Daniel Shields' presentation at the 2009 Adventure and Backpacker Industry Conference

1. Getting organised&Getting going A brief commentary on the NZ Backpacking sector

3. Total visitor arrivals down 2.8%

4. Backpackers up 2%

5. Tourism bodies are paying attention again

6. Backpacking needed to seize the opportunity

7. TNZ Backpacker marketing campaign

8. Share of mind against active cruise and luxury lobby

9. Re-establish sector group cred with the sector

11. Aimed at source markets and travellers already on the road

12. Finding tangible opportunities to involve small and regional businesses

13. Teaching TNZ how to market to our customers

15. Sector reconciliation! After nearly two years where 6 large organisations took a caretaker role NZBackpack.com was re-launched There are some long-term and entrenched factions in NZ Backpacking that needed to be brought back around the table Philosophical debates on ratings vs standards and access for small businesses

17. Conference – a stand out success

18. Specific, great speaker mix. PM closing – how do we beat that next year!?

19. More a forum than being talked at

20. Broke down some old animosities

21. Big v small, YHA v BBH, customer ratings v Qualmark

23. Sharing expertise Backpacking has effectively organised and lobbied in Australia We look to learn from that opportunity We will look for ways to work with BTAP, BOA, BQ etc We are committed to bringing something to the table too – already lending you Dan Roberts!