Captain Strike Post-mortem JOY Entertainment Le Giang Anh CEO

1. Captain Strike
Post-mortem
JOY Entertainment
Le Giang Anh
CEO

2. 2
CAPTAIN STRIKE - MOBILE MMOTPS

3. CAPTAIN STRIKE - MOBILE MMOTPS
3

4. CAPTAIN STRIKE - MOBILE MMOTPS
4
First mobile Third-person shooter game in Asia
http://captainstrike.com

5. 5
• Cross platform (iOS, Android)
• Based in our in-house 3D game
engine
• 1.2M+ users for Vietnamese
version
• 1.4M+ unique users for SEA
market
• DAU: 30K
• Avg. Session Duration: 00:29:12
CAPTAIN STRIKE - MOBILE MMOTPS

6. 6
• We use in-house game
engine
• A modified version of
Irrlicht 3D
• C++
GAME ENGINE

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GAME ENGINE
• Cost at least 1 developers for the
engine itself
• Cost more time to develop the
game
• Hard to learn for new member (C++,
complex)
• Free
• Good performance
• Flexible
• Programmers mastered it
What went wrong?What went right?

8. 8
GAME ENGINE
• Good documentation
• Training & training
• Using commercial engine
How to
improve?

9. 9
• We use in-house game back
end
• Learn from Google
BACK-END
Database
Cache
API Services
Room
Controller
Room
Room
Room
Room
Server1 Server2

10. 10
GAME BACK-END
What went wrong?What went right?
• Free
• Flexible
• Scalable
• Not so hard to deploy
• Bugs
• Failure
• Huge workload to develop

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GAME BACK-END
• Minimize long live connections
• Minimize number of request
• Use DNS instead of IP address
for server URL
• Use online parameters to
configuration game without
updating client
How to
improve?

12. 12
• We used in-house analytic /
tracking tools
• We used in-house admin
tool
ANALYTICS/ADMIN TOOL

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ANALYTICS/ADMIN TOOL
What went wrong?What went right?
• Free
• Flexible
• Can handle some specific
requests
• At least 1 dev for the tool itself
• Lack of some good feature
(real-time tracking, Drill…)
• Bugs

14. 14
• Use Google Analytics in parallel
with in-house tool
• GA: Real-time tracking, statistics
• Improve admin tool based on
publishers’ feedback
ANALYTICS/ADMIN TOOL
How to
improve?

15. 15
• In-app purchase
• Sell items (weapon, armor,
boosters)
• No ads
MONETIZATION

16. 16
What went wrong?What went right?
• Good balance
• Users don’t complain
• Don’t cost too much resource
• Gamer buy only 1 his favorite
weapon/armor
• VIP gamers buy all weapon/armor
within first weak
• Users ask for the update quickly
MONETIZATION

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• Lear from Chinese / Korean /
Japanese developers
• GACHA
• Upgrade system
• Use reward videos
MONETIZATION
How to
improve?

18. CLASH OF ALLSTARS
GAMES 18
A REAL MOBA GAME FOR MOBILE – COMING SOON

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THANK YOU! anh.le@joy-entertainment.com