved May 19, 2011, from

       http://www.oucom.ohiou.edu/fd/writingobjectives.pdf.

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Designing and developing content part 1

  • 1. Designing and Developing Content 1 RUNNING HEAD: DESIGNING AND DEVELOPING CONTENT Designing and Developing Curriculum or Instructional Content for Adult Learners Tiffany A. Simmons Strayer University May 22, 2011
  • 2. Designing and Developing Content 2 The professors at the local community college rely solely on lectures and memorization of facts to teach their classes. This teaching method is probably one with which they have been taught-thus the high level of familiarity. While this method is more popular and prevalent among this group, this is not considered current best practice. The current best practice is more learner-centered rather than teacher-centered. The Vice President of Academic Affairs is aware of this and has tasked each candidate for Dean of Faculty Development and Training with developing a lesson plan that specifically targets the application of Bloom’s Taxonomy in the classroom environment. The lesson plan will engage and sustain the interest of the faculty and instructional staff by shifting the focus away from a lecture-style teaching format. Instead, they will be introduced to the idea of “higher-level thinking.” The assessment for the lesson will not be paper-and- pencil; instead, they will be required to deliver a revised syllabus with elements of the lesson within it. Along the way, they will design and develop these activities to demonstrate their understanding of the material being covered. It is expected that they develop high-quality activities that support student learning and engagement, while promoting the values of the college. Attached are the content analysis and the learning objectives that will be used to implement the lesson plan. The content analysis offers a view of what will be taught, and the learning objectives will include the context, conditions, and criteria under which the content will be taught. The purpose of each is to provide direction to the lesson and unit and to assure that each participant is learning the same things. Each professor and instructor will have gained an understanding of Bloom’s taxonomy and how to implement each level-more specifically, the higher levels-in their classrooms.
  • 3. Designing and Developing Content 3 The order of the lesson will be thus: an brief introduction of Bloom’s taxonomy and the six levels that comprise it. The class will not be asked to list the six levels of the taxonomy; instead, they will learn them in groups. The first three, considered the “lower-level” thinking skills, will be learned, along with the second three, the “higher-level” thinking skills. The goal of learning the taxonomy this way is to get professors thinking about the competency of their students (and their own learning competencies) rather than communicating content (Lee, 1996). To further demonstrate competency and mastery of the material, each professor and instructor will be asked to design an activity to be included in their course syllabus, that emphasizes the higher-level thinking skills of their students. For example, instead of asking students to demonstrate their knowledge of important ideas and concepts, the professor could include simulations and case studies as part of the curriculum to help the student build competency and encourage greater engagement in the material. To facilitate the process of designing an appropriate activity, each professor and instructor will be able to identify key verbs that signal which skill is to be used. For example, the verb design, as used in “design an activity” is indicative of synthesis, one of the three higher- ordered learning skills on the taxonomy. Encouraging the professors to actually engage in investigation and inquiry reinforces in their minds that it is desirable for them to learn this skill for themselves and teach it to their students. Finally, once the activity is designed and developed, they will submit it to the dean for consideration. This does two things: assure that the professor or instructor has mastered the material sufficiently and to protect the educational value of the course. The learning objectives, unlike the content analysis, is more contextual. It describes the context, the conditions, and the criteria under which the objective is achieved. Unlike a goal,
  • 4. Designing and Developing Content 4 which is broader in scope, the objectives are specific and measurable. It is “a description of a performance that [a professor or instructor] wants learners to be able to exhibit in order to consider them competent” (Winegarden, 2003). The learning objectives herein contain specific and measurable conditions and criteria, and are supportive of the learning goals of the college. The ultimate goal in this course is to move the professors and instructors of the community college past lecture-style classrooms. The current best practice is supportive of creating learner-centered educational environments, in which the learner develops stronger critical thinking skills. Perhaps the best way to help students in this regard is to model it for them (Lee, 1996), and Bloom’s taxonomy enables professors and instructors to do just that. It is hoped that the professors and instructors receive the information needed to make changes in the way they teach and the way their students learn.
  • 5. Designing and Developing Content 5 Attachment C Content Analysis of Bloom’s Taxonomy of Cognitive Objectives Target Population: Professors/Instructors in a Post-Secondary/Adult Education Environment
  • 6. Designing and Developing Content 6 Topic Applying Bloom’s Taxonomy of Cognitive Objectives Organizing The professors and instructors taking part in the lesson will learn Concept Statement to move past lecture and memorization of facts and provide opportunities to develop learners’ critical thinking skills. Major Concepts Bloom’s taxonomy Analysis Knowledge Synthesis Comprehension Evaluation Application Major Ideas (What do I want my students to learn about each major concept? Related to the For example: “Bloom’s Taxonomy consists of six levels of Concept cognitive ability.”) • Bloom’s taxonomy explains the levels of learning that occurs with learners (Writing Objectives, 2011). • Knowledge, comprehension, and application are considered “lower-level” thinking skills. This is also where the majority of the curriculum falls under. The knowledge level deals with memorization of facts (Writing Objectives, 2011). • Analysis, synthesis, and evaluation are considered “higher- level” thinking skills, in that the focus is not on rote memorization of facts. Instead, the focus is on student inquiry and investigation. • The goal is to gear instruction toward the higher-ordered thinking skills. • Planning with the higher-ordered thinking skills in mind. • Integrating higher-ordered thinking skills into the coursework to maximize student engagement. Action Statements (What I want my students to learn expressed as an action statement—an action verb and a direct object. For example, “List the six levels of Bloom’s Taxonomy.”) • Explain Bloom’s taxonomy • Distinguish between lower-level and higher-level thinking skills in the taxonomy • Identify key verbs and activities that signal higher-level thinking is required. • Design an activity that emphasizes higher-level skills • Revise course syllabus to include activities
  • 7. Designing and Developing Content 7 Attachment D Learning Objectives To Apply Bloom’s Taxonomy of Cognitive Objectives
  • 8. Designing and Developing Content 8 Conditions Actions Statements Performance Criterion (Conditions are the part of (An action verb and a (The performance criterion defines a the learning objective that direct object, i.e. “draw measurable and observable standard describe the givens, or a diagram.” A part of that the learner must meet to reach limitations, under which the learning objective acceptable performance. The criterion the student will which describes the may be stated as time requirements, demonstrate mastery of the actions that the student degree of accuracy, or allowable action statement.) is expected to perform.) number of errors. In other words, how well must the student perform the action statement?) Example: Without notes or List the six levels of in ascending order and without error. references, Bloom’s Taxonomy Based on your Distinguish between with 100% accuracy understanding of Bloom’s lower-level skills and taxonomy, higher-level skills After viewing the Identify three key verbs with 100% accuracy presentation “Writing for each level (higher- Instructional Objectives: level only) Beginning with the End in Mind”, After discussion on higher- Design an activity that using the correct key verbs level thinking skills and emphasizes higher- key verbs, ordered thinking skills After designing the Compose a proposal for to be submitted to dean before the end activity, the activity to be of the semester. included in the course syllabus References
  • 9. Designing and Developing Content 9 Lee, Virginia (1996). Creating a Blueprint for the Constructivist Classroom. National Teaching and Learning Forum. Retrieved May 22, 2011, from http://www.ntlf.com/ html/pi/9905/blue_1.htm. Winegarden, B. J. (2003). Writing Instructional Objectives. Retrieved May 19, 2011, from http://meded.ucsd.edu/faculty/writing_instructional_objectives.pdf. Writing Learning Objectives (2011). Retrieved May 19, 2011, from http://www.oucom.ohiou.edu/fd/writingobjectives.pdf.