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July 2020
The Art of
Product Management in IoT
Hans-Bernd Kittlaus & Haragopal Mangipudi
Industry and Academia have joined forces
• Vision
Foster software product management excellence across industries by
establishing software product management as a discipline of its own in
both academia and industry
• Mission
Establish, disseminate and maintain a certifiable body of knowledge on
SPM (SPM BoK) that is recognized as the premier source on SPM by all
stakeholders
Strategic Management Product Strategy Product Planning Development Marketing Sales and Distribution Service and Support
Corporate Strategy Positioning and Product
Definition
Product Life-Cycle
Management
Engineering Management Marketing Planning Sales Planning Service Planning and
Preparation
Portfolio Management Delivery model and Service
Strategy
Roadmapping Project Management Customer Analysis Channel Preparation Service Provisioning
Innovation Management Sourcing Release Planning Project Requirements
Engineering
Opportunity Management Customer Relationship
Management
Technical Support
Resource Management Business Case and CostingProduct Requirements
Engineering
User Experience Design Marketing Mix Optimization Operational Sales Marketing Support
Market Analysis Pricing Quality Management Product Launches Operational Distribution Sales Support
Product Analysis Ecosystem Management Operational Marketing
Legal and IPR
Management
Performance and Risk
Management
Participation Core SPM Orchestration
SPM Framework
ISPMA Curriculum
Frankfurt, Germany, September 15+16, 2020
Bangalore, India, January, 2021 (with IIMB)
Pittsburgh, USA (with CMU)
https://spmsummit.org/
SPM Summit
July 2020
Thank you !
Hans-Bernd Kittlaus
Training – Consulting – Coaching
Chairman
hbk@innotivum.de
www.innotivum.com
www.linkedin.com/in/hansberndkittlaus/
7

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Product Management in IoT

  • 1. July 2020 The Art of Product Management in IoT Hans-Bernd Kittlaus & Haragopal Mangipudi
  • 2. Industry and Academia have joined forces
  • 3. • Vision Foster software product management excellence across industries by establishing software product management as a discipline of its own in both academia and industry • Mission Establish, disseminate and maintain a certifiable body of knowledge on SPM (SPM BoK) that is recognized as the premier source on SPM by all stakeholders
  • 4. Strategic Management Product Strategy Product Planning Development Marketing Sales and Distribution Service and Support Corporate Strategy Positioning and Product Definition Product Life-Cycle Management Engineering Management Marketing Planning Sales Planning Service Planning and Preparation Portfolio Management Delivery model and Service Strategy Roadmapping Project Management Customer Analysis Channel Preparation Service Provisioning Innovation Management Sourcing Release Planning Project Requirements Engineering Opportunity Management Customer Relationship Management Technical Support Resource Management Business Case and CostingProduct Requirements Engineering User Experience Design Marketing Mix Optimization Operational Sales Marketing Support Market Analysis Pricing Quality Management Product Launches Operational Distribution Sales Support Product Analysis Ecosystem Management Operational Marketing Legal and IPR Management Performance and Risk Management Participation Core SPM Orchestration SPM Framework
  • 6. Frankfurt, Germany, September 15+16, 2020 Bangalore, India, January, 2021 (with IIMB) Pittsburgh, USA (with CMU) https://spmsummit.org/ SPM Summit
  • 7. July 2020 Thank you ! Hans-Bernd Kittlaus Training – Consulting – Coaching Chairman hbk@innotivum.de www.innotivum.com www.linkedin.com/in/hansberndkittlaus/ 7